Look Around You - Influences on UX (UX Sofia)

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My presentation "Look Around You - Influences on UX", delivered at UX Sofia 2011, where I show the influence that non-UX team members have on the user experience, but also how UX team members can influence their deliverables.

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Look Around You - Influences on UX (UX Sofia)

  1. 1. Look Around You Influences on User Experiencepeter boersma @pboersma
  2. 2. 2001
  3. 3. 2011
  4. 4. ?
  5. 5. DesignStrategy Research
  6. 6. Business Manage Strategy ProcessEvaluation Research Design
  7. 7. Business More Elements of User Experience Manage Strategy f ce o n Process ts rie en pe em Ex El erEvaluation s Research U ( typical ) User-Centered Design Design
  8. 8. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  9. 9. for each deliverable I will show: * the team member* an example & how-to* input by the UX team* influence on UX
  10. 10. Pitch Business Estimate Scenarios
  11. 11. Team member:The Account Manager
  12. 12. X
  13. 13. How-To for Pitching1. en-vision the future by visualizing it2. set expectations for their contribution
  14. 14. UX input for a Pitch* visions of the future * partial solutions* (answers to RFP & questions)
  15. 15. influence of the Pitch on UX* define UX Vision I* inspire & get inspired I* determine budget I* set expectations I* analyze competition I
  16. 16. Pitch Business Estimate Scenarios
  17. 17. Team member:The Estimator
  18. 18. how manysunflowersdo you see?
  19. 19. “many” and “a lot”are good first guesses!
  20. 20. input for estimates output scope items requirements assumptions approach calculations team skills explanationsexperience with subject risks experience with client experience of client when available when possible
  21. 21. output example outputassumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours(explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer
  22. 22. How-To for Estimating1. you determine what gets estimated 2. explore everyassumption you make(3. keep estimates honest; use any margins to wow the client)
  23. 23. UX input for an Estimate * assumptions* what’s easy/hard? * estimates for deliverables * risks
  24. 24. influence of an Estimate on UX* define UX Vision I* inspire & get inspired I* determine budget II* set expectations II* analyze competition I* focus attention I* define way of working I
  25. 25. Pitch Estimate Business Scenarios
  26. 26. Team member:The Scenario Writer
  27. 27. How-To for Scenarios1. research trends and explore the future2. define scenarios to help you decide which battles to fight
  28. 28. UX input for a Scenario * trend research * human needs (they don’t change that fast) * stories that link needs with trends
  29. 29. influence of a Scenario on UX* define UX Vision II* inspire & get inspired I* determine budget II* set expectations III* analyze competition I* focus attention I* define way of working I
  30. 30. PositionStrategy Competition
  31. 31. Team member:The Brand Strategist
  32. 32. sales service client clientcore brand client communities client
  33. 33. communities Competitor client client Competitor Big Big Competitor Competitorsales service Competitor Competitor Competitor Competitor client Competitor core brand
  34. 34. How-To for Positioning 1. create a map 2. find the spot that matches your vision 3. see who is there4. identify differences
  35. 35. UX input for Positioning* attributes that are important to users * competitors, in terms of UX * scope-items that differentiate
  36. 36. influence of Positioning on UX* define UX Vision III* inspire & get inspired I* determine budget II* set expectations III* analyze competition II* focus attention II* define way of working I
  37. 37. PositionStrategy Competition
  38. 38. Team member:The Competitor
  39. 39. How-To forCompetitive Analysis“know your enemy”(Sun Tzu, The Art of War)
  40. 40. UX input forCompetitive Analysis * competitors, in terms of UX * SWOT analyses
  41. 41. influence of Competitive Analysis* define UX Vision III* inspire & get inspired II* determine budget II* set expectations III* analyze competition III* focus attention II* define way of working I* know what (not) to do I
  42. 42. InterviewsResearch Personas
  43. 43. Design SketchDetailed Design Concept
  44. 44. Test Evaluation Prototype
  45. 45. Optimize Beta ManageScope
  46. 46. Team member:The Project Manager
  47. 47. essential pick just a few of these for your project! quick winner! wineasy hard repair quality contribution
  48. 48. How-To for Scoping1. rank all candidate scope items 2. determine their dependencies 3. select the winners
  49. 49. UX input for Scoping* what’s easy/hard? * what’s essential? * what should go together?
  50. 50. influence of Scoping on UX* define UX Vision III* inspire & get inspired II* determine budget III* set expectations IIII* analyze competition III* focus attention III* define way of working I* know what (not) to do II
