Campaign: Ghar Baithe Kamao
Objective: Things lying ignored in your house may be useful to
someone else and can become a profitable means for you to
earn some cash by selling them through OLX!.
Campaign: “bech de!”
OLX has started a new campaign namely “bech de!” in which they
released new TV commercials so as to attract more number of fans.
Easy availability of products that the customer needs at
good cost .
Easily designed website with rich and colorful listings with
pictures and videos.
We can view OLX in our local language.
• No assurance of quality.
• Fraud is possible.
• Unskilled work force.
• Not registered in Stock exchange.
• Transportation is slow.
• Some people posts fake ads
• People who want to buy can buy the produts
according to their needs.
• Sellers gets millions of buyers so they can sell
products easily & gets good benifit.
• Jobs are also available.
• Real estate property is also available.
Managed to capture 60% of the online classified
Its traffic has grown 55 times in the last 22 months
Crossed half a billion page views in July 2013
OLX mobile apps have exceeded 3.2 Mn app
downloads in India.
Has OLX achieved its
Bounce Rate decreased from 60% to less than 40%
2 to 4 million unique visitors every month as compared
to 1 million in 2010
Increased social media presence – 2.9 million Facebook
Managed to be India’s largest free online classified
Attracted many users
Outperformed most competitors
Has the ability to be India’s No. 1 Online Classified
Source of information