RefreshSD Meetup Group 12 13-11 SEO

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Maximize Your Traffic and Conversions Using Enterprise-Level Best Practice SEO Methodologies.

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  • TIP : microdata being favored
  • TIP : microdata makes a difference in SEO rankings and click-through rates
  • TIP : microdata makes a difference in SEO rankings and click-through rates
  • TIP: excellent Web vocabulary for e-commerce
  • TIP : - excellent example of on-page best practice SEO
  • TIP : excellent guide to performing best practice SEO.
  • RefreshSD Meetup Group 12 13-11 SEO

    1. 1. Maximize Your Traffic and Conversions Using Enterprise-Level Best Practice SEO Methodologies Paul J. Bruemmer Principle Business Analyst
    2. 2. Early Days t t A living room, also known as sitting room, lounge room or lounge (in the United Kingdom, Australia, Ireland and New Zealand), is a room for entertaining adult guests, reading, or other activities. The term front room can also be used to describe a living room, because in many homes the living room is at the very front. In modern homes and apartments, the living room has replaced the old-fashioned front parlour. In the 19th century, the front parlour was the room in the house used for formal social events, including where the recently deceased were laid out before their funeral. The term living room is found initially in the decorating literature of the 1890s, where a living room is understood to be a reflection of the personality of the designer, rather than the Victorian conventions of the day. 
    3. 3. Cloaking
    4. 4. Overstock.com the Least Imperfect
    5. 5. The Deep Web
    6. 6. Deep Web Stats <ul><ul><ul><li>Public information on the Deep Web is currently 400 to 550 times larger than the commonly defined World Wide Web. </li></ul></ul></ul><ul><ul><ul><li>The Deep Web contains 7,500 terabytes of information, compared to 19 terabytes of information in the surface Web. </li></ul></ul></ul><ul><ul><ul><li>The Deep Web contains nearly 550 billion individual documents compared to the 1 billion of the surface Web. </li></ul></ul></ul><ul><ul><li>More than an estimated 200,000 Deep Web sites presently exist. Sixty of the largest Deep Web sites collectively contain about 750 terabytes of information – sufficient by themselves to exceed the size of the surface Web by 40 times. </li></ul></ul>
    7. 7. Much Deeper Deep Web Stats
    8. 8. Linked Open Data (LOD) Cloud 2007
    9. 9. LOD Cloud – 6 Months Later 2008
    10. 10. LOD Cloud – 1 Year Later 2009
    11. 11. LOD Cloud – 2 1/2 Years Later 2011
    12. 12. Google Algorithm Changes
    13. 13. Dutch Case Study - microdata
    14. 14. Semantic Web Case Study - microdata “ Tests have shown a 30% increase in organic search-engine traffic to websites using Microdata or similar technologies.”
    15. 15. GoodRelations Case Study - RDFa “ There is preliminary evidence that search results with respective extensions get a 30% higher click-through rate (CTR) .
    16. 16. Example of Microdata in SERPs
    17. 17. Semantic Web Resources <ul><li>Lotigo San Diego Semantic Web Meetup </li></ul><ul><li>Spring 2012 SMWCon </li></ul><ul><li>Rich Snippets for Wordpress Blogs </li></ul><ul><li>Schema.org – microdata </li></ul><ul><li>GoodRelations – RDFa </li></ul><ul><li>Rich Snippets Testing Tool </li></ul><ul><li>The History of Information </li></ul>
    18. 18. Bill Connard, CEO Top Local Search (TLS) <ul><ul><li>TLS clients average 99% coverage in Google Yahoo! and Bing for all cities they are located in. </li></ul></ul><ul><ul><li>TLS clients average three Page 1 positions in the Organic SERPs. </li></ul></ul>
    19. 19. SEO Process Wheel
    20. 21. Google – SEO Starter Guide
    21. 22. Maximize Your Traffic and Conversions Using Enterprise-Level Best Practice SEO Methodologies Paul J. Bruemmer 619-517-5127 [email_address]

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