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Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
Howe School Forum, Fall 2003
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Howe School Forum, Fall 2003

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  • 1. Howe School FALL 2003Forum DEVELOPMENTS, IDEAS & UPDATES WESLEY J. HOWE SCHOOL OF TECHNOLOGY MANAGEMENT Integrating Systems: A Research Approach 2SATM – Stevens Alliance for Technology Management 4 The Stevens Bachelor of Science Program in 6 Business & Technology Knowledge Mining - 12 The Quantitative Synthesis and Visualization of Research Results and Findings
  • 2. The Dean’sCornerOur award-winning building is on scheduleand will provide both undergraduate andgraduate students an exciting place to studyand do research. Jerry MacArthur Hultin, Dean Wesley J. Howe School of Technology Management very handily to help its businesses compete You will truly enjoy the innovative spaces,W hether you are a student, a corporate partner in our leading- against the behemoths of Asia and the rest of dramatic vistas, and functional design of the edge research, or a graduate, we the global economy. new home.strive to be as energetic, agile, and flexible as My dinner with the savvy chairman of a rap- Let me close with an observation and apossible in meeting your needs. For example, idly expanding and award-winning energy challenge.last fall the Howe School introduced three and communications group revealed the pro-major new concentrations in our Master’s The observation: Executives of many of found ambitions of Asian executives. Hedegrees: MSIS in Pharmaceutical and America’s leading corporations continue to intends to return blue skies over South KoreaFinance and new global management courses tell us that what they need most are managers through the expanded use of natural gas andthroughout all of our programs. These new and executives who combine scientific and alternative energy sources. Then to meetinitiatives already have large enrollments. technical knowledge with strong business and China’s soaring need for clean energy, he has leadership skills. Educating managers to haveThis fall, we are introducing a new on-cam- plans to bring natural gas from the South this combination of technology and businesspus MBA Program in Technology China Sea by building an underwater skills is the heart of what the Howe SchoolManagement and a Master’s Degree in pipeline that will run from Indonesia to does. We call it Technogenesis®. WhateverTelecommunications Management delivered Malaysia, Vietnam, and ultimately the major word you use, it means the capacity to suc-entirely over the Web. Each new program is markets of Hong Kong, Shanghai, and cessfully take ideas from inception all thedesigned to provide real value to you. beyond. way to the market place.Speaking of real value, I have just returned Notwithstanding the rising importance of The challenge: Tell us what you believe isfrom a week in South Korea where I had the China, nearly every executive I spoke with the most important new management skillhonor of representing Stevens and moderat- still views the United States as the key mar- you need. Is it learning to manage effectivelying a global business panel on "creating mar- ket for the near-term. As such, Asian corpo- in a virtual environment? Is it greater under-ket value in turbulent times" at the Pacific rations are eager to be the "off-shore" partner standing of global management and markets?Rim Economic Council in Seoul. There were of US companies. With significantly skilled Is it increasing your ability to manage largeover 300 CEOs present, most from major workforces and increasingly strong consumer project or complex R&D programs?Asian companies, but many were from Latin purchasing power, the Pacific Rim countries Whatever you are seeking, there’s a solidAmerica, Canada, and the United States. provide a great opportunity for United States chance the Howe School already is offering companies and American brands.Based on my conversations with Asian it. But if you cannot find what you want,CEOs, Pacific Rim countries will increasing- Back home, if you have been on campus drop me a note with your desires. Don’t bely move their manufacturing to China. These recently – or on the Howe School web-site – surprised if you find your request as part ofcountries are acting to gain competitive you have seen the six-stories of steel of the our newest offerings next fall!advantage, just as we are in the United new Babbio Center rising into the air. OurStates. For instance, the Prime Minister of award-winning building is on schedule andThailand sounded like a graduate of the will provide both undergraduate and graduateHowe School when he espoused the students an exciting place to study and do Dean Jerry MacArthur Hultin"economies of speed" – agility, flexibility, research. I’ve already climbed onto the jhultin@stevens.eduquickness – which Thailand is already using unfinished floors to check out the view.
  • 3. FALL 2003Contents 2 ISSUE 2, VOLUME 1 FEATURES Integrating Systems: A Research Program 2 SATM – Stevens Alliance for Technology Management 4 Stevens Fall Symposium: 10 "Guarding Your Business" from Cyber Attack Babbio Center Update 11 12 The Dean’s Banquet 17 Howe School Forum Dean Jerry MacArthur Hultin Editor in Chief Richard R. Reilly, Ph.D. DEPARTMENTS Managing Editor Sharen Glennon Contributors New Programs 6 Patrick Berzinski The Stevens Bachelor of Science Program Peter Benedict in Business and Technology Audrey Curtis Peter Dominick Bernie Skown Howe School News 8 Photographers: John Keating Ben Curry Events 9 Graphic Design Upcoming Events KMG Graphic Design Studio ©2003 Howe School of Alumni Perspective 12 Technology Management Knowledge Mining - The Quantitative Synthesis and Visualization of Research Results and Findings VOICE: 201-216-5381 FAX: 201-216-5385 howe.stevens.edu Forum Feedback 15
  • 4. By Jeffrey Nickerson and Edward Stohr Integrating Systems: A Research Program TABLE 1 n the Howe school we are engaged in a whereas the information I broad program of research related to the way humans and machines interact. Our systems groups that service them deliver products in Resource/ Integration Need Organizational Examples of Integration Mechanisms E-mail, collaborative Enabling environ- ment /Infrastructure Units software, lateral teams _______________ research builds on work that has focused on months. It is not surprising (Functions/Depart ments) Top management strategy, a common problem of an organization. As a traders always expect budgets, performance metrics Organization company grows, groups within the company quicker turn-around – their Policies/structure Decision Makers E-mail, collaborative tend to specialize on particular activities. The sense of time is different. software, knowledge company differentiates. At some point, the management systems _______________ specialized groups acquire their own culture. CONCEPTS Face-to-face meetings, job design, performance met- Some business event will occur that calls for rics In looking at issues sur- information or skills to be pulled together – Business Processes rounding information man- Workflow, Collaborative Standards this is the call for integration. Lawrence and (both internal & Systems, SCM, CRM, agement, the authors have external to the Web Services _______________ Lorsch studied this process inside companies, System Architecture firm) created a conceptual Process Owners, teams, and concluded that both differentiation and performance metrics, System Integration framework which includes service level agreements integration are natural – and that, properly Networks both the organizational Inter-process communica- managed, a company can be both differenti- tion, RPC, Messaging, ERP, and the technical aspects Applications Web Services ated and integrated. of integration. While origi- Platforms But managing integration, they found, was nal work in systems theory Data Dictionaries, Data Databases, XML difficult – the differences between groups can emphasized the human be extreme, but remain hidden. For example, aspects of systems, much In this model, the emphasis is on integration across the levels. In a sense, every level is at the service at the higher level. Data is supplied to applica- in many financial services companies, recent work has separated tions. Applications are part of business processes. Business processes serve traders can deliver products within seconds, these concerns. Currently, decision makers, who implement the objectives of larger organizational units.2
