Now What: 12 Steps to Thriving in a Different World

Now what? 12 steps to thriving in a different world Karen Hyman and Peter Bromberg Public Library Association Philadelphia, PA March 15, 2012•Steps 1,2,5,6,9.10: Copyright Karen Hyman, karendhyman@gmail.com•Steps 3,4,7,8,11,12: CC License: Attribution-NonCommercial-ShareAlike (CC BY-NC-SA 2.5), Peter Bromberg, peterbromberg@gmail.com

Today we will explorehow to … • Keep up morale. • Be there for your customers. • Think strategically and creatively in a challenging environment. • Grow your libraries, even now. • Enjoy your accomplishments…the good old day could be today.

Or in other words• Improve your day, your life, and your library.• Eliminate stressors/develop coping skills.• Make choices/develop strategies that give you the best chance of success.

Step One Step into the present.Things have changed, things are changing, things will change again.

Has any of this happened to youlately?• Deteriorating relationships with funders?• Furloughs, layoffs, decreased hours?• Frozen or reduced budgets?• Struggle to find your place in a avalanche of change?• The Hunger Games among authors, publishers, aggregators, booksellers and libraries?Does it all look and feel long-term?

Step TwoLive by your wits.

We don’t know what’s going to happen. But we can know what IS happening.

Personalized News: 1978Walter Cronkite appears on the screen. He begins, “GoodEvening, Fran…A source close to the NY Times Book Reviewcalls [your book] ‘splendid, brilliantly funny, a surefire hit.’A reputable Hollywood authority… reports cutthroatbidding for the movie rights…On the home front, LaurenBacall called a press conference this afternoon to announceshe wants to trade apartments with you.Well Fran, that about wraps it up for now… Fran Lebowitz. No News is Preferable. In Metropolitan Life. New York: E.P. Dutton, 1978.

Personalized News in 2012 Developers aren’t just thinking about building for different screen sizes, but around a whole range of factors that affect how, where, what and when we read… It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a storyabout Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about. Tim Carmody. The Future of Context: Mobile Reading from Google to Flipboard to FLUD at wired.com

There has never been moreopportunity…• To lead from where you are.• To learn all you can and have fun doing it.• To deliver your message.• To share ideas.• To experiment.• To use (and move on from) cheap and accessible technology.• To be quicker and more nimble than ever before.

Step ThreeBe Your Own Leader http://marisacat.wordpress.com/2011/06/27/forward-march-2/

Be a one buttock playerhttp://www.carasonline.net/noticias/274729/benjamin-zander-agenda-cultural

ThePermanent Whitewater Importance of Leadership at All Levels

lue nce InfThe Importance of Leadership ^ at All Levels Emergent Leaders: (Peter Northouse)2. No formal authority3. Motivate others4. Initiate new ideas5. Seek others’ opinions6. Are passionate and involved

lue nce InfThe Importance of Leadership ^ at All Levels Emergent Leader“I’ll just keep going until someone tells me to dial it back.”- Lindsey, Development Director Princeton Public Library

Sources of Power Adapted from: The Courageous Follower, Ira Challeff• Connect to purpose • Choose your action• Share your knowledge • Choose to follow• Setting Standards • Withdraw support• Faith in self • Relationships/Networks• Speak truth to power • Honest Communication• Model behavior • Organize/Inspire others

lue nce InfThe Importance of Leadership ^ at All Levels Each of us at any moment can: 2. Decide on a desired outcome 3. Generate choices 4. Take action 5. Assess effectiveness of choices 6. Learn, and choose again

Step FourMake Something Up (and steal the rest) http://www.flickr.com/photos/nationaalarchief/4193508328 (no copyright)

Make Something Up "If we wait for the moment when everything, absolutely everything is ready, we shall never begin.“ -Ivan Turgenev

Make Something Uphttp://www.flickr.com/photos/bgsulib67/5148528014/sizes/m/in/set-72157625192282865/

Steal The Rest• Webjunction • Social Media• Associations • ALADirect | ALAConnect• Consortia • Blogs• Literature • Facebook Groups• Personal Network • LinkedIn Groups• Slideshare.net • Webinars• Vendors • Listservs/Forums

Steal the Platform

Give Back: Put your ideas out there "If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas."http://www.flickr.com/photos/candicew/2584669968/ -George Bernard Shaw

Steal The Rest (Coastal Carolina University)http://www.coastal.edu/library/videos/

Step FiveConnect “authors” and “readers.”

