PEST Analysis : Political Analysis : 52% of sales of apple from outside of America. Apple many products has Outside. conflicts between the U.S and any of these states may haveful outcomes for Apple Inc.
Economic Analysis: Global Economic Depression . U.S dollar has lost value, Apple Inc. is not as endangered economically. foreign currency, to minimize the economic effects of inflation .
SocialAnalysis: Globalization includes technology plays the main role. Quality and Design. Apple having biggest virtual media store. Modern individual’s lifestyle, combining functionality with design.
Technological Analysis: competition in the market. Technology products lifecycle. Apple is on top of the market. Includes making the work for the competition.
1.Intensity of rivalry : personal computer and portable music markets. virtually identical products produced by the leading competitors. ability to spend on marketing, and research and development (R&D). music market with an estimated 90% for hard disk based players, and 65% of the total portable music market. Apple’s product differentiation and higher pricing.
2. Threat of New Entrants: companies that consume most of the market share. new company came in market like Dell, HP Compaq, and Gateway. effectively compete with the few well-established market leaders. main competitors in the MP3 sector are: Apple, Rio, Nike, Sony, Creative, Napster, and Dell. advantage in the hardware side of the market with their iPod.
3. Threat of Substitute Products : Apple’s market are a number of products. Gateway’s 3200/5200/7200 series desktop computers and M210/M320/M520 series laptops. Apple has a wide array of substitutes. Microsoft Windows operating system and an Intel/AMD based CPU, Apple’s computers. IBM derived Power processor CPU.
4. Bargaining Power of Buyers: Apple focuses on differentiating its products. personal computer market and the portable music product. Apple has 98 national and 4 international retail stores. better prices or alternative software/hardware.
5. Bargaining Power of Suppliers: suppliers for manufacture computers and portable music players. bargaining power concerning price in most cases. Giving Apple power to switch suppliers. current position with IBM and its G series processors. moving to a new processor and extremely high switching costs.
Strengths: Apple Computer are expert in Developing own software and hardware Apple Computers have good brand loyalty. Low debt—more maneuverable. Strong Research & Development Department. product awareness and sales.
Weaknesses: Intel and Microsoft. product life cycle of Apple products. launch of new products and services. Education and publishing. Apples market share and major competitor Microsoft. relationship between Steve jobs and employee.
Opportunities: Large population (Gen X&Y) good relationship for joint ventures. laptop market growth is high and develop new models to cater the need of customers. worms and viruses on PCs so the antivirus solution Downloadable music and MP3 players.
Threats: paying cost is common. Apple software, Cell phone and hardware are expensive long lasting recession may impact the sales of the company. Apple facing strong competition from Dell, HP, Sony and Toshiba . technology is very fast.
Apple Inc. produces its all product outside of the America.such political way, Apple Inc. sales can be decreased.support the government to increase security of the country.Apple Inc. is highly reputed company in the world.affected by economical way.products’ stylish design, quality and easy functionality.Apple Inc. is ahead in race to other companies of the world.
company has specialized prices for the different market segment.company’s products who can afford.Like iTunes - able to store music, pictures and videos.music storage device .models able to browse the internet and play games.
Apple Mac Book – From $999 Apple iPhone 4S – From $699 Apple iPad 2 – From $499 Apple iPod – From $99
target market of the company in the market. Want to provide Apple Inc. to young or old, boy or girl. different marketing strategies. company makes sure that its stores and branches are located.
targeting market strategy of Apple Inc. is concentrated. positioning strategy of Apple Inc. against competitors. acquire information of technology of competitors.
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