2550
65

(Overview)
F F
(Software Park Thailand) F
F F F (NECTEC) F
F F F ( F ) (SIPA) F F F F
(ATCI) F F (ATSI)
F (Information and
Communication Technology: ICT) 2550
F F F F F (NECTEC) F
F 2549
F F F F
F F F FF F
F (ICT Spending) ICT
F F F F (Computer Hardware)
F F F (Computer Software) F F (Computer
Services) (Communications) F F
2550 2551 F F 1,800 F
F F (Tele-survey) F (In-depth Interview)
F F F F
2550 1 F FF ICT
F F 537,818 F F 72.7 FF
F 391,218 F F F F
F F F F F F F F F
F 12.8 F 10.6 F 3.8 F
68,719 F 57,178 F 20,703 F F
2551 ICT 2550 F 13.1 F
F F F 26.9 F F F
F F F F F F F 17.6
12.9 6.8
66

1 F ICT 2549 - 2550
2551
F ( F ) (%) F ICT (%)
2549 2550 2551 49/50 50/51 2549 2550 2551
1.Computer Hardware 62,571 68,719 73,387 9.8 6.8 12.7 12.8 12.1
2.Computer Software 50,064 57,178 67,262 14.2 17.6 10.1 10.6 11.1
3.Computer Services 17,689 20,703 26,264 17.0 26.9 3.6 3.8 4.3
4.Communications 363,295 391,218 441,548 7.7 12.9 73.6 72.7 72.6
ICT 493,620 537,818 608,460 9.0 13.1 100.0 100.0 100.0
: F F F
2 F IT1/ 2549 - 2550
2551
F ( F ) (%) F IT (%)
2549 2550 2551 49/50 50/51 2549 2550 2551
1.Computer Hardware 62,571 68,719 73,387 9.8 6.8 32.5 33.6 31.4
2.Computer Software 50,064 57,178 67,262 14.2 17.6 26.0 28.0 28.7
3.Computer Services 17,689 20,703 26,264 17.0 26.9 9.2 10.1 11.2
4.Data Communication 62,141 57,935 67,161 -6.8 15.9 32.3 28.3 28.7
Equipments
IT 192,466 204,535 234,073 6.3 14.4 100.0 100.0 100.0
: 1/ IT = F F F+ F F F+
F F+ F F
IT (Information Technology: IT) F
F F F F F F F F
F F (Data Communication Equipments)
2 F IT 2550 F 204,535 F 2549
F 6.3 F 2551 IT F 14.4 F 234,073
F
67

F F F 2550 F F F
F F F F F
F F F F 33.6 F 28.3 F 28.0 F
10.1 F F F F F 2551 F
F F F F F F F F
F F F
F F F (knowledge-based society)
3 F F F ICT 2550
F ( F ) F (%)
Enterprise/ Household/ Enterprise/ Household/
Gov. Corporate SoHo1/ Total Gov. Corporate SoHo Total
1.Computer Hardware 9,688 19,969 39,062 68,719 14.1 29.1 56.8 100.0
2.Computer Software 13,894 38,338 4,946 57,178 24.3 67.1 8.7 100.0
3.Computer Services 4,185 15,782 736 20,703 20.2 76.2 3.6 100.0
4.Communications 2/ 149,509 241,709 391,218 38.2 61.8 100.0
ICT 251,364 286,454 537,818 47.0 53.3 100.0
1/
:SoHo = Small Office and Home Office
2/
F F F F
F F F F 3 F F Enterprise/Corporate,
Household/Small office and Home Office (SoHo) Operators F F F F
F F F F F F F FF F
F Enterprise/Corporate F
F ICT FF 2550 F F
(Government) (Enterprise) (Household/SOHO) 3
F F FF F F ICT F F F
F 53.3 F FF F F F F 80 F F
68

F F FF F ICT
1
F 47.0
FF IT
4 F 2550 F FF IT F
77.6 FF F 22.4
FF F F F F F F
F F F F F F F
4 F F F IT 2550
F ( F ) F (%)
Enterprise/ Household/ Enterprise/ Household/
Gov. Total Gov. Total
Corporate SoHo1/ Corporate SoHo
1.Computer Hardware 9,688 19,969 39,062 68,719 14.1 29.1 56.8 100.0
2.Computer Software 13,894 38,338 4,946 57,178 24.3 67.1 8.7 100.0
3.Computer Services 4,185 15,782 736 20,703 20.2 76.2 3.6 100.0
4.Data Communications 1/ 56,798 1,137 57,935 98.0 2.0 100.0
IT 158,653 45,882 204,535 77.6 22.4 100.0
1/
F F F F F
F F F 3 F F Enterprise/Corporate, Household/Small office
and Home Office (SoHo) Operators F F F F F F
F F F F F F F F F
Enterprise/Corporate F
F F
1
F F F F F F F F F
F F F F F F F F F
F F
69

