UX: (still) the next step for Information Architects

(still) the next step forInformation Architects? Peter Boersma - April 8, 2011

Peter in 5 minutes

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Peter in 5 minutes

5 years ago, at Italian IA Summit

Buon giorno! Mi chiamo Peter Peter

Hello! Nazywam się PiotrPiotr

one of the many Peters in IA

UX: the next step for IAs?1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step for IAs?

In the beginning, there was Little IA IA IA

Little IA“At one end of the spectrum, the little information architectmay focus solely on bottom-up tasks, such as the definitionof metadata fields and controlled vocabularies.”Peter Morville, Big Architect, Little Architect, http://argus-acia.com/strange_connections/strange004.html Library & Information Science (LIS) structure, storage and use indexing, retrieval and search metadata, labeling and display data ➔ information ➔ knowledge deliverables: rules for ranking, content inventories, card sorts, controlled vocabularies, sitemaps.

and then, IAs discovered other ﬁelds Industrial Design,Visual Design, Information Design, Interaction Design, Usability, Copywriting, Marketing & Communications, Computer Science IA

and discovered overlap Industrial Design,Visual Design, InformationDesign, Interaction Design, Usability, Copywriting,Marketing & Communications, Computer Science overlap IA

some tried to “solve” it this way Industrial Design,Visual Design, InformationDesign, Interaction Design, Usability, Copywriting,Marketing & Communications, Computer Science BIG IA

BIG IA“At the other end [of the spectrum], the Big InformationArchitect may play the role of an orchestra conductor or filmdirector, conceiving a vision and moving the team forward”Peter Morville, Big Architect, Little Architect, http://argus-acia.com/strange_connections/strange004.html combining many fields and backgrounds concept design online information strategy enterprise information architecture deliverables: concept maps, storyboards, scenarios, personas, use cases, wireframes, templates, usability tests, styleguides, roadmaps, metrics, etc.

I donʼt agree Industrial Design,Visual Design, InformationDesign, Interaction Design, Usability, Copywriting,Marketing & Communications, Computer Science BIG IA

some skills are unique to IAother ﬁelds other ﬁelds IA search, metadata thesauri

some skills we share with othersother fields other fields navigation, labels, content, flows IA

but I do believe IA is biggerother ﬁelds other ﬁelds IA

because there are other aspects selling, managing, process, team, ROIother ﬁelds other ﬁelds IA

Business IA“The exercise of designing an information architecture –learning or defining what an organization is, what it wants tocommunicate and to whom, and what its business model is –is ultimately about strategy.”Lou Rosenfeld,The Tail Wags The Dog, http://www.ddj.com/documents/s=3257/nam1012432633/index.html consultancy skills business insight deliverables: business model, ROI calculations, target audience, usage scenarios, workflow, roles, design process, metrics, etc.

so, this is my T-model for IA business IAother ﬁelds other ﬁelds shallow IA IA deep IA

other fields have T-models too business IA other fields other fields shallow IAIxD IA usabili deep IA

all of them! Vis Info MarID D D IxD IA Usab Copy Com CS

and I believe the overlap is user experience Vis Info MarID D D IxD IA Usab Copy Com CS

User Experience“User Experience encompasses all aspects of the end-users[online] interaction with the company, its services, and itsproducts.”Nielsen Norman Group, User Experience - Our Definition, http://www.nngroup.com/about/userexperience.html merging of multiple disciplines, including engineering,marketing, graphical and industrial design, and interfacedesign meet the needs of the customer strive for simplicity and elegance go beyond giving customers what they say they want produce products that are a joy to own, a joy to use

user experience is mostly other ﬁelds user experience Vis Info MarID IxD Usab Copy CS D D Com

raise your hand if you are: Vis Info MarID D D IxD IA Usab Copy Com CS

but does your diploma say IA? Vis Info MarID D D IxD ? Usab Copy Com CS

we all come from different ﬁelds user experience Vis Info MarID D D IxD IA Usab Copy Com CS

and we are all moving around user experienceIxD IA usabili

we all have our own T-shape business user experience shallow deep

we are all UX practitioners! business user experience shallow deep

UX: the next step for IAs?1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step for IAs?3. What are the next steps for IAs?

