Monetization Made Easy On The Cloud

Praveen Alavilli, Developer Evangelist
@ppalavilli
Monetization made Easy On Cloud

Agenda
What is PayPal X ?
Adaptive Payments
Adaptive Accounts
Toolkit for Force.com
PayPal X on IBM Cloud
Q & A
4/29/10
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PayPal X
Open Global Payments Platform for developers
Enables various Monetization Models
Subscriptions
Pay as you use
Free to use, pay to services
Freemium
eCommerce
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The PayPal X Platform
Facilitates Payments
- Pay anyone, receive from anyone !
Provides Account Management
- Identity, Permissions, Accounts
Tools for Information and Reporting
- Notifications, Reporting, Search
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Payments oh my!
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Travelers checks
Bill payments
Check or draft
ACH payment
Cards, cards, cards
Net-based payments
Many others

PayPal
The Sender
A person or business whose PayPal account is being credited
A person or business whose PayPal account is being debited
C
The Receiver
The API CALLER
The API access account who makes the Adaptive Payments service calls: usually owned by the developer
For Developers
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Adaptive Payments - API
USE CASES
Send money
Split payments
Bill payments
Payroll payments
B2B payments
Remittances
Marketplace payments
Virtual currencies
Points and miles
Mass payments
Invoice payments
Recurring payments
Scheduled payments
Money transfers
Mobile/device payments
Government travel
Future payment scenarios…
Payment APIs
Pay: Transfer funds between parties. Supports simple, chained, parallel, preapproved payments, etc.
PaymentDetails: Get details of a payment
Preapproval APIs
Preapproval: Preapproval agreement signup
PreapprovalDetails: Get details of a preapproval
CancelPreapproval: Cancel an existing preapproval
Refund: Refund a payment (complete, partial, etc.)
ConvertCurrency: Get currency conversion (foreign exchange) rates for a list of amounts and currencies (PayPal-supported currencies).
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Simple Send Money
Basic building block allows merchants to transfer money from one entity to another
Sample Use Cases: P2P payments, Social Networks, Gaming applications
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Preapproved Payments
Pre-authorization of money transfer from customer (sender) to API caller
Allows an API caller to make payments on behalf of a sender within the constraints specified
PIN optional for future payments made within the authorized amount
Useful for single/multi use, and subscription payments
C
Pre Approval
Sample Use Cases: Pay as you use, Micropayments for Digital goods, Subscriptions
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Parallel Payments
Pay multiple recipients at once
Future interactions with each transaction can be separate
Enable partnership opportunities
Facilitates multiple use cases: marketplace payments, service fees, multi-merchant checkout, and so on
$10
$100
Sender Visibility
$40
$50
Sample Use Cases: Payouts, Disbursements, Affiliate fees, MarketPlaces
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Chained Payments
Instant payment and disbursements
Sender sees one payment to primary receiver
In one motion, money to secondary receivers sent
Supports commission-based payments
Facilitates multiple use cases: marketplace payments, service fees, multi-merchant checkout, and so on
$100
$10
$40
Sender Visibility
Primary
$50
Sample Use Cases: Multi-Merchant Marketplaces, Gaming platform, Referral programs, Property Management (Rent Payments)
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Combine Chained and Preapprovals
C
Primary
AND
Pre Approval
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Combine Parallel and Preapprovals
C
AND
Pre Approval
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Sample Interaction Flow
A Rental App that allows tenants to pay rent to a property management that splits the payment to the actual owner and the HOA.
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API
WEB
Sender
Rental App
Pay API
Pay Key
Redirect User to PayPal
Return URL
User Name = Rental_admin.api Secondary Receiver [2] = Sec Receiver_2@mail.com
Password = keep$secret Amount = 50.00
Signature = 23KJHO5AS09I32SDROR Tracking ID = 234235986
Sender Email = john_m@mail.com Cancel URL = www.PayRent.com/home
Currency = USD Return URL = www.PayRent.com/apstore
Primary Receiver [0] = Prim Receiver@mail.com
Amount = 1000.00
Secondary Receiver [1] = Sec Receiver_1@mail.com
Amount = 40.00
Request
IPN= https://www.Rental.com/IPN
Sender Email: john_m@mail.com
Receiver Email: PrimReceiver@paypal.com
Pay Key = PA-84HK2A57FCOP3RW
Response
Notification
Confidential and Proprietary
15
Confidential and Proprietary
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Adaptive Accounts API
Programmatic interface to PayPal account creation
Account created can be used with any PayPal APIs, including Adaptive Payment APIs
Currently supports creation of Personal and Premier accounts. Business account creation to come soon.
Benefits:
Streamline user experience
Increase conversion
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Create Account API Flow
Web
API
Application Caller
User
Offer
Account Creation Request
Consent
Creates an
inactive
account
URL Redirect
Choose password
Answer security questions
Return URL
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Use cases for Adaptive Accounts
As part of new employee enrollment, business collects information used to create a PayPal account
Small Business
As part of the onboarding for a buyer and seller, a PayPal account can be created so that the user experience can be localized and personalized
Marketplace
Create PayPal accounts to enable payments for games, social networking widgets and more
Social Media
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Toolkit for Force.com
A set of Apex classes for accessing APIs more easily
Takes care of transport and protocol bindings
Provides easy way to securely manage API Credentials and common request parameters
Supports both Adaptive Payments and Adaptive Accounts API
Supports PayPal Sandbox, Beta and Live environments
Test pages/Scratch Pad to play with all APIs
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Getting Started With Toolkit
Create PayPal Developer Account
Sign-up on X.com
Obtain ApplicationID from MyApps page
Create PayPal Sandbox Test Accounts
Sign-up on developer.paypal.com
Create test accounts (buyer/seller) for Sandbox
Obtain API Credentials
Install Toolkit
From CodeShare (package or source code)
Configure Toolkit
API Credentials (Certificate or Signature)
Common request parameters
Remote Site
Play with Test Tools
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Using The Toolkit
Initialize Toolkit
PPAdaptiveToolkit object with the required API Credentials
PPAdaptiveToolkit toolkit = new PPAdaptiveToolkit('SandboxCert');
Create Request object
PPPayRequestpayRequest = new PPPayRequest('REQ-PARAMS1', SenderEmail);
payRequest .CancelUrl = 'https://' + host + '/PayApiTest?MainMessage=cancel';
payRequest .ReturnUrl = 'https://' + host + '/PayDetailTest?payKey=${payKey}';
Execute the API call
PPPayResponsepayResponse = toolkit.Pay(payRequest );
Handle the response object
if( payResponse.PaymentExecStatus.equalsIgnoreCase('Created') ) {
// send user to paypal for confirmation
} else if( payResponse.PaymentExecStatus.equalsIgnoreCase('Completed') ) {
// success
} else { /*handle error */ }
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PayPal X on IBM Cloud
PayPal SDK and samples pre-integrated with IBM Cloud images
Enables rapid development and testing with integration to PayPal services
Development and test tooling based on Eclipse with integration to the cloud
Java Sample Applications
Execute against PayPal Sandbox
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PayPal X Image
Developers
Browser
PayPal Specific Image:
Tomcat 6.0.26
Eclipse3.5
DB2
PayPal Sample Apps
PayPal SDK
IP / URL
IBM Development and Test Cloud
PayPal
VM
PayPal
VM
VM
VM
VM
VM
PayPal Sandbox
System x
System x
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Q & A
Let us know what you need!
(30% of our roadmap is based on your feedback)
www.x.com
Twitter: @paypalx, @ppalavilli
www.facebook.com/paypalx
4/29/10
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Monetization Made Easy On The Cloud

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