F F F (Computer Hardware)
2550 F F F F F
F PC Server Small Scale
System Special Purpose Equipment 2549 F
F F F F 2550
F POS Systems F F F F F F F
Mini Notebook PDA F F
PDA Phone F F
5 F F F F
2550 F 68,719 F 2549 F 10
F 60 F F F F F F
F F F F F
F F
F F F F F
F F F F
F F F F F F F
F F F F F
F F F F F F
F F
F F F F 2550 F F
F F F F F
F F (International Brand) / (Local
Brand DIY (Do it yourself)) CRT
F F All in One Inkjet F
External Data Storage
70

71 72
71

1 F F Inter Brand PC Local Brand PC + DIY
2548 - 2551
F F F F 2548
F 1 F F F F F
F F (International Brand F Inter Brand PC)
F (Local Brand PC) F
F F F F F (DIY: Do it Yourself) F F
2548 F F F Inter Brand PC Local
Brand PC + DIY F 20:80 F 2549 F F 25:75
2550 F F F F F 40:60 F
F F F F
F F
F F F 2551 F F F 45:55
F F F F 2550 Traditional Notebook
2549 F F 50 F 770,000
F / F F F 2549 F
F F F F 30,000 2550 F
25,000 F F F
F F F F F
F F F F F F F (
73

F F 2550 F 17,500 ) F
F F F F F F F F F
F F F F
F F F F F F F
F F F F F
F F F F F F F F
F F F 2550 2551 F F F
F 20 F 2550 F
Mini Notebook F F F F
Traditional Notebook Mini Notebook F F
F Traditional Notebook F F
Traditional Notebook F F
F F
F F F F F F
F F F F F
F F F F F F F 2548 F F
F F F F F F F
79:21 F 2549 F F F 69:31 2550 F F
F F 54:46 2551 F F F 50:50
2
74

2 F F F F F
2548 2551
2550 F F CRT
F F F 2550
F F 52,500 2549
F 74 2551 F F
F / F F
F F F LCD F
F F F CRT LCD
F 2548 F 49:51 40:60
2549 2550 F F F 2:98
2551 F F CRT F
LCD F F F 3
75

3 F F CRT LCD 2548 - 2551
F F 2550 F F
F 1,359,000
F 23 F F 70 F F Inkjet
Single AIO (All in One) Inkjet F F
F F F F F F F F F
F (Print at home) F F F
F F F FF F F
F F F F F F
F Inkjet 2550 F
F Inkjet F F F F F
Single Inkjet AIO Inkjet F 2550 F
F Single Inkjet F F 8 F AIO Inkjet
F 47 F F F
2550 F Single Inkjet F 2,200 F
F AIO Inkjet F 3,000 F
800 F F FF F F
2 F 2551 F F
76

Single Inkjet F 15
F AIO Inkjet F 25
External Data Storage 2550 F
External Data Storage F 4,295 F F
2549 F 24 F F 50 F Enterprise Storage
F F
F F
F Storage F .F F
F . . 2550 F F 18 2550 F
F F F F (Internet Service Provider) F F
F F F F F 90 F F F
F F F F Storage F F F
F F F F 2550 6
F F (SoHo: Small
Office and Home Office) FF F F F F 39,062
F F 57 F F F F F F
F F F F 19,969 F F 29 F FF F
F F 9,688 F F 14 F
77

6 F F F F 2550 F
( F: F )
SOHO Enterprise Government
Catagories Total
Ratio Value Ratio Value Ratio Value
1 System 21 1,776 57 4,820 22 1,860 8,456
2 Desktop PC 55 11,550 30 6,300 15 3,150 21,000
3 Notebook 65 12,590 25 4,842 10 1,937 19,369
4 Monitor 80 1,203 15 226 5 75 1,504
5 Printer 60 2,994 25 1,248 15 749 4,991
6 External Data Storage na. 1,741 na. 1,555 na. 1,000 4,295
External Harddisk 90 1,616 10 180 na. na. 1,795
Hi-end level/Entry level 5 125 55 1,375 40 1,000 2,500
7 Scanner 10 12 70 84 20 24 120
8 Digital Camera 80 7,140 10 893 10 893 8,925
9 PDA 95 57 5 3 na. na. 60
Total Hardware Market 57 39,062 29 19,969 14 9,688 68,719
: F F F F F F 4 2551
F F F F F F 2551 F F
• F
FF
F (Mega Project)
• F IT
• IT F F
• F .F F F . .2550
F F Storage F
• F F F F F
• F F F F F F
78

2
• F F F
F 11.6 F 100 F
• F F F F F F
F F F F F
3
100,000 150,000 F FF
( 4 2551)
• F F
F F F F F
F F F 3
F F F F F F F F F
F 200 F F F 200 F
F F F F F
F F 40 F F F F F F
4
3 F F F (
4 2551)
F F F 2551 F F
• F F F F
F F F
• F
F (Technology Trend) F
• (Virtualization) F Server Data Storage
• F F F
F (Green Technology)
2
F F F F F F 2546 2550 ( :
ATCI NECTEC) 7,320,700 F 2550
63,038,247 ( : ) F F F 11.6
F 100
3
F - , F 4 2551.
4
F - , F 4 2551.
79

