How to Market your Nonprofit OnlineEstablishing a web Presence
AgendaIntroduction:Marketing Your Nonprofit Online Why a website should be an essential part of your marketing Strategy.What are some things you can do to establish your web presence.Conclusion
90 Trillion The number of emails sent on the Internet in 2009.Source: Jess3
800+ Million Active Facebook UsersPhoto Credit: Oversocialized Source: Tech Herald
The Reach of Face Book• 800 Million active users• 50% of active users log on every day• Average user has 130 friends• Users spend over 700 billion minutes /month• Average user creates 90 pieces of new content each month• More than 250 million users accessing on mobile devices
Why Establishing an online Presence so important? 73% of activity online is in one way or another “is related to local content” searches done in Google For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research 97% of Internet users in the U.S. gather information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” 70% of online searchers will use local search engine to find offline businesses.
This Is A Paradigm ShiftYou need to be where potential donorsare every day: Online and on their Mobile devices. Just having a web page isn’t enough anymore. Be a seen as a respected and trusted nonprofit organization Become a resource in your market.
Branding you nonprofit OrganizationIf your Nonprofit name doesn’t make it very what you do, then use a tagline to communicate your message
Branding you nonprofit Organization• Your website is still your most important digital presence. * Most donors visit a nonprofit website before deciding to give online OR offline, and it’s where most people searching for your cause will first encounter your brand.
Create Search Engine Business ListingsCreate your business listings (Maps): Google Places www.google.com/local/add Bing Local https://ssl.bing.com/listings/ListingCenter.aspx Yahoo Local http://listings.local.yahoo.com/ If you never do anything else, just build your Google Places page
Areas To Address Branding Business logo Colors Google Places page Website Determine your budget Get something out there - Start with a wordpress blog Make sure it is heavy on keyword rich text Call to action (what do your want customers to do) Make sure it has a form to capture visitors information. Consider offering a report of some kind as a give-away Social Medial tools Facebook Linkedin Twitter youtube
Areas To AddressSocial Media Create a LinkedIn/YouTube account for your business Create a Facebook Fan page and Twitter Account Create/Add a Blog to your website If possible, add 1-2 articles per week Consider having a “custom” Facebook/Twitter site created. This will enhance your results in both of those platforms You can outsource the creation of the custom sites, and even the content depending on your goals