Given at Amsterdam UX Cocktail Hour on July 21, 2011, this presentation shows h

1. Look Around You
Influences on
User Experience
Amsterdam UX Cocktail Hour at Funda, July 21, 2011
peter boersma
@pboersma

5. 2001

6. 2011

8. ?

9. Design
Strategy Research

10. Business
Manage Strategy
Process
Evaluation Research
Design

11. Business
Manage Strategy
Process f ce
o n
ts rie
en pe
Evaluation em Ex
l r Research
E e
s
U
Design

12. Business
Manage Strategy
Process
typical
( )
Evaluation Research
User-Centered
Design
Design

13. Business
More
Elements of
Manage User Experience Strategy
Process
Evaluation Research
Design

14. Business
these influence
the User Experience
Manage too! Strategy
Process
Evaluation Research
Design

15. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept

16. for each deliverable
I will show:
* the organizational role
* an example & how-to
* input by the UX team
* influence on UX

17. Pitch Business Estimate
Scenarios

18. Role:
The Account Manager

22. X

26. How-To for Pitching
1. en-vision the future
by visualizing it
2. set expectations
around contribution

27. UX input for a Pitch
* visions of the future
* partial solutions
* (answers to RFP & questions)

28. influence of the Pitch on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition

29. Pitch
Business Estimate
Scenarios

30. Role:
The Estimator

31. how many
sunflowers
do you see?

32. “many”
and
“a lot”
are good first guesses!

33. input for estimates output
scope items
requirements assumptions
approach calculations
team skills explanations
experience with subject risks
experience with client
experience of client
when available when possible

34. output example output
assumptions assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
calculations we estimate
we need 300 hours
(explanations) (5x16 + 5x8) + (15x12)
risks but
we don’t know the
documentation needs
of the developer

35. How-To for Estimating
1. you determine what
gets estimated
2. explore every
assumption you make

36. UX input for an
Estimate
* assumptions
* what’s easy/hard?
* estimates for
deliverables
* risks

37. influence of an Estimate on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working

38. Position
Strategy
Competition

39. Role:
The Brand Strategist

40. sales service
client
core brand
client
communities

41. communities
Competitor
client Competitor
Big Big
Competitor Competitor
sales service
Competitor
Competitor
Competitor Competitor client Competitor
core brand

42. How-To for Positioning
1. create a map
2. find the spot that
matches your vision
3. see who is there
4. identify differences

43. UX input for
Positioning
* attributes that are
important to users
* competitors, in
terms of UX
* scope-items that
differentiate

44. influence of Positioning on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working

45. Position
Strategy
Competition

46. Role:
The Competitor

52. How-To for
Competitive Analysis
“know your enemy”
(Sun Tzu, The Art of War)

53. UX input for
Competitive Analysis
* competitors, in
terms of UX
* SWOT analyses

54. influence of Competitive Analysis
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do

55. Interviews
Research
Personas

56. Design Sketch
Detailed Design Concept

57. Test
Evaluation
Prototype

58. Optimize
Beta
Manage
Scope

59. Role:
The Project Manager

60. essential pick
just a few of
these for your
project!
quick winner!
win
easy hard
repair quality
contribution

61. How-To for Scoping
1. rank all candidate
scope items
2. determine their
dependencies
3. select the winners

62. UX input for Scoping
* what’s easy/hard?
* what’s essential?
* what should go
together?

63. influence of Scoping on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do

64. Optimize
Beta
Manage
Scope

65. Role:
The Perfectionist

66. A

67. B

68. C

71. 28% better

72. How-To for Optimizing
10 experiment
to learn what works
with YOUR users
20 GOTO 10

73. UX input for
Optimization
* UX version of Key
Performance Indicators
* alternative designs
* analysis of usage

74. influence of Optimizing on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do

75. Roles
Steps Roadmap
Process
Review Requirements
Service Design

76. Role:
The Procrastinator

77. moment moment moment moment
progress progress
progress progress
Area progress progress Area
progress
progress progress
progress
Area Area
Area

78. How-To for Roadmaps
1. define the future
of the system
2. identify incremental,
meaningful steps

79. UX input for Roadmaps
* areas for progress
* scope items per area
* estimates
* what should go
together?

80. influence of Roadmaps on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully

81. Roles
Steps Roadmap
Process
Review Requirements
Service Design

82. Role:
The Process Freak

83. ?
A B

84. A 1 2 3 4 B
4a
2a
C 1 3 4b 5 6 D
2b
4c

85. na A P
rso M
Pe TE
SI
ir e- wire
fram
re qu es usabi
ts lity
m en test
re en design proto-
Sc principles
W
F LO type

86. u ire- design wire proto-
req ts principles fram
es
men type
A B
AP
s ona M n usabi
Per TE Sc ree lity te
st
SI
FL OW

87. user concept detailed prototype &
research design design evaluate

88. user
research
detailed
design
concept
C design D
prototype & prototype &
evaluate evaluate

89. ?
A 1 2 3 4 B

102. wire
u ire- design fram
es proto-
req ts principles
men type
user concept detailed prototype &
reseach design design evaluate
AP
s ona M usabi
Per TE n lity te
st
SI Sc ree
FL OW

103. How-To for
Design Processes
1. brainstorm steps
2. create diagram
3. document process
(do NOT copy
someone else’s diagram)

104. UX input for
Design Processes
* team deliverables
* preferred way of
working
* team responsibilities

105. influence of Design Processes
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully

106. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept

107. These roles:
influence the UX

108. Influence on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully

109. Look Around You
Influence the
User Experience
Amsterdam UX Cocktail Hour at Funda, July 21, 2011
peter boersma
@pboersma