• Chip F 45 , Quad Core
F F F
• Digital Home Entertainment F F
F F F F F
F
• OLED : Organic Light Emitting Diode LCD F
F F F LCD
20% F F F
80

F F F (Computer Software)
F F 2550 F 57,178 F
F 14.2 ( 7) F F 4
F Enterprise Software F 51,215 F 2549
F 13.4 F F Mobile Application F 2,057 F F
24.5 Embedded Software F 1,934 F F 30.7
7 F F F F 2549 - 2551
F ( F ) F (%)
Software (%)
2549 2550 2551 49/50 50/51 2550 2551
1/
Enterprise Software 45,167 51,215 59,534 13.4 16.2 89.6 88.5
Mobile Application 2/ 1,652 2,057 2,799 24.5 36.1 3.6 4.2
Embedded Software 1,480 1,934 2,688 30.7 39.0 3.4 4.0
Others 3/ 1,765 1,972 2,240 11.8 13.6 3.4 3.3
50,064 57,178 67,262 14.2 17.6 100.0 100.0
: 1/ F F 3 F F F System/Infrastructure ( F OS/ Utilities ), Middleware ( F
Database Transaction monitors, Messaging-and-queuing software. ), Application ( F CRM, HRM,
Accounting ) 2/ Business Application and Entertain Application 3/ e-Learning, CAD/CAM, Games ( F
)
F
F F F F F 2550
F4 FF
F F F 67.1 F 38,338 F F F
F 24.3 F 13,894 F F 8.7
F 4,946 F FF FF
2549 F 3.7 12.2
F F F 1-3
FF F F
81

4 F F 2549 2550
F
80
70 67.1
59.9 2549
60
2550
50
40
28.8
30 24.3
20
11.3
8.7
10
0
Government Enterprise/Coporate Hous ehold/SoHo 1/
: 1/ Small office and Home office
F F F F 2550 F F
F F
F F
F F 2550
(1) F F F SMS (2) F
F F FF F F F F
F F (Basel II) F F F
F F F F F F F
F F
2551 F F F F 17.6 F
67,262 F F F F F Embedded Software
F 39.0 F 2,688 F F F F F
2551 F F
• F F F
F F F F
F F F
82

5
(e-Government) F F F
F F F F F F
• F F F F
F F
F F F
6
• F SMEs F F F F F
F F
F F F F
• F F
7
F F F
F F F F
F F 3 10
( ) F F F
F 40 F F F F 3
F F F F F F
• F F F F
8
Application F F F
9
5
F 18 F 2551
6
2549 F (SMEs) 2.3 F F
F 1.5 ( F F F , 2551)
7
F www.rd.go.th
8
F F F F F F F F
2549 F F 25 F F 41.6 2550 28 F F
47.2 ( F ( )
F 2549 2550)
9
F F F PDA (Palm Pocket PC) F F F F
F F F F F
F F F F
F / F F F F F Internet
http://www.rbs.co.th/solutions/vansales.html
83

• F F F Embedded System
F( F )
F F F
F F F F F 2549
F F F 255010
F F F F
F F F F F
• Service Oriented Architecture (SOA) F F
F F F F Application F
Platform F F F F F
F F
• Software as a Service F F F F F F
F F F F F Application F F
F F F F Software Plus Services
F F F F F F
• (Convergence) F
F F F
F F F F Mobile
11
Internet Application F F
F F F Location Based Service ( F F F
F ) F F F F F
10
F (Embedded Systems),
F F F F , 2550
11
F Android Mobile Application F Application
F Mobile Device FF (libraries) F (framework.)
F F Application F F Windows Mobile, Palm OS, Symbian,
OpenMoko Maemo F F F F F F
F F 2-3 F F
84

F F F
F F F
• Embedded Sensors F
F F F F F
F F F
F F
• Web 2.0 F Social Community Network
F F F Application F F
Podcast, Videocast, Blog, Wiki, Social bookmark F F
F F F F
F F
F F
F F 2550 F F F F
F 1,300 F F F F F
Enterprise Software ( F 82.0) F F Mobile Application ( F 7.5)
Embedded Software ( F 6.8) ( 5) F F
F F F F F F 91.0 F F F
F F F F 9 F F F
5 F F F F
Mobile Application Embedded Software
7.5% 6.8% Others
3.7%
:
F
Enterprise Software 403
82.0%
85

F F F F F
12
(F 72.7) F F F (F 12.7)
(F 5.9) ( 6)
6 F
.
1.7% 2.0%
12.7% 0.8%
0.5%
5.9%
F
. 3.7%
72.7%
: F 403
F 713 F F
F F F F F F F F F
F F F F F F F
F F F F F
F F F 40.9 F F F F 59.1
F14 F F F F
F F F F 17.2 F F
F / F F F 6.9 6.6
12
F F
13
F F 1 2551
14
F F F F F F F F F
F F F F/ F FF 70 F F
F F/
86

