User Centered Design for Projects

User Centered Design for Projects Peter Boersma info . nl FULL SERVICE INTERNET AGENCY CV&A Workshop, November 19, 2009

Peter Boersma (www.peterboersma.com)
Senior Interaction Designer for Info.nl since February 2006. Responsible for the structure and interaction design of financial websites (banks, insurance, investments ), publishers websites (Reed, Kluwer, Dutch Yellow Pages) and interactive applications (MSN’s DaVinci Code game).
Before that :
1988-1995: Information Ergonomics, a combination of computer science and cognitive ergonomics at Twente Universiteit in The Netherlands.
1995-2002: User interface designer, project manager, consultant User Understanding andconcept designer for General Design/Satama Amsterdam. Designed many interactive websites, some mobile applications, intranets, extranets, for banks (ABN AMRO), government agencies (VenW, SVB), startups (Airmiles) and older companies (Audi, VEH), partly in Finland (Nokia).
2002-2005: Senior Information Architect for EzGov, a company that builds transactional online applications based on its own software platform. Many tax-related sites for the English government, plus several for the Jamaican government.
2005-2006: Managing Partner and Consultant User Experience for the user experience collective User Intelligence. Projects for Delta Lloyd, Port of Rotterdam, Transavia.com, the Irish Yellow Pages and Elsevier Science.

UCD Theory RESEARCH EVALUATE DESIGN

In theory, theory and practice are the same. In practice, they are not.
(Albert Einstein)

Theory =/= Practice

Practice prototype test user research launch pitch requirements RESEARCH EVALUATE DESIGN reviews estimate position document process review optimize scope trends roadmap scenarios promote quality teams

Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote quality teams reviews

Practice MANAGE STRATEGY RESEARCH EVALUATE DESIGN BUSINESS

Practice pitch BUSINESS optimize

Practice position trends roadmap scenarios STRATEGY

Strategy: Trends

Strategy: Positioning content sales community Core brand Big Competitor 2 Client 2011 Competitor Big Competitor 1 Compe-titor Comptetitor comptetitor subbrand BrandX Client

Strategy: Scenarios A B or client.com subsite-X.client.com subsite-Y.client.com client.com

Strategy: Roadmap

Practice position trends roadmap scenarios STRATEGY

Practice DESIGN RESEARCH EVALUATE

What
deliverable
is this?

Persona

Content Inventory

based on motivations of real people
with interactive modules to discover products and personalise settings
with background info about products and processes
aimed at conversion: selling relevant products in a transparent way
Learn Play Buy Life Learn Play Buy Life

Concept Presentation

Wireframe

Moodboard

Visual Language

Usability Test Report

What
deliverable
is this?

Practice DESIGN RESEARCH EVALUATE

Practice pitch optimize BUSINESS

Business: Measure to Optimise Old online form - 1 step to fill out - 1 step to print - 1 thank-you page New online form - 1 step for customer Y/N - 4 steps to fill out the form - 1 step to print - 1 thank-you page 7.7% 20.3% conversion rate conversion rate

Business: Experiment to Optimise

Practice pitch optimize BUSINESS

Practice estimate document process requirements scope MANAGE quality teams reviews

Manage: Estimate

Estimate: input/output
Input (when available)
Scope items
Requirements
Approach/process
Team skills
Experience with subject
Experience with client
Experience of client
Output (when possible)
Assumptions
Calculations
Explanations
Risks

Estimate: output
Assuming: - we will need about 10 wireframes - (5 complex, 5 medium) - and 15 reusable components (all medium)
We calculate the interaction design: (5*16 + 5*12) + (15*12) = (80+60) + (180) = 320 hours
Note: This includes reviews and rework.
Risk: we don’t know who the developer is.

Manage: Focus in Scope hard easy essential contribution Quick wins Maintenance Winners Quality improvements Pick just a few of these!

Manage: Requirements
Format: <stakeholderX> wants/can <Y>

Manage: Quality Use Cases  Test Scripts  Issues  Fixes Design & Implementation

Manage: Quality

Manage: Teams/skills

Manage : reviews Create Deliver

Manage : reviews Create Deliver Edit

Manage : reviews Edit Review Deliver Create

Manage : reviews Edit Deliver Review Prepare Review Technical Review Team Review Client Review Project Review designer designer’s senior project lead team reviewers responsible for signoff

Manage : reviews Create Edit Project Approach Review Technical Approach Review Create Approach Review

Manage : reviews Create Edit Project Evaluation Technical Evaluation Review Deliver

Manage : reviews Edit Review Deliver Approach Evaluate

Manage: Document Process

Very basic

somewhat complex

lists of deliverables

links between deliverables

beautiful diagrams

fully documented processes

Document your UCD process
Brainstorm to get all candidate deliverables
Diagram deliverables and process
Describe (selected) deliverables and input/outputs
Present process to other departments
Improve process
Create templates for deliverables
Write instructions around deliverables and process
Improve process
Promote your process
Measure working with new deliverables en proces
Review ad nauseam , improve continually

Practice estimate document process requirements scope MANAGE quality teams reviews

UCD Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote

User Centered Design for Projects Peter Boersma info . nl FULL SERVICE INTERNET AGENCY CV&A Workshop, November 19, 2009

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User Centered Design for Projects

by Peter Boersma on Dec 16, 2009

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User Centered Design for Projects — Presentation Transcript