The document provides an overview of information and communication technology (ICT) spending and usage in Thailand for the years 2549-2551 (2006-2008). Some key findings from 2550 (2007) include: - Total ICT spending was 537.8 billion baht, a 9% increase from 2549. Communications spending accounted for the largest share at 391.2 billion baht (72.7% of total). - Computer hardware spending increased 6.8% to 68.7 billion baht. Computer software increased 17.6% to 57.1 billion baht. - Enterprise/corporate entities accounted for 53.3% of total ICT spending, while households/SOHO accounted

1. 2550
65

2. (Overview)
F F
(Software Park Thailand) F
F F F (NECTEC) F
F F F ( F ) (SIPA) F F F F
(ATCI) F F (ATSI)
F (Information and
Communication Technology: ICT) 2550
F F F F F (NECTEC) F
F 2549
F F F F
F F F FF F
F (ICT Spending) ICT
F F F F (Computer Hardware)
F F F (Computer Software) F F (Computer
Services) (Communications) F F
2550 2551 F F 1,800 F
F F (Tele-survey) F (In-depth Interview)
F F F F
2550 1 F FF ICT
F F 537,818 F F 72.7 FF
F 391,218 F F F F
F F F F F F F F F
F 12.8 F 10.6 F 3.8 F
68,719 F 57,178 F 20,703 F F
2551 ICT 2550 F 13.1 F
F F F 26.9 F F F
F F F F F F F 17.6
12.9 6.8
66

3. 1 F ICT 2549 - 2550
2551
F ( F ) (%) F ICT (%)
2549 2550 2551 49/50 50/51 2549 2550 2551
1.Computer Hardware 62,571 68,719 73,387 9.8 6.8 12.7 12.8 12.1
2.Computer Software 50,064 57,178 67,262 14.2 17.6 10.1 10.6 11.1
3.Computer Services 17,689 20,703 26,264 17.0 26.9 3.6 3.8 4.3
4.Communications 363,295 391,218 441,548 7.7 12.9 73.6 72.7 72.6
ICT 493,620 537,818 608,460 9.0 13.1 100.0 100.0 100.0
: F F F
2 F IT1/ 2549 - 2550
2551
F ( F ) (%) F IT (%)
2549 2550 2551 49/50 50/51 2549 2550 2551
1.Computer Hardware 62,571 68,719 73,387 9.8 6.8 32.5 33.6 31.4
2.Computer Software 50,064 57,178 67,262 14.2 17.6 26.0 28.0 28.7
3.Computer Services 17,689 20,703 26,264 17.0 26.9 9.2 10.1 11.2
4.Data Communication 62,141 57,935 67,161 -6.8 15.9 32.3 28.3 28.7
Equipments
IT 192,466 204,535 234,073 6.3 14.4 100.0 100.0 100.0
: 1/ IT = F F F+ F F F+
F F+ F F
IT (Information Technology: IT) F
F F F F F F F F
F F (Data Communication Equipments)
2 F IT 2550 F 204,535 F 2549
F 6.3 F 2551 IT F 14.4 F 234,073
F
67

4. F F F 2550 F F F
F F F F F
F F F F 33.6 F 28.3 F 28.0 F
10.1 F F F F F 2551 F
F F F F F F F F
F F F
F F F (knowledge-based society)
3 F F F ICT 2550
F ( F ) F (%)
Enterprise/ Household/ Enterprise/ Household/
Gov. Corporate SoHo1/ Total Gov. Corporate SoHo Total
1.Computer Hardware 9,688 19,969 39,062 68,719 14.1 29.1 56.8 100.0
2.Computer Software 13,894 38,338 4,946 57,178 24.3 67.1 8.7 100.0
3.Computer Services 4,185 15,782 736 20,703 20.2 76.2 3.6 100.0
4.Communications 2/ 149,509 241,709 391,218 38.2 61.8 100.0
ICT 251,364 286,454 537,818 47.0 53.3 100.0
1/
:SoHo = Small Office and Home Office
2/
F F F F
F F F F 3 F F Enterprise/Corporate,
Household/Small office and Home Office (SoHo) Operators F F F F
F F F F F F F FF F
F Enterprise/Corporate F
F ICT FF 2550 F F
(Government) (Enterprise) (Household/SOHO) 3
F F FF F F ICT F F F
F 53.3 F FF F F F F 80 F F
68