7 F F F
17.2
6.9
F F/ F 6.6
6.0
F 4.6
2.9
2.0
F 2.0
1.1
0.9
8.9
F F 40.9
0 5 10 15 20 25 30 35 40 45 (%)
: 1. F F F F/ F FF 70
2. F F 349
3. F , Call Center F
F 2550 F F F F F
4,200 F F 7.3 F F F (
8) F F F F F F
F F F F F
F F F F F F F
F F F F F F F Embedded Software
F 11.3 F Embedded Software ( 9)
87

8 F F F F
2550
7.3%
:
F
183
92.7%
9 F F
F F 2550
Enterprise Software 8.2 91.8
Mobile Application 5.7 94.3
Embedded Software 11.3 88.7
Others 7.5 92.5
0% 20% 40% 60% 80% 100%
F
: F 206
F F F F 2550 F -
F
F 49,770 F F 83.6 41,620
( 8) F F F F Programmer/Software Developer/Tester
F 33.9 F F Software Engineer/Analyst & Design/Architect
F 18.1 IT Consultant F 10.8 ( 10)
F F
88

8 F F 2550
( ) F (%)
F 41,620 83.6
F F F 8,150 16.4
49,770 100.0
: F F
10 F F F F F F
Documenter and Programmer /
Other Software
Software / IT 16.1% Developer/Tester
Project Manager 33.9%
6.2%
Business Analyst
6.7%
Database Software
Administrator Engineer/Analyst
8.1% IT Consultant & Design/Architect
10.8% 18.1%
: F 397
F
Consultant F FF IT
F F 2 F F F Professional IT Consult
Technology Presales F F 1.8 F 9.0 F
F Professional IT Consult F
15
F 65,625 / F F F Software/IT Project Manager
34,577 / F Business Analyst 32,628 / ( 11)
15
F F F F F F
F F F F F F Professional IT Consult F 1 F
89

11 F F F
F F 2550
( F)
Professional IT Consult > 65,625
SW. / IT Project Manager 34,577
Business Analyst 32,628
SW. Engineer / Analyst & Design / Architect 26,368
Technology Presale 25,673
Database Administrator 24,691
Programmer / SW. Developer / Tester 18,338
Documenter and Other 16,610
( / )
: F 295
F F F
F F F 2552
F F 6,060 F F F
F F Programmer/Software Developer/Tester ( 12) F
F F 50 F F F F F Software
Engineer/Software Analyst & Design F 22.6 Database Administrator F
3.7 F F F F Graphic Designer, Web design,
Network engineer F
90

12 F F F F 2552
F
Programmer / SW. Developer / Tester 53.2
SW. Engineer / Analyst & Design / Architect 22.6
Database Administrator 3.7
SW. / IT Project Manager 2.8
Professional IT Consult 1.8
Business Analyst 1.4
Technology Presale 0.8
Documenter and Other 13.8
0 10 20 30 40 50 60 F
: F 254
F F 2550 F
1. F
F F F F
F F F F F
F F F F F F
F F 2 F F (1) F F F
F F F F F F
F F F F
(2) F F F
F F F F F
F F F Business Process
F F F
F F F F
F F
91

F F F F
F F F F F
16
F F F
2. F F F F
F F F F F F F
FF F F F F
F F F
F F F F
F F F F
F F F F F
F F F F F F F F
F F F F F F
F F F F F F F
F Thailand Software Fair
F F F
3. F F F F F F
F F F F F F F F
F F F F F F F F
F F F F
F F
F F F F F F
F F F F F F
F F APICT (Asia Pacific ICT Award) F F F
F F
16
F F F F
F F F
92

4. F F F F F F F F
F F F F F F
F F F F F
F F F F F
F F F F
F F F F F F
F F F F
5. F F
F F F F F
F F F F F F F
F F F
F F FF F
6. F F F F
F F F
F F F F F F
F F F F F (Household/SoHo)
Business Software Alliance (BSA) F 2549 F
17
421 F F F F F
F F F
F F
17
2006 Global Software Piracy Study , Business Software Alliance, May 2007.
http://w3.bsa.org/globalstudy//upload/2007-Losses-Global.pdf
93

F F (Computer Services)
F F 2550 9
F 2550 F F F 20,703 F
2549 F
17 F
F 9 F F System Integration F
F 45.3 F 9,380 F F F HW & SW Maintenance
F 15.1 F 3,113 F IT Outsourcing F
14.4 ( F 2,987 F ) F 13
9 F F F
2549 2551
F ( F )
(%)
2549 2550 2551 49/50 50/51
1. System Integration: SI 7,734 9,380 12,149 21.3 29.5
2. Network Services 1,388 1,487 1,861 7.1 25.2
3. Software and Data Maintenance Services 613 740 836 20.8 13.0
4. Hardware and Maintenance Services 2,232 2,373 2,507 6.3 5.7
5. Data Center and Disaster Recovery 871 1,036 1,352 19.0 30.5
Center1/
6. IT related Training & Education 1,223 1,384 1,665 13.1 20.3
7. IT Consulting 1,157 1,295 1,692 11.9 30.7
8. IT Outsourcing2/ 2,457 2,987 4,174 21.5 39.8
9. Others 14 22 27 N/A N/A
3/
F F 17,689 20,703 26,264 17.0 26.9
1/
: Data Center and Disaster Recovery Center include Web Hosting/Mail Hosting, Co-Location
Service/ Dedicated Server Services, Disaster Recovery Services and Others (those located in
the Data Center and outside the Data Center).
2/
IT Outsourcing includes Enterprise-Wide, Network and Desktop Management, Application
Management and Others.
3/
The number is rounded up.
94

