eBay’s NEXT GEN PLATFORM OPPORTUNITY Madhu Gupta, Product Manager Neil Mansilla, eBay Star Developer Award Winner

AGENDA Introduction to Selling Manager Applications Technology Overview & Demo Dialog with Neil Mansilla

Introduction to Selling Manager Applications

Technology Overview & Demo

Dialog with Neil Mansilla

“ eBay has been a platform long before we had an official Developers Program. The more people that invest their time and energy building on top of eBay, the better it is for every part of the eBay Community…they're the ones that will help eBay grow in directions we can't even predict.” -- Pierre Omidyar

THE eBay OPPORTUNITY Over 89 million active members worldwide A presence in 39 international and domestic markets More than 50,000 categories Gross merchandize volume of $15 billion in Q3 2009 More than 160 million listings worldwide at any given time From our humble beginnings in September 1995, eBay has grown into a truly global online marketplace .

Over 89 million active members worldwide

A presence in 39 international and domestic markets

More than 50,000 categories

Gross merchandize volume of $15 billion in Q3 2009

More than 160 million listings worldwide at any given time

eBay: IT’S SERIOUS BUSINESS Top sellers, collectibles, new and in-season inventory, and daily deals

PROFESSIONAL SELLERS NEED PROFESSIONAL TOOLS Any merchant’s tasks fall into certain categories: Market research Product sourcing Inventory management Shipping solutions Customer relationship manager (CRM) tools Marketing and merchandising Finance and accounting

Any merchant’s tasks fall into certain categories:

Market research

Product sourcing

Inventory management

Shipping solutions

Customer relationship manager (CRM) tools

Marketing and merchandising

Finance and accounting

SELLING MANAGER Helps sellers Manage their online business Monitor inventory levels Track sales and revenue figures Receive shipping reminders Send automated notifications Enhanced selling dashboard Integrated into eBay.com After 5 years, currently 275,000 paying subscribers in the U.S. Comes in 2 flavors: Selling Manager: FREE Selling Manager Pro: $15.99/mo

Helps sellers

Manage their online business

Monitor inventory levels

Track sales and revenue figures

Receive shipping reminders

Send automated notifications

Enhanced selling dashboard

Integrated into eBay.com

After 5 years, currently 275,000 paying subscribers in the U.S.

Comes in 2 flavors:

Selling Manager: FREE

Selling Manager Pro: $15.99/mo

OPEN DEVELOPER PLATFORM 9 years of platform heritage 100,000 developers have truly embraced the eBay platform Over 13,000 innovative external buying and selling applications Whole businesses formed around supporting our selling community 9 billion API calls per month

9 years of platform heritage

100,000 developers have truly embraced the eBay platform

Over 13,000 innovative external buying and selling applications

Whole businesses formed around supporting our selling community

9 billion API calls per month

WE ♥ APIs, OUR DEVELOPERS DO TOO Data APIs 125+ calls Robust, open standards 6 billion+ calls served /month Exclusive Selling Manager APIs Well-documented and supported SDKs for many platforms PHP .NET Java Javascript Flash/Flex XML / SOAP

Data APIs

125+ calls

Robust, open standards

6 billion+ calls served /month

Exclusive Selling Manager APIs

Well-documented and supported

SDKs for many platforms

PHP

.NET

Java

Javascript

Flash/Flex

XML / SOAP

THIS YEAR, WE OPENED UP EVEN FURTHER “ Couldn’t we somehow have these 2 things work together?” “ What if we opened eBay even further?” “ What if we mashed together the best parts of our innovative developer community, with the traffic and trusted experience of My eBay? ”

“ Couldn’t we somehow have these 2 things work together?”

“ What if we opened eBay even further?”

“ What if we mashed together the best parts of our innovative developer community, with the traffic and trusted experience of My eBay? ”

ALLOWING YOU TO INTEGRATE DIRECTLY ON eBay.com For the first time ever, you can: Build applications that are integrated directly on eBay.com Become part of the sellers’ world, part of an enhanced Selling Manager This means our customers become your customers.

For the first time ever, you can:

Build applications that are integrated directly on eBay.com

Become part of the sellers’ world, part of an enhanced Selling Manager

This means our customers become your customers.

