The	  State	  of	  Ecommerce	  in	  and	  around	  Drupal	                         Prodosh	  Banerjee,	  Managing	  Partne...
Ecommerce	  goals	  and	  examples	  SoluEon	  categories	  
Ecommerce	  Use	  Case	  Groups	    Product	  master	  is	           Product	  master	  is	                               ...
User	  Experience	  Goals	              ARracEve	              Quick	  and	  easy	  transacEon	  compleEon	              S...
Ecommerce	  SoluEon	  Types	  
Ecommerce	  Sites	             Examples	  
Example	  1	  
Example	  2	  
Example	  3	  
Example	  4	  
Example	  5	  
Example	  6	  
History	  of	  Ecommerce	  in	  Drupal	  
Ecommerce	  in	  Drupal:	  Use	  Case	  Match	  Up	  
Benefits	  of	  Drupal	  based	  Ecommerce	             Seamless	  user	  experience	             Enterprise	  class	  feat...
Drupal	  Commerce	             Advantages	                                  Disadvantages	  •  Can	  be	  themed	  to	  lo...
Magento	             Advantages	                                   Disadvantages	  •  Looks	  nice	  out	  of	  the	  box	...
Commerce	  with	  Wordpress	             Advantages	                                 Disadvantages	  •  Great	  looking	  ...
Comparison	  Solu%on	                      DC	      UC	     WPEC	     MAG	     Prop.	  User	  experience	          ✔✔✔	   ...
Ecommerce	  Use	  Case	  Groups	    Product	  master	  is	           Product	  master	  is	                               ...
Technology,	  Strategy,	  Design,	  ConsulEng	             Cloud	  Sogware	  /	  Sogware	  as	  a	  Service	  Absolutely	 ...
Anolim	  Porholio	  
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The Ecommerce landscape in and around Drupal

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An overview of the main ecommerce use cases and how solutions like Drupal Commerce, Magento, Wordpress and proprietary ecommerce solutions address them. The advantages and disadvantages of the different solutions are compared.

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The Ecommerce landscape in and around Drupal

  1. 1. The  State  of  Ecommerce  in  and  around  Drupal   Prodosh  Banerjee,  Managing  Partner  Absolutely  No  Limits  -­‐  www.anolim.com    
  2. 2. Ecommerce  goals  and  examples  SoluEon  categories  
  3. 3. Ecommerce  Use  Case  Groups   Product  master  is   Product  master  is   Greenfield  operaEon   ERP  System,     CMS,     or  upgrade/discard   build  web  front  end   build  web  front  end  •  Physical  goods   •  Physical  goods,   •  Physical  goods,  •  Product  and   SubscripEons,   SaaS,  subscripEons,   inventory   downloads,  SaaS,   downloads,   synchronisaEon   services   services  •  Handle  excepEons   •  Interface  to   •  Integrated  system  •  Use  ERP  vendor’s   accounEng  system     or  best  of  breed   or  stand-­‐alone   •  Build  front  end  in   approach?   system?   CMS  or  with  stand-­‐ alone  ecommerce   system?  
  4. 4. User  Experience  Goals   ARracEve   Quick  and  easy  transacEon  compleEon   Seamless   Feeling  of  safety  for  buyer   Social  media  integraEon  
  5. 5. Ecommerce  SoluEon  Types  
  6. 6. Ecommerce  Sites   Examples  
  7. 7. Example  1  
  8. 8. Example  2  
  9. 9. Example  3  
  10. 10. Example  4  
  11. 11. Example  5  
  12. 12. Example  6  
  13. 13. History  of  Ecommerce  in  Drupal  
  14. 14. Ecommerce  in  Drupal:  Use  Case  Match  Up  
  15. 15. Benefits  of  Drupal  based  Ecommerce   Seamless  user  experience   Enterprise  class  features   Secure   Scalable   Good  performance   Lego  style  architecture:  flexible,  extensible     Work  with  content  instead  of  tables   Create  mash-­‐ups  with  Drupal  Views  
  16. 16. Drupal  Commerce   Advantages   Disadvantages  •  Can  be  themed  to  look  as   •  Many  Ubercart  modules   nice  as  you  can  design  it   need  to  be  ported  /  •  MulE-­‐language   upgraded  •  Fully  integrated  into  Drupal   •  DocumentaEon  needs  to  •  Seamless  user  experience   mature  •  Interfaces  to  almost   •  Recurring  payments  not   anything   supported  directly  •  Modular  architecture  –   •  SubscripEon  and  services   flexible   concept  needs  to  evolve  •  Social  integraEon  
  17. 17. Magento   Advantages   Disadvantages  •  Looks  nice  out  of  the  box   •  Complex  to  customize  •  Separate  Backend   •  Hard  to  customize  look  &  •  MulEple  front  end  support   feel  •  Payments  &  billing   •  Requires  lots  of  compuEng  •  Inventory   resources  •  Order  management   •  Hard  to  program,   architecture  not  Lego  like   •  Steep  learning  curve   •  Not  well  documented   •  Buggy  
  18. 18. Commerce  with  Wordpress   Advantages   Disadvantages  •  Great  looking  shop  systems   •  Hard  to  grown  beyond  what  •  At  least  8  good  ecommerce   Wordpress  is  good  at   plugins   •  Steep  learning  curve  •  SoluEon  for  many  use  cases   •  DocumentaEon  could  be  a  •  Coupons,  discounts,   lot  beRer   internaEonal  taxes,  mulE-­‐ •  Security  could  be  beRer   language   •  Lot  of  new  versions  lead  to  •  Integrated  with  CMS   compaEbility  problems  •  Affiliate  management  
  19. 19. Comparison  Solu%on   DC   UC   WPEC   MAG   Prop.  User  experience   ✔✔✔   ✔✔   ✔✔✔   ✔✔   ✔  FuncEonality   ✔✔✔   ✔✔✔   ✔✔   ✔✔✔   ✔✔  Scalable?   ✔✔✔   ✔✔   ✔✔   ✔   ✔✔✔  Flexible?   ✔✔✔   ✔✔   ✔✔   ✔✔   ✔✔  Performance?   ✔✔✔   ✔✔✔   ✔✔✔   ✔✔✔   ✔✔✔  Modules,  plug-­‐ins   ✔✔   ✔✔✔   ✔✔   ✔   ✔✔  Interfaces  /  APIs   ✔✔✔   ✔✔✔   ✔✔✔   ✔✔   ✔✔  DocumentaEon   ✔✔   ✔✔✔   ✔✔   ✔   ✔✔✔  
  20. 20. Ecommerce  Use  Case  Groups   Product  master  is   Product  master  is   Greenfield  operaEon   ERP  System,     CMS,     or  upgrade/discard   build  web  front  end   build  web  front  end  •  Proprietary   •  Drupal  Commerce   •  Drupal  Commerce   soluEons   •  Ubercart   •  Wordpress  E-­‐•  Drupal  Commerce   •  Wordpress  E-­‐ Commerce   Commerce   •  Proprietary   •  Magento  
  21. 21. Technology,  Strategy,  Design,  ConsulEng   Cloud  Sogware  /  Sogware  as  a  Service  Absolutely  No  Limits  -­‐  www.anolim.com    
  22. 22. Anolim  Porholio  
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