  • 5. the general understanding of a system onlyincludes the hardware, software and data.APPLICATIONSWe are pursuing several research projectswhich involve aspects of this conceptualmodel. We show in the model that work-flow provides a mechanism for the integra-tion of business processes. Yet the interac-tion between decision-makers and work-flow systems is an area of active research.Michael zur Muehlen, a Howe SchoolProfessor, is looking at how the monitoringof workflow systems relates to the overallmanagement of a company. In collabora-tion with Jeffrey Nickerson, also a HoweSchool Professor, they are considering howthese findings might apply to agent-basedmonitoring of both business processes and FIGURE 1 FIGURE 2other more physical processes such asthose embedded in robots. Ted Stohr,Associate Dean of the Howe School, and better how humans behave when they incident. You can send two differentDr. zur Muehlen are looking at attitudes need to quickly integrate in an environment squads – but the one nearer to the acci-toward workflow systems inside corpora- made of machines and people. dent has lost contact – do you wait fortions, which will provide insights into how them to reconnect, or dispatch the other Dr. zur Muehlen and Nickerson are focus- unit? These are the types of questions thatprojects are initiated and how the ing on the specific question of how we can Reilly, Nickerson, and Stohr are looking attechnology is perceived. ask questions of machines. Figure 3 illus- in research they are doing as part of the WESLEY J. HOWE SCHOOL OF TECHNOLOGY MANAGEMENTThe integration between humans and trates the way we might interrogate a UAV wireless security project. Most research onrobots is going to become a large societal with which we have lost contact. The inter- wireless mobility has focused on the purelyissue soon. Already, the increase in drone face uses simple what and why questions. technical levels- our belief is that the deci-aircraft is challenging the policies of air sion-maker and organizational levels may In a world where more and more commu-traffic control, for it raises the question of provide insights into better ways of config- nication is wireless, we have new opportu-how one talks to a plane that is flying uring these new networks. s nities to continuously integrate as we moveitself. Dick Reilly and Nickerson are focus- around. But our continuous movement alsoing the issue of how machine autonomy jnickerson@stevens.edu presents us with new forms of decisions.changes the way humans interact in team estohr@stevens.edu Imagine that you are dispatching a bombsituations. In figure 1, the issue of training squad to the scene of a possible terroristis illustrated – if one pilot trusts machinesover people, and the other people overmachines, then if instructions conflict, the FIGURE 3two will choose differently and crash. In UAV monitorfigure 2, the complexity of providing air Q: What is the UAV doing?traffic control for Unmanned Aerial A: The UAV is flying to Las Vegas.Vehicles is shown. A pilot will probably Q: More specific, please? What is the UAV doing? A: The UAV is currently three milesrefuse to trust communication directly with out of Los Angeles, heading South.a robot, along path one. The pilot will Satellite Q: Why is the UAV doing it? More specific A: The UAV is planning to fly toinsist on communication to a ground pilot Las Vegas, but it needs to redirectwho can control the UAV, along path 3. More general south around a storm. Q: Why is it doing that?But that pilot needs to control multiple A: To get to its destination safely. Why is the UAV doing it?UAVs, and will also be answering calls UAV Q: And why is it doing that? A: It needs to land in Las Vegas byfrom a ground controller, along path 2. In And why is it doing that? noon for a demonstration.this case, a generalized distrust of the C2 Q: What might the UAV do next? What might the UAV do next? A: Go east, then north to get backmachine may actually make flying more on plan.dangerous. Our research will performhuman subject experiments to understand 3
  • 6. SATM Stevens Alliance for Dr. Lawrence Gastwirt, Director Technology Management The Stevens Alliance for Technology Management (SATM) was formed in 1991 as one of the early outreach initiatives of the Stevens Department of Management, the forerunner of the Wesley J. Howe School of Technology Management. Through the research funding it provided and its role in founding the Executive Master in Technology Management (EMTM) program, SATM was instrumental in attracting leading teachers and research scholars to Stevens, and played a criti- cal role in the formation of the Howe School. S ATM is an industry-university partnership. Its mission is to improve the business impact of WHO WE ARE – Current members of the Alliance "Sponsors": technology, by identifying and facilitating the • Stevens Institute of Technology implementation of more effective practices for the • Columbia University School of Engineering and Applied Science development and utilization of technology. The • AT&T • ISO emphasis is on improving the processes involved in • Lucent Technologies • Teknor Apex bringing new products and technologies quickly and • Unilever Bestfoods effectively to the marketplace. • US Army Research, Development, & Engineering Center at Picatinny Arsenal The term "Technogenesis®" -- the process by which faculty, students and WHAT WE DO – colleagues in industry jointly nurture • Annual Conference Series -- issues confronting technology-intensive new technologies from conception to marketplace organizations realization -- had not yet been coined by Stevens • Bi-monthly Roundtable discussions -- interactive forum to share learnings when the Alliance was formed. The Alliance is nev- and best practices • Periodic Symposia and Seminars -- detailed treatment of special topics ertheless recognized today as one of the earliest • Quarterly Newsletter Publication -- Current Issues in Technology manifestations of this strategic Stevens thrust. Management The Alliance fulfills its mission by conducting confer- • Research Sponsorship -- on topics of Sponsor interest ences, roundtable forums, and seminars, and by Our fourteenth annual conference, on Business Process Redesign, jointly spon- sponsoring research, on all aspects of the manage- sored with the Executive Leadership Institute, was held in May. Past conference ment of technology. The EMTM program at Stevens, topics, listed below, provide a good indication of the broad range of issues that developed through the SATM education initiative, the Alliance has grappled with over the past dozen years. has educated 600 master’s graduates to date, and was the first graduate program in the nation to be Annual Conference Topics awarded the Academic Leadership Award of the Business Process Redesign Portfolio Management American Society of Engineering Management. E-commerce Knowledge Management Achieving Radical Breakthroughs Managing Innovation The issues dealt with by the Alliance include many Project Management Intellectual Property Mgmt. of the major issues confronting technology-intensive organizations, since conference topics are selected Processes for Product Conception New Product Team Performance by the SATM Sponsors. Conference keynote speak- The New Paradigm in R&D Project Selection ers have included such prominent authorities as Metrics for Measuring R&D Effectiveness Mary Good, former Undersecretary of Commerce for Science and Technology, John Mayo, former4
