lead institute- How to market your nonprofit


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Sa-technology.com presents How to market your non-profit online.
Presented by Phyllis Breech

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  • lead institute- How to market your nonprofit

    1. 1. How to Market your Nonprofit OnlineEstablishing a web Presence
    2. 2. AgendaIntroduction:Marketing Your Nonprofit Online Why a website should be an essential part of your marketing Strategy.What are some things you can do to establish your web presence.Conclusion
    3. 3. Why you need to establish an Online Presence
    4. 4. 90 Trillion The number of emails sent on the Internet in 2009.Source: Jess3
    5. 5. 800+ Million Active Facebook UsersPhoto Credit: Oversocialized Source: Tech Herald
    6. 6. The Reach of Face Book• 800 Million active users• 50% of active users log on every day• Average user has 130 friends• Users spend over 700 billion minutes /month• Average user creates 90 pieces of new content each month• More than 250 million users accessing on mobile devices
    7. 7. Why Establishing an online Presence so important? 73% of activity online is in one way or another “is related to local content” searches done in Google For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research 97% of Internet users in the U.S. gather information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” 70% of online searchers will use local search engine to find offline businesses.
    8. 8. This Is A Paradigm ShiftYou need to be where potential donorsare every day: Online and on their Mobile devices. Just having a web page isn’t enough anymore. Be a seen as a respected and trusted nonprofit organization Become a resource in your market.
    9. 9. Branding you nonprofit OrganizationIf your Nonprofit name doesn’t make it very what you do, then use a tagline to communicate your message
    10. 10. Branding you nonprofit Organization• Your website is still your most important digital presence. * Most donors visit a nonprofit website before deciding to give online OR offline, and it’s where most people searching for your cause will first encounter your brand.
    11. 11. Why Brand your Nonprofit
    12. 12. Building a Long-term Strategy
    13. 13. “Social Media is Like a Cocktail Party: Listen Then Respond”Photo Credit:The Dana Files
    14. 14. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.”Photo Credit: Marvin Kuo
    15. 15. Facebook Fan Pages Let NonprofitsInteract with Donors and Prospects
    16. 16. Social Media Can Drive Leads and DonorsPhoto Credit: PhotoDu.de
    17. 17. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    18. 18. What Can You Do? How To Start?
    19. 19. Create Search Engine Business ListingsCreate your business listings (Maps): Google Places www.google.com/local/add Bing Local https://ssl.bing.com/listings/ListingCenter.aspx Yahoo Local http://listings.local.yahoo.com/ If you never do anything else, just build your Google Places page
    20. 20. Areas To Address Branding  Business logo  Colors Google Places page Website  Determine your budget  Get something out there - Start with a wordpress blog  Make sure it is heavy on keyword rich text  Call to action (what do your want customers to do)  Make sure it has a form to capture visitors information. Consider offering a report of some kind as a give-away Social Medial tools  Facebook  Linkedin  Twitter  youtube
    21. 21. Areas To AddressSocial Media Create a LinkedIn/YouTube account for your business Create a Facebook Fan page and Twitter Account Create/Add a Blog to your website If possible, add 1-2 articles per week Consider having a “custom” Facebook/Twitter site created. This will enhance your results in both of those platforms You can outsource the creation of the custom sites, and even the content depending on your goals
    22. 22. Facebook Guide
    23. 23. Resources 1. Causes http://www.causes.com/causes/203679- welldone/actions/1600227 2. Network For Good: http://www1.networkforgood.org/for- nonprofits 3. https://www.facebook.com/nonprofitorgs
    24. 24. Questions