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Learn How to Use PayPal API to Monetize Your Mobile App
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Learn How to Use PayPal API to Monetize Your Mobile App

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Get started integrating and using PayPal’s Mobile Embedded Payment toolkit on the different Mobile OS platforms and learn tips and tricks from partners that have already integrated PayPal into their ...

Get started integrating and using PayPal’s Mobile Embedded Payment toolkit on the different Mobile OS platforms and learn tips and tricks from partners that have already integrated PayPal into their apps.

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    Learn How to Use PayPal API to Monetize Your Mobile App Learn How to Use PayPal API to Monetize Your Mobile App Presentation Transcript

    • LEARN HOW TO USE PayPal API TO MONETIZE YOUR MOBILE APPLICATION Fabio Sisinni, Director, Mobile Product Management Kent Griffin, Mobile Product Manager
    • AGENDA
      • The M-commerce Opportunity
      • PayPal Integration Options
      • Partner Demos
      • Q&A
    • THE MOBILE INTERNET REVOLUTION Booming smartphone adoption North American & European Smartphone Shipments (m) NA EU US Daily Mobile Unique Users (millions) News Social networking Mobile internet becoming part of consumers daily life Powerful Devices Smartphones for the Masses 3G/4G Network Rollout Yearly Average Application Downloads/User Rich Software Platforms Source: Comscore, Strategy Analytics
    • DEVELOPERS – CENTER OF THE ECOSYSTEM The software ecosystem is the new differentiator. Application stores are fueling application sales. Mobile Applications Worldwide Spending ($B) Business Consumer Source: Piper Jeffrey
    • Japan shows the way. MCOMMERCE – WHERE IS THE MONEY? Mobile Digital content $24B Online Physical goods & services $600B Mobile Applications $3B . Retail $5T Global 2008 Sales Mobile Commerce Mobile Data Access Mobile Advertising Mobile Internet Revenues Mix Source: McKinsey, Informa, Morgan Stanley Amazon.com WallMart vCast
    • MCOMMERCE – READY TO EXPLODE 4 million downloads $380 million in sales (Jan-Sep 2009) Number of Mobile Transactions 10X Comparison shopping applications are the top downloads. Red Laser
    • AGENDA
      • The M-commerce Opportunity
      • PayPal Integration Options
      • Partner Demos
      • Q&A
    • TYPES OF MOBILE INTEGRATIONS Entirely client-based experience leveraging APIs and plug & play interface Clients (Mobile Embedded Payment Toolkit) Utilized WAP infrastructure and reskinning techniques for seamless integration Mobile Web (eBay) Web onboarding for a mobile billing agreement Pre-approval (Apple)
    • MOBILE WEB CHECKOUT
    • IN-APPLICATION CHECKOUT VIA MOBILE WEB
    • IN-APPLICATION CHECKOUT VIA WAP
    • ONLINE BILLING AGREEMENTS
      • Billing agreements can be set up online or on the phone.
      • Agreements can then be used on the phone.
      • These are the same agreements used with Adaptive Payments.
    • Client integrations
      • Mobile Embedded Payments Toolkit – COMING in Q1 2010
        • Creates an easy way to add PayPal to iPhone applications
        • Customers never leave the application to pay
        • No worries about collecting or handling financial information
      • Example use cases
        • Restaurant chain application for ordering and payment
        • Plumbing service application for booking and paying
        • Charity application for donation collection
    • CLIENT INTEGRATIONS
      • iPhone MEP library and demo
    • AGENDA
      • The M-commerce Opportunity
      • PayPal Integration Options
      • Partner Demos
      • Q&A
    • PARTNER DEMOS
      • Corriere della Sera (RIM – digital content)
      • Promptu (Android – socialnetworking)
    • CONCLUDING THOUGHTS
      • Mobile commerce is ready to explode, and not just for applications.
      • PayPal offers integration solutions that span across physical and digital goods, and across platforms.
      • Thank you!
      • Questions?
    • MORE INFORMATION
      • Fabio Sisinni – [email_address]
      • Twitter:  @FabulousSF
      • Kent Griffin – [email_address]
      • Twitter: @kgriff03
    • LEARN AND SHARE
      • www.x.com
      • Twitter:  @paypalx
      • www.facebook.com/paypalx
      • Innovate 09 hashtag:  #ppxi09
      LEARN AND SHARE www.x.com Twitter:  @paypalx www.facebook.com/paypalx Innovate 09 hashtag:  #ppxi09 Proprietary