Where Does IA Fit in the Design Process - Larisa Warnke

Slide 1: larisa warnke carlson marketing worldwide associate director experience design AIGA Minnesota

Slide 2: who we are #2 marketing services agency in the US and the we are the 6th largest direct marketing firm in the country. we are the 10 th largest marketing services agency in the world with 2,900+ people in 20 countries helping 70 global fortune 1,000 clients 100 websites, this past year, we launched over

Slide 3: who we are 500+ more and deployed maintained another 75,000,000 e-mails with a professional staff of 150 creative and interactive experts, 400 it resources and 70 analytics specialists in the US and own 5 major marketing process patents, including1that powers MyCokeRewards.

Slide 4: who we work with transportation retail/mfg tech/telecom financial travel/leisure advocacy/health

Slide 5: Bio/POV

Slide 6: the key questions what are the typical IA deliverables and activities? when are we part of a design team? how do we work with other team members? how do we communicate process to new employees and clients? how do you measure improvements in your design process? (ouch!)

Slide 7: pictures of my process monday Required UI artifact Optional UI artifact Requirements artifact User Research Report Vision Supplementary Spec Use Case Model Survey Creative Brief Use Case Specs Visual Design Guide Persona Site Map UI code Content Comps Wireframes Inventory Content Development Usability Test Report Copy Guide

Slide 8: pictures of my process tuesday

Slide 9: pictures of my process wednesday “…can have a metallic PMS color on this site? !” “…then tell them Where to click if they don’t Get it” “It’s my job to make it Look good so it is engaging” Cory Creative Director

Slide 10: pictures of my process thursday “USERS do NOT belong in the design process” “…we should be Designing the system & telling them what to do” “There is a place for The UI in RUP…it’s at the end…having it in Bob Inception is some Business weird Carlson thing” Analyst

Slide 11: pictures of my process friday QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.