  • 7. president of Bell Laboratories, Laurence Prusak, Executive Director of the Institute for Knowledge Dr. Lawrence Gastwirt has beenManagement, Robert Cooper of "Stage-Gate" process fame, and Martin Stankard, President of leading the Alliance since 1992. Larrythe Productivity Development Group. came to Stevens after a 30-year careerBesides the annual conference, a major Alliance mechanism for disseminating knowledge is the as an executive in the chemical industry,Roundtable meeting. These are held at approximately bimonthly intervals on topics selected by where he managed large multi-nationalSponsors and relevant to their current needs. The July 2003 meeting was the fiftieth such forum R&D organizations and technology-conducted since the series was initiated in November 1992. intensive business operations of global scope.Roundtable meetings typically begin with a brief survey of the current state of the field, usually pre- email: lgastwirt@aol.comsented by an authority such as a Howe School faculty member. This is followed by a discussion of phone: 212-794-3637current issues, progress, and problem areas at sponsor organizations, facilitated by one or moresponsor representatives. The attendance level is controlled -- typically about 15 -- to ensure an inti- Dr. Lemuel Tarshis, who has also beenmate forum that encourages interaction. Participants at these meetings typically include R&D direc- with the Alliance virtually from itstors (up to and including chief technology officers) and business unit managers responsible for tech- beginning, is the director of manage-nology development. Following the meeting, the presentation charts, along with brief "takeaway" ment technology transfer. Lem has hadsummaries of the main points, are distributed to attendees electronically for further dissemination in an industrial career of over 25 years oftheir organizations. Some of the many topics discussed at past Roundtable meetings include: responsible positions in general man- agement, new product development, Metrics for R&D Effective Multi-disciplinary Teaming project management, strategic planning Non-traditional Reward Systems Technology Strategic Planning and R&D management. His experience R&D Portfolio Balancing Business Process Re-engineering is diversified, international and multi- Motivating Innovation The "Fuzzy Front End" of Innovation functional, in the communications, elec- Maintaining Critical Competencies Knowledge Management tronics, consumer products, materials Project Management Achieving Breakthrough Products Portfolio Management and related industries. Dr. Jack McGourty, Associate Dean ofAs the list indicates, many of the conference topics have also been addressed in the more informal the School of Engineering and Appliedvenue of the roundtable meetings, to allow for more in-depth discussion and information sharing. Science at Columbia University, roundsThus, the conference dealing with project management was bracketed, before and after, by a year out the Alliance team. Jack has alsoof bi-monthly Roundtable meetings and a workshop, through which the Alliance "peeled back the been with SATM since 1992, serving asonion" on project management and delved into various avenues of sponsor interest. Specific sub- Senior Research Associate and editor oftopics discussed under the general theme of project management were the use of the stage-gate our quarterly publication. Prior toprocess in new product development, the application of the theory of constraints to project man- WESLEY J. HOWE SCHOOL OF TECHNOLOGY MANAGEMENT embarking on an academic career, Jackagement (in turn followed by an intensive two day workshop on this subject), the identification and had 13 years of business experience, ris-sharing of exemplary sponsor practices, best methods for killing a project, and the identificationand discussion of critical factors for success in project management. ing to become president and chief oper- ating officer of a $25 million companyThe Roundtable meetings are currently in the midst of a group dealing with the broad subject of providing retail products and services.achieving breakthroughs. The third in the series, in July, addressed keys to achieving "blockbuster"new products. Dr. Gary Lynn, co-author of the recent book on the subject, facilitated the meeting.The September Roundtable meeting will follow up on the symposium on Creativity under Time Pressure that the Alliance co-sponsored in June,with emphasis on application of the concepts learned.From its beginnings, the Alliance has benefited from Howe School faculty involvement in its Roundtable meetings and Conferences, and theAlliance supports faculty research, in the form of seed money grants administered by the Center for Technology Management Research. Inaddition to providing funds, SATM Sponsors also provide data for the research studies. Sponsors take part in the project selection process,with an important criterion being relevance to sponsor interests. Projects funded in the past year have dealt with the determinants and impli-cations of conflict in project teams, transactional versus transformational approaches to project leadership, and web interfaces to sensor-actuator networks.The issues dealt with by the Alliance are, clearly, broad and complex. Dealing with them is somewhat akin to painting the GeorgeWashington Bridge -- when you reach what you think is the end, it’s time to start over at the other side. Still, progress continues to bemade, and the Alliance has brought new tools and uncovered fresh approaches to the more effective management and utilization oftechnology. Most importantly, it has facilitated the sharing of learnings and best practices among its Sponsors.This is an exciting and productive time for the Alliance. We’ve partnered with the Executive Leadership Institute (ELI), one of the newestoutreach initiatives of the Howe School. ELI and SATM have in common the objective of improving the business impact of technology,and as our first collaboration, the annual conference was co-sponsored with ELI in May. Continued on page 15“I believe that the Alliance brings to its membership some of the most current, relevant, and usableeducational topics that have real impact on the management of technology and business in ourhighly unstable and risk-filled world. The mix of experienced academic and business participantsat the meetings always makes for interesting and worthwhile discussions. Much learning occurs asreal people deal with real issues. It is probably one of the most efficient uses of educational funds.” Roy S. Nicolosi, Sr. Vice President and Chief Information Officer, ISO 5
  • 8. NEW PROGRAMS PHOTO BY JOHN KEATING The Stevens Bachelor of Science Program in Business & Technology T he businesses of the future are clamoring for a new breed of "The Business and Technology Program teaches students "bilingual" managerial and execu- what they need to know and how to apply it to core tive talent – confident, entrepreneurial people who understand both the lan- business problems. They learn how to think broadly, guage of business and the language of analytically, and technically within a global strategic science and technology in today’s increas- ingly complex global society. This core environment. They develop in themselves those life-long belief as to the future needs of American skills so critical to success in the business world – business is the basis of a new undergrad- uate program offering a Bachelor of teamwork, leadership and an ability to communicate their Science Degree in Business and ideas to others. In short, they see the business world Technology. from the inside throughout their years at Stevens." August 2000 marked a new milestone era for both Stevens and the Howe School of Louis A. Laucirica, Technology Management as thirty-three Associate Dean for Undergraduate Affairs and Program Champion freshmen, new members of the Class of 2004, enrolled in the inaugural Business and Technology program. Designed to that enables the student to learn through Stevens Trustee and President/Chief graduate students who understand the "real-world" experiences, about the reali- Executive Officer of the Norton core aspects of business, science and ties of the business world and connect Performance Plastics Corporation, a bil- technology, and to make an immediate them with the more structured disciplines lion dollar global enterprise, Louis recog- contribution upon graduation in solving typically taught in an academic class- nized a gap in the education of today’s many of the problems facing business room. Upon graduation, students are well college students. He saw people through- today, the program now is three years versed to think analytically, broadly, strate- out the organization either comfortable strong, with a total enrollment of 110 stu- gically, and technically about the prob- with business-related issues or technolo- dents in the classes of ’04, ’05 and ’06. lems they will face once they begin their gy-related issues, but not both. business careers. Employees were not well versed in how Through a solid foundation of innovative to translate problem-solving opportunities courses, the student learns how to inte- How It Got Started from technical areas to business areas grate the fundamentals of business with Louis Laucirica was the founder of the and then back again. Graduates were the latest developments in technology and Business and Technology Program at the trained in either business or technology. science. This learning is greatly reinforced Howe School of Technology However, there lacked a program from through encouraging the students to par- Management. In his position as a which to draw a unique talent; students ticipate in a summer internship program that, from the outset of their career, could6