What does it mean to be…• An author?• A publisher?• A publicist?• A reviewer?• An aggregator?• A filmmaker?• A distributor?• A community?• A library?

We’ve gone from:• If you’re so great why aren’t you on a major network, in national distribution, or published by Harper Collins?• The movie screen to the home screen to the pc to the IPAD to the phone.• Twentieth Century Fox to indie films to On Demand to Youtube.• NY Times reviews to Amazon reviews to Twitter to “social news” on Flipboard and Flud.

So what? why couldn’t you?• Purchase and manage digital rights.• Seek out and “publish” your own material.• Work directly with all kinds of creators.• Be a cool curator.

Step Six Free up your energy.

What reality would free up energy, creativity and willingness toget up in the morning for you and those who work at your library?

Eliminating stressors andlimiting beliefs What assumptions do you hold about yourself, your library and the world, that keep you from being who you want to be?

What assumptions?• I’m powerless.• It won’t work anyway.• It’s all a lost cause.• This is somebody else’s job.• Things are changing so fast I can’t keep up.• I am waiting for training.• Etc., etc., etc……

Some ways to get unstuck… • Don’t take things (just) personally. • Get connected. • Learn all you can. • Abandon limited choices. • Experiment. You can start small. • Notice the changes you make.

Make a list of five things you are tolerating and starteliminating them.

Step SevenBe a Black Belt in Time Management http://prettycoolgifts.com/custom-clocks/157-martial-arts-wall-clock.html

Let Go of Perfection http://www.flickr.com/photos/susansimon/4327971938/

Focus on Impacthttp://onlyhdwallpapers.com/high-definition-wallpaper/or-that-bigstockphoto-hammer-striking-nail-sparks-general-desktop-1200x1200-wallpaper-7170

Make “So What” Your Favorite Question http://openlibrary.org/works/OL8851068W/So_What

Schedule EVERYTHINGIncluding Downtime!

Continually Evaluate Use of Your Time Adapted from Keven Eikenberry: http://blog.kevineikenberry.com/leadership/the-power-of-now/

Step EightBe a Platform for Civic Engagement http://archivesinfo.blogspot.com/2010/09/archives-and-community.html

Whatever Happened to Civic Engagement? - Robert Putnam, “Bowling Alone” http://www.flickr.com/photos/kilgub/2028592585/ | CC BY-NC-ND 2.0

The Harwood Institute for Public InnovationLibraries are naturalboundary spanningorganizations incommunities, andthey’re needed nowmore than ever before.They can create safespaces to bring peopletogether across dividinglines to see and hearone another. Rich Harwood http://www.alamidwinter.org/whats-happening-midwinter

Be a Platform for Civic Engagement Three Great Resources • Libraries Fostering Civic Engagement (ALAConnect Community) • ALA Center for Civic Life (See their series of webinars on hosting public issues forums at the library) • Libraries Build Communities (Chrystie Hill’s Blog) http://archivesinfo.blogspot.com/2010/09/archives-and-community.html

Be a Platform for Civic Engagement Five things you can do 1. Attend Community Meetings 2. Join local Boards, Get involved 3. Interview Community Leaders 4. Market, Market, Market 5. Partner on Programming http://archivesinfo.blogspot.com/2010/09/archives-and-community.html

Step Nine Have an app for that.

Electronic delivery: multipledevices and formats• Piggy backing on their technology: audio, video, tablets, kindles, smart phones.• Keeping up with device development: everyday activity of your IT department, or consortial arrangement.• Partner with high school/college computer enthusiasts: host their meetings, give them challenges to solve.

Step Ten Reevaluate safety and control.

Dakota tribal wisdom saysthat when you’re on a dead horse the best strategy is to dismount. Gary Hamel. Leading the Revolution, 2000.

New for 2012…Of course there are other strategies  You can keep riding. Maybe the horse is just stunned.  You can keep riding. You’ll never get a horse as good as this one.  You can put the horse on dry ice. Maybe cryogenics will bring it back next year when your budget could be better.  You can keep riding. The horse you know is better than the horse you don’t.  You can keep riding. How can you be a rider if you don’t have a horse?

But after you’ve tried all of these things,you’re still going to have to dismount.