13 F F F 2550
IT Outsourcing2/ Others
IT Consulting 14.4% 0.1%
6.3%
IT Training SI
6.7% 45.3%
DC & DRC1/
5.0%
HW M/A
11.5%
Network Services
SW and Data M/A
7.2%
3.6%
1/
: Data Center and Disaster Recovery Center include Web Hosting/Mail Hosting, Co-Location
Service/ Dedicated Server Services, Disaster Recovery Services and Others (those located in
the Data Center and outside the Data Center).
2/
IT Outsourcing includes Enterprise-Wide, Network and Desktop Management, Application
Management and Others.
F FF F F
10 F 2550 FF F
F F 76.2 F 15,782 F
F F F F F 4,185 F F
20.2 FF F 736 F F
3.6 FF F F F
F F F
F F F 1 3
F F IT Training F F
95

10 F F F 2550
F F
( F ) (F )
Government 4,185 20.2
Enterprise/Corporate 15,782 76.2
Household/SoHo* 736 3.6
20,703 100.0
: *Small office and home office
F F F 2550 F F
F F F F F F
. . 2550 (Basel II) F
18
F .. . F 2550 F F F FF
F F
F F .. . F
F F F
F F F
F (Basel II) F F F
F F F F (Globalization)
F WTO FTA F F
F F
F F (back up) F
(security) F F F F F F
F F
F F F F 2551 F
2550 F 26.9 F 26,264 F
9 F 2551 F F IT
Outsourcing F 39.8 F 4,174 F
IT Outsourcing F F F F
18
18 2550
96

F FF F F
F F F F F
core business F F Outsource F IT
IT Consulting F
30.7 F 1,692 F Data Center and Disaster Recovery
Center F 30.5 F 1,352 F
F F F 2551 F F
• F F F F
19
F F FF F F
F F F F
• F F F F F
F . .2550 F F .. . F
20
2551 F F F F F
/ F F F F F F
F F / F F F F F
F F F F
F (log file) F F 90 F F F F
F F F F
F F F F F Data Center
Disaster Recovery Center F F
F F F F IT
Outsourcing F F F
• F F
(Wi-Fi/WiMax 3G) F F F F F F FF F
F F
19
F F e-Ticket,
20
F F F . .2550 F F 18 . .
2550 21 . .2550 . . F
F F F F F
23 . .2550
97

F F F F
F F
F F F F F SMS F
F F F F F F IT Outsourcing
Help desk F F
F SOA (Service - Oriented Architecture) RFID F
F F F F F
F RFID F F F F
F F F F F F RFID
RFID F F F F
F RFID F F
F F
98

(Communication)
21
F 11 F
2550 F 391,217.8 F F F 60
F 237,922.6 F F F 40 F
F 153,295.1 F FF F
2551 2549 F 12.8 F 441,547.5 F
F ( 11)
11 F 2549 2551
Value YTY Growth
Categories Product & Service (Mil. Baht) (%)
2549 2550 2551 49/50 50/51
1 Communication Equipments 148,725.4 153,295.1 169,995.8 3.0 10.8
1.1 Voice Communication Equipments 86,584.2 95,359.7 102,835.1 10.1 7.8
1.1.1 Telephone Handset 1,958.0 2,115.9 2,228.8 8.0 5.3
- Traditional Telephone 1,496.0 1,461.5 1,534.6 -2.3 5.0
Handset
- IP Phone - 199.3 239.1 Na. 20.0
- Fax 462.0 455.0 455.0 -1.5 0.0
1.1.2 Mobile Handset 75,986.2 84,653.9 92,999.3 11.4 9.8
- Traditional Mobile Handset 54,457.6 64,980.6 71,824.1 19.3 10.5
- Smart Phone 18,152.5 17,273.3 18,655.1 -4.8 8.0
- PDA Phone 3,376.0 2,400.0 2,520.0 -28.9 5.0
1.1.3 PBX/PABX 8,640.0 8,589.9 7,606.9 -0.5 -11.4
- Traditional PBX 8,000.0 7,833.9 6,658.9 -2.0 -15.0
- IP PBX 640.0 756.0 948.0 18.1 25.4
21
2550 F F
F F F
99