  • 9. easily move between business and technology issuesand strategies within the corporate setting. PROGRAM TESTIMONIALSHal Reveché, Stevens’ president, agreed and an advi-sory board was formed. Executives from AT&T, IBMand other organizations joined in expressing concern One barometer of a program’s success is to askover the lack of professionals able to operate comfort-ably and effectively in a business setting that also those who have hired a Business and Technologyrequired technical prowess and problem solving. So student. A small sample of such comments follow:together, Louis, the advisory board and faculty helpedto shape the unique offering in business and technolo-gy at the Howe School. They felt it was important tooffer rigorous coursework in business, technology and "…the Stevens Program produces trained and polished youngscience, but that was not enough. In order to reachthe goal of a truly integrative program, the curriculum professionals who are prepared to present and articulate com-was grounded through a due diligence business plan plex subjects clearly and concisely. This most coveted qualitymechanism. The business plan educational spine further distinguishes the Stevens’ intern among undergraduateensures that throughout the four-year curriculum, stu- students."dents develop business plans that require problem solv-ing in all of the disciplines. Combined with internships, Program Director,the Stevens Business and Technology students enter the WebSphere Studio Marketing – Stevens Alumnusworkforce prepared to be the liaisons that are needed IBMin corporate America.FacultyOur unique blend of a business and technology cur-riculum required that faculty be carefully selected. Pure "As a result of their unparalleled undergraduate training inacademics would not able to give the students the per- market research, liaising between business and technologyspectives they would need in the context of the course areas, as well as their excellent communication skills, thecontent. Pure business professionals are not alwaysfamiliar with appropriate levels of academic rigor to interns truly added unique value to Taratec." WESLEY J. HOWE SCHOOL OF TECHNOLOGY MANAGEMENTensure that educational programs meet the highestlevel of standards in this area. So, staffing the faculty President & COO – Stevens Alumnusfor the program also required a new approach; to find Taratecprofessionals who had a good mix of both businessand academic experience.Today’s program reflects this effort. The faculty are aunique blend of business executives who are alsotrained and experienced in university settings. Thisunique blend of business executives with highly sought- "She was an amazingly quick learner as demonstrated by herafter academic experience offers the students the best ability to work on several of our mainframe computer systemsof both worlds. The integrative skills we set forth as ourmost important goal could only be delivered through after being trained one time. (She) met and exceeded oursuch a combination of faculty talent. expectations through her excellent performance."What the Students Learn Program ManagerBusiness Core. At the core of the program are busi- Con Edisonness fundamentals. The formal areas covered includeEconomics, Finance, Calculus, Probability & Statistics,Accounting, Marketing, Market Research, CorporateFinance, Management, Business Law and Ethics,Organizational Behavior & Entrepreneurship. The pro-gram utilizes case studies, guest lecturers and labora- "Always displaying a positive attitude and eager to seek newtory settings to demonstrate and develop critical think- tasks and responsibilities, (the student) was critical to ouring skills needed to solve complex business problems. program managing the myriad of part costs, cost reductionWith class sizes kept at approximately 25 students,interactive learning with fellow students, faculty and initiatives, and targeting of suppliers for new initiatives."other key participants is optimized. Cost Reduction ManagerTechnology. Unlike other business curricula, the pro- Pratt & Whitney Engine Programsgram uses technology and its’ applications as part of Hamilton Sundstrand Engine Systemsthe business core. While there is a formal course in Continued on page 14 7
  • 10. Howe School Wall Street Technology Association seats Leslie A. Stevens as a mem- News nership by also offering the MSIS program in Paris. EPITA is part of a group of French demia and industry in the field of telecom- munications management. The develop- ber of the WSTA Advisory/Content universities that have approximately ment of the communications infrastructure Committee 10,000 graduate/undergraduate students. is vital for the growth of Chinese industry The Wall Street Technology Association and for continued progress in creating an Over the last three years, each January (WSTA) has selected Leslie A. Stevens, who open society in China. Stevens is at the fifteen to twenty new French students came directs the Center for Global Technology forefront of contributing to this educational to Hoboken to earn their MSIS degree Management at Stevens Institute of revolution. (Computer Science Concentration). With Technology, to sit on the WSTA the success the students have experienced Advisory/Content Committee for 2003. and the strong relationships that have been Aaron Shenhar will be the first Her membership became effective in built, 25 European students will complete winner of the PMI Research April 2003. their MSIS between May and August each Achievement Award. "As a member of PHOTO BY BEN CURRY year. Bon voyage to the team spending the WSTA com- their Spring and Summer in wonderful As reported in the PMI Today, July 2003 -- mittee," said Jo Paris. Dr. Aaron J. Shenhar, Institute Professor of Ann Cooper, Management at the Wesley J. Howe School executive director of Technology Management was honored of the WSTA, as the first recipient of the Project Howe School Continues To Go "Leslie brings Management Institute (PMI) Research Global Audrey Curtis, PhD years of experi- Achievement Award. The PMI is the leading ence in manag- Director Graduate Programs in professional associa- ing global tech- Telecommunications Management tion in project man- nology blended with expertise from the agement, with There is "an educational revolution con- academic world. Her know-how will help 100,000 members vulsing the more prestigious of Chinese the WSTA develop educational content and institutions…the internationalization (sic) of in more than 120 added value for its member programs. the curricula…it is also indicative of a countries. The Leslie will also play a vital role in helping drive (in China) to harness intellectual award was created to formulate the WSTAs strategic direc- energy to commercial ends." Financial to honor an individ- tion." For more than 35 years, the WSTA, a non-profit educational organization, has Times, March 27,2003, page 20 "A revo- ual who has signifi- been a highly regarded forum for financial lutions stirs in the willow groves". cantly influenced the technology professionals. Members are field through professionally conducted Beijing Institute of Technology (BIT) of the accorded opportunities to stay on top of research, which has an enduring and sub- People’s Republic of China will be the host information about current and emerging stantial practical impact. This award recog- university for Stevens’ first graduate mas- technologies, best business practices and nizes Shenhar as the leading scholar in the ters program outside the US. In the Fall of operational approaches. Through its varied field today. "One of the highlights of Dr. 2003, we will launch the first term for 50 programs and website, the WSTA offers Shenhar’s research is the study of more than Chinese graduate students to pursue a members easy access to the information 600 projects to determine strengths and master’s in Telecommunications they need to be successful in their business. weaknesses... The award was presented in Management from Stevens, in Beijing. The Hague, The Netherlands at the PMI Stevens’ faculty and BIT faculty will deliver Global Congress 2003. the program. The Stevens faculty will teach Stevens Invades France 4 courses while resident at BIT, and 4 Beginning this Spring, Stevens will be con- courses using Stevens’ Web Campus. New Books by MS-IS Director ducting its Masters of Science in All courses will be taught in English, and Jerry Luftman Information Systems (MSIS) in Paris. After students will receive their degree from several years of sending students to Stevens. Professor Jerry Luftmans book, Managing Stevens, Hoboken campus, EPITA (Ecole the Information Technology Resource: This is an exciting step in establishing sub- Leadership in the Information Age co- Pour l’Informatique et les Techniques stantial collaboration with the Chinese aca- authored with Christine Bullen, Elby Nash, Avancees) has agreed to expand its part- Continued on next page8
