Gruvi slideshare 11-13 F&F
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Gruvi slideshare 11-13 F&F

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Temporary deck for brief Friends and Family raise - Certain features (like AUDIO!) are only available on the full PowerPoint Version. Contact Paul Bohan for access to full deck. Gruvi is the ...

Temporary deck for brief Friends and Family raise - Certain features (like AUDIO!) are only available on the full PowerPoint Version. Contact Paul Bohan for access to full deck. Gruvi is the exciting new Musical Mobile Messaging App - available on the App Store in November 2013!

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Gruvi slideshare 11-13 F&F Gruvi slideshare 11-13 F&F Presentation Transcript

  • Private and Confidential. © Gruvco, Inc. 2013
  • Problem: Making Music Should be Fun, Not Complicated (Not fun, Too complicated and Not mobile) Band-in-a-Box GarageBand Pro Tools Private and Confidential. © Gruvco, Inc. 2013
  • Problem: Messaging is Boring Is this your limit of expression? Private and Confidential. © Gruvco, Inc. 2013
  • Opportunity: Keep it Simple • Short Song Lengths – 16 seconds (Vine for MUSIC!) • Anyone can do it • Mobile – do it with Friends! Private and Confidential. © Gruvco, Inc. 2013
  • Opportunity: Keep it Social and Fun • Instantly Share your songs on – – – – – – Twitter Facebook Tumblr Email Text …more • Instantly add your song to your – Instagram – Vine Private and Confidential. © Gruvco, Inc. 2013
  • Solution: The Gruvi Songmaker 1. Pick a Rhythm Track 2. Pick a Lead Track 3. Sing! Private and Confidential. © Gruvco, Inc. 2013 Multiple Genres to Mix!
  • Solution: Picking Tracks is Easy Private and Confidential. © Gruvco, Inc. 2013
  • Solution: Add Vocals Private and Confidential. © Gruvco, Inc. 2013
  • Solution: Sharing Simplified Text Email Twitter Facebook Private and Confidential. © Gruvco, Inc. 2013
  • Solution: Keep it Private Mission Impossible: Messages can SelfDestruct Private and Confidential. © Gruvco, Inc. 2013
  • Secret Sauce: Barriers to entry Uriah Duffy Whitesnake • 10,000 loops already recorded – Musicians from bands including Santana, Creedence, James Brown Band, Counting Crows, Whitesnake, Night Ranger, Johnny Cash • Loops are royalty-free and licensed in perpetuity • Proprietary Technology for creating new songs and Privacy Features Tal Morris - CCR • Patent Application Submitted Private and Confidential. John Mader – © Gruvco, Inc. 2013 James Brown Band
  • Sales & Marketing: Inspire Viral • Leverage existing relationships with influencers – Ex. - Diablo Cody Tweets (400k Followers) – Ex. – Chelsea Handler Tweets (5MM Followers) • Celebrity Music Partners make Tracks, Use their Reach and Distribution, and participate via Rev Share • Leverage partner relationships – Potential for interfacing with 3rd-parties, including Instagram, SocialCam, Vine, etc. • Traditional mobile advertising Private and Confidential. © Gruvco, Inc. 2013
  • Competition: Complex & Slow • Music Makers: More complex, longer times required to make songs: – Garage Band – Pro Tools – Magix Music Maker • Mobile Apps: Great Video, No Audio Tools – Vine can‟t edit – 6 seconds with no audio control/edits – Instagram Pics and Vids – Great picture editing/no sound editing Private and Confidential. © Gruvco, Inc. 2013
  • Business Model: In App Purchases • Basic App – Free – 13 Rhythm Loops and 20 Lead Loops equals 33+/pre-recorded Loops from Gruvi‟s 10K Loop library with 260 song combinations – Great experience but limited options – encourages inapp purchases • Extras – Purchase (Premium) Loops for special Genres, Special Events and Holidays – Purchase Special FX (vocal pitch correction, echo/reverb, artist „sound-alike‟ effects, “chipmunk” etc.) Private and Confidential. © Gruvco, Inc. 2013
  • Business Model: License / Partner • Create song contests for Foursquare Check-ins – Restaurants, Stores, etc. retain rights • Use as Customer Created Jingles – Consumer gets Coupons, Prizes • Attach to Instagram pics and vids – Additional layer of personalization + Private and Confidential. © Gruvco, Inc. 2013 =
  • G R U V I T E A M • Paul Bohan: CEO, Founder, serial C-level executive with successful exits, visionary, technologist, professional musician, Bohan Group/First American(CEO), Fat Red Couch Games (Producer), Connected Studios(CEO), Toonstunes(CEO), MRC(CTO) • Jeff Silver: CFO, experienced corporate finance executive, merchant banking, investment banking, M&A, capital structure, contracts, strategic partnerships • Eric Godtland: CMO/A&R, experienced music industry professional, former manager of Third Eye Blind, EGM, partner Retro Active Ventures • Brenden Rodriquez: UI/UX, Brand identity professional and UX / UI expert; PunchBox, Cocoon, Flipbook • Craig Michael Lie Njie: Programmer, 2013 White House Champion of Change, 20 yrs experience, Founder WasteNot; Mobile Security Expert • Tobias Clainos: A&R, experienced music label manager Private and Confidential. © Gruvco, Inc. 2013
  • Angel Valuation • iPhone App available for download in Apple App Store November 1, 2013 • Android version available later in November in Google Play Store • Q4 $300K 20% Angel Round:  Features Build Out Marketing Celebrity Endorsements Private and Confidential. © Gruvco, Inc. 2013
  • Investor ROI for Friends & Family $25k Exit Value Range Current Round Post Investment Valuation ($000) $25K Pre-Angel Ownership % Angel Round $10M $20M $30M $ 250 $ 1,500 $ 10,000 $ 20,000 $ 30,000 8.0% 8.0% 8.0% 8.0% $ 25 $ 120 $ 800 $ 1,600 $ 2,400 1.0x 4.8x 32.0x 64.0x 96.0x 10.0% $300K Angel Round Dilution -20.0% Fully-Diluted PostAngel % Fully-Diluted Value of $25K ($000) Pre-Angel ROI on $25K Investment
  • Use of Funds 1-Month G&A: Executive Finance/Rent / Insurance Subtotal - G&A Development/Technology Developer UI/UX Designer Servers / Bandwidth Subtotal - Technology Marketing: Marketing Director Marketing Program Spend Subtotal - Marketing Unallocated / Reserve: GRAND TOTAL Private and Confidential. © Gruvco, Inc. 2013 6-Months % of Total $7,000 5,500 $36,000 $39,000 14.00% 11.00% $12,500 $75,000 25.00% $6,500 1,000 3,000 $39,000 $6,000 $18,000 13.00% 2.00% 6.00% $10,500 $63,000 21.00% $3,000 22,000 $18,000 132,000 6.00% 44.00% $25,000 $150,000 50.00% $2,000 $12,000 4.00% $50,000 $300,000 100.00%
  • Exit Landscape • Many short-format video Apps coming online, including MixBit from founders of YouTube, but no audio Apps • M&A $20-$30 / Monthly Active User Valuations • Vine sold to Twitter Oct 2012 for $30M pre-launch; No users, 3 guys in a room in NYC Private and Confidential. © Gruvco, Inc. 2013
  • THANK YOU! Private and Confidential. © Gruvco, Inc. 2013