5. F F FF F ICT
1
F 47.0
FF IT
4 F 2550 F FF IT F
77.6 FF F 22.4
FF F F F F F F
F F F F F F F
4 F F F IT 2550
F ( F ) F (%)
Enterprise/ Household/ Enterprise/ Household/
Gov. Total Gov. Total
Corporate SoHo1/ Corporate SoHo
1.Computer Hardware 9,688 19,969 39,062 68,719 14.1 29.1 56.8 100.0
2.Computer Software 13,894 38,338 4,946 57,178 24.3 67.1 8.7 100.0
3.Computer Services 4,185 15,782 736 20,703 20.2 76.2 3.6 100.0
4.Data Communications 1/ 56,798 1,137 57,935 98.0 2.0 100.0
IT 158,653 45,882 204,535 77.6 22.4 100.0
1/
F F F F F
F F F 3 F F Enterprise/Corporate, Household/Small office
and Home Office (SoHo) Operators F F F F F F
F F F F F F F F F
Enterprise/Corporate F
F F
1
F F F F F F F F F
F F F F F F F F F
F F
69

6. F F F (Computer Hardware)
2550 F F F F F
F PC Server Small Scale
System Special Purpose Equipment 2549 F
F F F F 2550
F POS Systems F F F F F F F
Mini Notebook PDA F F
PDA Phone F F
5 F F F F
2550 F 68,719 F 2549 F 10
F 60 F F F F F F
F F F F F
F F
F F F F F
F F F F
F F F F F F F
F F F F F
F F F F F F
F F
F F F F 2550 F F
F F F F F
F F (International Brand) / (Local
Brand DIY (Do it yourself)) CRT
F F All in One Inkjet F
External Data Storage
70

7. 71 72
71

8. 1 F F Inter Brand PC Local Brand PC + DIY
2548 - 2551
F F F F 2548
F 1 F F F F F
F F (International Brand F Inter Brand PC)
F (Local Brand PC) F
F F F F F (DIY: Do it Yourself) F F
2548 F F F Inter Brand PC Local
Brand PC + DIY F 20:80 F 2549 F F 25:75
2550 F F F F F 40:60 F
F F F F
F F
F F F 2551 F F F 45:55
F F F F 2550 Traditional Notebook
2549 F F 50 F 770,000
F / F F F 2549 F
F F F F 30,000 2550 F
25,000 F F F
F F F F F
F F F F F F F (
73

9. F F 2550 F 17,500 ) F
F F F F F F F F F
F F F F
F F F F F F F
F F F F F
F F F F F F F F
F F F 2550 2551 F F F
F 20 F 2550 F
Mini Notebook F F F F
Traditional Notebook Mini Notebook F F
F Traditional Notebook F F
Traditional Notebook F F
F F
F F F F F F
F F F F F
F F F F F F F 2548 F F
F F F F F F F
79:21 F 2549 F F F 69:31 2550 F F
F F 54:46 2551 F F F 50:50
2
74

10. 2 F F F F F
2548 2551
2550 F F CRT
F F F 2550
F F 52,500 2549
F 74 2551 F F
F / F F
F F F LCD F
F F F CRT LCD
F 2548 F 49:51 40:60
2549 2550 F F F 2:98
2551 F F CRT F
LCD F F F 3
75

11. 3 F F CRT LCD 2548 - 2551
F F 2550 F F
F 1,359,000
F 23 F F 70 F F Inkjet
Single AIO (All in One) Inkjet F F
F F F F F F F F F
F (Print at home) F F F
F F F FF F F
F F F F F F
F Inkjet 2550 F
F Inkjet F F F F F
Single Inkjet AIO Inkjet F 2550 F
F Single Inkjet F F 8 F AIO Inkjet
F 47 F F F
2550 F Single Inkjet F 2,200 F
F AIO Inkjet F 3,000 F
800 F F FF F F
2 F 2551 F F
76

12. Single Inkjet F 15
F AIO Inkjet F 25
External Data Storage 2550 F
External Data Storage F 4,295 F F
2549 F 24 F F 50 F Enterprise Storage
F F
F F
F Storage F .F F
F . . 2550 F F 18 2550 F
F F F F (Internet Service Provider) F F
F F F F F 90 F F F
F F F F Storage F F F
F F F F 2550 6
F F (SoHo: Small
Office and Home Office) FF F F F F 39,062
F F 57 F F F F F F
F F F F 19,969 F F 29 F FF F
F F 9,688 F F 14 F
77