What inhibits a library’s ability tochange?• Complacency.• Being stuck in the past. Still waiting for yesterday to get better.• (Trying to) hold on to all of the marbles.• Size/Structure.• Lack of will.• Fear/perfectionism.• Habit.• Not seeing the possibilities.

Curiosity: problem solving/opportunity identification• Define problem/opportunity. Think like the customer.• Assume there is a cheap, easy, accessible solution.• Assume that if something bothers you, it bothers at least a 1000 people who are talking about it online.• Reevaluate safety and control . The good news: you are in large company and they are not options anyway.

Reddick said that in general hermembership believes the risk ofabuse "is smaller than the risk of being ignored." Karen Reddick, Executive Director Colorado Independent Publishers Association As quoted in Library Journal: Colorado Publishers and Libraries Collaborate on Ebook Lending Model, March 17, 2011

Step ElevenYes, And... The Lessons of Improv http://dalemackey.wordpress.com/2011/09/

Yes, And... The Lessons of Improv Listen http://www.flickr.com/photos/ky_olsen/3133347219/

Yes, And... The Lessons of Improv Action Beats Inaction http://www.flickr.com/photos/ky_olsen/3133347219/

Yes, And... The Lessons of Improv Trust Others http://www.flickr.com/photos/jfchenier/428825569/

Yes, And... The Lessons of Improv The Uber Principle

Step TwelveEngage Customers http://www.flickr.com/photos/chernobylbob/4248090393/sizes/z/in/photostream/

User Experience: Engagement James Garrett | The State Of User Experience, http://vimeo.com/6952223Perception (senses) Action (body) Cognition (mind) Emotion (heart)

User Experience: Engagement

User Experience: Engagement James Garrett | The State Of User Experience, http://vimeo.com/6952223Perception (senses) External Action (body) External Cognition (mind) Internal Emotion (heart) Internal

How do we engage our customers? A tremendous percentage of the books that we check out get checked out because they’re on display. How do you display an ebook? -Jamie LaRue

How do we engage our customers?It’s fun, people aregoing to be drawnto it, you just want totouch it and see what’sgoing to happen. Accessiblefrom your computer fromhome, as well as frommobile apps and large touchscreens in the library.–Deborah Margeson, Collection Services Manager

How do we engage our customers?

How do we engage our customers? Heart http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624716712838/

How do we engage our customers? Taste | Social | Anticipation http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624859008020/

How do we engage our customers? Kinetic | Music | Heart | Social http://www.flickr.com/photos/princetonpubliclibrary/4988852680/sizes/z/in/set-72157624951884570/

How do we engage our customers? Social | Communal | Emotion http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624352026487/

How do we engage our customers? Social | Communal | Aesthetic http://www.flickr.com/photos/princetonpubliclibrary/4730214965/sizes/m/in/set-72157624074943211/

How do we engage our customers? Aesthetic | Visual | Emotion http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624072659739/

How do we engage our customers? Visual: Shapes and Colors Photo of Allen County Public Library by Peter Bromberg

How do we engage our customers? Gaming: Kinetic, Social, Funhttp://www.flickr.com/photos/shifted/2856581311/sizes/m/in/pool-38119641@N00/http://www.flickr.com/photos/melancon/336855973/sizes/m/in/pool-38119641@N00/

How do we engage our customers? Signage: Surprising, fun, colorful

How do we engage our customers?Furniture: Comfortable, colorful, fun http://www.flickr.com/photos/sjrlc/119907439/sizes/m/in/set-72057594093690342/

How do we engage our customers? http://www.flickr.com/photos/bgsulib67/5148527894/sizes/m/in/set-72157625192282865/ http://www.flickr.com/photos/bgsulib67/5147923795/sizes/m/in/set-72157625192282865/

How do we engage our customers?YOU!

Experience is not what happens to you. It is what you do with whathappens to you. - Aldous Huxley www.flickr.com/photos/dharmasphere/70802335/

Karen Hyman karendhyman@gmail.com thank you! Peter Bromberg peterbromberg@gmail.com•Steps 1,2,5,6,9.10: copyright Karen Hyman, karendhyman@gmail.com•Steps 3,4,7,8,11,12: CC License: Attribution-NonCommercial-ShareAlike (CC BY-NC-SA 2.5), Peter Bromberg, peterbromberg@gmail.com

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Now What: 12 Steps to Thriving in a Different World

by Peter Bromberg

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