What is Woopra Analytics (and why it is far better than Google Analytics) Pasquale Borriello http://yep.it/paz

Who is Pasquale Borriello? 3 years in art attack advertising / xister social media mafia group philosophy and mathematics academic background blog on Apple / SKY HD feel free to add me on Facebook / LinkedIn / SlideShare / Friendfeed etc.

Who is Pasquale Borriello?

3 years in art attack advertising / xister

social media mafia group

philosophy and mathematics academic background

blog on Apple / SKY HD

feel free to add me on Facebook / LinkedIn / SlideShare / Friendfeed etc.

Social Media and Web Analytics: what model? page visits (site) views of media content (videos, photos etc.) comments (blog, youtube etc.) backlinks (referrals) search engine indexing ... what really matters is user interaction!

Social Media and Web Analytics: what model?

page visits (site)

views of media content (videos, photos etc.)

comments (blog, youtube etc.)

backlinks (referrals)

search engine indexing

... what really matters is user interaction!

Google Analytics 3.0

Google Analytics: 5 limits delay in data updating (˜6h) lack of official” desktop application events notification not supported lack of full search feature (!!!) returning visitors cannot be identified and recognized

Google Analytics: 5 limits

delay in data updating (˜6h)

lack of official” desktop application

events notification not supported

lack of full search feature (!!!)

returning visitors cannot be identified and recognized

Woopra beta

What is Woopra? a brand new tool of Web Analytics (launched Mar 2008) open beta: about 30,000 registered users limit: 10,000 pageviews per day desktop application: Linux/Mac/Win returning visitors can be “tagged” LIVE statistics! ...visitor-webmaster chat feature included!

What is Woopra?

a brand new tool of Web Analytics (launched Mar 2008)

open beta: about 30,000 registered users

limit: 10,000 pageviews per day

desktop application: Linux/Mac/Win

returning visitors can be “tagged”

LIVE statistics!

...visitor-webmaster chat feature included!

Dashboard

Visitors screen

Live data

Visitor’s chat windows

Webmaster’s chat window

How to use Woopra power engagement for bloggers: chat with your visitors, follow users as they visit your site, recognize returning visitors via name tagging pre-emptive customer care : track visitor’s navigation and and proactively help them complete their buying process

How to use Woopra

power engagement for bloggers: chat with your visitors, follow users as they visit your site, recognize returning visitors via name tagging

pre-emptive customer care : track visitor’s navigation and and proactively help them complete their buying process

Woopra vs Google Analytics live results desktop application event notification full search thru data name tagging chat feature ...it’s all about user/customer interaction!

Woopra vs Google Analytics

live results

desktop application

event notification

full search thru data

name tagging

chat feature

...it’s all about user/customer interaction!

curiosità: Woopra uses IT infrastructure from LayeredTech... which uses Google Analytics!

http://www.slideshare.net/pazcal Thanks! full presentation online »

Links Official website - http://www.woopra.com Official twitter profile - http://twitter.com/woopra Post on Wired Blog - http://blog.wired.com/monkeybites/2008/05/woopra-lets-you.html Post on techcrunch - http://www.techcrunch.com/2008/03/30/stats-junkies-get-another-fix-woopra/ Interview to Founder @Wordcamp Dallas - http://vimeo.com/839783 Founder’s blog - http://onemansblog.com/ Woopra video on Youtube - http://www.youtube.com/watch?v=sGi9YBE4apk Lorelle - http://lorelle.wordpress.com/2008/03/30/whooping-woopra-blog-statistics-program/ (retrieved december 3rd, 2008)

Links

Official website - http://www.woopra.com

Official twitter profile - http://twitter.com/woopra

Post on Wired Blog - http://blog.wired.com/monkeybites/2008/05/woopra-lets-you.html

Post on techcrunch - http://www.techcrunch.com/2008/03/30/stats-junkies-get-another-fix-woopra/

Interview to Founder @Wordcamp Dallas - http://vimeo.com/839783

Founder’s blog - http://onemansblog.com/

Woopra video on Youtube - http://www.youtube.com/watch?v=sGi9YBE4apk

Lorelle - http://lorelle.wordpress.com/2008/03/30/whooping-woopra-blog-statistics-program/

(retrieved december 3rd, 2008)