  • 11. Events SATM-ELI Annual Advisory Board Meeting at Lucent Technologies, Nov. 17, 2003 "The Virtual Office" facilitated by Brad Allenby VP of Environment, Health & Safety at AT&T Americas Conference on Information Systems (AMCIS) August 2004 The Howe School of Technology Management is the host for this conference, which will attract over 1,000 information systems academics and practitioners. SATM-ELI Annual Conference May 2004News continued WESLEY J. HOWE SCHOOL OF TECHNOLOGY MANAGEMENT Carl Neumann, Researchers receive grant to study scholars: Dr. Michael Pennotti, Industry Donald Liao, has network-centric solutions in the Professor at the Schaefer School of just appeared in "campaign against terrorism" Engineering; Dr. Harlan Ullman, national print. security expert and Distinguished Visiting by Patrick A. Berzinski This book pro- Scholar at the Howe School; and Ms. Stevens Institute of Technology has Leslie A. Stevens, Program Director, vides an under- received major funding for a research Center for Global Technology standing of the project that will develop a common, inter- Management, at the Howe School. The way companies operable framework for integrating public time frame for the project is July 2003- align, partner and private sector resources across the March 2004. and communi- local, state and federal levels to deal with cate through "The old method of keeping informationtechnology to grow their business. crisis response, deterrence and preven- quarantined and making decisions in hier- tion. The researchers will use port securityProfessor Luftmans other book, about to archical organizations puts our nation at as the case study, and will draw on tech-be released Competing in the Information risk," said Hultin. "If we are to have a niques of "network-centric" operations,Age: Align in the Sand. Contributors to chance of avoiding another attack like used by successful businesses, the USthe book include that of Sept. 11, we need new methods Navy and the New York City PoliceHowe School facul- for anticipating threats and responding to Department.ty members Tim attacks that speed the movement of infor-Koeller, Jeffrey The principal investigator for the project is mation to those who need it, allow dis-Nickerson the dean of the Wesley J. Howe School of parate pieces of data to be assembledand Ted Stohr. Technology Management, Jerry MacArthur into a coherent operational picture, andThis book outlines Hultin, who as an Under Secretary of the then increase the agility of ‘first respon-how to match infor- Navy helped direct the transformation of ders’ as they help us recover from themation systems the war fighting and management opera- attack." swith business strat- tions of the Navy using network-centricegy to forge a principles.strong competitive Working with Dean Hultin on the project,edge and bring powerful solutions to bear titled "Network-Centric Operationson real-world problems. Applied to the Campaign against Terrorism," will be several Stevens Institute 9
  • 12. Stevens 2002 fall symposium: "Guarding Your Business" from cyber attack Dr. Edward (Ted) Stohr was a principal the founder as well as the Commanding "Never has the need for organizer of the major fall Stevens sympo- Officer of the Computer Crimes security been so great," sium, "Guarding Your Business: Enterprise Investigation Unit with one of the largest Architectures for Security." Over the three law enforcement organizations in the world. says Dr. Edward A. days, Oct. 22-24, the symposium examined The other keynoter on Wednesday was Stohr, Associate Dean in detail the threats and risks faced by busi- ness in the post-9/11 era, featuring presenta- Sallie McDonald. Ms. McDonald serves as the Assistant Commissioner for the Office for Research and tions by a spectrum of leaders in the cyber- security field. The event is one of a series of Academics at Stevens Management of Technologies Symposia that Institute of Technology’s will be presented by the Howe School. The symposium was sponsored by AT&T, Howe School of Informs Online, BENS, CSO, ISSA, IEEE, Technology ACM, and Kluwer Press. The opening day included expert tutorials in Management. "And "Security Principles for Managers." of Information Assurance and Critical Infrastructure Protection in the Federal never has it been so hard Speaking on the first day were Dr. Sumit Technology Service, an agency of the Ghosh, Director of the Department of for management to Computer Engineering Stevens; and Dr. General Services Administration. Over three years, McDonald has spearheaded a number Manu Malek, Director of the Certificate in understand the require- Cybersecurity Program in Stevens’ of critical infrastructure protection projects for the federal ments and to allocate the Department of Computer Science. Ghosh government. and Malek were also on the committee needed resources to safe- organizing the symposium. The keynoter for guard the organization." Jerry MacArthur Hultin, Dean of the Howe Thursday was Susan W. Brenner, School, delivered welcoming remarks at the Associate Dean Wednesday session. Among the guest and Professor of speakers were two distinguished keynoters. Law, University of Opening the Wednesday proceedings was Dayton School of Yalkin Demirkaya, an expert who has been Law. Themes during successive days of the responsible for the formation of national symposium include "Risks and Threats to policies and investigative procedures in the the Organization," "Legal and Cultural area of computer crime. He holds 15 years Issues," "Understanding Organizational of law enforcement experience as a detec- Requirements," "Protecting Software tive and a detective squad commander. He Applications and Data," and "Protecting also possesses 22 years of computer experi- Hardware and Networks." s ence as a white hat hacker. Demirkaya is10
  • 13. Babbio Center Update PHOTO BY JOHN KEATINGView towards lower Manhattan of the new Lawrence T. Babbio, Jr., Center for Technology Management under construction. Pictured here are Hank Dobbelaar and Jerry Hultin. ccording to Hank Dobbelaar, Vice President for Facilities and Support Services, building constructionA remains on schedule with occupancy slated for the summer of 2004 prior to the start of the Fall semester. With its award-winning design, the Babbio Howe School, demonstrating its commitment Center will serve as the new home for the to excellence and leadership in all aspects of Wesley J. Howe School of Technology the field of global technology management Management at its completion next year. and innovation and will help spark creative This "jewel in the crown" of the overall mas- solutions to the critical business challenges of ter plan for the Stevens campus features an our time. impressive glass atrium with New York sky- Funding for the building has been provided line views, as well as lecture halls and class- rooms, a library, faculty and administrative by a generous gift from Lawrence T. Babbio, WESLEY J. HOWE SCHOOL OF TECHNOLOGY MANAGEMENT offices, and an executive education center. Jr., ’66, along with additional major financial contributions from Verizon, Lucent According to Dean Jerry Hultin, the building’s Technologies, AT&T, the State of New Jersey, design will serve as the focal point of the as well as Stevens alumni. s Celeste A. Oranchak: A seasoned professional for the Howe School By Patrick A. Berzinski Having worked as a highly successful development officer for several performing arts organizations, Celeste A. Oranchak has taken a new position in Stevens’ Office of Development and External Affairs. With the official title of Development Officer, her charge is to apply her expertise in donor cultivation and fund raising to the growth of the Wesley J. Howe School of Technology Management. "Specifically," says Oranchak, "I will work to identify sources of contributed income for the Howe School through individual solicitations, as well as corporate and foundation solicitations. "We will also be working hard," she says, "to develop sources of government underwriting for the Lawrence T. Babbio, Jr. Center for Technology Management, which will house the Howe School as of late 2004." As part of the Stevens Development team assigned to the Howe School, Oranchak will also explore new endowment opportunities for edu- cation scholarships, fellowships, and doctoral research. An important part of her job will be to meet with traditional alumni donors and seek to engage graduate alumni, who may have received their Stevens education part-time at satellite or corporate classrooms. Other, full-time graduate students, who tend to be international, will also be a focus. "What I’ve got to do, in concert with Dean Hultin and the Development team," says Oranchak, "is to excite these folks, such that they look at graduation not as the end of their relationship with Stevens, but as the beginning of a new chapter in that relationship." She plans to achieve such involvement through colloquia, seminars, networking opportunities, and special career enhancement opportuni- ties at the Babbio Center. Continued on page 15 11
