Published on

Published in: Education
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  2. 2. CREATIVITY• Creativity refers to the invention or origination of any new thing (a product, solution, artwork, literary work, etc.) that has value.• Creativity is an ability to come up with new and different viewpoints on a subject.• “Creativity is the act of turning new and imaginative ideas into reality.
  3. 3. • Being creative is seeing the same thing as everyone else, but thinking of something different.• Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don’t act on them, you are imaginative but not creative.” — Linda Naiman• Linda Naiman is founder of Creativity at Work and co-author of Orchestrating Collaboration at Work.
  4. 4. • Some examples of creativity would be the way that you dress. No one dresses the same, everyone has a different style. We dont see everyone with the same amount of make- up, same shoes with the same outfit, no one with the same artwork that a child makes. Each one has a different style of approaching the world and its conflicts.• Anything can be creative - from art to music to just the way we speak and act!• Kitkat
  5. 5. Creativity wanted:• A 2008 study by The Conference Board, (Ready to Innovate), set out to understand how important “Creativity” is to today’s business leaders and find out what skills or traits these leaders were seeking in the new leaders and managers.• Prior research by The Conference Board had revealed that business executives felt that new managerial talent was lacking in “desired creative skills.” 97% of the 155 business executives surveyed in the 2008 study, “agreed that creativity is of increasing importance in the workplace.”• The executives in this study were additionally asked to rate the traits and skills they felt best demonstrated creativity. The top three skills or traits that employers were:
  6. 6. • 1) Problem identification or articulation (47%),• 2) Ability to identify new patterns of behavior or combinations of actions (46%), and• 3) Integration of knowledge across different disciplines (42%).• In essence, from this data, it seems that business executives want people who are perceptive, and have the ability to connect the dots.• Business leaders are looking for out of creative people. Creativity is more of an “internal” trait or characteristic.
  7. 7. CREATIVITY IN ORGANIZATIONS• Organizational effectiveness depends on the creativity of the workforce to a large extent. For any given organization, measures of effectiveness vary, depending upon its mission, environmental context, nature of work, the product or service it produces and customer demands.• Creativity is a powerful tool that can improve the performance of an organization in a positive way and increase profits as well.
  8. 8. ACQUIRING CREATIVE SKILLS• Fluency - ability to produce many ideas• Flexibility - ability to produce a varied mix of ideas• Elaboration - ability to add detail, depth, mixtures of viewpoints or perspectives• Originality - uniqueness, novelty, newness
  9. 9. THE BENEFITS OF CREATIVE THINKINGCreative people gain many advantages in the real world.We too can get ahead by using creating thinking abilities to generate winning, innovative ideas.By doing so, we will:• Struggle less and achieve more• Distinguish our self from the pack• Increase your self-confidence• Speed up our career advancement• Increase our earning power
  10. 10. • Recognize and solve problems quicker and easier• Enjoy greater job satisfaction• Earn the respect of colleagues and managers• Enhance the spiritual as well as mental aspect of life• Become a voice for innovation• Make a difference• Get started gaining the benefits that come from enhancing our creative thinking abilities.
  11. 11. PEOPLE WHO EXHIBIT CREATIVE BEHAVIOUR• Tend to think visually• See possibilities• Are not afraid to take risks• Are prepared to make mistakes• Are adaptable to different environments• Are adaptable to changing circumstances• See relationships between seemingly disconnected elements
  12. 12. • Like to investigate new possibilities• Take the initiative• Are highly imaginative• Are future oriented• Think out of the box
  13. 13. CREATIVE PEOPLE CAN BE SAID TO HAVE• A particular style• Originality• Competence• Experience• Determination• Flexibility• Positive outlook
  14. 14. ORGANIZATIONAL HURDLES IN CREATIVITY• An originator comes with creative idea• At each level of management, the idea gets pruned and refined• Thus till the time the idea gets implemented, it would have gone through a number of hurdles.
  15. 15. THANK YOU