eBay's Next-Gen Platform Opportunity

eBay’s NEXT GEN PLATFORM OPPORTUNITY Madhu Gupta, Product Manager Neil Mansilla, eBay Star Developer Award Winner

AGENDA
Introduction to Selling Manager Applications
Technology Overview & Demo
Dialog with Neil Mansilla

“ eBay has been a platform long before we had an official Developers Program. The more people that invest their time and energy building on top of eBay, the better it is for every part of the eBay Community…they're the ones that will help eBay grow in directions we can't even predict.” -- Pierre Omidyar

THE eBay OPPORTUNITY
Over 89 million active members worldwide
A presence in 39 international and domestic markets
More than 50,000 categories
Gross merchandize volume of $15 billion in Q3 2009
More than 160 million listings worldwide at any given time
From our humble beginnings in September 1995, eBay has grown into a truly global online marketplace .

eBay: IT’S SERIOUS BUSINESS Top sellers, collectibles, new and in-season inventory, and daily deals

PROFESSIONAL SELLERS NEED PROFESSIONAL TOOLS
Any merchant’s tasks fall into certain categories:
Market research
Product sourcing
Inventory management
Shipping solutions
Customer relationship manager (CRM) tools
Marketing and merchandising
Finance and accounting

SELLING MANAGER
Helps sellers
Manage their online business
Monitor inventory levels
Track sales and revenue figures
Receive shipping reminders
Send automated notifications
Enhanced selling dashboard
Integrated into eBay.com
After 5 years, currently 275,000 paying subscribers in the U.S.
Comes in 2 flavors:
Selling Manager: FREE
Selling Manager Pro: $15.99/mo

OPEN DEVELOPER PLATFORM
9 years of platform heritage
100,000 developers have truly embraced the eBay platform
Over 13,000 innovative external buying and selling applications
Whole businesses formed around supporting our selling community
9 billion API calls per month

WE ♥ APIs, OUR DEVELOPERS DO TOO
Data APIs
125+ calls
Robust, open standards
6 billion+ calls served /month
Exclusive Selling Manager APIs
Well-documented and supported
SDKs for many platforms
PHP
.NET
Java
Javascript
Flash/Flex
XML / SOAP

THIS YEAR, WE OPENED UP EVEN FURTHER
“ Couldn’t we somehow have these 2 things work together?”
“ What if we opened eBay even further?”
“ What if we mashed together the best parts of our innovative developer community, with the traffic and trusted experience of My eBay? ”

ALLOWING YOU TO INTEGRATE DIRECTLY ON eBay.com
For the first time ever, you can:
Build applications that are integrated directly on eBay.com
Become part of the sellers’ world, part of an enhanced Selling Manager
This means our customers become your customers.

GET CUSTOMERS
Integrated application directory
Seen by millions of sellers
Presents marketing information, features, and benefits
Searchable and browseable
Search-engine optimized
No marketing fees for standard listing
Upgrade to become a “featured application”
Get subscribers
Trusted, uniform subscription flow
7-day trial period for applications encourages exploration

GET PAID
You choose what your application costs
One-time purchase
Recurring subscription
Usage-based
eBay will
Track sensitive information
Send your subscribers your invoice
Collect payment
Other details
You keep 80% of sales revenue
No payment processing fee
No charge for free applications

GET APPROVED IN 3 SIMPLE STEPS
Participate in a Business Readiness Review ($75).
Setup your billing plans and marketing information, and build your application.
Submit your application for production review (free!).

SYSTEM LANDSCAPE OEPI Application Directory Discover -> Subscribe -> Use eBay Sellers eBay API developer.ebay.com Deployment & Maintenance Sandbox Open eBay Framework App Mgmt Subscription Application Directory Gadgets Framework Billing Canvas Summary Selling Manager Applications Third-Party Developers

WE’VE USED OPEN STANDARDS
Built on open standard gadgets specification
Gadgets server and repository
Supports HTML and URL type gadgets
Reusable components across eBay and the web

BUILDING YOUR APPLICATION
Build.
Host all code on your servers (URL application)
OR
Use gadgets API (HTML application)
Implement subscription.
Authentication and single sign-on
Subscriber management
Deploy and test in the Sandbox.
Deployment descriptor
Application catalog and billing plans
Deploy to production.

SUBSCRIPTION EVENTS
Add subscriber
Generated for every new user that subscribes to your application
Provides access to user token, user ID, and billing and subscription details
Remove subscriber
Generated when a user unsubscribes from your application
Token is revoked by eBay
Update subscriber
Generated when the subscription state is changed
Message interface is defined by the Open eBay Participant Interface (OEPI) Web Service Definition Language (WSDL)

Demo
Test and deploy your application in the Sandbox using the Embedded Applications Developer Tools.

CONCLUDING THOUGHTS
This year eBay is doing even more to help developers make money on the world's largest e-commerce site.
Market to hundreds of thousands of eBay sellers.
Promote yourself in our app store, viewable from My eBay.
Easy integration
Our open standards make it easy to integrate with eBay.
Make your application an integrated part of sellers Selling Manager experience.
Get paid
Choose how much to charge, whether a one-time fee, ongoing subscription, or pay-as-you-go.
eBay handles billing and payments.

MORE INFORMATION
New applications are releasing every month!
Check out the latest applications at:
http://applications.ebay.com
Find out more at:
http://developer.ebay.com/smapps

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eBay's Next-Gen Platform Opportunity

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