GALAXY Tab   VS   iPad
In the beginning, there was TV... ... then internet came along
And now we have …
Tablet = comfortable computing
He is ……….Innovator
what can you do with atablet ?
We are climbPLC curve
Apple
AppleProducts
Products
Apple
AppleLocation : Cupertino
AppleDistribution structure
Location:   Dallas, Texas
Location:Dallas, Texas   Empire tower
Distribution
Apple  Performance and  Strategy
Apple         +   =9.7 in
Apple
Apple
7 in10.1 in
Apple                COMMITTED                BUYER              LIKE THE BRAND              SATISFIED BUYER         SATIS...
Apple15M12M9M6M3M      MARCH   SEP    MARCH      2010    2010   2011
Apple
Apple         300,000   1,000,000         1 day        70 daysiPad
Apple                        300,000   1,000,000                        1 day        70 days         95%                  ...
Apple15M12M9M6M3M      MARCH   SEP    MARCH      2010    2010   2011
Apple15M12M9M6M3M      MARCH   SEP    MARCH      2010    2010   2011
3,000                     30,000              1 month                     3 months                      iPad              ...
Apple        Round one
Apple15M12M9M                     Space reveal6M                   for tab 10.13M      MARCH   SEP        MARCH      2010 ...
AppleiPad 2
AppleiPad 2        499 $                Tab 10.1                price
Apple
Apple15M12M9M                     Space reveal6M                   for tab 10.13M      MARCH   SEP        MARCH      2010 ...
Apple
Apple        You are        coppycat
Apple15M12M9M                     Space reveal6M                   for tab 10.13M      MARCH   SEP        MARCH      2010 ...
Apple         1,00,000     14,000,000         First week      3 months        300,000        In thailand
Apple                1,00,000             14,000,000                First week              3 months                      ...
iPad                      Galaxy tab         28%            21%95%           66%                68%98%      36%    52%    ...
Ipad vs tab
Ipad vs tab
Ipad vs tab
Ipad vs tab
Ipad vs tab
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Ipad vs tab

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Ipad vs tab

  1. 1. GALAXY Tab VS iPad
  2. 2. In the beginning, there was TV... ... then internet came along
  3. 3. And now we have …
  4. 4. Tablet = comfortable computing
  5. 5. He is ……….Innovator
  6. 6. what can you do with atablet ?
  7. 7. We are climbPLC curve
  8. 8. Apple
  9. 9. AppleProducts
  10. 10. Products
  11. 11. Apple
  12. 12. AppleLocation : Cupertino
  13. 13. AppleDistribution structure
  14. 14. Location: Dallas, Texas
  15. 15. Location:Dallas, Texas Empire tower
  16. 16. Distribution
  17. 17. Apple Performance and Strategy
  18. 18. Apple + =9.7 in
  19. 19. Apple
  20. 20. Apple
  21. 21. 7 in10.1 in
  22. 22. Apple COMMITTED BUYER LIKE THE BRAND SATISFIED BUYER SATISFIED/HABITUAL BUYER SWITCHERS/PRICE SENSITIVE
  23. 23. Apple15M12M9M6M3M MARCH SEP MARCH 2010 2010 2011
  24. 24. Apple
  25. 25. Apple 300,000 1,000,000 1 day 70 daysiPad
  26. 26. Apple 300,000 1,000,000 1 day 70 days 95% 98%iPad iPad other iPad other
  27. 27. Apple15M12M9M6M3M MARCH SEP MARCH 2010 2010 2011
  28. 28. Apple15M12M9M6M3M MARCH SEP MARCH 2010 2010 2011
  29. 29. 3,000 30,000 1 month 3 months iPad Androide 28% androide 36% iPad 66% others 52% othersiPad Galaxy tabGalaxy tab iPad
  30. 30. Apple Round one
  31. 31. Apple15M12M9M Space reveal6M for tab 10.13M MARCH SEP MARCH 2010 2010 2011
  32. 32. AppleiPad 2
  33. 33. AppleiPad 2 499 $ Tab 10.1 price
  34. 34. Apple
  35. 35. Apple15M12M9M Space reveal6M for tab 10.13M MARCH SEP MARCH 2010 2010 2011
  36. 36. Apple
  37. 37. Apple You are coppycat
  38. 38. Apple15M12M9M Space reveal6M for tab 10.13M MARCH SEP MARCH 2010 2010 2011
  39. 39. Apple 1,00,000 14,000,000 First week 3 months 300,000 In thailand
  40. 40. Apple 1,00,000 14,000,000 First week 3 months iPad 21% androide iPad Androide others 26% 57% others 95% 68% 98%iPad iPadGalaxy tab Galaxy tab
  41. 41. iPad Galaxy tab 28% 21%95% 66% 68%98% 36% 52% 26% 57% 98% MARCH SEP MARCH 2010 2010 2011
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