Elements of User Experience: A Tour of Non-Design Deliverables
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This document provides a tour of common non-design deliverables and how they influence user experience (UX). It discusses pitches, estimates, positioning, competitive analysis, scoping, optimizing, team roles, design processes, and roadmaps. For each deliverable, an example and how-to is presented, along with the potential UX input and the impact on defining vision, budget, expectations, focus, and successful delivery. The overall message is that while non-design work may seem separate, it profoundly shapes the UX outcome.
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Elements of User Experience: A Tour of Non-Design Deliverables
- 1. m re elements of user experience a tour of non-design deliverables peter boersma @pboersma
- 5. 2001
- 6. 2011
- 9. ?
- 11. Business Manage Strategy Process Evaluation Research Design
- 12. Business Manage Strategy Process of nce ts rie en pe em Ex Evaluation El er Research s U Design
- 13. Business Manage Strategy Process Evaluation typical Research User-Centered Design Design
- 14. Business these influence the Manage User Experience Strategy too! Process Evaluation Research Design
- 15. Business More Elements of Manage User Experience Strategy Process Evaluation Research Design
- 16. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Service Design Scope Competition Process Test Interviews Review Requirements Evaluation Research Roadmap Personas Prototype Design Sketch Detailed Design Concept
- 17. for each non-design deliverable in this tour, I will show: * an example * a How-To * input by the UX team * impact on UX
- 18. Pitch Business Estimate Scenarios
- 23. X
- 26. How-To for Pitching help your client to en-vision the future by visualizing it
- 27. UX input for a Pitch * visions of the future * partial solutions * scope items for solutions * (answers to RFP & questions)
- 28. impact of the Pitch on UX * define UX Vision I * inspire & get inspired I * determine budget I * set expectations I * analyze competition I
- 29. Pitch Business Estimate Scenarios
- 30. how many sunflowers do you see?
- 31. “many” and “a lot” are good first guesses!
- 32. input for estimates output scope items requirements assumptions approach calculations team skills explanations experience with subject risks experience with client experience of client when available when possible
- 33. output example output assumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours (explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer
- 34. How-To for Estimating 1. you determine what gets estimated 2. explore every assumption you make (3. keep estimates honest; use any margins to wow the client)
- 35. UX input for an Estimate * assumptions * what’s easy/hard? * estimates for deliverables * risks
- 36. impact of an Estimate on UX * define UX Vision I * inspire & get inspired I * determine budget II * set expectations II * analyze competition I * focus attention I * define way of working I
- 37. Position Strategy Competition
- 38. sales client client service core brand client communities client
- 39. communities Competitor client Competitor Big Big Competitor Competitor sales service Competitor Competitor Competitor Competitor client Competitor core brand
- 40. How-To for Positioning 1. create a map 2. find the spot that matches your vision 3. see who is there 4. identify differences
- 41. UX input for Positioning * attributes that are important to users * competitors, in terms of UX * scope-items that differentiate
- 42. impact of Positioning on UX * define UX Vision II * inspire & get inspired I * determine budget II * set expectations II * analyze competition II * focus attention II * define way of working I
- 43. Position Strategy Competition
- 49. How-To for Competitive Analysis “know your enemy” (Sun Tzu, The Art of War)
- 50. UX input for Competitive Analysis * competitors, in terms of UX * SWOT analyses
- 51. impact of Competitive Analysis on UX * define UX Vision II * inspire & get inspired II * determine budget II * set expectations II * analyze competition III * focus attention II * define way of working I * know what (not) to do I
- 52. Interviews Research Personas
- 53. Design Sketch Detailed Design Concept
- 54. Test Evaluation Prototype
- 55. Optimize Beta Manage Scope
- 56. essential pick just a few of these for your project! quick winner! win easy hard repair quality contribution
- 57. How-To for Scoping 1. rank all candidate scope items 2. determine their dependencies 3. select the winners
- 58. UX input for Scoping * what’s easy/hard? * what’s essential? * what should go together?
