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P bd b2

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  • ----- Meeting Notes (3/10/11 15:15) -----
  • ----- Meeting Notes (3/10/11 15:15) -----change to online radio
  • Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
  • ----- Meeting Notes (3/10/11 15:15) -----keep this onepandora, seth godinlet's add - visualizing the channel, pandora,
  • Topic and conversations are limitless – as people begin to SHARE and LEARN more about emotional barriers, challenges, new devices, medications and clinical research – UNDERSTANDING AND COMMUNICATION IS AT THE HEART of this weekly series. The format is a mix of great radio like NPR, This American Life and RadioLab: Talk Show, A News Briefing from MedScape, Audio Documentary and a clever Andy-Rooney like P.O.V. from a type 1 cartoonist.
  • ----- Meeting Notes (3/10/11 15:15) -----title works well - keeptrackable, community, geo ip, elimate words - online, ondemand, onmobiledemographicsAdd a slide - social strategy, interactive
  • Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
  • Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
  • Transcript

    • 1. illuminating ideas in diabetes
    • 2. illuminating ideas in diabetes
      illuminating ideas in diabetes
      From the Producer of the most successful diabetes medical professional radio program “Diabetes Discourse” on SiriusXM.
      We bring an innovative new online radio program, fun hip and educational - diabetesBROADCAST - illuminating ideas in diabetes
      listen
    • 3. This is diabetesBROADCAST
      diabetesBROADCASTis a new radio program for people living with diabetes.
      The program is a thirty-minute weekly narrative interview that will entertain with a mix of high quality content, hip interviews and music.
      The program will include experts from every aspect of diabetes; patient advocates, healthcare professionals, authors, celebrities, motivational speakers as well as real - inspirational stories from people living with diabetes.
    • 4. Alliance / Partner Circle
      illuminating ideas in diabetes
      Presented by
    • 5. Online Listeners
      illuminating ideas in diabetes
      Percent of US Population 12 and over listening to Online Radio
      52%
      Approximately 134 Million
      27%
      17%
      Approximately 70 Million
      Approximately 43 Million
      Have Listened
      Last Month
      Last Week
      Source: 2010 Arbitron Inc/Edison Research
    • 6. &
      Entertaining
      Engaging
    • 7. Who is the audience?
      illuminating ideas in diabetes
      The Timing Couldn’t Be Better
      More than 230 million people worldwide have been diagnosed with diabetes and this number is expected to rise to a staggering 350 million within 20 years. Furthermore, approximately 60% of diabetes patients do not achieve target blood glucose levels with their current treatments.
      “Patients are seeking information, sharing data, experiences and opinions and selecting treatments more than ever before.”
      Kru Research
      Target Audience
      25 to 54
    • 8. Sponsorship Features
      OneTitle Level Available
      FourAnchor Level Available
      illuminating ideas in diabetes
      Presented by
      Presented by
    • 9. SocialMedia Strategy
      illuminating ideas in diabetes
      Track & Convert
      Branded Links
      Publish Rich Content
      Share &
      Broadcast
    • 10. storyCOLLECTION
      illuminating ideas in diabetes
      Listen
      Media Library
      Sponsors
      storyCOLLECTION
      About dB’s sC
      welcome to
      storyCOLLECTION
      What is storyCOLLECTION?
      It’s a place to share your stories with other people living with diabetes. We want you to share your story and comment on other stories. Your story may even end up broadcast on diabetesBROADCAST.
      POSTyour story
      comment on FACEBOOK
      We’ll broadcast your
      story on
      Here’s how you get started:
      • Register (it’s short we just need your permission)
      • 11. Click “POST” (to se your story posted)
      • 12. Check on Facebook sC to view comments
      • 13. Keep sharing, commenting, connecting
      Thank you from the dB Team. We can’t do this without you and your friends!
    • 14. Title Sponsor
      Anchor Sponsor
      illuminating ideas in diabetes
    • 15. Audience Metrics
      Registration, Targeting & Tracking
      illuminating ideas in diabetes
      illuminating ideas in diabetes
      Analytics includes click-throughs, page views, podcast downloads from both the OnLine and Mobileplatforms as well as the dBeBlasts. Demographic information will be included to evaluate effectiveness & value of sponsorship.
      illuminating ideas in diabetes
      Presented by
      149%
      registration increase
      year over year
      “Online radio is the only kind of radio that can be targeted and tracked to the individual level.”
      Ando Media
      Source: ReachMD 2010
    • 16. Contact
      illuminating ideas in diabetes
      illuminating ideas in diabetes
      paulBOIDY
      Pboidy@diabetesBROADCAST.com
      847-521-3358
      Twitter @Bucktown
      elizabethGEORGESCU
      EGeorgescu@diabetesBROADCAST.com
      847-431-3317
      Twitter @DB_Lizzie
    • 17. Sponsorship
      illuminating ideas in diabetes
      illuminating ideas in diabetes
      Title Sponsor Attribution
      illuminating ideas in diabetes
      30 Minute Show Clock
      Two 30-sec Ads
      Title Sponsor Attribution
    • 18.
    • 19.
    • 20. illuminating ideas in diabetes
      Title Sponsor Attribution
      Two 30-sec Ads
      Title Sponsor Attribution

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