Power Up - Your Influence on Non-Design Deliverables

power up! your influence on non-design deliverables@pboersma adaptive path

DesignStrategy Research

Business Manage Strategy ProcessEvaluation Research Design

Business Manage Strategy Process of nce ts rie en pe em ExEvaluation El er Research s U Design

Business Manage Strategy ProcessEvaluation typical Research User-Centered Design Design

Business More Manage Elements of Strategy User Experience ProcessEvaluation Research Design

Pitch Estimate Business Optimize Scenarios you can Beta influence Position these non-design Roles Manage deliverables Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept

power up! your influence on non-design deliverables

for each deliverable I will show: an example tips & tricks input from the ux team

Pitch Business Estimate Scenarios

press play to start

Tips & tricks for the pitch: pitch en-vision the future by visualizing it set expectations around client-contribution

input from ux team on the pitch: pitch visions of the future sketches of partial solutions

Pitch Business Estimate Scenarios

Select Game Length: 1 min 5 min 15 min 30 min 60 min

how many dots do you see?

“many” and “a lot”are good first guesses!

input for estimates output scope items requirements assumptions approach calculations team skills explanationsexperience with subject risks experience with client experience of client when available when possible

output example outputassumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours(explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer

Tips & tricks for estimating estimating: you determine what gets estimated explore every assumption

input by ux team on estimates: estimates assumptions & risks what is easy/hard? estimates for deliverables

PositionStrategy Competition

select player 1

sales client servicecore brand client communities

communities Competitor client Competitor Big Big Competitor Competitorsales service Competitor Competitor Competitor Competitor client Competitor core brand

Tips & tricks for positioning positioning: 1. create a map 2. find the spot that matches your ux vision 3. see who else is there 4. identify differences

input by ux team on positioning: positioning attributes that are important to users competitors, in terms of UX scope items that differentiate

PositionStrategy Competition

select player 2

Tips & tricks for competitive analysis analysis: “know your enemy” (sun tzu, the art of war)

input by ux team on competitive analysis: competitors, in terms of UX swot analyses (strengths-weaknesses- opportunities-threats)

Test Interviews Evaluation typical Research User-Centered Design Personas Prototype Design Sketch Detailed Design Concept

the IxDAHH user-centered designQuiz!

whichdeliverable is this?

Instructions: 1. shout the name of the deliverable (in English, sorry)2. keep your own score (be honest)3. win fabulous prizes!(1st, 2nd and 3rd prize)

(actual quiz removed)

Optimize Beta ManageScope

select difficulty easy medium hard expert

essential pick just a few of these for your project! quick winner! wineasy hard repair quality contributes

Tips & tricks for scoping scoping:1. rank all scope-item candidates2.determine their dependencies3.select the winners

input by ux team on scoping scoping: what is easy / hard? what contributes / is essential? what should go together?

Optimize Beta ManageScope

play again? yes no

28% better

Tips & tricks for optimizing: optimizing 10 experiment to learn what works for your users 20 goto 10

input by ux team on optimizing: optimizing ux version of KPI’s (key performance indicators) alternative designs analysis of usage

Pitch Estimate Business Optimize Scenarios Beta Position Manage StrategyScope Competition ProcessTest Interviews Evaluation Research Personas Prototype Design Sketch Detailed Design Concept

RolesSteps Roadmap ProcessReview Requirements Service Design

Create new map? yes no

A 1 2 3 4 B 4a 2aC 1 3 4b 5 6 D 2b 4c

na A P o Pers T EM SI ire- wire fr equ amesr usabi lity me nts test cr een design proto- S principles FL OW type

e- design uir wire proto-req ts principles fr ames men type A1 2 3 B 4 a AP son TE M en usabi lity tePer cre st SI S W F LO

user concept detailed prototype &research design design evaluate

user research detailed design user concept prototype & Cresearch design D evaluate prototype & prototype & evaluate evaluate

?A 1 2 3 4 B

wire e- design fr uir ames proto-req ts principles men type user concept detailed prototype &reseach design design evaluate a AP son TE M usabi lity te Per en st SI S cre W FLO

Tips & tricks for the design processes processes: 1. brainstorm deliverables 2. create a diagram 3. document the entire process do not copy someone else’s diagram

input by ux team on the design process: process ux team deliverables ux team responsibilities preferred way of working

Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept

Business you can influence these Manage non-design Strategy deliverables ProcessEvaluation Research Design

Business More Manage Elements of Strategy User Experience Process of nce ts rie en pe em ExEvaluation El er Research s U Design

Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept

power up! your influence on non-design deliverables@pboersma adaptive path

game over@pboersma adaptive path

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Power Up - Your Influence on Non-Design Deliverables

by Peter Boersma on Oct 19, 2011

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Power Up - Your Influence on Non-Design Deliverables — Presentation Transcript