  51. 51. Optimize Beta ManageScope
  52. 52. Team member:The Alfa Beta Manager
  53. 53. beta flow@news @newsBeta New Current Beta New
  54. 54. How-To for Betas 1. tell users what you’re going to do 2. do it3. tell them what you have done
  55. 55. UX input for Beta * what should go together? * what to measure? * analysis of feedback* responses to feedback
  56. 56. influence of Beta tests on UX* define UX Vision III* inspire & get inspired II* determine budget III* set expectations IIIII* analyze competition III* focus attention IIII* define way of working I* know what (not) to do III
  57. 57. Optimize Beta ManageScope
  58. 58. Team member:The Perfectionist
  59. 59. A
  60. 60. B
  61. 61. C
  62. 62. 28% better
  63. 63. How-To for Optimizing 1. experiment to learn what works with YOUR users 2. GOTO 1
  64. 64. UX input for Optimization * UX version of KeyPerformance Indicators * alternative designs * analysis of usage
  65. 65. influence of Optimizing on UX* define UX Vision III* inspire & get inspired II* determine budget III* set expectations IIIII* analyze competition III* focus attention IIII* define way of working I* know what (not) to do IIII
  66. 66. Pitch Estimate Business Optimize Scenarios Beta Position Manage StrategyScope CompetitionTest Interviews Evaluation Research Personas Prototype Design Sketch Detailed Design Concept
  67. 67. RolesSteps Roadmap ProcessReview Requirements Service Design
  68. 68. RolesSteps Roadmap ProcessReview Requirements Service Design
  69. 69. Team member:The People Manager
  70. 70. T-modelwide experience knowledge deep
  71. 71. informationarchitecture T-model user experience
  72. 72. T-modeluser experience interaction design
  73. 73. interaction design T-modelinformationarchitecture user experience
  74. 74. user research visual design interaction designinformation architecture T-model usability testing user experience prototyping
  75. 75. How-To for Team Roles 1. build a team,made of overlapping T-shapes 2. keep the teambalanced over time
  76. 76. UX input for Team Roles * team skills * required skills * gap analysis * career plan
  77. 77. influence of Team Roles on UX* define UX Vision III* inspire & get inspired II* determine budget III* set expectations IIIII* analyze competition III* focus attention IIIII* define way of working II* know what (not) to do IIIII* deliver successfully I
  78. 78. RolesSteps Roadmap ProcessReview Requirements Service Design
  79. 79. Team member:The Procrastinator
  80. 80. X
  81. 81. moment moment moment moment progress progress progress progressArea progress progress Area progress progress progress progress Area Area Area
  82. 82. How-To for Roadmaps 1. define the future of the system2. identify incremental, meaningful steps
  83. 83. UX input for Roadmaps * areas for progress* scope items per area * estimates * what should go together?
  84. 84. influence of Roadmaps on UX* define UX Vision IIII* inspire & get inspired II* determine budget IIII* set expectations IIIIII* analyze competition III* focus attention IIII* define way of working II* know what (not) to do IIII* deliver successfully II
  85. 85. RolesSteps Roadmap ProcessReview Requirements Service Design
  86. 86. Team member:The Process Freak
  87. 87. ?A B
  88. 88. A 1 2 3 4 B 4a 2aC 1 3 4b 5 6 D 2b 4c
  89. 89. na A P rso M Pe TE SI ir e- wire framre qu es usabi ts lity m en test re en design proto- Sc principles W F LO type
  90. 90. u ire- design wire proto-req ts principles fram es men type 1 2 3 4 AP s ona M n usabiPer TE Sc ree lity te st SI FL OW
  91. 91. user concept detailed prototype &research design design evaluate
  92. 92. user research detailed design conceptC design D prototype & prototype & evaluate evaluate
  93. 93. ?A 1 2 3 4 B
  94. 94. wire u ire- design fram es proto-req ts principles men type user concept detailed prototype &reseach design design evaluate AP s ona M usabi Per TE n lity te st SI Sc ree FL OW
  95. 95. How-To for Design Processes 1. brainstorm steps 2. create diagram3. document process (do NOT copy someone else’s diagram)
  96. 96. UX input for Design Processes * team deliverables * preferred way of working* team responsibilities
  97. 97. influence of Design Processes* define UX Vision IIII I* inspire & get inspired II* determine budget IIII* set expectations IIIIIII* analyze competition III* focus attention IIIIII* define way of working III* know what (not) to do IIIIII* deliver successfully III
  98. 98. RolesSteps Roadmap ProcessReview Requirements Service Design
  99. 99. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  100. 100. Business More Elements of Manage User Experience Strategy Process f ce o n ts rie en peEvaluation em Ex l r Research E e s U Design
  101. 101. Team members:Look Around You
  102. 102. Total influence on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
  103. 103. Look Around You Influence the User Experiencepeter boersma@pboersma

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