How To Be Effective

How to be Effective Peter Bromberg NJ Train the Trainer March 18, 2009 Peterbromberg.com/ttt

How to be Effective And why you should care

How to be Effective Signage at the DMV 19 signs in my field of vision

Signage at the DMV 19 signs in my field of vision

What is effectiveness?

Effectiveness Bringing about the change you desire

Effectiveness Bringing about the change you desire By beginning with the end in mind

Bring about the change you desire Begin with the End in Mind Align all your actions toward that goal

Practice Continual Evaluation Are my actions moving me toward my goals?

What’s not Working? What Can I Do differently? What’s Working?

Power of Repetition Continual Evaluation

Find a way to remind yourself Tape this to your PC

Or wherever…

What is Effective Training

Effective Training produces a change in the learner A change in behavior, thought and/or feeling

Effective Training = Effective Leadership Both are rooted in Strategic Thinking

Effective Training = Effective Leadership Both are rooted in Understanding People

Understanding People How we are the same How we are different

Understanding People How we are the same We all have one of these: A Brain

Understanding People

The original powerpoint slide? Quote the experts

Email Case Study 1

Email Case Study 2

Email Case Study 3

Email Case Study

What are the key messages in this email?

What is the goal ? What change(s) in feeling, thought, or behavior do you think the writer intended to bring about in the reader?

How does the formatting support the goal(s)?

How does the formatting detract from the goal(s)?

How could this message be re-formatted or re-written to better achieve the goal(s)?

Email Case Study 1

Email Case Study 1.5

FW: re: re re: re: re: meeting for dinner There are many things that will lead to improved readability. I’ve read many articles about this topic and picked up many tips that I’d like to share with you. I promise you that your stuff will be much more readable! Second in importance is the choice of font. I also took a class in this once at the university level and get an a plus, so I assure you I am an expert in the matter. So in no order of importance are some things to be awared of that will make you more effective: Make sure that the font choice and size support readability. Boy a bad font choice really makes things difficult. Sans serif is generally easier to use than serif. Also caps are kind of difficult on the peepers. It is easier to read a mixture of cases as opposed to all caps. Next be aware of formatting. Formatting can be your best friend. Use of bolding, underlining, italicizing, centering and indents/bullets can make it much easier for the reader to quickly scan your message and grasp the key points. Consider breaking paragraphs up into smaller units and using a space between paragraphs as opposed to a simple indent. Lastly, consider using color, and even images, to make certain concepts stand out. Be careful, do not overuse color, or use color in a way that is hard on the eyes. Now you that you know all this you will never again. The most important thing about readability is that you have good Headlines and Subject line in an email to immediately capture the attention of your reader. So now that you got all that you are ready to go forth and do great slides and handouts and such. Good luck to you!! In Other Words

FW: re: re re: re: re: meeting for dinner There are many things that will lead to improved readability. I’ve read many articles about this topic and picked up many tips that I’d like to share with you. I promise you that your stuff will be much more readable! Second in importance is the choice of font. I also took a class in this once at the university level and get an a plus, so I assure you I am an expert in the matter. So in no order of importance are some things to be awared of that will make you more effective: Make sure that the font choice and size support readability. Boy a bad font choice really makes things difficult. Sans serif is generally easier to use than serif. Also caps are kind of difficult on the peepers. It is easier to read a mixture of cases as opposed to all caps. Next be aware of formatting. Formatting can be your best friend. Use of bolding, underlining, italicizing, centering and indents/bullets can make it much easier for the reader to quickly scan your message and grasp the key points. Consider breaking paragraphs up into smaller units and using a space between paragraphs as opposed to a simple indent. Lastly, consider using color, and even images, to make certain concepts stand out. Be careful, do not overuse color, or use color in a way that is hard on the eyes. Now you that you know all this you will never again. The most important thing about readability is that you have good Headlines and Subject line in an email to immediately capture the attention of your reader. So now that you got all that you are ready to go forth and do great slides and handouts and such. Good luck to you!! Formatting Matters