What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation

insight in overlap with other ﬁelds user experience Vis Info MarID D D IxD IA Usab Copy Com CS

overlap with other fields business IAother fields guerilla IA other fields shallow IA IA deep IA

ivV ! a Guerilla IA A+ =

Guerilla IA“Guerrilla IA is a set of simplified IA methods that can be away for a company to gradually build up its reliance onsystematic IA methods, starting with the bare minimum andgradually progressing to a more refined lifecycle approach.”Adapted from Jakob Nielsen’s, Guerrilla HCI: Using Discount Usability Engineering to Penetrate the IntimidationBarrier, http://www.useit.com/papers/guerrilla_hci.html Focus on shallow skills Card sorting tools, content inventory templates Navigation & search patterns, evaluation criteria Standardized methods & documentation templates Success stories, cost-benefit examples

a definition of IA (okay, mine) business process, selling, managing, IA team, ROI guerilla IA simplified methodsother fields other fields shallow IA navigation, labels, content, flows IA deep IA search, metadata, thesauri

T-shaped education and experience business IA user experience shallow IA IA deep IA

http://www.iainstitute.org

T-shaped education and experience business IA user experience shallow IA IA deep IA

more elements of user experience real-world design deliverablespeter boersma http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables

Business these influence the Manage User Experience Strategy too! ProcessEvaluation typical Research User-Centered Design Designhttp://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables

Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Service DesignScope Competition ProcessTest Interviews Review Requirements Evaluation Research Roadmap Personas Prototype Design Sketch Detailed Design Concept http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables

Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Service DesignScope Competition ProcessTest Interviews Review Requirements Evaluation Research Roadmap http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables

worldwide-to-local organizations

we need Peters everywhere!

Who is the Italian Peter?Pietro (m/f)

Who is the Italian Peter? Andrea Resmini

5 years ago, at Italian IA Summit

2011, Polish IA Summit

what is the situation in 2011? user experience Vis Info MarID D D IxD IA Usab Copy Com CS

Information Architecture in 2011events:orgs:mags:

http://www.iasummit.org

http://www.euroia.org

PragueCzech Republic

http://www.iasummit.it

http://www.iakonferenz.org

MunichGermany

worldwide-to-local organizations http://www.iainstitute.org

Everything else in 2011 http://www.iainstitute.org

http://www.iainstitute.org

http://www.boxesandarrows.com

Other ﬁelds in 2011other organizations:

Everything else in 2011 http://www.sigchi.org

Everything else in 2011others: IxDA, SIGCHI, UPA, HFES, AIGA, STC, DMI, Service DesignNetwork http://www.upassoc.org

IxDA in Europe

IxDA in Poland http://www.ixda.org

User Experience in 2011events:orgs:

http://www.uxnet.org

User Experience in 2011mags:groups:cocktails: Berlin / Paris / Amsterdambooks:

http://berliniacocktailhour.blogspot.com

http://ux-paris.com

http://groups.yahoo.com/group/UXCocktailHoursAmsterdam/

http://www.meetup.com/

User Experience in 2011mags:groups:cocktails: Berlin / Paris / Amsterdambooks:

http://blog.semanticfoundry.com/2010/08/25/the-ux-canon-essential-reading-for-the-user-experience-designer/

we have Peters in many places

What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation (for UX)

all of us are UX practitioners! user experience Vis Info MarID D D IxD IA Usab Copy Com CS

“I am a UX practitioner!” user experience Vis Info MarID D D IxD IA Usab Copy Com CS

Information Architects are UX practitioners! Peter Boersma - April 8, 2011

http://www.currybet.net	151
http://ia2011.polishiasummit.com	146
http://polishiasummit.com	104
http://uxlabs.pl	26
http://paper.li	8
url_unknown	4
http://twitter.com	2
http://us-w1.rockmelt.com	1
http://ia2011.uselab.pl	1
http://www.slideshare.net	1

UX: (still) the next step for Information Architects

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UX: (still) the next step for Information Architects — Presentation Transcript