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Entrep sensing-Dean Pax Lapid
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Entrep sensing-Dean Pax Lapid

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Entrep sensing is a short presentation that guides an aspiring entrep wannabee to test whether his idea can be a good business opportunity/eventually a sustainable venture. The presentation gives the ...

Entrep sensing is a short presentation that guides an aspiring entrep wannabee to test whether his idea can be a good business opportunity/eventually a sustainable venture. The presentation gives the entrep wannabee an common sense filter whether indeed the idea has business sense. Happy churning!

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Entrep sensing-Dean Pax Lapid Entrep sensing-Dean Pax Lapid Presentation Transcript

  • Entrepreneurial Sensing DEAN PAX LAPID ENTREP EDUCATOR/BUSINESS COACH
  • Journey into Entrepreneurship
    • Self Mastery – Own transformation of HEAD-HEART-HANDS
      • Insights from Industry
      • Your Own Aspirations
    • Situation mastery – sensing business with business sense
      • Macro Analysis-External Analysis
      • Micro market- Internal issues
      • SWOT matrix
    • Enterprise Mastery – bringing to P-P-P
    • Self Awareness
    • Uniqueness
    • Interests
    • Motivation
    • Goals
    • Talents
    • Environment
    • Awareness
    • Economic
    • Trends
    • Channels
    • Industry
    • Opportunity-
    • Ideas Seeking
    • What you own
    • What you know
    • Consumer Habits
    • Why buy from me
    Business Plan ENTREPRENEURSHIP JOURNEY External Analysis =OT Internal Analysis =SW View slide
  • Business ideas Business Plans Development of a Sustainable Enterprise Product Dev’t Mkt. Test Commercialization
    • Ideas Evaluation
    • Criteria for Opportunity screen
    • Business/Product Concept
    • Market Survey
    • SWOT/Business Viability
    Concept test Pilot prod/run Actual Sampling Consumer trial (vs. Competitor Semi- Commercialization Trial Mix/Actual Selling View slide
  • Common sense - Product/Service Definition
    • It is anything that can be offered to a target market for
    • attention
    • use
    • consumption
    • That might satisfy a need or want
    Need Satisfying offering to someone by some enterprise.
  • WHEN IS AN IDEA = A SUCCESSFUL BUSINESS OPPORTUNITY? ONLY WHEN IT IS ANCHORED ON A PRODUCT OR SERVICE WHICH CREATES OR ADDS VALUE FOR ITS BUYER OR END USER WINDOW OF OPPORTUNITY = OPEN & ATTRACTIVE Market is SUSTAINABLE Can achieve competitive advantage Economics is rewarding & forgiving Significant potential for growth & profit
  • MARKET Changes the way people live & work Recurring revenue niche Customers are Reachable MARKET STRUCTURE Fragmented competition Emerging industry/ Industry Full Capacity Low cost provider ECONOMICS Capex moderate/Fundable GM = 40% or higher Payback under 3 years ENTRY BARRIERS Have or gain protection Proprietary or exclusive Networks accessible Key people – A team HARVEST Strategic value Exit options EVALUATING IDEAS WITH BUSINESS SENSE
  • WHEN IS AN IDEA = A SUCCESSFUL BUSINESS OPPORTUNITY? ONLY WHEN IT IS ANCHORED ON A PRODUCT OR SERVICE WHICH CREATES OR ADDS VALUE FOR ITS BUYER OR END USER DRIVERS of BUSINESS OPPORTUNITY? Changing Circumstances – working couples, commuter transient Chaos – traffic, Central Business District Confusion – schoolwork, books, airport Failures – Subway, gas card, MB van Gaps/Vacuum – golf, intimacy, business coffee,water High Technology – crown compound, mobile tech &peripherals
  • SENSING BUSINESS GAP/IDEA EXERCISE BINONDO WITHIN A LOCAL NEIGHBORHOOD WORKING COUPLES
    • CHAOS- NO SPACE
    • Condo Cleaning
    • CHANGING LIFESTYLE
    • EATING OUT
    • - WHY COOK
    Multi-Level Parking DAY (ofc goers)+ NITE (residents) All around service lady By the hour -To go meals along Terminal -CATERING VAN -COOK FOR A DAY Place Gap/Need Sensing Ideas
  • IT WAS A PLEASURE TO BE WITH YOU TODAY Email me at paxlapid@southwest.com.ph