What is Woopra Analytics (and why it is far better than  Google Analytics) Pasquale Borriello  http://yep.it/paz
<ul><li>Who is Pasquale Borriello? </li></ul><ul><li>3 years in art attack advertising / xister </li></ul><ul><li>social m...
<ul><li>Social Media and Web Analytics: what model? </li></ul><ul><li>page visits (site) </li></ul><ul><li>views of media ...
Google Analytics 3.0
<ul><li>Google Analytics: 5 limits </li></ul><ul><li>delay in data updating (˜6h) </li></ul><ul><li>lack of official” desk...
Woopra beta
<ul><li>What is Woopra? </li></ul><ul><li>a brand new tool of Web Analytics (launched Mar 2008) </li></ul><ul><li>open bet...
Dashboard
Visitors screen
Live data
Visitor’s chat windows
Webmaster’s chat window
<ul><li>How to use Woopra </li></ul><ul><li>power engagement  for bloggers: chat with your visitors, follow users as they ...
<ul><li>Woopra vs Google Analytics </li></ul><ul><li>live results </li></ul><ul><li>desktop application </li></ul><ul><li>...
curiosità: Woopra uses IT infrastructure from LayeredTech... which uses  Google Analytics!
http://www.slideshare.net/pazcal   Thanks! full presentation online »
<ul><li>Links </li></ul><ul><li>Official website -  http://www.woopra.com </li></ul><ul><li>Official twitter profile -  ht...
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What is Woopra (and why it is far better than Google Analytics)

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A presentation about Woopra Analytics software. Is it really better than Google Analytics?

Made by Pasquale Borriello at MediaCamp Roma, (at Business Broadband Forum '08), on Dec 3rd 2008.-

Published in: Technology, News & Politics
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Transcript of "What is Woopra (and why it is far better than Google Analytics)"

  1. 1. What is Woopra Analytics (and why it is far better than Google Analytics) Pasquale Borriello http://yep.it/paz
  2. 2. <ul><li>Who is Pasquale Borriello? </li></ul><ul><li>3 years in art attack advertising / xister </li></ul><ul><li>social media mafia group </li></ul><ul><li>philosophy and mathematics academic background </li></ul><ul><li>blog on Apple / SKY HD </li></ul><ul><li>feel free to add me on Facebook / LinkedIn / SlideShare / Friendfeed etc. </li></ul>
  3. 3. <ul><li>Social Media and Web Analytics: what model? </li></ul><ul><li>page visits (site) </li></ul><ul><li>views of media content (videos, photos etc.) </li></ul><ul><li>comments (blog, youtube etc.) </li></ul><ul><li>backlinks (referrals) </li></ul><ul><li>search engine indexing </li></ul><ul><li>... what really matters is user interaction! </li></ul>
  4. 4. Google Analytics 3.0
  5. 5. <ul><li>Google Analytics: 5 limits </li></ul><ul><li>delay in data updating (˜6h) </li></ul><ul><li>lack of official” desktop application </li></ul><ul><li>events notification not supported </li></ul><ul><li>lack of full search feature (!!!) </li></ul><ul><li>returning visitors cannot be identified and recognized </li></ul>
  6. 6. Woopra beta
  7. 7. <ul><li>What is Woopra? </li></ul><ul><li>a brand new tool of Web Analytics (launched Mar 2008) </li></ul><ul><li>open beta: about 30,000 registered users </li></ul><ul><li>limit: 10,000 pageviews per day </li></ul><ul><li>desktop application: Linux/Mac/Win </li></ul><ul><li>returning visitors can be “tagged” </li></ul><ul><li>LIVE statistics! </li></ul><ul><li>...visitor-webmaster chat feature included! </li></ul>
  8. 8. Dashboard
  9. 9. Visitors screen
  10. 10. Live data
  11. 11. Visitor’s chat windows
  12. 12. Webmaster’s chat window
  13. 13. <ul><li>How to use Woopra </li></ul><ul><li>power engagement for bloggers: chat with your visitors, follow users as they visit your site, recognize returning visitors via name tagging </li></ul><ul><li>pre-emptive customer care : track visitor’s navigation and and proactively help them complete their buying process </li></ul>
  14. 14. <ul><li>Woopra vs Google Analytics </li></ul><ul><li>live results </li></ul><ul><li>desktop application </li></ul><ul><li>event notification </li></ul><ul><li>full search thru data </li></ul><ul><li>name tagging </li></ul><ul><li>chat feature </li></ul><ul><li>...it’s all about user/customer interaction! </li></ul>
  15. 15. curiosità: Woopra uses IT infrastructure from LayeredTech... which uses Google Analytics!
  16. 16. http://www.slideshare.net/pazcal Thanks! full presentation online »
  17. 17. <ul><li>Links </li></ul><ul><li>Official website - http://www.woopra.com </li></ul><ul><li>Official twitter profile - http://twitter.com/woopra </li></ul><ul><li>Post on Wired Blog - http://blog.wired.com/monkeybites/2008/05/woopra-lets-you.html </li></ul><ul><li>Post on techcrunch - http://www.techcrunch.com/2008/03/30/stats-junkies-get-another-fix-woopra/ </li></ul><ul><li>Interview to Founder @Wordcamp Dallas - http://vimeo.com/839783 </li></ul><ul><li>Founder’s blog - http://onemansblog.com/ </li></ul><ul><li>Woopra video on Youtube - http://www.youtube.com/watch?v=sGi9YBE4apk </li></ul><ul><li>Lorelle - http://lorelle.wordpress.com/2008/03/30/whooping-woopra-blog-statistics-program/ </li></ul><ul><li>(retrieved december 3rd, 2008) </li></ul>

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