Influences on UX (Amsterdam UX Cocktail Hour)

Look Around You Influences on User Experience Amsterdam UX Cocktail Hour at Funda, July 21, 2011peter boersma@pboersma

DesignStrategy Research

Business Manage Strategy ProcessEvaluation Research Design

Business Manage Strategy Process f ce o n ts rie en peEvaluation em Ex l r Research E e s U Design

Business Manage Strategy Process typical ( )Evaluation Research User-Centered Design Design

Business More Elements of Manage User Experience Strategy ProcessEvaluation Research Design

Business these influence the User Experience Manage too! Strategy ProcessEvaluation Research Design

Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept

for each deliverable I will show:* the organizational role * an example & how-to * input by the UX team * inﬂuence on UX

Pitch Business Estimate Scenarios

Role:The Account Manager

How-To for Pitching1. en-vision the future by visualizing it 2. set expectations around contribution

UX input for a Pitch* visions of the future * partial solutions* (answers to RFP & questions)

inﬂuence of the Pitch on UX* deﬁne UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition

Pitch Business Estimate Scenarios

Role:The Estimator

how manysunflowersdo you see?

“many” and “a lot”are good first guesses!

input for estimates output scope items requirements assumptions approach calculations team skills explanationsexperience with subject risks experience with client experience of client when available when possible

output example outputassumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours(explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer

How-To for Estimating1. you determine what gets estimated 2. explore everyassumption you make

UX input for an Estimate * assumptions* what’s easy/hard? * estimates for deliverables * risks

influence of an Estimate on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working

PositionStrategy Competition

Role:The Brand Strategist

sales service clientcore brand client communities

communities Competitor client Competitor Big Big Competitor Competitorsales service Competitor Competitor Competitor Competitor client Competitor core brand

How-To for Positioning 1. create a map 2. ﬁnd the spot that matches your vision 3. see who is there4. identify differences

UX input for Positioning* attributes that are important to users * competitors, in terms of UX * scope-items that differentiate

influence of Positioning on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working

PositionStrategy Competition

Role:The Competitor

How-To forCompetitive Analysis“know your enemy”(Sun Tzu, The Art of War)

UX input forCompetitive Analysis * competitors, in terms of UX * SWOT analyses

influence of Competitive Analysis* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do

InterviewsResearch Personas

Design SketchDetailed Design Concept

Test Evaluation Prototype

Optimize Beta ManageScope

Role:The Project Manager

essential pick just a few of these for your project! quick winner! wineasy hard repair quality contribution

How-To for Scoping1. rank all candidate scope items 2. determine their dependencies 3. select the winners

UX input for Scoping* what’s easy/hard? * what’s essential? * what should go together?

influence of Scoping on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do

Optimize Beta ManageScope

Role:The Perfectionist

28% better

How-To for Optimizing 10 experiment to learn what works with YOUR users 20 GOTO 10

UX input for Optimization * UX version of KeyPerformance Indicators * alternative designs * analysis of usage

influence of Optimizing on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do

RolesSteps Roadmap ProcessReview Requirements Service Design

Role:The Procrastinator

moment moment moment moment progress progress progress progressArea progress progress Area progress progress progress progress Area Area Area

How-To for Roadmaps 1. deﬁne the future of the system2. identify incremental, meaningful steps

UX input for Roadmaps * areas for progress* scope items per area * estimates * what should go together?

influence of Roadmaps on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

RolesSteps Roadmap ProcessReview Requirements Service Design

Role:The Process Freak

A 1 2 3 4 B 4a 2aC 1 3 4b 5 6 D 2b 4c

na A P rso M Pe TE SI ir e- wire framre qu es usabi ts lity m en test re en design proto- Sc principles W F LO type

u ire- design wire proto-req ts principles fram es men type A B AP s ona M n usabiPer TE Sc ree lity te st SI FL OW

user concept detailed prototype &research design design evaluate

user research detailed design conceptC design D prototype & prototype & evaluate evaluate

?A 1 2 3 4 B

wire u ire- design fram es proto-req ts principles men type user concept detailed prototype &reseach design design evaluate AP s ona M usabi Per TE n lity te st SI Sc ree FL OW

How-To for Design Processes 1. brainstorm steps 2. create diagram3. document process (do NOT copy someone else’s diagram)

UX input for Design Processes * team deliverables * preferred way of working* team responsibilities

influence of Design Processes* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept

These roles:inﬂuence the UX

Influence on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

Look Around You Influence the User Experience Amsterdam UX Cocktail Hour at Funda, July 21, 2011peter boersma@pboersma

Influences on UX (Amsterdam UX Cocktail Hour)

by Peter Boersma

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