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1 NETinAll Intro & Conclusion

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This presentation introduces the Paris workshop organized by Netinall the 9th of February on "Monetization and Video". …

This presentation introduces the Paris workshop organized by Netinall the 9th of February on "Monetization and Video".
The intro presents the video market landscape, value chain, ...
The conclusion brings visibility about video challenges, others workshops to come, etc.

Published in: Technology

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  • 1. Publicité et Vidéo sur Internet (1° partie) (1° L’Echangeur – Paris Le 9 février 2010
  • 2. Introduction • Pourquoi cette conférence? © 2010 netinall, All Rights Reserved 2
  • 3. Introduction • Agenda – 9:30 : La vidéo sur Internet – 9:30 : L’état du marché – 10:45 : Les solutions disponibles – 11:45 : Conclusions – 12:30 : Déjeuner optionnel © 2010 netinall, All Rights Reserved 3
  • 4. Online Video Three billion online videos are watched every day © 2010 netinall, All Rights Reserved 4
  • 5. Online Video There is a revolution going on © 2010 netinall, All Rights Reserved 5
  • 6. Online Video Online video is the new step of media evolution © 2010 netinall, All Rights Reserved 6
  • 7. Online Video 2008 source France Pub Advertising Trends are there © 2010 netinall, All Rights Reserved 7
  • 8. France, a 29 bn € market in 2009 Communication Investment TV investments are 6 times • 20 b€ on non medias (-7,3%) Internet ones • 9 b € on medias (-15,1%) 2008 source France Pub © 2010 netinall, All Rights Reserved 8
  • 9. TV first but Internet grows © 2010 netinall, All Rights Reserved 9
  • 10. Internet vs TV Advertising • Countries where Internet ad > TV advertising – H2 2008 : Denmark – H1 2009 : UK • Internet advertising is 23.5% of all advertising money 2008 source France Pub – £1.75bn (+4,6 % y2y) • TV advertising is 21.9% of all advertising money – £1.6bn (-17 % y2y) © 2010 netinall, All Rights Reserved 10
  • 11. Online Video New opportunities emerge © 2010 netinall, All Rights Reserved 11
  • 12. Why Video ? Video Aims Video Aims Video Aims Company Type Company Type Company Type How How How Media companies Video Advertising Media companies Video Advertising Media companies Video Advertising ==> To make money ==> To make money ==> To make money Video publishers Premium Access Video publishers Premium Access Video publishers Premium Access EmonetizationContent providers Sponsorship, Product Placement Content providers Sponsorship, Product Placement Content providers Sponsorship, Product Placement Brand/Products/services Demos Brand/Products/services Demos Customers Testimonial Customers Testimonial ==> To improve customer loyalty ==> To improve customer loyalty B2C -- B2B B2C B2B Customer Support Customer Support Emarketing / Ecommerce / ==> To sell more and better ==> To sell more and better Corporate Video Corporate Video Ecommunication Event Event Ubiquity Education ==> To save money All Internal Communication Press Relations © 2010 netinall, All Rights Reserved 12
  • 13. How to manage ? A new industry has emerged : OVP © 2010 netinall, All Rights Reserved 13
  • 14. Online Video and Ad Value Chain © 2010 netinall, All Rights Reserved 14
  • 15. Panel 1 - L’état du marché 1. Où est-on sur les grands marchés : USA, UK, Allemagne, Espagne, France ? – Jean-Pierre Fumagalli – CEO Smartclip 2. La France est-elle à la traine (VOD, UGC, Catch-up TV, Live) ? – Stéphane Martin - Directeur Délégué Syndicat National de la Publicité TéléVisée 3. Quels enseignements tirer de l'expérience du New York Times ? – Kate Goldvasser - International Online Coordinator NYT – Dominique Piteux - Digital Business Director NYT 4. Qu'apportent les nouvelles possibilités d'interaction entre la vidéo et l'utilisateur ? – Philippe Dégéry – Business Development EMEA Adobe, leader mondial des solutions Rich Média Modérateur : Philippe Bornstein © 2010 netinall, All Rights Reserved 15
  • 16. Panel 2 - Les solutions disponibles 1. Que proposent et ne proposent pas les plateformes communautaires ? – Anthoni Zameczkowski - Strategic Partnership France and Eastern Europe YouTube 2. Qu'en est-il des plateformes vidéo professionnelles ? – Rags Gupta - VP, Business Development, Brightcove EMEA 3. A quoi servent les ad-servers ? – Sophie Davidas – Country Manager France Video Plaza Modérateur : Christian Jegourel - consultant en stratégie Média Télécom Internet, Intervenant à l'ESSEC, fondateur de Youvox.com © 2010 netinall, All Rights Reserved 16
  • 17. Conclusions © 2010 netinall, All Rights Reserved 17
  • 18. Conclusions • Video brings to users : Information + Emotion Should be the same for Video Ads • Video Ad can bring to advertisers 1. Boost brand awareness 2. Increase visibility 3. Make difference against competitors 4. User engagement 5. Viral distribution 6. 1 to 1 relation More and better sales Better ROI than any other solution © 2010 netinall, All Rights Reserved 18
  • 19. Conclusions Organize Valorize Price Measure Profile Anticipate © 2010 netinall, All Rights Reserved 19
  • 20. Next steps • For Presentations, VOD, Documentations, Questions, Meetings, … – pbornstein@gmail.com – Mobile : +33 6 80 54 06 39 – http://www.amiando.com/videomonetisation_suite.html © 2010 netinall, All Rights Reserved 20
  • 21. Monétisation et Vidéo (2° partie) 1. Les attentes des annonceurs 2. Contenus, Audience et Valorisation 3. Les Analytics pour observer, comprendre, agir 4. Choisir une solution de publication vidéo : 3 orientations Date : le 10 mars 2010 à partir de 14h00 http://www.amiando.com/monetisation2.html © 2010 netinall, All Rights Reserved 21
  • 22. Autres workshops prévus en 2010 • La vidéo sur le mobile et l’IPTV • La vidéo pour les emarketeurs • La vidéo pour l’ecommerce • Les nouveaux concepts vidéo • … © 2010 netinall, All Rights Reserved 22
  • 23. Voyage d’études aux USA • Objectifs 1. Bénéficier du retour d’expérience des médias nord- américains – Organisation mise en place – Ligne éditoriale – Résultats obtenus 2. Rencontre avec les acteurs clés 3. Tendances actuelles et futures 4. Partage avec d’autres entreprises françaises © 2010 netinall, All Rights Reserved 23
  • 24. Voyage d’études aux USA © 2010 netinall, All Rights Reserved 24
  • 25. Voyage d’études aux USA • Public: – Direction de Groupe Media – Opérateurs de Télécommunications – Editeurs Vidéo • Dates : du 25 au 30 avril 2010 – Pré-réservation avant le 19 février auprès de pbornstein@gmail.com – Possibilités • voyage en business • Extension US • etc © 2010 netinall, All Rights Reserved 25
  • 26. Publicité et Vidéo sur Internet (1° partie) (1° Merci de votre attention et participation © 2010 netinall, All Rights Reserved 26