  • 14. ALUMNI PERSPECTIVE Knowledge Mining The Quantitative Synthesis & Visualization of Research Results and Findings By C. J. Asakiewicz VP Global Pharmaceutical Division Pfizer O ver the years, the investment made in clinical research, by healthcare organizations, medical institutions, and pharmaceutical com- panies has been significant. A recent study1, by Tufts University, set the price tag for developing a new drug at close to $800 mil- lion dollars, with the major share of the investment going to clinical trials. With this significant investment in clinical research, the need to identify both what we "know" and what we don’t "know", surrounding the treatments of illness and disease, is of great importance. To be successful in leveraging the invest- Knowledge Discovery and The Knowledge Mining Process ment made in clinical research, we must Synthesis Figure 1, highlights the knowledge mining find ways to "mine" the knowledge locked within the thousands of clinical trials con- Knowledge mining includes two key com- process. Knowledge mining focuses on ducted each year throughout the world. ponents, namely: discovery and synthesis. the use of a catalog, or data base, which This knowledge is mostly found in peer- Discovery involves identifying relevant combines both external and internal reviewed publications, in a format that research findings. Synthesis involves inter- research findings and results. The process makes it difficult to synthesize and under- preting patterns of results and combining of mining involves using the catalog to: stand. Better organization and interpreta- evidence across different experimental • Identify clinically relevant questions of tion of clinical trial results can help to studies to assess the validity and strengths interest for exploration maximize the return on a huge investment. of one or more hypotheses. Synthesis Effective knowledge mining can lead to methods must be able to: • Visualize the research space containing the identification of new commercial these findings and extract results for syn- • Efficiently integrate published research thesis opportunities, new defensible product findings claims, and future research and develop- • Analyze the synthesized results ment efforts. • Establish consistency of treatment effects • Construct responses to the questions across populations and settings If knowledge as contained in the pub- • Apply the findings lished, peer-reviewed, findings associated • Explore effects of explanatory variables with a domain of research, can be mined that may influence variation in treatment To fully utilize the benefits of knowledge then: effects mining, the data, models, and synthesized • What does the mining process look like? information must be systematically collect- • Employ methods that minimize bias and random errors in abstraction, summa- ed. The studies from which information is • How does one go about collecting, visu- alizing, and synthesizing this type of rization, and presentation of research obtained should conform to accepted stan- knowledge? evidence dards for research and reporting so that • What kind of expertise is required to information can be clearly interpreted, carry out the process, use the tools, and and reviewed against existing theory or interpret the results? other research.12
  • 15. Chris Asakiewicz Vice President of Global Business Technology – Medical and Product Development Chris is a Vice President with Pfizer’s Global Pharmaceutical Division where he leads the Global Business Technology Group for Drug and Regulatory Affairs, World-wide Safety, Medical and Scientific Affairs, Clinical Data Operations, Outcomes, Clinical Development, and Product Development. Chris has been with Pfizer for 18 years. Over those years he has held a number of Business Technology positions withinFigure 1 – Knowledge Mining Process Pharmaceuticals supportingKnowledge mining involves the visualization and synthesis of research results and findings. Knowledge Manufacturing, Marketing, Sales,mining is carried out along the lines of asking questions of the data, extracting for synthesis and analysis Market Research, and Clinicalresults to be used in addressing the questions, and finally constructing a response or answer. Research. Prior to Pfizer, Chris spent seven years with Exxon CorporationSystematic Collection catalog or data base, on a research as a Senior Advisor in Computer domain basis. A domain expert is need- Science and Technology.The first part of the process involves hav-ing a systematic approach for the ongo- ed to define what type of information to collect and what sources to collect it Chris holds a Bachelor of Scienceing review and collection of research from. A data entry template is used to Degree from Columbia University inresults. Although advanced search tools consistently collect the information from Computer Science and Electricalcan be used to aid in the process, there published sources on an on-going basis. Engineering; a Master of Scienceis enough inconsistency in the way Degree in Engineering from Stevensresearch publications are written to WESLEY J. HOWE SCHOOL OF TECHNOLOGY MANAGEMENT Once a catalog has been populated, the Institute of Technology; as well as, arequire review by a human being. data contained within it can be visual- Doctor of Philosophy Degree inCatalog construction starts with first iden- ized. A sample is shown in Figure 2. Information Management from Stevenstifying what types of study information to The visualization of the data can be used Institute of Technology. From 1983 to 1997, Chris has served as an Adjunct Professor at Stevens Institute of Technology, teaching class- es in Robotics, Artificial Intelligence, Computer Science, and Engineering. Chris’ principal research interest is "Knowledge Mining" – which is the quantitative synthesis and visualization of research results and findings. in one of two ways: to determine if rele- vant data exists which could be used to answer a question, or to determine if evi- dence exists that might warrant asking a question. In this question-driven approach the analyst is looking for the availability of research results to use in an analysis, the end product of which is an answer to the question. The alternative is to visual-Figure 2 – Visualization of a Research Space ize the contents of the catalog to facilitateThis figure depicts in one chart all of the research studies collected and cataloged (involving therapies the development of a relevant hypothesis.associated with the treatment of different central nervous system disorders). Each graph markerrepresents an entire study and its findings. Continued on page 16 13