- 59. impact of Scoping on UX * define UX Vision II * inspire & get inspired II * determine budget III * set expectations III * analyze competition III * focus attention III * define way of working I * know what (not) to do II
- 60. Optimize Beta Manage Scope
- 62. 28% better
- 63. A
- 64. B
- 65. C B A
- 67. How-To for Optimizing 1. experiment to learn what works with YOUR users 2. GOTO 1
- 68. UX input for Optimization * UX version of Key Performance Indicators * alternative designs * analysis of usage
- 69. impact of Optimizing on UX * define UX Vision II * inspire & get inspired II * determine budget III * set expectations III * analyze competition III * focus attention III * define way of working I * know what (not) to do III
- 70. Pitch Estimate Business Optimize Scenarios Beta Position Manage Strategy Scope Competition Process Test Interviews Evaluation Research Personas Prototype Design Sketch Detailed Design Concept
- 71. Roles Steps Service Design Process Review Requirements Roadmap
- 72. T-model wide experience knowledge deep
- 73. information architecture T-model user experience
- 74. T-model user experience interaction design
- 75. interaction design T-model information architecture user experience
- 76. user research visual design interaction design information architecture T-model usability testing user experience prototyping
- 77. How-To for Team Roles 1. build a team, made of overlapping T-shapes 2. keep the team balanced over time
- 78. UX input for Team Roles * team skills * required skills * gap analysis * career plan
- 79. impact of Team Roles on UX * define UX Vision II * inspire & get inspired II * determine budget III * set expectations III * analyze competition III * focus attention IIII * define way of working II * know what (not) to do IIII * deliver successfully I
- 80. Roles Steps Service Design Process Review Requirements Roadmap
- 82. Area Area Area Area Area
- 83. progress progress Area Area progress progress progress Area Area Area
- 84. progress progress progress progress Area progress progress Area progress progress progress progress Area Area Area
- 85. moment moment moment moment progress progress progress progress Area progress progress Area progress progress progress progress Area Area Area
- 87. How-To for Roadmaps 1. define the future of the system 2. identify incremental, meaningful steps
- 88. UX input for Roadmaps * areas for progress * scope items per area * estimates * what should go together?
- 89. impact of Roadmaps on UX * define UX Vision III * inspire & get inspired II * determine budget IIII * set expectations IIII * analyze competition III * focus attention IIII * define way of working II * know what (not) to do IIII * deliver successfully II
- 90. Roles Steps Service Design Process Review Requirements Roadmap
- 91. ? A B
- 92. A 1 2 3 4 B 4a 2a C 1 3 4b 5 6 D 2b 4c
- 93. na A P o Pers T EM SI ire- wire fr equ ames r usabi lity me nts test cr een design proto- S principles FL OW type
- 94. e- design uir wire proto- req ts principles fr ames men type 1 2 3 4 a AP son TE M en usabi lity te Per cre st SI S W F LO
- 95. user concept detailed prototype & research design design evaluate
- 96. user research detailed design concept C design D prototype & prototype & evaluate evaluate
- 97. ? A 1 2 3 4 B
- 103. wire e- design fr uir ames proto- req ts principles men type user concept detailed prototype & reseach design design evaluate a AP son TE M usabi lity te Per en st SI S cre W FLO
- 104. How-To for Design Processes 1. brainstorm steps 2. create diagram 3. document process (do NOT copy someone else’s diagram)
- 105. UX input for Design Processes * team deliverables * preferred way of working * team responsibilities
- 106. Impact of Design Processes on UX * define UX Vision IIII * inspire & get inspired II * determine budget IIII * set expectations IIIII * analyze competition III * focus attention IIIII * define way of working III * know what (not) to do IIIII * deliver successfully III
- 107. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Service Design Scope Competition Process Test Interviews Review Requirements Evaluation Research Roadmap Personas Prototype Design Sketch Detailed Design Concept
- 108. Total impact of non-design UX * define UX Vision IIII * inspire & get inspired II * determine budget IIII * set expectations IIIII * analyze competition III * focus attention IIIII * define way of working III * know what (not) to do IIIII * deliver successfully III
- 109. Business these influence the Manage User Experience Strategy too! Process Evaluation Research Design
- 110. Business More Elements of Manage User Experience Strategy Process of nce ts rie en pe em Ex Evaluation El er Research s U Design
- 114. m re elements of user experience a tour of non-design deliverables peter boersma @pboersma