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Deloitte CrowdIn – Social Media Strategy& Delivery<br />Harnessing business opportunities presented by social media<br />D...
Deloitte’s point of view: Companies typically adopt social media for three major benefits or themes<br />2<br />2009 Crowd...
3<br />CrowdIn - Social Media Strategy & Delivery, Approach and Deliverables<br />Social Media Strategy<br />Social Media ...
Research target audience use of social media
Assess current social media activities of organization
Assess overallbusiness goals to determine social media objectives (Opex, CI, PL)
Create awareness and understanding of Social Media and it’s opportunities and challenges
Assess strategic alignment with goals of Social Media (Listening, Talking, Energizing, Supporting, Embracing)
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Deloitte CrowdIN: Social Media Strategy & Delivery

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The Deloitte CrowdIN: Social Media Strategy & Delivery approach translates Business goals into a social media strategy, gives you Audience insights, as well as takes the organizational setup into account into implementation plans & roadmap. The Delivery phase tackles Social Media in an integrated approach, linked to your previously set (social media) goals. Lastly; don't forget to manage & grow your social media initiatives.

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Transcript of "Deloitte CrowdIN: Social Media Strategy & Delivery"

  1. 1. Deloitte CrowdIn – Social Media Strategy& Delivery<br />Harnessing business opportunities presented by social media<br />Deloitte Consulting – Webstrategy<br />June 2009<br />
  2. 2. Deloitte’s point of view: Companies typically adopt social media for three major benefits or themes<br />2<br />2009 CrowdIn – Social Media Strategy & Delivery<br />Enhance customer andpartner relationships<br />Increase (Shareholder) Value<br />1<br />Increase employee productivityand operational efficiencies<br />2<br />Foster creativity, innovation,and collaboration<br />3<br />
  3. 3. 3<br />CrowdIn - Social Media Strategy & Delivery, Approach and Deliverables<br />Social Media Strategy<br />Social Media Delivery<br />Audience Insights<br />Implementation Plan<br />Execute<br />Objectives & Goals<br />Manage & Grow<br />Determine characteristics and social media use of target audience<br />Develop a roadmap and business case for embedding Social Media<br />Realize Social Media project(s) and execute the plan<br />Determine contributions of social media to organizational goals<br />Manage the Social Media initiative and develop a growth strategy<br /><ul><li>Develop segmentation / characteristics of target audience (Persona development)
  4. 4. Research target audience use of social media
  5. 5. Assess current social media activities of organization
  6. 6. Assess overallbusiness goals to determine social media objectives (Opex, CI, PL)
  7. 7. Create awareness and understanding of Social Media and it’s opportunities and challenges
  8. 8. Assess strategic alignment with goals of Social Media (Listening, Talking, Energizing, Supporting, Embracing)
  9. 9. Determine existing (social) media activities
  10. 10. Develop possible scenario’s for social media use (build, join or ignore?)
  11. 11. Develop a business case of social media projects including risks, goals, and metrics
  12. 12. Value Effort Prioritization
  13. 13. Develop a roadmap
  14. 14. Monitor and measure social media activity
  15. 15. Analyze and learn from success of the initiative
  16. 16. Perform Community Management & Coaching of client with successful use of social media initiative
  17. 17. Close down project and launch next social media initiative
  18. 18. Determine functional requirements of social media project
  19. 19. Develop interaction and graphic design
  20. 20. Vendor tool selection
  21. 21. Build or configure tool
  22. 22. Identify and gather relevant content
  23. 23. Implement organizational structure to manage social media project
  24. 24. Build awareness and train organization
  25. 25. Test and deliver project</li></ul>2009 CrowdIn – Social Media Strategy & Delivery<br />
  26. 26. Appendices- Business to Social Media StrategyFramework- Persona examples- ValueEffortPriotization Model & Roadmap<br />4<br />Footer<br />
  27. 27. STRATEGY 1: Translate business goals into a social media strategy<br />5<br />Objectives & Goals<br />Example <br />implementation plan<br />Operational Excellence – Supporting<br />Objective<br /><ul><li>Support people/employees to help each other on their working processes
  28. 28. Support self-service online</li></ul>Scope and Scale<br />Cases<br /><ul><li>Dell support forum</li></ul>Organize<br />People<br />Process<br />Technology<br /><ul><li>Support forum
  29. 29. Q&A as cost reduction
  30. 30. Wiki manual of a product
  31. 31. Social bookmarking</li></ul>Growth model<br />The Social Media strategy (growth model) encompasses a) Best Practices and b) Implementation Plans (people, process, technology), and is supported with our Wiki-tool<br />2009 CrowdIn – Social Media Strategy & Delivery<br />
  32. 32. 6<br />STRATEGY 2: Develop audience Insights with Persona’s<br />Audience Insights<br />Persona’scanbeused to:<br />Visualise target audience<br /><ul><li>In briefings & preparations</li></ul>UnderstandAudienceneeds<br /><ul><li>Different persona’s have different needs</li></ul>MapNeeds to Design/ Functionalities /…<br /><ul><li>Relativescoring
  33. 33. Prioritize</li></ul>2009 CrowdIn – Social Media Strategy & Delivery<br />
  34. 34. 7<br />Implementation Plan<br />STRATEGY 3: Use Value Effort Prioritization to establish your Roadmap<br />FunctionAssessment<br />Value<br />Effort<br />Prioritize<br />& plan<br />Businesss case<br />Businesss case<br />Businesss case<br />AudienceValue<br />Business value<br />Organiza-tionaleffort<br />( FTE / €)<br />Technicaleffort<br />(FTE / €)<br />2009 CrowdIn – Social Media Strategy & Delivery<br />
  35. 35. Please contact usfor more information<br />Consulting<br />Laan van Kronenburg 2<br />1183 AS Amstelveen<br />Patrick Boonstra<br />Senior Consultant Webstrategy<br />Tel + 31 20 454 7500<br /> Mobile: +31 6 1234 4965<br />pboonstra@deloitte.nl<br /> Member of<br />Deloitte Touche Tohmatsu<br />Consulting<br />Laan van Kronenburg 2<br />1183 AS Amstelveen<br />Martin Kloos<br />Consultant Webstrategy<br />Tel + 31 20 454 7500<br /> Mobile: +31 6 2025 2468<br />mkloos@deloitte.nl<br /> Member of<br />Deloitte Touche Tohmatsu<br />Consulting<br />Laan van Kronenburg 2<br />1183 AS Amstelveen<br />Lucien van Eck<br />Director Webstrategy<br />Tel + 31 20 454 7500<br /> Mobile: +31 61 100 3986<br />lvaneck@deloitte.nl<br /> Member of<br />Deloitte Touche Tohmatsu<br />Consulting<br />Laan van Kronenburg 2<br />1183 AS Amstelveen<br />Laurens van Wonderen<br />Senior Manager Webstrategy<br />Tel + 31 20 454 7500<br /> Mobile: +31 65 585 3454<br />lvanwonderen@deloitte.nl<br /> Member of<br />Deloitte Touche Tohmatsu<br />8<br />2009 CrowdIn – Social Media Strategy & Delivery<br />
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