13. 6 F F F F 2550 F
( F: F )
SOHO Enterprise Government
Catagories Total
Ratio Value Ratio Value Ratio Value
1 System 21 1,776 57 4,820 22 1,860 8,456
2 Desktop PC 55 11,550 30 6,300 15 3,150 21,000
3 Notebook 65 12,590 25 4,842 10 1,937 19,369
4 Monitor 80 1,203 15 226 5 75 1,504
5 Printer 60 2,994 25 1,248 15 749 4,991
6 External Data Storage na. 1,741 na. 1,555 na. 1,000 4,295
External Harddisk 90 1,616 10 180 na. na. 1,795
Hi-end level/Entry level 5 125 55 1,375 40 1,000 2,500
7 Scanner 10 12 70 84 20 24 120
8 Digital Camera 80 7,140 10 893 10 893 8,925
9 PDA 95 57 5 3 na. na. 60
Total Hardware Market 57 39,062 29 19,969 14 9,688 68,719
: F F F F F F 4 2551
F F F F F F 2551 F F
• F
FF
F (Mega Project)
• F IT
• IT F F
• F .F F F . .2550
F F Storage F
• F F F F F
• F F F F F F
78

14. 2
• F F F
F 11.6 F 100 F
• F F F F F F
F F F F F
3
100,000 150,000 F FF
( 4 2551)
• F F
F F F F F
F F F 3
F F F F F F F F F
F 200 F F F 200 F
F F F F F
F F 40 F F F F F F
4
3 F F F (
4 2551)
F F F 2551 F F
• F F F F
F F F
• F
F (Technology Trend) F
• (Virtualization) F Server Data Storage
• F F F
F (Green Technology)
2
F F F F F F 2546 2550 ( :
ATCI NECTEC) 7,320,700 F 2550
63,038,247 ( : ) F F F 11.6
F 100
3
F - , F 4 2551.
4
F - , F 4 2551.
79

15. • Chip F 45 , Quad Core
F F F
• Digital Home Entertainment F F
F F F F F
F
• OLED : Organic Light Emitting Diode LCD F
F F F LCD
20% F F F
80

16. F F F (Computer Software)
F F 2550 F 57,178 F
F 14.2 ( 7) F F 4
F Enterprise Software F 51,215 F 2549
F 13.4 F F Mobile Application F 2,057 F F
24.5 Embedded Software F 1,934 F F 30.7
7 F F F F 2549 - 2551
F ( F ) F (%)
Software (%)
2549 2550 2551 49/50 50/51 2550 2551
1/
Enterprise Software 45,167 51,215 59,534 13.4 16.2 89.6 88.5
Mobile Application 2/ 1,652 2,057 2,799 24.5 36.1 3.6 4.2
Embedded Software 1,480 1,934 2,688 30.7 39.0 3.4 4.0
Others 3/ 1,765 1,972 2,240 11.8 13.6 3.4 3.3
50,064 57,178 67,262 14.2 17.6 100.0 100.0
: 1/ F F 3 F F F System/Infrastructure ( F OS/ Utilities ), Middleware ( F
Database Transaction monitors, Messaging-and-queuing software. ), Application ( F CRM, HRM,
Accounting ) 2/ Business Application and Entertain Application 3/ e-Learning, CAD/CAM, Games ( F
)
F
F F F F F 2550
F4 FF
F F F 67.1 F 38,338 F F F
F 24.3 F 13,894 F F 8.7
F 4,946 F FF FF
2549 F 3.7 12.2
F F F 1-3
FF F F
81

17. 4 F F 2549 2550
F
80
70 67.1
59.9 2549
60
2550
50
40
28.8
30 24.3
20
11.3
8.7
10
0
Government Enterprise/Coporate Hous ehold/SoHo 1/
: 1/ Small office and Home office
F F F F 2550 F F
F F
F F
F F 2550
(1) F F F SMS (2) F
F F FF F F F F
F F (Basel II) F F F
F F F F F F F
F F
2551 F F F F 17.6 F
67,262 F F F F F Embedded Software
F 39.0 F 2,688 F F F F F
2551 F F
• F F F
F F F F
F F F
82