Value YTY Growth
Categories Product & Service (Mil. Baht) (%)
2549 2550 2551 49/50 50/51
1.2 Data Communication Equipments 62,141.2 57,935.4 67,160.7 -6.7 15.9
1.2.1 Wired Line 43,456.6 38,421.3 42,280.3 -11.5 10.0
1.2.2 Wireless 18,684.6 19,514.0 24,880.3 4.4 27.5
2 Communication Services 214,569.7 237,922.6 271,551.7 10.8 14.1
2.1 Voice Communication Services 173,313.6 189,713.3 213,233.8 9.4 12.4
2.1.1 Fixed Line Voice 30,427.6 27,638.9 26,848.2 -9.1 -2.8
2.1.2 Mobile Voice 142,886.0 162,074.4 186,385.6 13.4 15.0
2.2 Data Communication Services 41,256.0 48,209.2 58,317.8 16.8 20.9
2.2.1 Traditional Data 8,015.8 8,438.8 9,282.6 5.2 10.0
2.2.2 IP Service 7,132.8 8,105.8 9,727.0 13.6 20.0
2.2.3 Internet Access 12,724.7 15,496.8 19,386.6 21.7 25.1
2.2.4 Mobile Non voice 13,382.6 16,167.6 19,921.5 20.8 23.2
Total Communication Market 363,295.1 391,217.8 441,547.5 7.6 12.8
1. F (Communication Equipments) F 2
F F (Voice Communication Equipments)
F F (Data Communication Equipments)
1.1 F (Voice Communication Equipments)
F F F
F F F F F (IP Phone) F
F F Traditional Mobile Handset, Smart Phone PDA Phone
F F Traditional PBX F IP-PBX
F F F F 95,359.7 F F
2551 F 7.8 F 102,835.1 F
11 F F F
(Traditional Telephone Handset) F 1,461 F 2549 F
2.3 (Fax) 2549 F 1.5 F 455.0
F F 2551 F F 2550
100

All in One Printer F
F 2550 F F F F (Cordless)
F LCD F F
F F F F F
F F F (IP Phone) F 199 F 2550
F F 2 F F (2551-2552)
F F (Mobile Handset) F
F 2550 F F 84,653.9 F FF
F 2549 F F F F F
2550 F F 2550
F F F F F F (Smart
Phone) (Personal Digital Assistant Phone: PDA Phone) F
2549 F 4.8 28.9 F 17,273.3 F
2,400.0 F F 2551 F F
F F F 8 F 5
F F F Mobile Non Voice
F F F F
F 2551 F F
F F 9.8 F 92,999.3 F
F F F F
F F F F F
F 3 F F F
F F (Local Brand) F F
F F F F F F F (Inter Brand)
F F F (Mass product) F
2551 F F F
5 F F F F F -
F F F
F F F F F
F F F 3G F
101

2551 F F (Touch Screen) F
dual standby F F2 F
F F F F F
F F F F F F
F motion sensor F F F F
F F Green Technology F
F F F F F F F
F F
F F F (Private Branch Exchange: PBX) F
8,589.9 F F F (Traditional PBX) F
F 2.0 2550 F F 15 2551
F F F F F F -
F
(Voice over IP) F F F F F
PABX F F F F
F F F (IP PBX) 2550 F
F 756.0 F F F 25.4 2551
F 948.0 F F F F VoIP
F F
F F F F
F F F F (Voice over Internet
Protocol : VoIP) F F F IP Phone F F
IP-PBX F F 3G, dual
standby F
F 2551
1.2 F
(Data Communication Equipments) F
F F F F (Wired Line & Wireless)
F F (Network Carrier) F F F F
F TDM Switching, IP Core Networks, LAN, Cable Fiber Optic F
2550 F F F F 57,935.4 F
F F F
102

F F 3G
F F F F 2549 F 6.8
F FF 2551 F F 15.9
F 67,160.7 F
14 F F F 2549 2551
Value in M illio n B aht
50,000
43,456.6 42,280.3
45,000
38,421.3
40,000
35,000
30,000 24,880.3
25,000
18,684.6 19,514.0
20,000
15,000
10,000
5,000
0
Wired Line Wireless
2549 2550 2551
F 14 F F
F (Wired Line) F 38,421 F 2549 F F
11.5 F F F
F 2551 F F F F F
F F F 10 F 42,280.3 F
F F 2550 2549 F 4.4
F F 2551 F F 27.5 F
24,880.3 F F F F
F FF F (Mega Project)
F 2550 F 3G Wi-Max
F F F F
F F F F F F
F F F F
103

F F F F
F F F F
2. F (Communication Services) F
2 F F
F 2550 F 237,922.6 F 2549 F
F 10.8 FF 2551 F 14.1
F 271,551.7 F
2.1 (Voice Communication Services) F
189,713.3 F F F
F F F F 2550
F 2549 F 9.1 F 27,638.9 F 15
F F 2551 F F 2.8 F F
26,848.2 F F F F
F F F F F F F
F F F F F F F
F F F
F F F F F F
F F F F F
F F F F F F
F F F F F F
F FF F
F F F F F F
F F F F
F (VoIP) F F F F F
104

