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Influences on UX (Amsterdam UX Cocktail Hour)

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Given at Amsterdam UX Cocktail Hour on July 21, 2011, this presentation shows h

Given at Amsterdam UX Cocktail Hour on July 21, 2011, this presentation shows h

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  • 1. Look Around You Influences on User Experience Amsterdam UX Cocktail Hour at Funda, July 21, 2011peter boersma@pboersma
  • 2. 2001
  • 3. 2011
  • 4. ?
  • 5. DesignStrategy Research
  • 6. Business Manage Strategy ProcessEvaluation Research Design
  • 7. Business Manage Strategy Process f ce o n ts rie en peEvaluation em Ex l r Research E e s U Design
  • 8. Business Manage Strategy Process typical ( )Evaluation Research User-Centered Design Design
  • 9. Business More Elements of Manage User Experience Strategy ProcessEvaluation Research Design
  • 10. Business these influence the User Experience Manage too! Strategy ProcessEvaluation Research Design
  • 11. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  • 12. for each deliverable I will show:* the organizational role * an example & how-to * input by the UX team * influence on UX
  • 13. Pitch Business Estimate Scenarios
  • 14. Role:The Account Manager
  • 15. X
  • 16. How-To for Pitching1. en-vision the future by visualizing it 2. set expectations around contribution
  • 17. UX input for a Pitch* visions of the future * partial solutions* (answers to RFP & questions)
  • 18. influence of the Pitch on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition
  • 19. Pitch Business Estimate Scenarios
  • 20. Role:The Estimator
  • 21. how manysunflowersdo you see?
  • 22. “many” and “a lot”are good first guesses!
  • 23. input for estimates output scope items requirements assumptions approach calculations team skills explanationsexperience with subject risks experience with client experience of client when available when possible
  • 24. output example outputassumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours(explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer
  • 25. How-To for Estimating1. you determine what gets estimated 2. explore everyassumption you make
  • 26. UX input for an Estimate * assumptions* what’s easy/hard? * estimates for deliverables * risks
  • 27. influence of an Estimate on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working
  • 28. PositionStrategy Competition
  • 29. Role:The Brand Strategist
  • 30. sales service clientcore brand client communities
  • 31. communities Competitor client Competitor Big Big Competitor Competitorsales service Competitor Competitor Competitor Competitor client Competitor core brand
  • 32. How-To for Positioning 1. create a map 2. find the spot that matches your vision 3. see who is there4. identify differences
  • 33. UX input for Positioning* attributes that are important to users * competitors, in terms of UX * scope-items that differentiate
  • 34. influence of Positioning on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working
  • 35. PositionStrategy Competition
  • 36. Role:The Competitor
  • 37. How-To forCompetitive Analysis“know your enemy”(Sun Tzu, The Art of War)
  • 38. UX input forCompetitive Analysis * competitors, in terms of UX * SWOT analyses
  • 39. influence of Competitive Analysis* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do
  • 40. InterviewsResearch Personas
  • 41. Design SketchDetailed Design Concept
  • 42. Test Evaluation Prototype
  • 43. Optimize Beta ManageScope
  • 44. Role:The Project Manager
  • 45. essential pick just a few of these for your project! quick winner! wineasy hard repair quality contribution
  • 46. How-To for Scoping1. rank all candidate scope items 2. determine their dependencies 3. select the winners
  • 47. UX input for Scoping* what’s easy/hard? * what’s essential? * what should go together?
  • 48. influence of Scoping on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do
  • 49. Optimize Beta ManageScope
  • 50. Role:The Perfectionist
  • 51. A
  • 52. B
  • 53. C
  • 54. 28% better
  • 55. How-To for Optimizing 10 experiment to learn what works with YOUR users 20 GOTO 10
  • 56. UX input for Optimization * UX version of KeyPerformance Indicators * alternative designs * analysis of usage
  • 57. influence of Optimizing on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do
  • 58. RolesSteps Roadmap ProcessReview Requirements Service Design
  • 59. Role:The Procrastinator
  • 60. moment moment moment moment progress progress progress progressArea progress progress Area progress progress progress progress Area Area Area
  • 61. How-To for Roadmaps 1. define the future of the system2. identify incremental, meaningful steps
  • 62. UX input for Roadmaps * areas for progress* scope items per area * estimates * what should go together?
  • 63. influence of Roadmaps on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
  • 64. RolesSteps Roadmap ProcessReview Requirements Service Design
  • 65. Role:The Process Freak
  • 66. ?A B
  • 67. A 1 2 3 4 B 4a 2aC 1 3 4b 5 6 D 2b 4c
  • 68. na A P rso M Pe TE SI ir e- wire framre qu es usabi ts lity m en test re en design proto- Sc principles W F LO type
  • 69. u ire- design wire proto-req ts principles fram es men type A B AP s ona M n usabiPer TE Sc ree lity te st SI FL OW
  • 70. user concept detailed prototype &research design design evaluate
  • 71. user research detailed design conceptC design D prototype & prototype & evaluate evaluate
  • 72. ?A 1 2 3 4 B
  • 73. wire u ire- design fram es proto-req ts principles men type user concept detailed prototype &reseach design design evaluate AP s ona M usabi Per TE n lity te st SI Sc ree FL OW
  • 74. How-To for Design Processes 1. brainstorm steps 2. create diagram3. document process (do NOT copy someone else’s diagram)
  • 75. UX input for Design Processes * team deliverables * preferred way of working* team responsibilities
  • 76. influence of Design Processes* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
  • 77. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  • 78. These roles:influence the UX
  • 79. Influence on UX* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
  • 80. Look Around You Influence the User Experience Amsterdam UX Cocktail Hour at Funda, July 21, 2011peter boersma@pboersma

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