FW: re: re re: re: re: meeting for dinner There are many things that will lead to improved readability. I’ve read many articles about this topic and picked up many tips that I’d like to share with you. I promise you that your stuff will be much more readable! Second in importance is the choice of font. I also took a class in this once at the university level and get an a plus, so I assure you I am an expert in the matter. So in no order of importance are some things to be awared of that will make you more effective: Make sure that the font choice and size support readability. Boy a bad font choice really makes things difficult. Sans serif is generally easier to use than serif. Also caps are kind of difficult on the peepers. It is easier to read a mixture of cases as opposed to all caps. Next be aware of formatting. Formatting can be your best friend. Use of bolding, underlining, italicizing, centering and indents/bullets can make it much easier for the reader to quickly scan your message and grasp the key points. Consider breaking paragraphs up into smaller units and using a space between paragraphs as opposed to a simple indent. Lastly, consider using color, and even images, to make certain concepts stand out. Be careful, do not overuse color, or use color in a way that is hard on the eyes. Now you that you know all this you will never again. The most important thing about readability is that you have good Headlines and Subject line in an email to immediately capture the attention of your reader. So now that you got all that you are ready to go forth and do great slides and handouts and such. Good luck to you!! So Instead of this…

This…

Six Choices to Improved Readability

Headlines

Text Format

Font Choice

Images

Color

Paragraph Format

H E A D L I N E S

Readable Fonts

Formatting

Indents

Lists

Colors

The Brain Likes

Use Headlines

Choose Your Fonts San Serif fonts are easier to read on screen Consider Using Verdana, Arial/Helvetica, Tahoma and Trebuchet

Subheadings and Indents help:

Focus ATTENTION

Increase SCANABILITY

Aid in RETENTION

Choose Your Formatting

Use Color to draw attention

Use Bolding to emphasize

Use Lists for readability

George

John

Paul

Ringo

Choose Your Formatting

Choose your colors

The B r a i n likes c o l o r

The Brain Sees yellow first

Makes text more readable

Improves retention

When formatting your materials Remember to ask: What is my goal? Watch: http://usedwigs.com/video-stop-sign-designed-by-committee/

Let’s Review

Effectiveness means bringing about the________you desire

Continually evaluate by asking What is___________?

Increase readability and retention by using these formatting techniques:________________

Effective Presentation Strategies

Good Use of questions

Bad Questions = Bad Answers

Yes

No

Good Questions are not too easy, not too hard They’re Just Right

And speaking of questions…

What’s in it for them? Effective Training Answers the Question:

Effective Training Answers the Question: What’s in it for them?

Depends who them is…. What’s in it for them?

Participants differ in many ways That may affect our choices as trainers

People have different Learning Styles Visual Auditory Kinesthetic

People have different Learning Styles

How we are different: Personality IS ES IN EN People have different Learning Styles

How we are different: Personality IS ES IN EN People have different Learning Styles FP

Exercise: What’s in it for them?

A few words regarding Why People Change

Why People Change How we are the same

Why People Change “ The study has already revealed an unintended consequence of antismoking health warnings. They appear to work mainly as a marketing tool to keep smokers smoking . ”

Why People Change Behavior changes in response to a positive emotional connection to what could be.

Understanding People By Alan Deutschman How we are the same

Understanding People How we are the same

Presentation Tips: Lightning Round

Humor helps the medicine go down

Choose Your Words

Have a Consistent Message

Don’t force the Content

Surprises are Engaging

Keep it Simple

Check Your Facts

Stay on top of the Research

Pass the BS Test

Quote the Experts

Inform, even advocate, but don’t Spin

Questions, comments, discussion? ?

ALWAYS Begin With the End in Mind Peter Bromberg NJ Train the Trainer March 18, 2009 Peterbromberg.com/ttt

Font slide: http://www.flickr.com/photos/befuddledsenses/2587678725/sizes/o/

Aye, Eye http://www.flickr.com/photos/cayusa/549883494/

Colored ring drops: http://www.flickr.com/photos/kounelli/2797656093/

Goalposts: http://www.flickr.com/photos/grahamb/3043227962/

Professor: http://www.flickr.com/photos/kloudjonas/3240282645/sizes/l/

Gears: http://www.flickr.com/photos/17258892@N05/2588347668/

Idea: http://www.flickr.com/photos/21313845@N04/3067569337/

Compass: http://www.flickr.com/photos/7542997@N03/2473782602/

3D Team Arrow: http://www.flickr.com/photos/lumaxart/2137729430/

Kick ass: http://headrush.typepad.com/creating_passionate_users/2007/04/index.html

