Twitter LinkedIn Business Page 2012


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Using Twitter and LinkedIn Business Pages for SMB market 2012. Social Media for Small Business. LinkedIn Company Pages. Presented Social Media Workshop Chamber of Commerce.

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  • What are hashtags and how do you use them?Hashtags (#) are used during live tweeting to build a conversation around that hashtag, for example an event.  You can search by #’s to find out what is trending and follow tweets on any topic including your company.
  • How often do you tweet and why?This depends on how much you have to say and your audience.  Consider your audience, timezones and the times of day they use social media when posting to any platform. Some companies tweet hourly, it depends on what is going on at your company, what you want to promote and your overall social media strategy
  • Should you connect Twitter and Linkedin?  This is a company decision, I know the panel has opinions and can share
  • How do you use Twitter for business marketing?Drive people to your company website.  Monitor your brand.  Monitor competition. Create Twitter favorites for a list of testimonials. Promote events, webinars, campaigns. Promote new products, services. Establish yourself as a thought leader in your industry and community.
  • .How do you use Twitter for Lead Generation?Create a dedicated Twitter Landing page from the profile url that targets Twitter visitors and captures the lead. .Monitor industry terms with Twitter search and industry questions to identify prospects. Once you find prospects start a dialogue and share content from your website or blog.  Participate in Twitter chats-these smaller communities within your industry can provide knowledge and prospects.
  • . How do you use Twitter for Public Relations?Journalists, reporters and bloggers make themselves available on Twitter.  This is a great way to introduce yourself, company and services or products.  Develop relationships and create a dialogue.  Reporters also use Twitter to broadcast help they need in reporting on a specific topic or event.  If you have the information they need, you can help that reporter out!  They will most likely help you out later by tweeting information you tweet about your company.
  • .  How to use Twitter for Customer Service?Respond to concerns people tweet about your company or products.  Update customers on recalls, downtimes.  Follow back all those that follow your company-this creates a community around your business and these people can become influencers of your products or services. 
  • .What are the benefits of having a company page?Company reach and Product awareness.  Personal profiles of employees can drive traffic to your company page and what they see there will help form their opinion about your company.  Every employee can promote your company so use this to your advantage.  There is a specific section on company pages for discussing multiple products.  Consumers can learn about your product and see how many of their connections recommend them.
  • Example of page/shows Ad Question #2
  • Part of question 1
  • How do company status updates work?Like Facebook, you share updates and create  voice for your company through updates.  People can ‘like’ or comment and share your updates too.
  • How do you use Linkedin for lead generation?Use Answers-people go here to get advice and this gives you a chance to be a knowledge expert in your industry.  Use Applications-add your blog posts, your reading lists, share presentations.  Groups-the most valuable feature on Linkedin!  Join in your industry and outside to help grow your business.  Search People and ask for introductions to people in companies you want to target from your current connections.  More connections means you are more visible to others online.
  • What are the advantages of an upgraded account?                                More inmails, groups, features and Access
  • How do you use Linkedin for employee research and hiring?You can research prospective employees and see their groups, interests and activities.  Will they fit into the culture or your company?  Are they qualified?  Who are their connections?  What people saying about them in recommendations?  You can do manual filtered searching on skills and qualifications or post jobs on Linkedin ($199.00).  Cheaper and more focused than recruiters, Career Builder and Monster.
  • .  What are Career Pages?When you post a job a basic careers page tab appears, but you can upgrade to a Silver or Gold.  Access to clickable banner, customizable modules, analytics, direct links to recruiters, video content and more.  You can also customize 5 different versions of the page to show to different candidates based on their profile.
  • Example of Career Page
  • Twitter LinkedIn Business Page 2012

