The Ecommerce landscape in and around Drupal

The State of Ecommerce in and around Drupal Prodosh Banerjee, Managing Partner Absolutely No Limits -‐ www.anolim.com

Ecommerce goals and examples SoluEon categories

Ecommerce Use Case Groups Product master is Product master is Greenﬁeld operaEon ERP System, CMS, or upgrade/discard build web front end build web front end •  Physical goods •  Physical goods, •  Physical goods, •  Product and SubscripEons, SaaS, subscripEons, inventory downloads, SaaS, downloads, synchronisaEon services services •  Handle excepEons •  Interface to •  Integrated system •  Use ERP vendor’s accounEng system or best of breed or stand-‐alone •  Build front end in approach? system? CMS or with stand-‐ alone ecommerce system?

User Experience Goals ARracEve Quick and easy transacEon compleEon Seamless Feeling of safety for buyer Social media integraEon

Ecommerce SoluEon Types

Ecommerce Sites Examples

Example 1

Example 2

Example 3

Example 4

Example 5

Example 6

History of Ecommerce in Drupal

Ecommerce in Drupal: Use Case Match Up

Beneﬁts of Drupal based Ecommerce Seamless user experience Enterprise class features Secure Scalable Good performance Lego style architecture: ﬂexible, extensible Work with content instead of tables Create mash-‐ups with Drupal Views

Drupal Commerce Advantages Disadvantages •  Can be themed to look as •  Many Ubercart modules nice as you can design it need to be ported / •  MulE-‐language upgraded •  Fully integrated into Drupal •  DocumentaEon needs to •  Seamless user experience mature •  Interfaces to almost •  Recurring payments not anything supported directly •  Modular architecture – •  SubscripEon and services ﬂexible concept needs to evolve •  Social integraEon

Magento Advantages Disadvantages •  Looks nice out of the box •  Complex to customize •  Separate Backend •  Hard to customize look & •  MulEple front end support feel •  Payments & billing •  Requires lots of compuEng •  Inventory resources •  Order management •  Hard to program, architecture not Lego like •  Steep learning curve •  Not well documented •  Buggy

Commerce with Wordpress Advantages Disadvantages •  Great looking shop systems •  Hard to grown beyond what •  At least 8 good ecommerce Wordpress is good at plugins •  Steep learning curve •  SoluEon for many use cases •  DocumentaEon could be a •  Coupons, discounts, lot beRer internaEonal taxes, mulE-‐ •  Security could be beRer language •  Lot of new versions lead to •  Integrated with CMS compaEbility problems •  Aﬃliate management

Comparison Solu%on DC UC WPEC MAG Prop. User experience ✔✔✔ ✔✔ ✔✔✔ ✔✔ ✔ FuncEonality ✔✔✔ ✔✔✔ ✔✔ ✔✔✔ ✔✔ Scalable? ✔✔✔ ✔✔ ✔✔ ✔ ✔✔✔ Flexible? ✔✔✔ ✔✔ ✔✔ ✔✔ ✔✔ Performance? ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ ✔✔✔ Modules, plug-‐ins ✔✔ ✔✔✔ ✔✔ ✔ ✔✔ Interfaces / APIs ✔✔✔ ✔✔✔ ✔✔✔ ✔✔ ✔✔ DocumentaEon ✔✔ ✔✔✔ ✔✔ ✔ ✔✔✔

Ecommerce Use Case Groups Product master is Product master is Greenﬁeld operaEon ERP System, CMS, or upgrade/discard build web front end build web front end •  Proprietary •  Drupal Commerce •  Drupal Commerce soluEons •  Ubercart •  Wordpress E-‐•  Drupal Commerce •  Wordpress E-‐ Commerce Commerce •  Proprietary •  Magento

Technology, Strategy, Design, ConsulEng Cloud Sogware / Sogware as a Service Absolutely No Limits -‐ www.anolim.com

Anolim Porholio

The Ecommerce landscape in and around Drupal

by Prodosh Banerjee on Sep 02, 2011

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The Ecommerce landscape in and around Drupal — Presentation Transcript