Q-Factor coaching

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This is a service that is provided by Veritas Communications that develops personal brand and integrates it into media coaching and styling.

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Q-Factor coaching

  1. 2. Who we are … <ul><li>Established in1993 </li></ul><ul><li>55 consultants with offices in Toronto & New York and across the country </li></ul><ul><li>Breakthrough campaigns </li></ul><ul><li>Commitment to integration </li></ul><ul><li>National full-service public relations agency </li></ul><ul><li>Category expertise </li></ul>
  2. 3. Agency Offerings <ul><li>Full Service Communications Firm </li></ul><ul><li>National/bilingual Capabilities    </li></ul><ul><li>Passionate Team of Senior Advisors </li></ul><ul><li>Media Relations </li></ul><ul><li>Stakeholder Relations </li></ul><ul><li>Online Communications/Social Media </li></ul><ul><li>Employee Relations </li></ul><ul><li>Marketing PR </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Communications Planning </li></ul><ul><li>Issue & Crisis Management </li></ul><ul><li>Media Coaching </li></ul><ul><li>Event Management </li></ul><ul><li>Graphic Design & Production </li></ul>
  3. 4. Our Team Beverly Hammond President & CEO Joe Chidley Senior Vice President, CPA Pat Bolland Senior Counsel
  4. 5. Q-Factor Coaching What is “Q”? “ Q Score” is a measurement of the familiarity and appeal of a brand, company, celebrity, or television show. The higher the Q Score, the more highly-regarded the item or person is among the group that is familiar with them.  
  5. 6. Our Q-Factor Coaching Program <ul><li>  Our proprietary Q-Factor Coaching Program is based on the three P’s: </li></ul><ul><li>Positioning </li></ul><ul><li>Presentation </li></ul><ul><li>Perception </li></ul>
  6. 7. <ul><li>How you differentiate yourself and your firm from your competitors is key to your success. Here we look at your role within your organization, your audiences (clients), internal stakeholders. </li></ul><ul><li>Activities </li></ul><ul><li>Initial Interview/Consultation </li></ul><ul><li>Research </li></ul><ul><li>PQ (Personal Q) Development </li></ul>Positioning
  7. 8. <ul><li>Every day, senior executives face tough audiences-both within and outside their organizations. Our custom-designed Presentation Modules help you communicate with them clearly, confidently and effectively. </li></ul><ul><li>We hone your “key messages” to fit your Positioning, and then follow up with on-target presentation and media coaching to maximize your executive impact. </li></ul><ul><li>Activities </li></ul><ul><li>Messaging </li></ul><ul><li>Presentation Coaching </li></ul><ul><li>Media Coaching </li></ul><ul><li>  </li></ul>Presentation
  8. 9. Perception <ul><li>The right image – one that suits your position and your clients’ expectations is integral to success in selling and in ascending. Our Q style coach Tammy Palmer (former Flare Fashion Editor) works with you to define a personal executive style that reflects the PQ we have developed. </li></ul><ul><li>Activities </li></ul><ul><li>Style Consultation </li></ul><ul><li>Personal Shopping </li></ul><ul><li>Styling/Lookbook </li></ul>

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