What is Woopra (and why it is far better than Google Analytics)

What is Woopra Analytics (and why it is far better than Google Analytics) Pasquale Borriello http://yep.it/paz

Who is Pasquale Borriello?
3 years in art attack advertising / xister
social media mafia group
philosophy and mathematics academic background
blog on Apple / SKY HD
feel free to add me on Facebook / LinkedIn / SlideShare / Friendfeed etc.

Social Media and Web Analytics: what model?
page visits (site)
views of media content (videos, photos etc.)
comments (blog, youtube etc.)
backlinks (referrals)
search engine indexing
... what really matters is user interaction!

Google Analytics 3.0

Google Analytics: 5 limits
delay in data updating (˜6h)
lack of official” desktop application
events notification not supported
lack of full search feature (!!!)
returning visitors cannot be identified and recognized

Woopra beta

What is Woopra?
a brand new tool of Web Analytics (launched Mar 2008)
open beta: about 30,000 registered users
limit: 10,000 pageviews per day
desktop application: Linux/Mac/Win
returning visitors can be “tagged”
LIVE statistics!
...visitor-webmaster chat feature included!

Dashboard

Visitors screen

Live data

Visitor’s chat windows

Webmaster’s chat window

How to use Woopra
power engagement for bloggers: chat with your visitors, follow users as they visit your site, recognize returning visitors via name tagging
pre-emptive customer care : track visitor’s navigation and and proactively help them complete their buying process

Woopra vs Google Analytics
live results
desktop application
event notification
full search thru data
name tagging
chat feature
...it’s all about user/customer interaction!

curiosità: Woopra uses IT infrastructure from LayeredTech... which uses Google Analytics!

http://www.slideshare.net/pazcal Thanks! full presentation online »

Links
Official website - http://www.woopra.com
Official twitter profile - http://twitter.com/woopra
Post on Wired Blog - http://blog.wired.com/monkeybites/2008/05/woopra-lets-you.html
Post on techcrunch - http://www.techcrunch.com/2008/03/30/stats-junkies-get-another-fix-woopra/
Interview to Founder @Wordcamp Dallas - http://vimeo.com/839783
Founder’s blog - http://onemansblog.com/
Woopra video on Youtube - http://www.youtube.com/watch?v=sGi9YBE4apk
Lorelle - http://lorelle.wordpress.com/2008/03/30/whooping-woopra-blog-statistics-program/
(retrieved december 3rd, 2008)

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http://www.the3dtechnologies.com	9
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What is Woopra (and why it is far better than Google Analytics)

by Pasquale Borriello on Dec 05, 2008

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What is Woopra (and why it is far better than Google Analytics) — Presentation Transcript