18. 5
(e-Government) F F F
F F F F F F
• F F F F
F F
F F F
6
• F SMEs F F F F F
F F
F F F F
• F F
7
F F F
F F F F
F F 3 10
( ) F F F
F 40 F F F F 3
F F F F F F
• F F F F
8
Application F F F
9
5
F 18 F 2551
6
2549 F (SMEs) 2.3 F F
F 1.5 ( F F F , 2551)
7
F www.rd.go.th
8
F F F F F F F F
2549 F F 25 F F 41.6 2550 28 F F
47.2 ( F ( )
F 2549 2550)
9
F F F PDA (Palm Pocket PC) F F F F
F F F F F
F F F F
F / F F F F F Internet
http://www.rbs.co.th/solutions/vansales.html
83

19. • F F F Embedded System
F( F )
F F F
F F F F F 2549
F F F 255010
F F F F
F F F F F
• Service Oriented Architecture (SOA) F F
F F F F Application F
Platform F F F F F
F F
• Software as a Service F F F F F F
F F F F F Application F F
F F F F Software Plus Services
F F F F F F
• (Convergence) F
F F F
F F F F Mobile
11
Internet Application F F
F F F Location Based Service ( F F F
F ) F F F F F
10
F (Embedded Systems),
F F F F , 2550
11
F Android Mobile Application F Application
F Mobile Device FF (libraries) F (framework.)
F F Application F F Windows Mobile, Palm OS, Symbian,
OpenMoko Maemo F F F F F F
F F 2-3 F F
84

20. F F F
F F F
• Embedded Sensors F
F F F F F
F F F
F F
• Web 2.0 F Social Community Network
F F F Application F F
Podcast, Videocast, Blog, Wiki, Social bookmark F F
F F F F
F F
F F
F F 2550 F F F F
F 1,300 F F F F F
Enterprise Software ( F 82.0) F F Mobile Application ( F 7.5)
Embedded Software ( F 6.8) ( 5) F F
F F F F F F 91.0 F F F
F F F F 9 F F F
5 F F F F
Mobile Application Embedded Software
7.5% 6.8% Others
3.7%
:
F
Enterprise Software 403
82.0%
85

21. F F F F F
12
(F 72.7) F F F (F 12.7)
(F 5.9) ( 6)
6 F
.
1.7% 2.0%
12.7% 0.8%
0.5%
5.9%
F
. 3.7%
72.7%
: F 403
F 713 F F
F F F F F F F F F
F F F F F F F
F F F F F
F F F 40.9 F F F F 59.1
F14 F F F F
F F F F 17.2 F F
F / F F F 6.9 6.6
12
F F
13
F F 1 2551
14
F F F F F F F F F
F F F F/ F FF 70 F F
F F/
86

22. 7 F F F
17.2
6.9
F F/ F 6.6
6.0
F 4.6
2.9
2.0
F 2.0
1.1
0.9
8.9
F F 40.9
0 5 10 15 20 25 30 35 40 45 (%)
: 1. F F F F/ F FF 70
2. F F 349
3. F , Call Center F
F 2550 F F F F F
4,200 F F 7.3 F F F (
8) F F F F F F
F F F F F
F F F F F F F
F F F F F F F Embedded Software
F 11.3 F Embedded Software ( 9)
87

23. 8 F F F F
2550
7.3%
:
F
183
92.7%
9 F F
F F 2550
Enterprise Software 8.2 91.8
Mobile Application 5.7 94.3
Embedded Software 11.3 88.7
Others 7.5 92.5
0% 20% 40% 60% 80% 100%
F
: F 206
F F F F 2550 F -
F
F 49,770 F F 83.6 41,620
( 8) F F F F Programmer/Software Developer/Tester
F 33.9 F F Software Engineer/Analyst & Design/Architect
F 18.1 IT Consultant F 10.8 ( 10)
F F
88

