Power Up - Your Influence on Non-Design Deliverables

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Presentation at IxDA Hamburg networking event on Monday, September 26, 2011.

The presentation aims to make UX people aware that they can and should influence non-design deliverables.

Published in: Design, Technology, Business
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Power Up - Your Influence on Non-Design Deliverables

  1. 1. power up! your influence on non-design deliverables@pboersma adaptive path
  2. 2. 2001
  3. 3. 2011
  4. 4. ?
  5. 5. DesignStrategy Research
  6. 6. Business Manage Strategy ProcessEvaluation Research Design
  7. 7. Business Manage Strategy Process of nce ts rie en pe em ExEvaluation El er Research s U Design
  8. 8. Business Manage Strategy ProcessEvaluation typical Research User-Centered Design Design
  9. 9. Business More Manage Elements of Strategy User Experience ProcessEvaluation Research Design
  10. 10. Pitch Estimate Business Optimize Scenarios you can Beta influence Position these non-design Roles Manage deliverables Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  11. 11. power up! your influence on non-design deliverables
  12. 12. for each deliverable I will show: an example tips & tricks input from the ux team
  13. 13. Pitch Business Estimate Scenarios
  14. 14. press play to start
  15. 15. X
  16. 16. Tips & tricks for the pitch: pitch en-vision the future by visualizing it set expectations around client-contribution
  17. 17. input from ux team on the pitch: pitch visions of the future sketches of partial solutions
  18. 18. Pitch Business Estimate Scenarios
  19. 19. Select Game Length: 1 min 5 min 15 min 30 min 60 min
  20. 20. how many dots do you see?
  21. 21. “many” and “a lot”are good first guesses!
  22. 22. input for estimates output scope items requirements assumptions approach calculations team skills explanationsexperience with subject risks experience with client experience of client when available when possible
  23. 23. output example outputassumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours(explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer
  24. 24. Tips & tricks for estimating estimating: you determine what gets estimated explore every assumption
  25. 25. input by ux team on estimates: estimates assumptions & risks what is easy/hard? estimates for deliverables
  26. 26. PositionStrategy Competition
  27. 27. select player 1
  28. 28. sales client servicecore brand client communities
  29. 29. communities Competitor client Competitor Big Big Competitor Competitorsales service Competitor Competitor Competitor Competitor client Competitor core brand
  30. 30. Tips & tricks for positioning positioning: 1. create a map 2. find the spot that matches your ux vision 3. see who else is there 4. identify differences
  31. 31. input by ux team on positioning: positioning attributes that are important to users competitors, in terms of UX scope items that differentiate
  32. 32. PositionStrategy Competition
  33. 33. select player 2
  34. 34. Tips & tricks for competitive analysis analysis: “know your enemy” (sun tzu, the art of war)
  35. 35. input by ux team on competitive analysis: competitors, in terms of UX swot analyses (strengths-weaknesses- opportunities-threats)
  36. 36. Test Interviews Evaluation typical Research User-Centered Design Personas Prototype Design Sketch Detailed Design Concept
  37. 37. the IxDAHH user-centered designQuiz!
  38. 38. whichdeliverable is this?
  39. 39. Instructions: 1. shout the name of the deliverable (in English, sorry)2. keep your own score (be honest)3. win fabulous prizes!(1st, 2nd and 3rd prize)
  40. 40. (actual quiz removed)
  41. 41. Optimize Beta ManageScope
  42. 42. select difficulty easy medium hard expert
  43. 43. essential pick just a few of these for your project! quick winner! wineasy hard repair quality contributes
  44. 44. Tips & tricks for scoping scoping:1. rank all scope-item candidates2.determine their dependencies3.select the winners
  45. 45. input by ux team on scoping scoping: what is easy / hard? what contributes / is essential? what should go together?
  46. 46. Optimize Beta ManageScope
  47. 47. play again? yes no
  48. 48. CBA
  49. 49. 28% better
  50. 50. Tips & tricks for optimizing: optimizing 10 experiment to learn what works for your users 20 goto 10
  51. 51. input by ux team on optimizing: optimizing ux version of KPI’s (key performance indicators) alternative designs analysis of usage
  52. 52. Pitch Estimate Business Optimize Scenarios Beta Position Manage StrategyScope Competition ProcessTest Interviews Evaluation Research Personas Prototype Design Sketch Detailed Design Concept
  53. 53. RolesSteps Roadmap ProcessReview Requirements Service Design
  54. 54. Create new map? yes no
  55. 55. ?A B
  56. 56. A 1 2 3 4 B 4a 2aC 1 3 4b 5 6 D 2b 4c
  57. 57. na A P o Pers T EM SI ire- wire fr equ amesr usabi lity me nts test cr een design proto- S principles FL OW type
  58. 58. e- design uir wire proto-req ts principles fr ames men type A1 2 3 B 4 a AP son TE M en usabi lity tePer cre st SI S W F LO
  59. 59. user concept detailed prototype &research design design evaluate
  60. 60. user research detailed design user concept prototype & Cresearch design D evaluate prototype & prototype & evaluate evaluate
  61. 61. ?A 1 2 3 4 B
  62. 62. wire e- design fr uir ames proto-req ts principles men type user concept detailed prototype &reseach design design evaluate a AP son TE M usabi lity te Per en st SI S cre W FLO
  63. 63. Tips & tricks for the design processes processes: 1. brainstorm deliverables 2. create a diagram 3. document the entire process do not copy someone else’s diagram
  64. 64. input by ux team on the design process: process ux team deliverables ux team responsibilities preferred way of working
  65. 65. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  66. 66. Business you can influence these Manage non-design Strategy deliverables ProcessEvaluation Research Design
  67. 67. Business More Manage Elements of Strategy User Experience Process of nce ts rie en pe em ExEvaluation El er Research s U Design
  68. 68. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  69. 69. power up! your influence on non-design deliverables@pboersma adaptive path
  70. 70. game over@pboersma adaptive path

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