  • 16. ...Business & Technology Continued from page 7 Computer Science at the beginning, stu- ects, helping their counterparts better dents traveled to Germany last summer to dents learn about different kinds of technol- understand the nature of commerce and work for BMW. Not only did they see ogy mainly through the use of those tech- technology while learning to work with what it was like to work in manufacturing, nologies within the context of their busi- engineers and scientists. but they faced the challenges of working ness studies. For example, in learning in another culture – an essential tool for Students Profile about eBusiness, students build a web site anyone wanting to be successful in busi- Business and Technology students are pri- and develop critical technical skills in pro- ness today. This summer, 25 students trav- marily from the New York/New Jersey gramming languages and techniques. eled to Germany and Switzerland on a regional area. However in addition to the Instead of separating the concepts of com- work-study opportunity. Students work in school’s ‘local’ appeal, many of the puter science and application develop- both large and small firms such as Bristol- Business and Technology students also ment, the program teaches students how to Myers-Squibb and subsequently write a come from outside the area from both the use the latest technologies to deploy busi- business plan based on their experiences. US and foreign countries. Some of our stu- ness strategy. This critical understanding dents travel from Europe, Asia, California, Students can offer a company sponsoring separates Stevens’ students from others Oklahoma, Florida, Arizona, an internship many benefits, such as mar- and makes them highly valuable upon Pennsylvania, Virginia, Maryland and ket analysis and research, financial and entering the workforce. other states to take advantage of this statistical analysis, and a host of other Science. Understanding the physical world unique educational opportunity. skills, dependent upon the needs of the around us is an integral part of appropri- internship project. The Stevens’ B&T students have SAT scores ately setting the context for what the stu- second only to Princeton in the state of In the longer term, companies who invest dents learn about technology and its appli- New Jersey. The students are selected from in a Stevens Business and Technology stu- cation in the business setting. The Business the top 10% of their high school classes. dent gain a trained employee; one who and Technology faculty recognized this Our students reflect an almost 30% com- has worked with the company over a peri- important fact and as a result, built in an plement of women to date, and the goal is od of years, developed a business plan for extensive curriculum in Science and to increase that diversity even further. new or troubled initiatives, and someone Technology that takes the student through a who is ready to hit the ground running, variety of subjects including quasi-sciences, In addition to their scholastic achievement should the company decide to extend a mechanics, and chemistry. This sequence and gender and cultural diversity, the permanent offer upon graduation. helps the students with an appreciation of Business and Technology students are also the technologies utilized by the various involved in many different opportunities in How You Can Help companies they work for during their athletics, student government, the school course of study. In combination with the Based upon all indications to date, the newspaper and other extracurricular activi- business and technology aspects, the sci- Business and Technology degree is devel- ties. With high levels of participation in ence modules give them another signifi- oping those future business leaders who non-course related activities the students cant differentiator in comparison to stu- truly will make a difference in the world. further develop leadership, team-building, dents pursuing other business degrees. The program in its few short years is off to communications and other vital skills and a terrific start, with students already mak- values necessary to succeed as the for- Business Plan Program Spine. Most busi- ing a significant difference both on-campus ward thinking integrators the program ness programs lack a unifying spine. as leaders and doers in the Stevens com- strives to create. Consequently, when students study the indi- munity and off-campus with their internship vidual components such as marketing, Summer Internship Experience companies. Any one interested in sponsor- accounting, etc., they are taught in a dis- ing a Stevens B&T student for a summer crete fashion, with perhaps a senior type The summer internship allows students to internship should contact of capstone course. The B&T at Stevens connect with prominent companies and builds in unique continuity by requiring stu- gain valuable hands on experience in the Karen Sobel Lojeski, dents to develop business plans from the real world. Students accept internships that Program Executive beginning to the end. From the moment lead to a number of exciting directions. klojeski@stevens.edu they enter, students learn the fundamentals For example, several students worked at (201) 216-8259 s of a business plan and are exposed to var- Verizon, learning various aspects of the ious industries and technologies. Over the telecommunications industry. Their experi- course of their studies, the students learn ences to date and contributions to the com- how to develop each component of a plan pany have been so worthwhile that they and in their junior year, take on a project have been asked to continue with the com- to develop a business or division from start pany, gaining a greater depth of knowl- to finish. In their senior year, they are edge and already working toward a level teamed with students from other depart- of expertise, while most students from ments, such as engineering, to form the other institutions are just starting to explore ‘business-side’ of the senior design proj- their career options. Alternatively, five stu-14
  • 17. Richard R. Reilly, EditorForum FeedbackIn future issues we plan to continue to feature new developments in our educational pro-grams, faculty research, alumni activities and general news about the Howe School. In Richard R. Reilly, Editor and Co-Director, Center for Technology Mgmt. Researchthe spirit of continuous improvement we would like your feedback about this issue. Whatwould you like to see more of, or less of? Any opinions that you have about the articles email: rreilly@stevens.eduare also welcome. Finally, if you have any suggestions or ideas for feature articles or Howe School of Technology Management Stevens Institute of Technologyother material that might be included in the Forum please send them along. We will pub- Hoboken, NJ 07030lish selected feedback from our readers and incorporate your other ideas where we can. phone: 201-216-5383 Feedback, opinions and other ideas can be sent toSATM a symposium on Creativity under Time Pressure in June. And, finally, theContinued from page 5 Columbia University School of Engineering and Applied Science joined the Alliance inAs another example of the potential for 2003, and a jointly sponsored seminarsynergy, ELI’s mission includes building an series is being planned. These develop-international knowledge base defining the ments will strengthen the impact of SATMimpact of technology confidence on busi- and increase the overall value we bring toness, and providing global technology our constituents. smanagement tools and databases toaddress business issues. ELI has just No recitation of SATM accomplishmentslaunched its ongoing research inquiry, would be complete without acknowledging ourwhich will illuminate areas of strength and gratitude to our sponsors, past and present, WESLEY J. HOWE SCHOOL OF TECHNOLOGY MANAGEMENTopportunities for improvement in who have made them possible through theirtechnology management. generous financial support and, equally In another collaborative initiative, SATM important, their active participation inWe’ve redesigned our publication, Current Alliance programs. partnered with the Consortium forIssues in Technology Management, which Corporate Entrepreneurship to co-sponsoris now a joint SATM-ELI endeavor, going tosome 2000 readers. Apart from the cos- For the past twelve years, the Alliance has shown itself to be a uniquely effective mechanism bymetic redesign, this quarterly continues to which companies can leverage their technology development and utilization processes. Throughpublish articles of significant impact upon its educational programs, its research, and its transfer of management practices among organiza-the management and utilization of technol- tions, the Alliance has contributed to the development and transfer of a large body of intellectualogy. Articles from past issues can be property, and has benefited many people and their organizations. We welcome inquiries aboutdownloaded by going to our web page, participation from any organization interested in improving its technology management practiceshttp://howe.stevens.edu/SATM. to achieve competitive advantage.Celeste...page 11 "These are the future CEOs," she empha- sizes. "They’re future board members and Management nears completion, Celeste Oranchak is gazing far beyond the ribbon-Continued from future educators. We want them back at cutting ceremonies and kick-off speeches to a"These alumni are the folks who tend to go Stevens to help us enrich the learning envi- new phase in the history of the Howe Schoolto grad school later in life," says Oranchak, ronment; and of course, to help us help them and Stevens Institute of Technology.a New Jersey native who holds a bachelor’s grow professionally." To contact Ms. Oranchak for moreand master’s degree from New York Oranchak and her colleagues are now information, please call her atUniversity. She describes the graduate alum- assembling a Development Calendar that 201-216-8337, or email her atni as "mostly busy middle managers with includes special events, direct mail solicita- corancha@stevens.edu or visit the website:spouses and children at home. We want to tions, and face-to-face solicitations. "Fund http://attila.stevens.edu/dev/ screate opportunities for them that make it raisers and friend raisers will be prominent _______________________________________________well worth their while to come back to in the schedule," she says.Stevens and enhance their learning at the Patrick A. Berzinski is Associate Director Clearly, as the Babbio Center for Technology of Media Relations at StevensHowe School. 15
