Web 2.0, What's is all about, and why do I care?

What’s It All About & Why Do I Care? WEB 2.0

The information included in this presentation was taken from an event hosted by Mediasauce . Some slides were changed or added to fit our company business model.

Mediasauce Business Development Manager, James Burns, presented this information at an event held at the Indianapolis public library in December of 08, and then again January 09.

MediaSauce transforms organizations through the power of digital and social media.

“ If you’re looking for ways to win in today’s business, Mediasauce is a company that can help you get there!” – Patty Bender. www.mediasauce.com 317-218-0500- Located in Carmel, IN

How do you get people to invest in you, or your services when they…

Have never heard of you

Don’t have any affinity to you

Don’t live near you

Have no reason to listen to you when you speak

Have other options offering similar services

How did this guy…

… become this guy?

His aspirations exceeded his present path We need to do something dramatic and different !

GOALS > STRATEGY > TACTICTS

You have know your GOALS

& build the proper STRATEGY

You cannot afford to

EXPERIMENT

If you want to OUTMANUEVER

If you want to

OUTWIT

If you want to

WIN

THIS IS NOT ABOUT

YOU

IT’S ABOUT YOUR

CUSTOMER

What is your unique selling proposition?

CHANGE

WE CAN BELIEVE IN

Obama’s Campaign pictured this as their competition More of the same versus Change

Not just talk change, be change 75% of the entire world access the internet

Integrate the Internet into everything you do; make the web the hub of your business

Be grassroots; think at the individual consumer’s level

Create and maintain connections, big and small, to make customers become part of your strategy/mission

Internet needs to be an integral part of our business.

Are you on the bus, or running to catch up? Do you know the bus is in the station?

There’s no such thing as a ‘web-guy’ – That’s so 2006 – EVERYONE IS THE WEB GUY!!

9 Lessons to Learn From OBAMA

Lesson # 1

A centralized customer database is the difference between marketing wisely and marketing poorly

A centralized database of every voter

Lesson # 2 Social Networks leverage vast audiences quickly

Only three are a ‘must’ right now

3.9 million friends More than 500 groups 300 + applications 12 different fan pages 407 Topics being discussed on the one fan page

Quick stats, amazing facts

FACEBOOK

Obama: 2,379,102 supporters

McCain: 620,359 supporters

Obama had 380% more supporters than McCain

My Space

Obama: Friends: 833,161

McCain: Friends: 217,811

Obama had 380% more supporters than McCain

Lesson # 3 YouTube is a powerful tool to spread your message

139,000 different Obama related clips uploaded, 1,800 were official clips

More than 14.7 million hours of Obama related clips have been viewed

“ Yes We Can” Music Video viewed more than 14.2 million times

15 videos viewed more than 1 million times

Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads, about 4 a day) Channel Views: 18,413,110

McCain: 329 Videos uploaded since Feb 2007 Subscribers: 28,419 (uploads about 2 a day) Channel Views: 2,032,993 Obama had 403% more subscribers than McCain Obama had 905% more viewers than McCain

Lesson # 4 No sale is too small in generating a relationship with the consumer

3 million online donors

6.5 million online donations adding up to more than $500 million

Of the 6.5 million donations, 6 million were in amounts of $100 or less

The average online donation was $80, and gave more than once.

Lesson # 5 Targeted email marketing with the proper message can generate business

More than 1 billion e-mails were sent

7,000 different messages, targeted to specific audiences

Quick stats, amazing facts Subject: It’s in your hands : Colin: The next 5 days are going to be the toughest we’ve seen, and I need your support to reach as many voters as possible Donate $5 or more today …

Lesson # 6 Mobile applications engage your audience (customer) anytime, anywhere

1 Million+ people signed up for text message alerts

Supporters received 3 text messages on election day alone – (Get out and vote)

On election day, Obama used texting to coordinate field organizers with Headquarters

Lesson # 7 Twitter enables quick notification to your audience

Obama: had 112,474 followers

McCain: had 4,603 followers

Obama had 240 times more followers on Twitter than McCain

Lesson # 8 When transactions are expected, don’t give the consumer any excuse not to buy

Upwards of 13 Million email addresses were captured

Approximately 1 million mobile phone numbers collected

200,000 supporter organized events

3 million phone calls in the final 4 days

3 million donors

6.5 million donations

6 million which were $100 or less

$100 million raised in September alone

$500 million were raised online

$639 million total

Every 3 seconds …

1 person buys a device to access the internet

2 blogs are started

3 youtube videos are posted

4 people sign up for facebook

500 words are added to wikipedia

The more people you can connect to the more you can spread the message Social Networks are Powerful, but there are lots of options, so choose wisely!

KEEP UP!

90 days Web 2.0 applications are outlived! KEEP UP

This is not about technology

It’s about tools and relationships and connections

“ If change is happening on the outside faster than on the inside, the end is in sight” ~Jack Welch

Recipe for a transformation Dose of desire Layer of big think Unyielding commitment

Start with 3 essentials Remember-Just being there isn’t enough

Playground for adults – Professional Adults

11.9 Million unique visitors each month

25 new members join every minute

A professional network of more than 21 million experienced professionals from around the world, representing 150 industries. You create your profile and list your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, partners, college, etc. Your network consist of your connections, your friends connections, and their friends connections

Average age 35

39 Million Unique Visitors each month

116% growth year after year

Facebook is a social utility that connects with friends locally or around the globe Keep up with friends, share links & videos Share status updates Create ‘pages’ to promote a business, event, band, etc.

110 Friends Boo? Not about how many, it’s how you use what you got!