15 F 2549 - 2551
Value in Million Baht
200,000 186,385.6
180,000 162,074.4
160,000 142,886.0
140,000
120,000
100,000
80,000
60,000
40,000 30,427.6 27,638.9 26,848.2
20,000
0
Fixed Line Voice Mobile Voice
2549 2550 2551
F F 2550 F 162,074.4 F
F 85.4 F F 15
2551 F F F F F F F F
F F F
F F (Pre-Paid) F F F
F F F F F F 1
F F F FF 2551 F F F
F 8-9 F F F F F
F F F F F F F
F F F 2551
F F F F F F F F F
F F F F F
F F F F F F
F F F F
HSDPA : High - Speed Downlink Packet Access F
F F F (Mobile Internet Broadband)
850 MHz F F F F
105

F F F F F
F 2551 F F
F F F F F F
F FF
2.2 F (Data Communication Services)
16 F F F
F (Mobile Non Voice) F F (Internet Access)
F F 48,209.2 F
F 2551 F F 20.9 F F
58,317.8 F F F F
F F F F F F
ADSL, Leased Line Wi-Fi F F F
F F F F F
F F F F F F F
F F (International Internet Gateway: IIG) F
F F F F F
F F Traditional Data IP Service 2551
F F 10 20
16 F F F 2550
Traditional Data
Mobile Non 18%
Voice
33%
IP Service
17%
Internet Access
32%
106

17 F F 2549 - 2551
Value in Million Baht
25,000
19,386.6 19,921.5
20,000
16,167.6
15,496.8
15,000
12,724.7 13,382.6
9,282.6 9,727.0
10,000 8,438.8 8,105.8
8,015.8 7,132.8
5,000
0
Traditional Data IP Service Internet Access Mobile Non Voice
2549 2550 2551
17 F F F F F (Internet
Access) 2550 F 15,496.8 F 2551 F F
25.1 F 19,386.6 F
F (Broadband) F F
F 3G, Wi-Max, Power Line Communication F F (FTTH : Fiber
to The Home) F F F F
F F F F F F
(Broadband over Power Line: BPL) F F
F F F F F F F F F
F F F F F F
F F F F F 2551
F F F F F F F
F F F F F F
F F 3 F F F
F F F
107

F Mobile Non Voice F F 33
F F 2550 F 16,167.6 F
F 2551 F 23.2 F 19,921.5 F
F F F
F F F F F
2551
F F F F F F F
F F F F F F
1) F (Operator) 2) F F (Corporate)
F F Enterprise F SME 3)
F (Household/Small Office and Home Office:
SoHo)
12 F F 2550
( F F F F F )
Categories Total Operator
Corporate Household/SoHo
Value Ratio Value Ratio Value Ratio Value Ratio
(Mil. Baht) (%) (Mil. Baht) (%) (Mil. Baht) (%) (Mil. Baht) (%)
Telephone 2,115.9 100 861.3 40.7 1,163.7 55.0 90.7 4.3
Voice Handset
Equip. Mobile Handset 84,653.9 100 1,760.8 2.1 14,111.8 16.7 68,781.3 81.2
PBX/IP-PBX 8,589.9 100 6,012.9 70.0 2,491.0 29.0 85.9 1.0
Total Voice Equipment 95,359.7 100 8,635.1 9.3 17,766.6 18.6 68,957.9 72.1
Data Wired Line 38,421.3 100 27,053.1 70.4 10,690.1 27.8 678.0 1.8
Comm. 19,514.0 100 12,305.3 63.1 6,749.5 34.5 459.1 2.4
Wireless
Equip.
Total Data Comm. 57,935.4 100 39,358.4 67.9 17,439.7 30.1 1,137.1 2.0
Equipment
Grand Total 153,295.1 100 47,993.6 31.3 35,206.3 23.0 70,095.1 45.7
12 F F F F
F F F 45.7 F
108

70,095.1 F F F F 31.3
F 47,993.6 F F F F 23 F 35,206 F
F F F F F
F F (SoHo) F 68,957.9 F
F F 72.1 F F
F F F (Corporate) F 18.6 F 17,766.6 F
F F F F F FF F
F (Operator) F 67.9 F
F F 39,358.4 F F / F
F F 30.1 F F 17,439.7 F F
F (Wired Line) F F F F
F F F F 1) F
(Government F , , , F ) 2) F F /
(Corporate F F Enterprise F SME)
3) F (Household, Small Office and Home
Office: SOHO)
13 F 2550
( F F F F F )
Total Government
Corporate Household/SoHo
Categories Value Ratio Value Ratio Value Ratio Value Ratio
(Mil.Baht) (%) (Mil.Baht) (%) (Mil.Baht) (%) (Mil.Baht) (%)
Fixed Line 27,638.9 100 2,211.1 8.0 8,015.2 29.0 17,412.5 63.0
Voice
Voice
Service
Mobile Voice 162,074.4 100 3,241.4 2.0 29,173.4 18.0 129,659.5 80.0
Total Voice Service 189,713.3 100 5,452.6 2.9 37,188.6 19.6 147,072.1 77.5
Data Traditional 8,438.8 100 2,531.6 30.0 4,894.5 58.0 1,012.6 12.0
Comm. Data
Service IP Service 8,105.8 100 1,378.0 17.0 5,512.0 68.0 1,215.8 15.0
109

