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Social Media Metrics
 

Social Media Metrics

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  • Thanks to SM2 Starbucks share of voice
  • Sm2 geo
  • Thanks to Biz360
  • Thanks to SM2 from Techrigy
  • Thanks totadelloeser of flickr
  • Thanks totadelloeser of flickr
  • Thanks to CartoonChurch.com

Social Media Metrics Social Media Metrics Presentation Transcript

  • Social Media Metrics – You are a number
    SudhaJamthe
    Social Media Strategist
    @paypalx @sujamthe
  • Social Media is about people
  • No! you are a number in there!
  • Follower Counts
    “Be floored to have each follower” @garyvee
  • Where are you talking?
  • Where are you talking from?
  • What are you talking about?
  • Tone of Voice
  • Velocity of your tweet – You are an influencer
  • Frequency of Your tweet – you are an evangelist
  • What are your social actions? Referrals, click thrus, what channels
  • What are your social actions? Referrals, click thrus, what channels
  • Do you help your online community
  • Do you help your online community
  • Helpful = high engagement metrics
  • You are the customer, make it count!