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Monetization with PayPal Payments Platform
 

Monetization with PayPal Payments Platform

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A quick and high level presentation of what's possible with PayPal Payments Platforms given at the Women 2.0 Will it launch workshop on Feb 6th.

A quick and high level presentation of what's possible with PayPal Payments Platforms given at the Women 2.0 Will it launch workshop on Feb 6th.

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  • unfortunately most of the monetization techniques that people talk about rely heavily on advertisingAffiliate programsBanner adsBlog advertisingContextual adsInterstitial adsIn-text contextual adsCPA/CPC/CPMPaid Blog PostsLead GenerationRSS adsDataSurveys/Polls
  • Consumers, businesses, merchants, sellers, buyers, etc….
  • While providing:Strong SecurityFraud and Risk ManagementPrivacy enablingSeller Protection
  • enabling
  • Single – Multiple ItemsSubscriptionsDonationsInventory controlFraud/risk controlsUI customization
  • only PayPal accountsrecurring paymentsmultiple settlement optionsissue refunds programmaticallyaccept Credit and Debit Cards in your own application (and)accept payments from PayPal Accounts

Monetization with PayPal Payments Platform Monetization with PayPal Payments Platform Presentation Transcript

  • www.x.com
    mä-nə-tə-ˈzā-shən
    with PayPal Payments Platform
    Feb, 6th 2010
    Praveen Alavilli, Developer Evangelist, PayPal X Developer Network
  • “You chase your dream, money will follow”
  • building and running an app is cheap
    but
    a successful and profitable company needs
    Good Monetization Strategy
  • Advertising ?
    What else ?
  • eCommerce
    Virtual Goods
    Premium Content
    Value added Services
    Memberships
    Subscription
    License of Content, Brand and Services
  • How PayPal X can help you ?
  • Pay Anyone !
    Receive from Anyone !
    (an email address or a phone number)
  • Facilitate Payments
    Manage Accounts
     
    Information and Reporting
  • Simple to Advanced
    enabling…
  • Simple/Parallel/Chained Payments
    Preapprovals
    Subscriptions
    Disbursements
    Micropayments
    Rewards
    Donations
    Digital Goods
    Gift Certificates
  • (while taking care of things that you don’t want to manage yourself)
    Risk and Fraud Management
    Security
    Compliance
    Settlements
    Refunds/Charge backs
  • How simple can it go ?
  • Email Payments
    (old school)
    Send invoice over email from PayPal
    Virtual Terminal
    your POS terminal on the Cloud !
    accept payments over phone, mail, & fax
    Website Payments Standard
    (aka WPS or “cut & paste payments”)
    buttons, buttons, buttons
  • Simple but Powerful
    Sell Single/Multiple Items (cart)
    Subscriptions
    Donations
    Inventory Control
    UI Customization
    Fraud/Risk Controls
  • enter advanced world
  • Express Checkout
    “all it takes is 3 API Calls”
    a checkout solution
    Payflow
    a payment gateway
    Website Payments Pro
    WPS + Payflow + Express Checkout
    Mass Payments
    disbursements
  • Adaptive Platform
    (Adaptive Payments & Adaptive Accounts)
    for Web 2.0 and Web.Next applications
    Parallel and Chained Payments
  • Payments on the Cloud
  • Keep thinking about Monetization
    back of your mind!
  • Join the conversation on
    www.x.com
    PayPal X Developer Network
    @paypalx
    @ppalavilli