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P bd b2

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  • ----- Meeting Notes (3/10/11 15:15) -----
  • ----- Meeting Notes (3/10/11 15:15) -----change to online radio
  • Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
  • ----- Meeting Notes (3/10/11 15:15) -----keep this onepandora, seth godinlet's add - visualizing the channel, pandora,
  • Topic and conversations are limitless – as people begin to SHARE and LEARN more about emotional barriers, challenges, new devices, medications and clinical research – UNDERSTANDING AND COMMUNICATION IS AT THE HEART of this weekly series. The format is a mix of great radio like NPR, This American Life and RadioLab: Talk Show, A News Briefing from MedScape, Audio Documentary and a clever Andy-Rooney like P.O.V. from a type 1 cartoonist.
  • ----- Meeting Notes (3/10/11 15:15) -----title works well - keeptrackable, community, geo ip, elimate words - online, ondemand, onmobiledemographicsAdd a slide - social strategy, interactive
  • Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
  • Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.

P bd b2 P bd b2 Presentation Transcript

  • illuminating ideas in diabetes
  • illuminating ideas in diabetes
    illuminating ideas in diabetes
    From the Producer of the most successful diabetes medical professional radio program “Diabetes Discourse” on SiriusXM.
    We bring an innovative new online radio program, fun hip and educational - diabetesBROADCAST - illuminating ideas in diabetes
    listen
  • This is diabetesBROADCAST
    diabetesBROADCASTis a new radio program for people living with diabetes.
    The program is a thirty-minute weekly narrative interview that will entertain with a mix of high quality content, hip interviews and music.
    The program will include experts from every aspect of diabetes; patient advocates, healthcare professionals, authors, celebrities, motivational speakers as well as real - inspirational stories from people living with diabetes.
  • Alliance / Partner Circle
    illuminating ideas in diabetes
    Presented by
  • Online Listeners
    illuminating ideas in diabetes
    Percent of US Population 12 and over listening to Online Radio
    52%
    Approximately 134 Million
    27%
    17%
    Approximately 70 Million
    Approximately 43 Million
    Have Listened
    Last Month
    Last Week
    Source: 2010 Arbitron Inc/Edison Research
  • &
    Entertaining
    Engaging
  • Who is the audience?
    illuminating ideas in diabetes
    The Timing Couldn’t Be Better
    More than 230 million people worldwide have been diagnosed with diabetes and this number is expected to rise to a staggering 350 million within 20 years. Furthermore, approximately 60% of diabetes patients do not achieve target blood glucose levels with their current treatments.
    “Patients are seeking information, sharing data, experiences and opinions and selecting treatments more than ever before.”
    Kru Research
    Target Audience
    25 to 54
  • Sponsorship Features
    OneTitle Level Available
    FourAnchor Level Available
    illuminating ideas in diabetes
    Presented by
    Presented by
  • SocialMedia Strategy
    illuminating ideas in diabetes
    Track & Convert
    Branded Links
    Publish Rich Content
    Share &
    Broadcast
  • storyCOLLECTION
    illuminating ideas in diabetes
    Listen
    Media Library
    Sponsors
    storyCOLLECTION
    About dB’s sC
    welcome to
    storyCOLLECTION
    What is storyCOLLECTION?
    It’s a place to share your stories with other people living with diabetes. We want you to share your story and comment on other stories. Your story may even end up broadcast on diabetesBROADCAST.
    POSTyour story
    comment on FACEBOOK
    We’ll broadcast your
    story on
    Here’s how you get started:
    • Register (it’s short we just need your permission)
    • Click “POST” (to se your story posted)
    • Check on Facebook sC to view comments
    • Keep sharing, commenting, connecting
    Thank you from the dB Team. We can’t do this without you and your friends!
  • Title Sponsor
    Anchor Sponsor
    illuminating ideas in diabetes
  • Audience Metrics
    Registration, Targeting & Tracking
    illuminating ideas in diabetes
    illuminating ideas in diabetes
    Analytics includes click-throughs, page views, podcast downloads from both the OnLine and Mobileplatforms as well as the dBeBlasts. Demographic information will be included to evaluate effectiveness & value of sponsorship.
    illuminating ideas in diabetes
    Presented by
    149%
    registration increase
    year over year
    “Online radio is the only kind of radio that can be targeted and tracked to the individual level.”
    Ando Media
    Source: ReachMD 2010
  • Contact
    illuminating ideas in diabetes
    illuminating ideas in diabetes
    paulBOIDY
    Pboidy@diabetesBROADCAST.com
    847-521-3358
    Twitter @Bucktown
    elizabethGEORGESCU
    EGeorgescu@diabetesBROADCAST.com
    847-431-3317
    Twitter @DB_Lizzie
  • Sponsorship
    illuminating ideas in diabetes
    illuminating ideas in diabetes
    Title Sponsor Attribution
    illuminating ideas in diabetes
    30 Minute Show Clock
    Two 30-sec Ads
    Title Sponsor Attribution
  • illuminating ideas in diabetes
    Title Sponsor Attribution
    Two 30-sec Ads
    Title Sponsor Attribution