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NAFMT Presentation - 05-04-2013


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Atlanta National Association of Minority Truckers, Kevin Reid, Small Business, online marketing, Phyllis Breech

Atlanta National Association of Minority Truckers, Kevin Reid, Small Business, online marketing, Phyllis Breech

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    • 1. How To Market Your Business OnlinePresented by Phyllis Breech
    • 2. Agenda Introduction Marketing Your Business Online Why a website must be an essential part of yourbusiness plan. What are some things you can do to establishyour web presence. Conclusion - Questions
    • 3. Psalm 127:1Unless the Lord builds the house, thosewho build it labor in vain. Unless the Lordwatches over the city, the watchman staysawake in Foundation of Successful Business
    • 4. Why you need an Online Presence Yellow Pages are in steady decline Newspapers are in trouble across the country Television / Radio is not cost effective Email marketing has seen a drop in responserates due to the pure volume of “noise” Here are some reason you should be online
    • 5. 90 Trillion Emailssent on the Internet in 2009.Source: Jess3
    • 6. Billion Active Facebook UsersSource: Tech HeraldPhoto Credit: Oversocialized
    • 7. 131 MillionBlogs on the Internet.Source: Jess3
    • 8. 10 Billion+ Tweets Sent on TwitterSince 2006Photo Credit: Rosaura Ochoa Source: Mashable
    • 9. 2 Billion Videos Are StreamedEach Day On YouTubePhoto Credit: jonsson Source: Techcrunch
    • 10. 73% of activity online in one way or another “is related tolocal searches done in Google”For every one dollar spend online, another five or six aregoing to offline purchases that are influenced by onlineresearchWhy Getting your Business online so important?
    • 11.  97% of Internet users gather shoppinginformation online, and 51% characterizetheir behavior as “Shop Online, PurchaseOffline” 70% of online searchers will use local searchengine to find YOUR TRUCKING businesses.Why Getting your Business online so important?
    • 12.  Who/Where are your Idea Customers Having a web page isn’t enough Be a respected and trusted authority Become a resource in your market - EXPERT! BE DIFFERENTA Paradigm Shift
    • 13. But Are My Clients Really Looking For Me Online?Who’s Looking for Me?
    • 14. Building a Long-Term StrategyBranding your BusinessLeverage Social Media (All FREE to set up)LinkedInYouTubeFaceBookTwitterWebsiteSEO(Search Engine Optimization)
    • 15. Building a Long-Term Strategy Mobile Devices Consider a custom mobile website Optimize your existing site for mobile Mobile Text Marketing QR Codes (Quick Response Code)
    • 16. Social Media TakeoverSource: State of Inbound Marketing Report -
    • 17. Social Media101 – GettingKnown!
    • 18. “Social Media Marketing: Enables Others to Advocatefor Your Business Through Compelling Content”Image credit: Ian Sane
    • 19. “Social Media is Like a Cocktail Party:Listen Then Respond”Photo Credit:The Dana Files
    • 20. “Facebook is a socialnetwork that connectspeople personally andprofessionally throughconnections, messages,photos, & videos.”Photo Credit: Marvin Kuo
    • 21. Facebook Fan Pages Let BusinessesInteract with Customers and Prospects
    • 22. “Twitter is like a Text Message with aBCC: To The World”Photo Credit: ydhsu
    • 23. Businesses Use Twitter to Converse withProspects, Provide Customer Service and DriveWebsite Traffic.
    • 24. Social Media Can DriveLeads and CustomersPhoto Credit:
    • 25. Leveraging Social
    • 26. Social Media is for Leads and SalesSource: State of Inbound Marketing Report -
    • 27. Social Media is for B2B and B2CSource: State of Inbound Marketing Report -
    • 28.  LinkedIn/YouTube account for your business Facebook Fan page and Twitter Account Create/Add a Blog to your website(wordpress)Add 2-3 articles per week Consider having a “custom” Facebook/Twitterpage created. Branding Outsource the customization of Social Mediapages, and the content.Social Media Strategies
    • 29. Mobile Phone Marketing4 TIMES as many mobile phone users asinternet users33% of phones use high speed dataservicesIPhone, Blackberry & AndroidThe Mobile Media Revolution
    • 30. What Can You Do? How Do you Get To Start?
    • 31.  BrandinglogoColors Google Places pageGetting Started your business set-up
    • 32. GoogleBing LocalYahoo Local Search Engine Business Listings(MAPS)
    • 33.  The Internet has changed the way wedo business New Times Require New Approaches With Internet geographic restrictions areremovedA Website is The New Necessity
    • 34.  Sales opportunities increase whiletransaction costs decrease. Your Website sell 24 hours a day / 7 days aweek Products can be delivered instantly at a fractionof conventional delivery expenses.The Benefits of a Website
    • 35. Determine your budgetRegister domain name (Own it)Set-up hosting accountStart with a Word Press blogUse keyword rich textCall to actionForm to capture visitors information.TIPS: Setting up your
    • 36.  Optimize website with geo targeted location (city name, keyword ) Claim Google Places, Yahoo Local, Bing Local listing for your business Create Valuable Content (content is King) Setup online lead capture (forms) on your website List your business in directory and review sites Get listed in all local search directories Build targeted links to your website. Get Testimonies & real reviews Track results of your progressRoadmap for an Online
    • 37. Don’t Get left behindGet your business online!Questions?
    • 38.Textual content to be provided by customer. Customer responsible for Hosting and Domain Name RegistrationAnnual hosting will be prorated from date of signing and billed annually on January 1st (179.00)Sign up TODAY to Receive FREE LOGO(value at $250)1275$Regular Price: $1875NAFMT SPECIAL WEBSITE OFFER 10 Page Website Custom graphic design One contact us page with form Admin Interface Up to 5 email addresses set-up* One
    • 39. up TODAY to Receive 500 FreePRINTED Business cards (value at $95)375$Regular Price: $575NAFMT SPECIAL BRANDING OFFER Custom logo design 4 - 6 Designs to choose from Business Card Design 2 -4 Designs to choose from Custom Letter Head
    • 40. BRANDED LOGOs
    • 41. DESIGNED WEBSITESWe make you look good
    • 42. DESIGNED WEBSITESWe make you look good
    • 43. BRANDED
    • 45. BRANDED
    • 46. BRANDED
    • 47. Questions?
    • 48. best way to get to your greatnessis through small, continuous steps.~ Robin Sharma
    • 49. a Chance to WIN either a1. Like us on Facebook2. Must Leave a comment about one thingyou learned for my presentationFREE LOGO orFREE 30 Minute Branding Consultation Session
    • 50.