Mvp Partner Deck

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Introduction to MyBusinessMVP, the new standard for On-demand Services Distribution.

Introduction to MyBusinessMVP, the new standard for On-demand Services Distribution.

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  • 1. Innovative Technology to Connect & Empower Small Business with On-Demand Productivity Solutions Pete Boehm, Odigo Marketing ◊ pboehm@odigomarketing.com ◊ 678.458.7520 www.odigomarketing.com
  • 2. 1 About Us • Odigo Marketing: A next generation technology and Web services firm. • Founded by Pete Boehm, CEO ; Jason Wernick, President. • Atlanta-based with remote presence in Southern California. • To date, all Business Activities self funded. • Over 70 years combined experience in channel management, new service launch, product mgmt and technology development. • Creators of innovative technology solutions connecting businesses and consumers alike; we embrace market disruption. • U.S. based development team with vast experience with Fortune 100 firms and nationally known entertainment / media companies. Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 3. 2 Problem: Disconnected Markets Resellers Core Limited technical competency expertise in Small hurdles for Businesses Resellers Channel & Small Biz Small Web Service marketing challenges for Businesses Providers Service Providers Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 4. 3 MyBusinessMVP Connects Disconnected Markets Resellers Small Web Service Businesses Providers Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 5. 4 Consultative Selling of Web Services Our Inspiration: • One stop shop for multi- vendor service offering • Convenient and functional • “Turn-key” Sales Process MVP Combines both the convenience of “one-stop” • Consultative and Informative shopping plus the tools to make • Profile your business needs an informed purchasing decision. Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 6. 5 Comprehensive Assortment / Informative Platform • Category Classifications • Audio introductions / Video demos • Category / Function / Vendor segmentation • Bundles / Vendor recommendations • Click to chat / Click to talk • Digital Marketing / Interactive demos Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 7. 6 The “Secret Sauce” Consultative Wizard • Educate me • Help me decide • Designed by function & budget • Intellectual property Hosted Ordering Interface • Consultative tool plus prequal • Turn-key solution sales • Currently in use by Odigo client • Intellectual property Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 8. 7 Best in Breed Assortment • 14 Vendors, 25+ services • Recurring revenues up to 40% of bill or bounties • Categories: CRM Payroll & HR Virtual Office Online Tech Support Digital / Online Marketing Web Design / Hosting Finance & Acctg VoIP / Web Conferencing Online Backup / Storage Sales Leads / Biz Reports Denotes exclusive channel Partnership Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 9. 8 Version Launch & Timeline October, 2008: White Label MyBusinessMVP launch with vendor billing March, 2009: Introduction of single billing July, 2009: MVP Freestanding “ConsulSales” Portal January, 2010: Launch of multi- vendor integrated dashboard Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 10. 9 Go to market timeline Targeted Channel Launch Channels • Retail – Q4 2008 Retail • Reseller / VAR – Q4 2008 • Online Directories – Q1 2009 Reseller Groups • Associations / Affinity Groups – Q3 2009 Online Directories Stand alone Destination Hardware • Soft Launch – Q4 2008 Alliances Associations • Enhanced portal w/content – Q3 2009 Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 11. 10 Sales and Marketing Strategy Sales Inbound / Outbound Call Center Tool Marketing Key Word / Search Viral Marketing Banner Ads / Web Site Digital Marketing Mobile Marketing Optimization Promo B2B Social Media Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 12. 11 Significant Channel Opportunity • 25+ Million Small Businesses • Migration to Channel • Heavy investment in Web services • Recurring revenue for Channel • Year over Year double digit growth Small Biz Purchasing Trends Other VAR 12% 3% Retail 58% Direct/Vendor 27% Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential
  • 13. 12 Industry Stats & Market Opportunities Market Opportunity Web Services Stats • Small Biz benefits: affordability, • $5.1 Billion in 2007, up 21% ease of use, “level playing field of from 2006 ( Gartner 2007) competition” • Worldwide revenue to reach • Paradigm shift in channels such $14.8 Billion by 2011 (Gartner, as retail; solution sales 2007) • Master Agents, VARs, and • Annual CGR of 22.1% through Integrators seek new revenue 2011 (Gartner, 2007) opportunities; shift from support • Est. 10 million businesses to consultative model using SaaS in 5 years • 70% of IT sales through reseller • Small Business broadband & retail channel penetration + 90%. Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential