From unified to social communications & collaboration

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Ubiquitous connectivity has its benefits, but in the enterprise it also introduces the danger of information overload and communication breakdown. Businesses need to look to consumer social hubs and evolve their communications solutions from separate silos to an integrated mix of devices, apps and solutions on a cloud-based infrastructure.

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From unified to social communications & collaboration

  1. 1. From Unified To SocialCommunications & Collaboration Pim Bilderbeek Principal Analyst, The METISfiles Avaya – Uppsala, Oslo, Copenhagen – Spring 2012
  2. 2. Transition• Legacy Present • Cloud• Silo • Social• Fixed • Mobile Past Future Avaya – Uppsala, Oslo, Copenhagen – Spring 2012 2
  3. 3. Enterprise Vision Connected WorkerElastic Enterprise Partner Ecosystem • Adaptable to • Employer and • Networked changes in employee community economy and • Digital skills and • Mutually strategy knowledge interdependent • Flexible workforce • Flexible and virtual • Fluid partner roles • Fluid partner • Mixing work and & responsibilities ecosystem play • Performance driven • Globally distributed • Location by network business functions independent characteristics and • Virtual teams • Bring their own IT structure • Outsourced non- • Multiple • Distributed core functions communication intelligence • Multiple channels channels • Influence through to customer combined behavior Avaya – Uppsala, Oslo, Copenhagen – Spring 2012 3
  4. 4. Enterprise Reality • Multiple countries, different sets of IT infrastructure • Four generations of users, digital ignorants <-> digital natives • Many cultures and languages with different communication and collaboration behavior • Several departments with separate and distinct business processes Avaya – Uppsala, Oslo, Copenhagen – Spring 2012 4
  5. 5. From Unified To SocialCommunications & Collaboration Stage 1 Stage 2 Stage 3 Stage 4 Social Communications & Unified Collaboration Communications Multiple devices with Multiple devices with single interfaces single interfaces integrating a mix of Mixed integrating a mix of multimedia Communications multimedia communications, A mix of devices and communications apps collaboration, social multimedia on a unified networking, and communications infrastructure business apps on a Separate applications across a cloud based Communications mix of infrastructures infrastructure Separate stacks for voice and data applications Avaya – Uppsala, Oslo, Copenhagen – Spring 2012 5
  6. 6. Social Communications & Collaboration CRM Video Business Web Mobility conferencing IP Messaging Telephony Social media On-premise Hybrid Cloud Avaya – Uppsala, Oslo, Copenhagen – Spring 2012 6
  7. 7. Single Dashboard InterfaceManagement Presence Alerts Communications Search App App App App App App Directory Avaya – Uppsala, Oslo, Copenhagen – Spring 2012 7
  8. 8. Two Paths • Build own unified environment • Bring own mobile device • Use consumer technology • Use social media BYOIT • + ….• Install IP Telephony IT Roadmap• Add video conferencing• Add collaboration• Add mobility• + …. Avaya – Uppsala, Oslo, Copenhagen – Spring 2012 8
  9. 9. Ecosystems, Hubs, Connectors CRM Video Business Web Mobility conferencing IP Messaging Telephony Social media Avaya – Uppsala, Oslo, Copenhagen – Spring 2012 9
  10. 10. RecommendationsImprove the communication and collaboration experience• attract talent• boost productivity and innovationSatisfy enterprise and employee needs• employee adoption most important measure of success• implement proper training and education to increase user acceptanceSocial communication and collaboration solutions• flexible solutions, based on multiple vendors• hubs, connectors, ecosystems, openness• support different generations and their specific preferences• independent consultant-led approach Avaya – Uppsala, Oslo, Copenhagen – Spring 2012 10
  11. 11. Four Scenarios elastic enterprise Disconnected Elastic Worker Enterpriseunplugged worker worker connected Siloed enterprise Disconnected Enterprise Enterprise fixed Avaya – Uppsala, Oslo, Copenhagen – Spring 2012 11
  12. 12. One StrategyAvaya – Uppsala, Oslo, Copenhagen – Spring 2012 12

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