    1. 1. 2012
    2. 2. Social Media is Democratizing Communications 
    3. 3. Welcome   Paige Brockmyre, Web and Social Media Consultant, NeXt I.T. @maddogsocial  Shawn Willson, V.P Sales, NeXt I.T.
    4. 4. Twitter   Jack Dorsey, founder created March 2006 launched July 2006 (Noah Glass, Evan Williams, Biz Stone)  140 million active users 2012  340 million tweets per day  1.6 billion search queries per day  140 characters  Micro-blogging
    5. 5. Twitter Questions   What are hashtags # and how do you use them?  How often do you tweet and why?  Should you connect Twitter and Linkedin?  How do you use Twitter for Business Marketing?  How do you use Twitter for Lead Generation?  How do you use Twitter for Pubic Relations?  How do you use Twitter for Customer Service?
    6. 6. Hashtags # 
    7. 7. #muskegon 
    8. 8. Tweeting   An observation  What you’re reading  What events you’re attending  Your content  Someone else’s content  Chat with someone  Retweet 2h,5h,6h 2m,22m,25 m43m
    9. 9. Linking Social Media   Same message and same audience??
    10. 10. Twitter Marketing     Monitor brands Promote events, products Become expert resource
    11. 11. Lead Generation 
    12. 12. Public Relations 
    13. 13. Customer Service 
    14. 14. LinkedIn   Reid Hoffman, Founder, Stanford and Oxford, Socialnet SMN, PayPal  LinkedIn officially launched on May 5, 2003 and within one month gained 4,500 members.  Global with 2 billion people searches in 2010  150 million users in February 2012  All Fortune 500 represented
    15. 15. LinkedIn Questions   What are the benefits of having a company page?  How do ads work on LinkedIn?  How do company status updates work?  How do you use LinkedIn for lead generation?  What are the advantages of an upgraded account?  How do you use LinkedIn for employee research and hiring?  What are Career Pages?
    16. 16. Benefits of Company Page Company Reach & Product Awareness           Network Profile Connections Groups E-mail Searching Questions and Answers Analytics Status updates          Find a contact at a Co. Sell a product Look for an employee Do business in a new city Look for partner Create a reputation Hyperlinks List Tweets and Blogs Ads
    17. 17. Company Page Example  Careers Follow Connection Overview Alumni Stats Employees Connected to you Culture AD
    18. 18. Selling Products        Search target market Find specific users Find buyers Find customers of your customers to drive demand Find people who consult to people buying your product Find people who can help improve your product
    19. 19. LinkedIn Ad 
    20. 20. Company Status Updates   Stay top of mind, build relationships and brand awareness, evangelism  Followers of your Company will see Status Updates on their homepage  Updates can be ‘liked’, commented and shared  Excessive posting is subject to review by LinkedIn
    21. 21. Lead Generation Groups & Events  Groups  Builds Thought Leadership  Connects thriving community  Drives traffic to your site  Build personal network  Lead Generator  Gain inspiration  Connect before conferences  Help others Events         New relationships Filling a niche Build a new network or list Brand Awareness Credibility Sales, Opportunities Media attention Connecting others
    22. 22. Lead Generation Answers & Applications Answers  Google reads LinkedIn Answers, so anything that you enter in your answer becomes available in a keyword search. This means, your website or your LinkedIn profile gets a higher ranking.  Creates your reputation  Positions you as Expert  New connections  Find Experts  First level of information  Connect worldwide  Applications     Enrich your profile Share and Collaborate Be more effective Stay current and competitive
    23. 23. Company Page 2  Blog News Hires Changes 911
    24. 24. Company Page 3  Degree Job Function University Years of Experience AD
    25. 25. Company Page 4  Before LV Growth After LV Employee Geographic Also Viewed Skills
    26. 26. Company Page 5  Title Change Blog Departures New Titles Popular profiles
    27. 27. Upgrades      In mail 50+Groups Access Career Pages
    28. 28. Employee Research and Hiring      Largest network of recruiters Reference checks Recommendations See how they present themselves to the world
    29. 29. Benefits of Career Pages       Position company as an ‘employer of choice’ Increase candidate response/acceptance rate Raise awareness of job opportunities Drive traffic to website, social network, application Analyze who is viewing and interacting with your brand with analytics
    30. 30. Upgraded Career Pages 
    31. 31. Thank You!   Get started w/ these tools Thanks for coming! Sources: Twitter, LinkedIn, Mari Smith, Info graphics Labs, Hubspot, Wikipedia, Social Media Examiner, Pinterest