Little People: http://www.flickr.com/photos/gwen/1464734120/

Twins: http://www.flickr.com/photos/judybaxter/2272062328/

Sheep: http://www.flickr.com/photos/pasotraspaso/2561252664/

Eyes: http://www.flickr.com/photos/lanbui/81416656/

Ear: http://www.flickr.com/photos/chrisdonia/3328946023/

Hands: http://www.flickr.com/photos/dalydose/324264361/

Gift: http://www.flickr.com/photos/ginnerobot/3118868877/

Happy faces: http://www.flickr.com/photos/purrr/126597849/

Unacceptable Employee Behavior: http://www.flickr.com/photos/inju/2434655377/

I’m Thinking of…: http://www.flickr.com/photos/somemixedstuff/2403249501/

Optical Illusion art by Julian Bever. Photos from: http://justinmaier.com/2006/05/09/amazing-3d-art-by-julian-bever/

Let’s Review: http://www.flickr.com/photos/jek-a-go-go/2545104662/

Lightning Round: http://www.flickr.com/photos/jegomezr/2926143475/sizes/l/

Goldilocks: http://www.xanga.com/dextr/photos/da254125854461/

Baghead: http://www.flickr.com/photos/summerluu/2388805263

Delete Key: http://www.flickr.com/photos/virgu/12496426/sizes/l/

Other images from: http://web.mac.com/iajukes/thecommittedsardine/Funny_Stuff.html

1957 Brownie Camera: http://www.flickr.com/photos/tanaka/2345575389/

Image Credits

START HERE

Talk Good: Giving Effective Presentations (Pete’s link roundup) http://librarygarden.blogspot.com/2008/02/talk-good-giving-effective.html

ARTICLES/BLOG POSTS

6 ways to take charge of what your audience remembers: http://www.speakingaboutpresenting.com/content/six-ways-to-take-charge-of-what-your-audience-remembers/

The 10 Second Rule: How to Write For Diagonal Readers: http://www.copyblogger.com/the-10-second-rule/

10 steps to asking questions so you get an answer every time: http://www.speakingaboutpresenting.com/audience/asking-questions-audience/#more-2197

All Presenting is Persuasive: http://www.guilamuir.com/ideasource/2007/08/all-presenting-is-persuasive/

Change or Die: http://www.fastcompany.com/magazine/94/open_change-or-die.html

Information Overload : http://www.copyblogger.com/information-overload/

Inhaling Fear (NY Times article on smoking): http://www.nytimes.com/2008/12/12/opinion/12lindstrom.html?ref=opinion

Shorter is Better: http://www.copyblogger.com/shorter-is-better/

Top 7 Powerpoint slide designs : http://www.speakingaboutpresenting.com/design/powerpoint-slide-design-7-styles

BOOKS

Change or Die, by John Deutschman

The Enneagram Made Easy , by Renee Baron and Elizabeth Wagele

Leadership Simple, by Jill Morris and Steve Morris

Made to Stick, by Chip Heath and Dan Heath

Nine Ways of Working , by Michael J. Goldberg

Predictably Irrational, by Dan Ariely

Type Talk at Work , by Otto Kroeger, Janet Thuesen, Hile Rutledge

Suggested Bibliography and Articles Referenced

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Effectiveness requires Continual Evaluation Do my actions Align With My Goals? Deleted Scenes

Powerpoint Design Options

Effective Powerpoint

Tells a story

Uses images to engage

Focuses on creating meaning not dumping information

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Examples of Effective Powerpoint

The assertion-evidence slide

Classic Presentation Zen

The Lessig method

Duarte Design Diagrams

Ethos3 story-telling style

Powerpoint Design Options Deleted Scenes

Simple — find the core of any idea Unexpected — grab people's attention by surprising them Concrete — make sure idea can be grasped & remembered Credibility — give an idea believability Emotion — help people see the importance of an idea Stories — empower people to use an idea through narrative Made to Stick Deleted Scenes