How can you make your site speak with more relevance to your audience? Explore the topic of personalization with real world examples. See how Magnolia will support personalization in the upcoming release of 5.3.

1. Keynote - Personalization
Bill Beardslee, GM
Philipp Bärfuss, Head of Product Development
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Version 1.1
February 19, 2014 at Amplify/Miami
Magnolia is a registered trademark owned by Magnolia International Ltd.

2. We need personalization!
http://www.petswelcome.com/wp/wp-content/uploads/2010/09/puppy_eyes-2.jpg
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Magnolia is a registered trademark owned by Magnolia International Ltd.

3. Brochure
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Targeting
One To One
Magnolia is a registered trademark owned by Magnolia International Ltd.

4. Implicit
Behavior Analysis
Based on what we can see in a visit:
- new or recurring visitor
- geo location of visitor
- languages set in browser
- date and time of visit
- device type and its capabilities
Based on a visitor‘s journey so far:
- tag content with „interests“
- track pages a visitor goes to
- create implicit profile from histograms
- adapt content on pages accordingly
- use data from ad networks to know more
Personalization
Explicit
Based on an actual user profile given to us:
- user registers a profile with us
- user allows us to access a social profile
- user profile is stored in an external system
- profile reveals explicit, personal data
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Version 1.1
Magnolia is a registered trademark owned by Magnolia International Ltd.

5. What is the essence?
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Magnolia is a registered trademark owned by Magnolia International Ltd.

6. We should leverage what we have!
Content Apps
+
Categorization
+
Dynamic Page Components
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Magnolia is a registered trademark owned by Magnolia International Ltd.

7. Your Basic BA Grunt
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Developer Extraordinaire
Magnolia is a registered trademark owned by Magnolia International Ltd.

8. My Phone, Inc.
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Magnolia is a registered trademark owned by Magnolia International Ltd.

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Magnolia is a registered trademark owned by Magnolia International Ltd.

10. Criteria
Date
Location
Magic
Yes
No
Device
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Magnolia is a registered trademark owned by Magnolia International Ltd.

11. Traits
No
Age
Sex
Magic
Maybe
Likely
Interest
Yes
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Version 1.1
Magnolia is a registered trademark owned by Magnolia International Ltd.

12. Magnolia (Out of the Box)
Personalization Engine
Traits
Custom
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Version 1.1
Criteria
Magnolia is a registered trademark owned by Magnolia International Ltd.

13. Magnolia (Out of the Box)
Personalization Engine
Traits
Custom
Criteria
Implicit
Explicit
Based on an actual user profile given to us:
- user registers a profile with us
- user allows us to access a social profile
- user profile is stored in an external system
- profile reveals explicit, personal data
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Version 1.1
&
Based on what we can see in a visit:
- new or recurring visitor
- geo location of visitor
- languages set in browser
- date and time of visit
- device type and its capabilities
Magnolia is a registered trademark owned by Magnolia International Ltd.

14. Home Page Variants
Date = Feb 14
Sex = Female
Traits
Criteria
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Version 1.1
Promotion
For Women
Sex = Male
For Men
Magnolia is a registered trademark owned by Magnolia International Ltd.

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Magnolia is a registered trademark owned by Magnolia International Ltd.

16. Productivity Info
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Technical Info
Magnolia is a registered trademark owned by Magnolia International Ltd.

17. Segments
Technical
Other
Business
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Magnolia is a registered trademark owned by Magnolia International Ltd.

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http://cettinaworks.com/site/wp-content/uploads/2009/05/handwritten-groc-list.jpg
Magnolia is a registered trademark owned by Magnolia International Ltd.

20. Content Variants
Traits
Segments
Criteria
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Magnolia is a registered trademark owned by Magnolia International Ltd.

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Magnolia is a registered trademark owned by Magnolia International Ltd.

22. http://www.flickr.com/photos/surroundsound5000/4603946826/sizes/o/
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Magnolia is a registered trademark owned by Magnolia International Ltd.

23. Personas
Age = 37
Sex = male
Technical
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Philipp
Magnolia is a registered trademark owned by Magnolia International Ltd.

24. Segments
Traits
Criteria
Personas
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Magnolia is a registered trademark owned by Magnolia International Ltd.

25. Preview
Date
+
Philipp
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Location
Device
Magnolia is a registered trademark owned by Magnolia International Ltd.

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Magnolia is a registered trademark owned by Magnolia International Ltd.

27. Magnolia combines
flexibility, efficiency and
simplicity in a unique way.
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Magnolia is a registered trademark owned by Magnolia International Ltd.

28. Authoring
Content Variants
Foundation
Organization
Segments
Traits
Criteria
Personas
Preview
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Magnolia is a registered trademark owned by Magnolia International Ltd.

29. Magnolia 5.3
(May 2014)
Outlook
➡ Personalization Tools
➡ Multivariate Testing
➡ Preview
➡ Content Inheritance
➡ Behavior Analysis
➡ Snippet Caching
Content Variants
Segments
Traits
Criteria
Personas
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Magnolia is a registered trademark owned by Magnolia International Ltd.