Paydirt - Employee Engagement

EMPLOYEE ENGAGEMENT THE MISSING LINK TO SUSTAINABLE OPPORTUNITY Think sustainability. Think opportunity. Think Paydirt™

Engagement Trends: Creating a Culture of Sustainability“Performance-oriented cultures possess statistically betterfinancial growth, with high employee involvement, strong internalcommunication, and an acceptance of a healthy level of risk-takingin order to achieve new levels of innovation.”– Shawn Parr, Culture Eats Strategy For Lunch, Fast Company © 2012 Paydirt, LLC 3

11 Offer Access to Education • On demand, 5- to 10-minute experience • e-learning + offline • Convey the business case • Demonstrate engaged leadership (CEO video, etc.) • Paydirt eco-education demo Engagement programs where employees were the main sustainability advocates were only half as likely to be very effective as programs where management or the board of directors was the main sustainability advocate. – 2011 study conducted by Brighter Planet © 2012 Paydirt, LLC 4

Organizations with a method2 Utilize Social Media for employees to share ideas • Principles behind social media – with each other are more than transparency, authenticity, learning six times as likely to have an engagement program rated by from community – align perfectly employees as “very effective.” with sustainability – 2011 study conducted by Brighter Planet • Liking, sharing or commenting encourages employees to interact • Digital initiatives are easily measurable; access and participation can be tracked © 2012 Paydirt, LLC 5

33 Make it Personal • Recognize employees bring their “whole self” to work • Walmarts personal sustainability initiative was one of the first large-scale efforts to recognize that engaging employees at a personal level is key to driving sustainability into the culture • Employees are looking for tools and resources to help them simplify their lives and stay healthy and balanced • Look for unique ways to tie sustainability into other people-centric corporate initiatives (e.g., volunteerism, diversity, wellness) © 2012 Paydirt, LLC 6

44 Provide Recognition • Include gamification (game elements like badges, points and leaderboards to drive participation and behavior change) • Track individual or team actions and compete for biggest impact • Pair with a cause (e.g., for each e-learning module completed or idea submitted, the company donates an item to a food shelf) • Create and employee stewardship award • Showcase employee actions in the company’s CSR report, Intranet or newsletter © 2012 Paydirt, LLC 7

“Every Employee is the Head of Sustainability”• Engagement campaign launched by Unilever Australia in late 2011• Aims to engage employees in the company’s aggressive environmental and business goals• Every employee received five personalized ‘Head of Sustainability’ business cards along with a ‘job manual’ outlining Unilever’s business case for sustainability• Some employees were also featured in posters around the workplace"Its the only way to achieve the growth that we have planned over thenext 10 to 30 years. Frankly, we cant do it unless everyone is involved."– Emma Peacock, Unilever Australia Manager of Corporate Affairs © 2012 Paydirt, LLC 8

Paydirt - Employee Engagement

by Paydirt, LLC on Feb 03, 2012

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