24. 8 F F 2550
( ) F (%)
F 41,620 83.6
F F F 8,150 16.4
49,770 100.0
: F F
10 F F F F F F
Documenter and Programmer /
Other Software
Software / IT 16.1% Developer/Tester
Project Manager 33.9%
6.2%
Business Analyst
6.7%
Database Software
Administrator Engineer/Analyst
8.1% IT Consultant & Design/Architect
10.8% 18.1%
: F 397
F
Consultant F FF IT
F F 2 F F F Professional IT Consult
Technology Presales F F 1.8 F 9.0 F
F Professional IT Consult F
15
F 65,625 / F F F Software/IT Project Manager
34,577 / F Business Analyst 32,628 / ( 11)
15
F F F F F F
F F F F F F Professional IT Consult F 1 F
89

25. 11 F F F
F F 2550
( F)
Professional IT Consult > 65,625
SW. / IT Project Manager 34,577
Business Analyst 32,628
SW. Engineer / Analyst & Design / Architect 26,368
Technology Presale 25,673
Database Administrator 24,691
Programmer / SW. Developer / Tester 18,338
Documenter and Other 16,610
( / )
: F 295
F F F
F F F 2552
F F 6,060 F F F
F F Programmer/Software Developer/Tester ( 12) F
F F 50 F F F F F Software
Engineer/Software Analyst & Design F 22.6 Database Administrator F
3.7 F F F F Graphic Designer, Web design,
Network engineer F
90

26. 12 F F F F 2552
F
Programmer / SW. Developer / Tester 53.2
SW. Engineer / Analyst & Design / Architect 22.6
Database Administrator 3.7
SW. / IT Project Manager 2.8
Professional IT Consult 1.8
Business Analyst 1.4
Technology Presale 0.8
Documenter and Other 13.8
0 10 20 30 40 50 60 F
: F 254
F F 2550 F
1. F
F F F F
F F F F F
F F F F F F
F F 2 F F (1) F F F
F F F F F F
F F F F
(2) F F F
F F F F F
F F F Business Process
F F F
F F F F
F F
91

27. F F F F
F F F F F
16
F F F
2. F F F F
F F F F F F F
FF F F F F
F F F
F F F F
F F F F
F F F F F
F F F F F F F F
F F F F F F
F F F F F F F
F Thailand Software Fair
F F F
3. F F F F F F
F F F F F F F F
F F F F F F F F
F F F F
F F
F F F F F F
F F F F F F
F F APICT (Asia Pacific ICT Award) F F F
F F
16
F F F F
F F F
92

28. 4. F F F F F F F F
F F F F F F
F F F F F
F F F F F
F F F F
F F F F F F
F F F F
5. F F
F F F F F
F F F F F F F
F F F
F F FF F
6. F F F F
F F F
F F F F F F
F F F F F (Household/SoHo)
Business Software Alliance (BSA) F 2549 F
17
421 F F F F F
F F F
F F
17
2006 Global Software Piracy Study , Business Software Alliance, May 2007.
http://w3.bsa.org/globalstudy//upload/2007-Losses-Global.pdf
93

29. F F (Computer Services)
F F 2550 9
F 2550 F F F 20,703 F
2549 F
17 F
F 9 F F System Integration F
F 45.3 F 9,380 F F F HW & SW Maintenance
F 15.1 F 3,113 F IT Outsourcing F
14.4 ( F 2,987 F ) F 13
9 F F F
2549 2551
F ( F )
(%)
2549 2550 2551 49/50 50/51
1. System Integration: SI 7,734 9,380 12,149 21.3 29.5
2. Network Services 1,388 1,487 1,861 7.1 25.2
3. Software and Data Maintenance Services 613 740 836 20.8 13.0
4. Hardware and Maintenance Services 2,232 2,373 2,507 6.3 5.7
5. Data Center and Disaster Recovery 871 1,036 1,352 19.0 30.5
Center1/
6. IT related Training & Education 1,223 1,384 1,665 13.1 20.3
7. IT Consulting 1,157 1,295 1,692 11.9 30.7
8. IT Outsourcing2/ 2,457 2,987 4,174 21.5 39.8
9. Others 14 22 27 N/A N/A
3/
F F 17,689 20,703 26,264 17.0 26.9
1/
: Data Center and Disaster Recovery Center include Web Hosting/Mail Hosting, Co-Location
Service/ Dedicated Server Services, Disaster Recovery Services and Others (those located in
the Data Center and outside the Data Center).
2/
IT Outsourcing includes Enterprise-Wide, Network and Desktop Management, Application
Management and Others.
3/
The number is rounded up.
94