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What is Woopra (and why it is far better than Google Analytics)
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What is Woopra (and why it is far better than Google Analytics)

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A presentation about Woopra Analytics software. Is it really better than Google Analytics?...

A presentation about Woopra Analytics software. Is it really better than Google Analytics?

Made by Pasquale Borriello at MediaCamp Roma, (at Business Broadband Forum '08), on Dec 3rd 2008.-

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What is Woopra (and why it is far better than Google Analytics) What is Woopra (and why it is far better than Google Analytics) Presentation Transcript

  • What is Woopra Analytics (and why it is far better than Google Analytics) Pasquale Borriello http://yep.it/paz
    • Who is Pasquale Borriello?
    • 3 years in art attack advertising / xister
    • social media mafia group
    • philosophy and mathematics academic background
    • blog on Apple / SKY HD
    • feel free to add me on Facebook / LinkedIn / SlideShare / Friendfeed etc.
    • Social Media and Web Analytics: what model?
    • page visits (site)
    • views of media content (videos, photos etc.)
    • comments (blog, youtube etc.)
    • backlinks (referrals)
    • search engine indexing
    • ... what really matters is user interaction!
  • Google Analytics 3.0
    • Google Analytics: 5 limits
    • delay in data updating (˜6h)
    • lack of official” desktop application
    • events notification not supported
    • lack of full search feature (!!!)
    • returning visitors cannot be identified and recognized
  • Woopra beta
    • What is Woopra?
    • a brand new tool of Web Analytics (launched Mar 2008)
    • open beta: about 30,000 registered users
    • limit: 10,000 pageviews per day
    • desktop application: Linux/Mac/Win
    • returning visitors can be “tagged”
    • LIVE statistics!
    • ...visitor-webmaster chat feature included!
  • Dashboard
  • Visitors screen
  • Live data
  • Visitor’s chat windows
  • Webmaster’s chat window
    • How to use Woopra
    • power engagement for bloggers: chat with your visitors, follow users as they visit your site, recognize returning visitors via name tagging
    • pre-emptive customer care : track visitor’s navigation and and proactively help them complete their buying process
    • Woopra vs Google Analytics
    • live results
    • desktop application
    • event notification
    • full search thru data
    • name tagging
    • chat feature
    • ...it’s all about user/customer interaction!
  • curiosità: Woopra uses IT infrastructure from LayeredTech... which uses Google Analytics!
  • http://www.slideshare.net/pazcal Thanks! full presentation online »
    • Links
    • Official website - http://www.woopra.com
    • Official twitter profile - http://twitter.com/woopra
    • Post on Wired Blog - http://blog.wired.com/monkeybites/2008/05/woopra-lets-you.html
    • Post on techcrunch - http://www.techcrunch.com/2008/03/30/stats-junkies-get-another-fix-woopra/
    • Interview to Founder @Wordcamp Dallas - http://vimeo.com/839783
    • Founder’s blog - http://onemansblog.com/
    • Woopra video on Youtube - http://www.youtube.com/watch?v=sGi9YBE4apk
    • Lorelle - http://lorelle.wordpress.com/2008/03/30/whooping-woopra-blog-statistics-program/
    • (retrieved december 3rd, 2008)