Gruvi Deck abridged 10/30/13
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Gruvi Deck abridged 10/30/13 Presentation Transcript

  • 1. Private and Confidential. © Gruvco, Inc. 2013
  • 2. Problem: Making Music Should be Fun, Not Complicated (Not fun, Too complicated and Not mobile) Band-in-a-Box GarageBand Pro Tools Private and Confidential. © Gruvco, Inc. 2013
  • 3. Problem: Messaging is Boring Is this your limit of expression? Private and Confidential. © Gruvco, Inc. 2013
  • 4. Opportunity: Keep it Simple • Short Song Lengths – 16 seconds (Vine for MUSIC!) • Anyone can do it • Mobile – do it with Friends! Private and Confidential. © Gruvco, Inc. 2013
  • 5. Opportunity: Keep it Social and Fun • Instantly Share your songs on – – – – – – Twitter Facebook Tumblr Email Text …more • Instantly add your song to your – Instagram – Vine Private and Confidential. © Gruvco, Inc. 2013
  • 6. Solution: The Gruvi Songmaker 1. Pick a Rhythm Track 2. Pick a Lead Track 3. Sing! Private and Confidential. © Gruvco, Inc. 2013 Multiple Genres to Mix!
  • 7. Solution: Picking Tracks is Easy Private and Confidential. © Gruvco, Inc. 2013
  • 8. Solution: Add Vocals Private and Confidential. © Gruvco, Inc. 2013
  • 9. Solution: Sharing Simplified Text Email Twitter Facebook Private and Confidential. © Gruvco, Inc. 2013
  • 10. Solution: Keep it Private Mission Impossible: Messages can SelfDestruct Private and Confidential. © Gruvco, Inc. 2013
  • 11. Secret Sauce: Barriers to entry Uriah Duffy Whitesnake • 10,000 loops already recorded – Musicians from bands including Santana, Creedence, James Brown Band, Counting Crows, Whitesnake, Night Ranger, Johnny Cash • Loops are royalty-free and licensed in perpetuity • Proprietary Technology for creating new songs and Privacy Features Tal Morris - CCR • Patent Application Submitted Private and Confidential. John Mader – © Gruvco, Inc. 2013 James Brown Band
  • 12. Sales & Marketing: Inspire Viral • Leverage existing relationships with influencers – Ex. - Diablo Cody Tweets (400k Followers) – Ex. – Chelsea Handler Tweets (5MM Followers) • Celebrity Music Partners make Tracks, Use their Reach and Distribution, and participate via Rev Share • Leverage partner relationships – Potential for interfacing with 3rd-parties, including Instagram, SocialCam, Vine, etc. • Traditional mobile advertising Private and Confidential. © Gruvco, Inc. 2013
  • 13. Competition: Complex & Slow • Music Makers: More complex, longer times required to make songs: – Garage Band – Pro Tools – Magix Music Maker • Mobile Apps: Great Video, No Audio Tools – Vine can‟t edit – 6 seconds with no audio control/edits – Instagram Pics and Vids – Great picture editing/no sound editing Private and Confidential. © Gruvco, Inc. 2013
  • 14. Business Model: In App Purchases • Basic App – Free – 13 Rhythm Loops and 20 Lead Loops equals 33+/pre-recorded Loops from Gruvi‟s 10K Loop library with 260 song combinations – Great experience but limited options – encourages inapp purchases • Extras – Purchase (Premium) Loops for special Genres, Special Events and Holidays – Purchase Special FX (vocal pitch correction, echo/reverb, artist „sound-alike‟ effects, “chipmunk” etc.) Private and Confidential. © Gruvco, Inc. 2013
  • 15. Business Model: License / Partner • Create song contests for Foursquare Check-ins – Restaurants, Stores, etc. retain rights • Use as Customer Created Jingles – Consumer gets Coupons, Prizes • Attach to Instagram pics and vids – Additional layer of personalization + Private and Confidential. © Gruvco, Inc. 2013 =
  • 16. G R U V I T E A M • Paul Bohan: CEO, Founder, serial C-level executive with successful exits, visionary, technologist, professional musician, Bohan Group/First American(CEO), Fat Red Couch Games (Producer), Connected Studios(CEO), Toonstunes(CEO), MRC(CTO) • Jeff Silver: CFO, experienced corporate finance executive, merchant banking, investment banking, M&A, capital structure, contracts, strategic partnerships • Brenden Rodriquez: UI/UX, Brand identity professional and UX / UI expert; PunchBox, Cocoon, Flipbook • Craig Michael Lie Njie: Programmer, 2013 White House Champion of Change, 20 yrs Private and Confidential. © Gruvco, Inc. 2013
  • 17. Exit Landscape • Many short-format video Apps coming online, including MixBit from founders of YouTube, but no audio Apps • M&A $20-$30 / Monthly Active User Valuations • Vine sold to Twitter Oct 2012 for $30M pre-launch; No users, 3 guys in a room in NYC Private and Confidential. © Gruvco, Inc. 2013
  • 18. THANK YOU! Private and Confidential. © Gruvco, Inc. 2013