  • 18. Knowledge Mining... Continued from page 13 Figure 3 depicts the next step in the analysis protocol easier to understand, document the components of the data process, namely to define those study review, and use. At Pfizer this analysis is analysis, data extraction, as well as, data characteristics of interest to be included in conducted with the aid of an electronic visualization processes. This approach an analysis. Rather than drilling down process flow diagram tool. The tool con- ensures that the analytical process can be through a series of nested tables, resulting tains executable software nodes which reviewed and reused by others. from traditional data base queries. Data facilitate data filtering, data visualization, visualization allows the knowledge miner as well as data analysis. Description Application of Findings to filter the data into a series of visual fields within each node serve to help self The products derived from the knowledge mining process can facilitate product com- mercialization and differentiation, assist in the identification and presentation of best evidence, and enhance portfolio manage- ment. Knowledge mining results find their way into symposia, publications, and market- ing aids. Products might be used to high- light new evidence or draw attention to desirable effects. In addition, since an entire domain of research is cataloged, research holes or opportunities for com- mercialization can be identified and explored. Expertise Successful knowledge mining requires indi- viduals with expertise in the areas of: • Quantitative methods (statistics, data mining and visualization methods) Continued on next page Figure 3 – Research Study Characteristics Visualization allows the knowledge miner to quickly concentrate on those outcomes of interest in answer- ing a specific question by quickly filtering out those study outcomes of no or limited interest. The left hand side of the figure shows available outcomes of potential interest for inclusion into an analysis. The right hand side of the figure shows the same informa- tion in table form. displays. In contrast to the nested tables, the interactive ability of creating plots with panels of information and then scrolling through them provides insight into the research surface not readily apparent when using a tabular approach. An analysis protocol must make apparent what will be analyzed and how it will be analyzed. Appropriate inclusion/exclu- sion criteria surrounding desired studies must be clearly outlined within the proto- col. Figure 4 depicts a sample process flow diagram outlining the steps involved in comparing the effects of various study Figure 4 – Analysis Process Flow Diagram drugs vs. placebo. The process flow An electronic process flow diagram tool provides the knowledge miner with the ability to outline the metaphor makes the implementation of the steps associated with a specific analysis or synthesis.16
  • 19. • Subject specific knowledge (e.g., scientif- ic, medical, business, legal, etc.) The Application of• Technology (e.g., computer science, data Knowledge Mining at Pfizer base and data warehousing, etc.) At Pfizer, knowledge mining is currently being applied in the areas of clinical trialsSince a single individual is not going to research and drug safety and pharmacovigilance.have all the expertise necessary to success-fully engage in knowledge discovery, a Within the clinical trials research area, an effort is currently underway to compare theteam of individuals will be necessary. The reported effects of drugs such as Sumatriptan and Eletriptan for the treatment ofactivity level, responsibilities, even underly- migraine headache. This effort, which combines both internal clinical trials data withing composition of individuals and groups externally published findings, aids in the understanding of how different therapies affect those suffering from different intensities of migraine headache.involved in this discovery process will oftenchange over time. s Within the safety and pharmacovigilance area, Pfizer along with the FDA is pioneering the use of highly specialized statistical models and graphical displays in the mining of spontaneous drug adverse event data for the purpose of uncoveringFor another perspective visit potential drug-event associations, known as ‘signals’. These signals represent ahttp://www.ceconsortium.org/ the web site purely data driven assessment of potentially important drug side effects in the generalfor the Consortium for Corporate population. Since these drug-event associations may be biased by factors such as theEntrepreneurship Dr. Peter Koen, Director. way the data are reported, recorded, interpreted, etc., uncovering these confounding relationships and nuisances requires both specialized subject matter knowledge as well as the use of advanced statistical methods. Overall, the mining of drug-event1 Connolly, C. (2001). Price Tag for a New Drug: $802 signals will have tremendous benefit in helping manage the risks around drug safetyMillion: Findings of Tufts University Study AreDisputed by Several Watchdog Groups. Washington on a more proactive basis.Post. Saturday, December 1, 2001; Page A10. Dean’s WESLEY J. HOWE SCHOOL OF TECHNOLOGY MANAGEMENT BanquetDean’s banquet held on May 16, 2003 theFriday evening before commencement is Dean Jerry Hultin, participated in the presentation of awards to Ph.D,an opportunity to recognize outstanding master’s graduates as well as current master’s students along with the office of Graduate Studies. Shubhankar Saha, Joan Liljegren, Ramaswamystudents at the Graduate level. Iyer, Charles Suffel, Two current student recipients for outstanding RA/TA.Outstanding Academic Achievement in the Ph.D. Program presented Information Systems Program presented to Shauna Ratliffto Joca Stefanovic Outstanding Academic Achievement in the Master of Science inOutstanding Academic Achievement in the Executive Master of Management Program presented to Deborah RussoTechnology Management Program presented to William Judge Outstanding Ph.D. Dissertation Award presented to William J. FeussOutstanding Academic Achievement in the Telecommunications "The Post-Purchase Impact of Brand Image"Master’s Program presented to Celeste Zack Outstanding Master’s Thesis Award presented to Catherine M. WhiteOutstanding Academic Achievement in the Master of Science in "The Ability to Change: The Effect Leadership has Upon IT" 17
  • 20. The day of the multi-dimensional leader is here. Are you ready? The New MBA in Technology Management The MBA in Technology The MBA in TM is designed for Management (TM) adds general professionals with at least two management skills to the knowl- years of working experience. edge of technology manage- However, students who do not ment provided by our M.S. meet this work experience degree programs. Graduates requirement, but have outstand- from the MBA in TM program ing academic records, will be will be able to use their busi- considered for admission. ness, technology management, To obtain the degree of MBA in and people skills to align tech- Technology Management, stu- nology trends with customer dents must take 20 3-credit needs and to manage their courses (60 credits) of course organizations in an increasingly work. complex and competitive world. Call 201-216-5381 or visit http://howe.stevens.edu/mba Howe SchoolForumHowe School of Technology ManagementStevens Institute of Technology1 Castle Point on HudsonHoboken, NJ 07030 howe.stevens.edu

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