Rob Snell PubCon WMW 2007

… “Pimp Your Products, Sell More Stuff” Ecommerce Site Optimization Rob Snell SNELL BROS. Vegas Pubcon 12.6.07

1 change increased conversion rate 20%

the more content we put up, the more sales go up…

We got a spokesmodel… “Meet Steve…”

buyer’s guide

we sell dog tracking collars

“…and this is Click…”

“This is Steve wondering where Click went…” “Click, here. Click, here…”

Garmin Dog GPS announced early 2007 $3.5 billion-dollar company enters market

maybe there’s an opportunity here…

google

everyone sounds the same…

Garmin product text

and everyone looks the same…

Amazon

Competitor 2

Competitor 3

Competitor 4

Bass pro

cabelas

how to pimp your products

• Be an expert • Express opinions • Tell folks what to buy • Provide more info

Make manufacturer images your own

> your product image

use all manufacturer content

it’s easier to get forgiveness than permission Nothing contained on this web site should be construed as granting, by implication, estoppel, or otherwise, any license or right to distribute, modify, transmit, use, re-use, or re-post any of Innotek®, Inc. Intellectual Property displayed on this web site without the express written permission of Innotek®, Inc. -- the lawyers

Box copy

> owners manuals

> extract flash

use the keywords your customers use

> seo keywords

Sometimes a little hard works goes a long way

gds section

gds product

Screenshots

offer your opinion

tell stories

Garmin review

create custom packages

bundle product

Garmin loved the content, we got a DEMO unit

We pre-sold the hell out of ‘em…

Garmin upped our allocation of new units

Garmin hooked us up with PR folks

NYT article

NYT Web article with link

invited to join advisory board

Garmin Blog

Pimpin’ ain’t easy… • Be an expert • Express opinions • Tell folks what to buy • Provide more info

… “Pimp Your Products, Sell More Stuff” Ecommerce Site Optimization Rob Snell SNELL BROS. Vegas Pubcon 12.6.07

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Rob Snell PubCon WMW 2007

by Paul Boisvert on Jan 11, 2008

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Rob Snell PubCon WMW 2007 — Presentation Transcript