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P bd b2

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  • ----- Meeting Notes (3/10/11 15:15) -----
  • ----- Meeting Notes (3/10/11 15:15) -----change to online radio
  • Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
  • ----- Meeting Notes (3/10/11 15:15) -----keep this onepandora, seth godinlet's add - visualizing the channel, pandora,
  • Topic and conversations are limitless – as people begin to SHARE and LEARN more about emotional barriers, challenges, new devices, medications and clinical research – UNDERSTANDING AND COMMUNICATION IS AT THE HEART of this weekly series. The format is a mix of great radio like NPR, This American Life and RadioLab: Talk Show, A News Briefing from MedScape, Audio Documentary and a clever Andy-Rooney like P.O.V. from a type 1 cartoonist.
  • ----- Meeting Notes (3/10/11 15:15) -----title works well - keeptrackable, community, geo ip, elimate words - online, ondemand, onmobiledemographicsAdd a slide - social strategy, interactive
  • Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
  • Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
  • Transcript

    • 1. illuminating ideas in diabetes<br />
    • 2. illuminating ideas in diabetes<br />illuminating ideas in diabetes<br />From the Producer of the most successful diabetes medical professional radio program “Diabetes Discourse” on SiriusXM.<br />We bring an innovative new online radio program, fun hip and educational - diabetesBROADCAST - illuminating ideas in diabetes<br />listen<br />
    • 3. This is diabetesBROADCAST<br />diabetesBROADCASTis a new radio program for people living with diabetes.<br />The program is a thirty-minute weekly narrative interview that will entertain with a mix of high quality content, hip interviews and music.<br />The program will include experts from every aspect of diabetes; patient advocates, healthcare professionals, authors, celebrities, motivational speakers as well as real - inspirational stories from people living with diabetes.<br />
    • 4. Alliance / Partner Circle<br />illuminating ideas in diabetes<br />Presented by<br />
    • 5. Online Listeners<br />illuminating ideas in diabetes<br />Percent of US Population 12 and over listening to Online Radio<br />52%<br />Approximately 134 Million<br />27%<br />17%<br />Approximately 70 Million<br />Approximately 43 Million<br />Have Listened<br />Last Month<br />Last Week<br />Source: 2010 Arbitron Inc/Edison Research<br />
    • 6. &amp;<br />Entertaining<br />Engaging<br />
    • 7. Who is the audience?<br />illuminating ideas in diabetes<br />The Timing Couldn’t Be Better<br />More than 230 million people worldwide have been diagnosed with diabetes and this number is expected to rise to a staggering 350 million within 20 years. Furthermore, approximately 60% of diabetes patients do not achieve target blood glucose levels with their current treatments.<br />“Patients are seeking information, sharing data, experiences and opinions and selecting treatments more than ever before.”<br />Kru Research<br />Target Audience<br />25 to 54<br />
    • 8. Sponsorship Features<br />OneTitle Level Available<br />FourAnchor Level Available<br />illuminating ideas in diabetes<br />Presented by<br />Presented by<br />
    • 9. SocialMedia Strategy<br />illuminating ideas in diabetes<br />Track &amp; Convert<br />Branded Links<br />Publish Rich Content<br />Share &amp; <br />Broadcast<br />
    • 10. storyCOLLECTION<br />illuminating ideas in diabetes<br />Listen<br />Media Library<br />Sponsors<br />storyCOLLECTION<br />About dB’s sC<br />welcome to <br />storyCOLLECTION<br />What is storyCOLLECTION?<br />It’s a place to share your stories with other people living with diabetes. We want you to share your story and comment on other stories. Your story may even end up broadcast on diabetesBROADCAST.<br />POSTyour story<br />comment on FACEBOOK<br />We’ll broadcast your <br />story on <br />Here’s how you get started:<br /><ul><li>Register (it’s short we just need your permission)
    • 11. Click “POST” (to se your story posted)
    • 12. Check on Facebook sC to view comments
    • 13. Keep sharing, commenting, connecting</li></ul>Thank you from the dB Team. We can’t do this without you and your friends!<br />
    • 14. Title Sponsor<br />Anchor Sponsor<br />illuminating ideas in diabetes<br />
    • 15. Audience Metrics <br />Registration, Targeting &amp; Tracking<br />illuminating ideas in diabetes<br />illuminating ideas in diabetes<br />Analytics includes click-throughs, page views, podcast downloads from both the OnLine and Mobileplatforms as well as the dBeBlasts. Demographic information will be included to evaluate effectiveness &amp; value of sponsorship.<br />illuminating ideas in diabetes<br />Presented by<br />149%<br />registration increase<br />year over year<br />“Online radio is the only kind of radio that can be targeted and tracked to the individual level.”<br />Ando Media<br />Source: ReachMD 2010<br />
    • 16. Contact<br />illuminating ideas in diabetes<br />illuminating ideas in diabetes<br />paulBOIDY<br />Pboidy@diabetesBROADCAST.com<br />847-521-3358<br />Twitter @Bucktown<br />elizabethGEORGESCU<br />EGeorgescu@diabetesBROADCAST.com<br />847-431-3317<br />Twitter @DB_Lizzie<br />
    • 17. Sponsorship <br />illuminating ideas in diabetes<br />illuminating ideas in diabetes<br />Title Sponsor Attribution<br />illuminating ideas in diabetes<br />30 Minute Show Clock<br />Two 30-sec Ads <br />Title Sponsor Attribution<br />
    • 18.
    • 19.
    • 20. illuminating ideas in diabetes<br />Title Sponsor Attribution<br />Two 30-sec Ads <br />Title Sponsor Attribution<br />

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