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Overcoming obstacles to sustainability
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Overcoming obstacles to sustainability


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Learn more about the obstacles that prevent companies from achieving their sustainability goals.

Learn more about the obstacles that prevent companies from achieving their sustainability goals.

Published in: Business

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  • 1. From Barriers to Building Blocks: Overcoming Obstacles to Sustainability
  • 2. Sustainability Business Drivers Supply Chain Talent Pressure Cost and Environmental Efficiencies Competitive Impact Advantage Government Risk Action Management © 2010 Paydirt, LLC 2
  • 3. Current AttitudesThe Business of Sustainability – MIT Sloan Management Review Overwhelming majority of survey respondents said sustainability-related issues were having or will soon have a material impact on their business Strong consensus that the underlying drivers of sustainability are highly complex and interrelated Fewer than 25% decreased commitment to sustainability during downturn 60% are building awareness of their sustainability agenda, but most of these lack an overall plan © 2010 Paydirt, LLC 3
  • 4. Impeding Decisive ActionThe Business of Sustainability – MIT Sloan Management Review Don’t understand what sustainability is and what it means to their enterprise Difficulty defining the business case Execution is flawed Once companies begin to act aggressively, they unearth more opportunity than expected © 2010 Paydirt, LLC 4
  • 5. Sustainability Building Blocks Corporate Strategy Internal External Organization Stakeholders and Systems Performance Measurement © 2010 Paydirt, LLC 5
  • 6. BarriersCorporate Strategy Lack of top-level commitment Failure to create a culture of sustainability Skepticism – within leadership and/or employee base © 2010 Paydirt, LLC 6
  • 7. Building BlocksCorporate Strategy Visible top-level involvement Define sustainability for your organization Communicate the business case – tangible and intangible benefits Think beyond the short-term Incorporate sustainability into decision- making frameworks © 2010 Paydirt, LLC 7
  • 8. BarriersInternal Organization & Systems Education and engagement limited to few employees Don’t know where to start Lack of alignment with incentive system Silos limit interdisciplinary collaboration © 2010 Paydirt, LLC 8
  • 9. Building BlocksInternal Organization & Systems Focused approach - roadmap Utilize existing frameworks and tools Incorporate sustainability into product development processes Cross-functional teams to reimagine how your products are made; how you do business Management and personal objectives Social media and on-demand education © 2010 Paydirt, LLC 9
  • 10. BarriersExternal Stakeholders Lack of understanding of external stakeholder concerns and challenges The “green consumer” doesn’t exist Lack of action in Copenhagen © 2010 Paydirt, LLC 10
  • 11. Building BlocksExternal Stakeholders Sales teams need to understand their customers’ sustainability agendas Alliances, industry groups CDP, GRI, etc. How can your suppliers realize business value from reducing their environmental footprint? © 2010 Paydirt, LLC 11
  • 12. BarriersPerformance Measurement Lack of transparency – little focus on measuring, tracking and reporting results of sustainability-related efforts Absence of goals or performance targets Targets set without sound basis © 2010 Paydirt, LLC 12
  • 13. Building BlocksPerformance Measurement Measurement strategies for every initiative Define KPIs and assess your ability to report on them today  Availability of data in existing systems  System enhancements for data collection and aggregation  Completeness and accuracy – internal controls  Environmental scorecard – phased approach © 2010 Paydirt, LLC 13
  • 14. For More Information: 612.840.5673