What are hashtags and how do you use them?Hashtags (#) are used during live tweeting to build a conversation around that hashtag, for example an event. You can search by #’s to find out what is trending and follow tweets on any topic including your company.
How often do you tweet and why?This depends on how much you have to say and your audience. Consider your audience, timezones and the times of day they use social media when posting to any platform. Some companies tweet hourly, it depends on what is going on at your company, what you want to promote and your overall social media strategy
Should you connect Twitter and Linkedin? This is a company decision, I know the panel has opinions and can share
How do you use Twitter for business marketing?Drive people to your company website. Monitor your brand. Monitor competition. Create Twitter favorites for a list of testimonials. Promote events, webinars, campaigns. Promote new products, services. Establish yourself as a thought leader in your industry and community.
.How do you use Twitter for Lead Generation?Create a dedicated Twitter Landing page from the profile url that targets Twitter visitors and captures the lead. .Monitor industry terms with Twitter search and industry questions to identify prospects. Once you find prospects start a dialogue and share content from your website or blog. Participate in Twitter chats-these smaller communities within your industry can provide knowledge and prospects.
. How do you use Twitter for Public Relations?Journalists, reporters and bloggers make themselves available on Twitter. This is a great way to introduce yourself, company and services or products. Develop relationships and create a dialogue. Reporters also use Twitter to broadcast help they need in reporting on a specific topic or event. If you have the information they need, you can help that reporter out! They will most likely help you out later by tweeting information you tweet about your company.
. How to use Twitter for Customer Service?Respond to concerns people tweet about your company or products. Update customers on recalls, downtimes. Follow back all those that follow your company-this creates a community around your business and these people can become influencers of your products or services.
.What are the benefits of having a company page?Company reach and Product awareness. Personal profiles of employees can drive traffic to your company page and what they see there will help form their opinion about your company. Every employee can promote your company so use this to your advantage. There is a specific section on company pages for discussing multiple products. Consumers can learn about your product and see how many of their connections recommend them.
Example of page/shows Ad Question #2
Part of question 1
How do company status updates work?Like Facebook, you share updates and create voice for your company through updates. People can ‘like’ or comment and share your updates too.
How do you use Linkedin for lead generation?Use Answers-people go here to get advice and this gives you a chance to be a knowledge expert in your industry. Use Applications-add your blog posts, your reading lists, share presentations. Groups-the most valuable feature on Linkedin! Join in your industry and outside to help grow your business. Search People and ask for introductions to people in companies you want to target from your current connections. More connections means you are more visible to others online.
What are the advantages of an upgraded account? More inmails, groups, features and Access
How do you use Linkedin for employee research and hiring?You can research prospective employees and see their groups, interests and activities. Will they fit into the culture or your company? Are they qualified? Who are their connections? What people saying about them in recommendations? You can do manual filtered searching on skills and qualifications or post jobs on Linkedin ($199.00). Cheaper and more focused than recruiters, Career Builder and Monster.
. What are Career Pages?When you post a job a basic careers page tab appears, but you can upgrade to a Silver or Gold. Access to clickable banner, customizable modules, analytics, direct links to recruiters, video content and more. You can also customize 5 different versions of the page to show to different candidates based on their profile.
Paige Brockmyre, Web and Social Media Consultant, NeXt I.T.
Shawn Willson, V.P Sales, NeXt I.T.
Jack Dorsey, founder created March 2006 launched July 2006 (Noah
Glass, Evan Williams, Biz Stone)
140 million active users 2012
340 million tweets per day
1.6 billion search queries per day
What are hashtags # and how do you use them?
How often do you tweet and why?
Should you connect Twitter and Linkedin?
How do you use Twitter for Business Marketing?
How do you use Twitter for Lead Generation?
How do you use Twitter for Pubic Relations?
How do you use Twitter for Customer Service?
Reid Hoffman, Founder, Stanford and Oxford, Socialnet SMN, PayPal
LinkedIn officially launched on May 5, 2003 and within one month
gained 4,500 members.
Global with 2 billion people searches in 2010
150 million users in February 2012
All Fortune 500 represented
What are the benefits of having a company page?
How do ads work on LinkedIn?
How do company status updates work?
How do you use LinkedIn for lead generation?
What are the advantages of an upgraded account?
How do you use LinkedIn for employee research and hiring?
What are Career Pages?
Benefits of Company Page
Company Reach & Product Awareness
Questions and Answers
Find a contact at a Co.
Sell a product
Look for an employee
Do business in a new city
Look for partner
Create a reputation
List Tweets and Blogs
Company Page Example
Search target market
Find specific users
Find customers of your customers to drive demand
Find people who consult to people buying your product
Find people who can help improve your product
Stay top of mind, build relationships and brand awareness,
Followers of your Company will see Status Updates on their
Updates can be ‘liked’, commented and shared
Excessive posting is subject to review by LinkedIn
Groups & Events
Drives traffic to
Filling a niche
Build a new network or list
Answers & Applications
Google reads LinkedIn
Answers, so anything that
you enter in your answer
becomes available in a
keyword search. This means,
your website or your
LinkedIn profile gets a
Creates your reputation
Positions you as Expert
First level of information
Enrich your profile
Share and Collaborate
Be more effective
Stay current and
Company Page 3
Years of Experience
Company Page 4
Company Page 5
Employee Research and
Largest network of recruiters
See how they present themselves to the world
Benefits of Career Pages
Position company as an ‘employer of choice’
Increase candidate response/acceptance rate
Raise awareness of job opportunities
Drive traffic to website, social network, application
Analyze who is viewing and interacting with your brand with
Get started w/ these tools
Thanks for coming!
Sources: Twitter, LinkedIn, Mari Smith, Info graphics Labs,
Hubspot, Wikipedia, Social Media Examiner, Pinterest