Digital data is the new raw material. It is being processed, stored and distributed in data centers. In the traditional economy the printing press created newspapers with ink and paper, in the digital economy bits are transformed into online news in the data center. In the traditional enterprise employees informally shared social news through watercooler chat, in the digital economy they share it with the world through the data centers of Facebook. In the traditional economy we browsed the shelves of CDs and DVDs in the record store, in the digital economy we have the world’s music library streamed to our smartphones from the data centers of Spotify. In the increasingly connected landscape of the digital economy data centers are the new industrial estates.