GET CUSTOMERS Integrated application directory Seen by millions of sellers Presents marketing information, features, and benefits Searchable and browseable Search-engine optimized No marketing fees for standard listing Upgrade to become a “featured application” Get subscribers Trusted, uniform subscription flow 7-day trial period for applications encourages exploration

Integrated application directory

Seen by millions of sellers

Presents marketing information, features, and benefits

Searchable and browseable

Search-engine optimized

No marketing fees for standard listing

Upgrade to become a “featured application”

Get subscribers

Trusted, uniform subscription flow

7-day trial period for applications encourages exploration

GET PAID You choose what your application costs One-time purchase Recurring subscription Usage-based eBay will Track sensitive information Send your subscribers your invoice Collect payment Other details You keep 80% of sales revenue No payment processing fee No charge for free applications

You choose what your application costs

One-time purchase

Recurring subscription

Usage-based

eBay will

Track sensitive information

Send your subscribers your invoice

Collect payment

Other details

You keep 80% of sales revenue

No payment processing fee

No charge for free applications

GET APPROVED IN 3 SIMPLE STEPS Participate in a Business Readiness Review ($75). Setup your billing plans and marketing information, and build your application. Submit your application for production review (free!).

Participate in a Business Readiness Review ($75).

Setup your billing plans and marketing information, and build your application.

Submit your application for production review (free!).

SYSTEM LANDSCAPE OEPI Application Directory Discover -> Subscribe -> Use eBay Sellers eBay API developer.ebay.com Deployment & Maintenance Sandbox Open eBay Framework App Mgmt Subscription Application Directory Gadgets Framework Billing Canvas Summary Selling Manager Applications Third-Party Developers

WE’VE USED OPEN STANDARDS Built on open standard gadgets specification Gadgets server and repository Supports HTML and URL type gadgets Reusable components across eBay and the web

Built on open standard gadgets specification

Gadgets server and repository

Supports HTML and URL type gadgets

Reusable components across eBay and the web

BUILDING YOUR APPLICATION Build. Host all code on your servers (URL application) OR Use gadgets API (HTML application) Implement subscription. Authentication and single sign-on Subscriber management Deploy and test in the Sandbox. Deployment descriptor Application catalog and billing plans Deploy to production.

Build.

Host all code on your servers (URL application)

OR

Use gadgets API (HTML application)

Implement subscription.

Authentication and single sign-on

Subscriber management

Deploy and test in the Sandbox.

Deployment descriptor

Application catalog and billing plans

Deploy to production.

SUBSCRIPTION EVENTS Add subscriber Generated for every new user that subscribes to your application Provides access to user token, user ID, and billing and subscription details Remove subscriber Generated when a user unsubscribes from your application Token is revoked by eBay Update subscriber Generated when the subscription state is changed Message interface is defined by the Open eBay Participant Interface (OEPI) Web Service Definition Language (WSDL)

Add subscriber

Generated for every new user that subscribes to your application

Provides access to user token, user ID, and billing and subscription details

Remove subscriber

Generated when a user unsubscribes from your application

Token is revoked by eBay

Update subscriber

Generated when the subscription state is changed

Message interface is defined by the Open eBay Participant Interface (OEPI) Web Service Definition Language (WSDL)

Demo Test and deploy your application in the Sandbox using the Embedded Applications Developer Tools.

Test and deploy your application in the Sandbox using the Embedded Applications Developer Tools.

CONCLUDING THOUGHTS This year eBay is doing even more to help developers make money on the world's largest e-commerce site. Market to hundreds of thousands of eBay sellers. Promote yourself in our app store, viewable from My eBay. Easy integration Our open standards make it easy to integrate with eBay. Make your application an integrated part of sellers Selling Manager experience. Get paid Choose how much to charge, whether a one-time fee, ongoing subscription, or pay-as-you-go. eBay handles billing and payments.

This year eBay is doing even more to help developers make money on the world's largest e-commerce site.

Market to hundreds of thousands of eBay sellers.

Promote yourself in our app store, viewable from My eBay.

Easy integration

Our open standards make it easy to integrate with eBay.

Make your application an integrated part of sellers Selling Manager experience.

Get paid

Choose how much to charge, whether a one-time fee, ongoing subscription, or pay-as-you-go.

eBay handles billing and payments.

MORE INFORMATION New applications are releasing every month! Check out the latest applications at: http://applications.ebay.com Find out more at: http://developer.ebay.com/smapps

New applications are releasing every month!

Check out the latest applications at:

http://applications.ebay.com

Find out more at:

http://developer.ebay.com/smapps

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