Entrep sensing-Dean Pax Lapid

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Entrep sensing is a short presentation that guides an aspiring entrep wannabee to test whether his idea can be a good business opportunity/eventually a sustainable venture. The presentation gives the entrep wannabee an common sense filter whether indeed the idea has business sense. Happy churning!

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Entrep sensing-Dean Pax Lapid

  1. 1. Entrepreneurial Sensing DEAN PAX LAPID ENTREP EDUCATOR/BUSINESS COACH
  2. 2. Journey into Entrepreneurship <ul><li>Self Mastery – Own transformation of HEAD-HEART-HANDS </li></ul><ul><ul><li>Insights from Industry </li></ul></ul><ul><ul><li>Your Own Aspirations </li></ul></ul><ul><li>Situation mastery – sensing business with business sense </li></ul><ul><ul><li>Macro Analysis-External Analysis </li></ul></ul><ul><ul><li>Micro market- Internal issues </li></ul></ul><ul><ul><li>SWOT matrix </li></ul></ul><ul><li>Enterprise Mastery – bringing to P-P-P </li></ul>
  3. 3. <ul><li>Self Awareness </li></ul><ul><li>Uniqueness </li></ul><ul><li>Interests </li></ul><ul><li>Motivation </li></ul><ul><li>Goals </li></ul><ul><li>Talents </li></ul><ul><li>Environment </li></ul><ul><li>Awareness </li></ul><ul><li>Economic </li></ul><ul><li>Trends </li></ul><ul><li>Channels </li></ul><ul><li>Industry </li></ul><ul><li>Opportunity- </li></ul><ul><li>Ideas Seeking </li></ul><ul><li>What you own </li></ul><ul><li>What you know </li></ul><ul><li>Consumer Habits </li></ul><ul><li>Why buy from me </li></ul>Business Plan ENTREPRENEURSHIP JOURNEY External Analysis =OT Internal Analysis =SW
  4. 4. Business ideas Business Plans Development of a Sustainable Enterprise Product Dev’t Mkt. Test Commercialization <ul><li>Ideas Evaluation </li></ul><ul><li>Criteria for Opportunity screen </li></ul><ul><li>Business/Product Concept </li></ul><ul><li>Market Survey </li></ul><ul><li>SWOT/Business Viability </li></ul>Concept test Pilot prod/run Actual Sampling Consumer trial (vs. Competitor Semi- Commercialization Trial Mix/Actual Selling
  5. 5. Common sense - Product/Service Definition <ul><li>It is anything that can be offered to a target market for </li></ul><ul><li>attention </li></ul><ul><li>use </li></ul><ul><li>consumption </li></ul><ul><li>That might satisfy a need or want </li></ul>Need Satisfying offering to someone by some enterprise.
  6. 6. WHEN IS AN IDEA = A SUCCESSFUL BUSINESS OPPORTUNITY? ONLY WHEN IT IS ANCHORED ON A PRODUCT OR SERVICE WHICH CREATES OR ADDS VALUE FOR ITS BUYER OR END USER WINDOW OF OPPORTUNITY = OPEN & ATTRACTIVE Market is SUSTAINABLE Can achieve competitive advantage Economics is rewarding & forgiving Significant potential for growth & profit
  7. 7. MARKET Changes the way people live & work Recurring revenue niche Customers are Reachable MARKET STRUCTURE Fragmented competition Emerging industry/ Industry Full Capacity Low cost provider ECONOMICS Capex moderate/Fundable GM = 40% or higher Payback under 3 years ENTRY BARRIERS Have or gain protection Proprietary or exclusive Networks accessible Key people – A team HARVEST Strategic value Exit options EVALUATING IDEAS WITH BUSINESS SENSE
  8. 8. WHEN IS AN IDEA = A SUCCESSFUL BUSINESS OPPORTUNITY? ONLY WHEN IT IS ANCHORED ON A PRODUCT OR SERVICE WHICH CREATES OR ADDS VALUE FOR ITS BUYER OR END USER DRIVERS of BUSINESS OPPORTUNITY? Changing Circumstances – working couples, commuter transient Chaos – traffic, Central Business District Confusion – schoolwork, books, airport Failures – Subway, gas card, MB van Gaps/Vacuum – golf, intimacy, business coffee,water High Technology – crown compound, mobile tech &peripherals
  9. 9. SENSING BUSINESS GAP/IDEA EXERCISE BINONDO WITHIN A LOCAL NEIGHBORHOOD WORKING COUPLES <ul><li>CHAOS- NO SPACE </li></ul><ul><li>Condo Cleaning </li></ul><ul><li>CHANGING LIFESTYLE </li></ul><ul><li>EATING OUT </li></ul><ul><li>- WHY COOK </li></ul>Multi-Level Parking DAY (ofc goers)+ NITE (residents) All around service lady By the hour -To go meals along Terminal -CATERING VAN -COOK FOR A DAY Place Gap/Need Sensing Ideas
  10. 10. IT WAS A PLEASURE TO BE WITH YOU TODAY Email me at paxlapid@southwest.com.ph

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