Total Government
Corporate Household/SoHo
Categories Value Ratio Value Ratio Value Ratio Value Ratio
(Mil.Baht) (%) (Mil.Baht) (%) (Mil.Baht) (%) (Mil.Baht) (%)
Internet 15,496.8 100 774.8 5.0 5,423.9 35.0 9,298.1 60.0
Access
Mobile Non 16,167.6 100 161.6 1.0 2,991.0 18.5 13,014.9 80.5
Voice
Total Data Comm. 48,209.2 100 4,846.1 10.1 18,821.4 39.0 24,541.6 50.9
Service
Grand Total 237,922.6 100 10,298.7 4.3 56,010.1 23.5 171,613.7 72.1
13 F F F
F F (SoHo) F 72.1 F
171,613.7 F F F F (Corporate) F 23.5
F 56,010.1 F
F F F F
F F (SoHo) F 147,072.1 F
F F 77.5 F F F (Corporate) F
19.6 F 37,188.6 F F F
F F F F FF F
F (SoHo) F 50.9
F F 24,541.6 F F F
F (Corporate) F 39.0 F F 18,821.4 F F
F (Mobile Non Voice) F F
(Internet Access)
F F 2551
F F F
F F F F
F F F F F
F F F
3G Wi-Max F F IP Phone
110

F F F F F F F (Internet Protocol
Network) 2551
F ( .) F F F F
Wireless 11a22 F F F F
F F F F
F F F F F F ,
F F F F (VPN: Virtual Private
Network) F F F F
3G, Wi-Max, Wi-Fi, Power Line Communication F F
(FTTH: Fiber to The Home) F F
F F IP Multimedia Subsystem (IMS) 802.11n Wireless
N F F F F F
F F F F WLAN F
F F F F F F F F
F F (Bandwidth) F F
F F F F F F F F
F F F
2551 F F F
F F F (Green Technology) F
F F F F F F F
F F
F F F
F
22
F 31 . . 2551
111

112

113

F F F (Computer Hardware)
F F F F 2550 F
F F F PC Server F
F Small Scale Systems Special Purpose Equipment
F F POS Systems F F F F
F F F F Mini Notebook
PDA F F PDA Phone F
F F F 2550 F 2 F
1. F F Systems F F4 F F F F
1.1 Large Scale System F F
high-speed scientific computers -
F F
F F
F F F
F F F F (Banking)
F (Financing) F
F Mainframe, Tandem, IBM Z series, IBM P590, IBM P595,
IBM I595, HP Integrity Superdome, SUN SPARC Enterprise
M8000, SUNSPARC Enterprise M9000, SUN FIRE E20K, SUN
FIRE E25K, Fujitsu Primepower F
1.2 Medium Scale Systems F Super
mini class midrange F
Large scale system
F F F F F
(Automotive) F (Oil&Gas) F
114

F IBM P570, IBM P560, IBM I570, HP 76XX, HP
86XX, HP Proliant 300 Series, HP Proliant 500 Series, HP
Proliant BL400 Series Blade, HP Proliant BL 600 Series Blade,
SUN SPARC Enterprise M4000, SUN SPARC Enterprise M5000,
SUN FIRE V490, SUN FIRE V890, SUN FIRE E2900, SUN FIRE
E4900, SUN FIRE E6900, Fujitsu Primergy F
1.3 Small Scale Systems F
F F ( Control)
(Communications) F F F F (Peripheral)
F (Database) F (Network)
F
F F F Medium
Scale System Large scale system F
F IBM X series, IBM P550, IBM P520, IBM P510, IBM
I515, IBM I520, IBM I525, IBM I550, HP Integrity 26XX, HP
Integrity 36XX, HP Integrity 66XX, HP Proliant 100 Series, SUN
SPARC Enterprise T5XXX, SUN SPARC Enterprise T1000, SUN
SPARC Enterprise T2000, SUN FIRE 1000, SUN FIRE 2000,
SUN FIRE X4XXX, SUN FIRE X2XXX, SUN FIRE V125, SUN
FIRE V215, SUN FIRE V245, SUN FIRE V445, Fujitsu Primergy
F
1.4 Special Purpose F F
F F F F F F F
Banking System POS System
2. F F PC & Peripherals F F 5 F
F F F F F (Total PC), Monitor, Printer, External Data
Storage Other Peripherals F F
115

2.1 Total PC
2.1.1 Desktop PC
2.1.2 Notebook
2.2 Monitor ( F PC) F
2.2.1 CRT
2.2.2 LCD
2.3 Printer F 3 F F
2.3.1 Dot Matrix
2.3.2 Inkjet Printer F F Single
Inkjet All-in-one Inkjet
2.3.3 Laser Printer F F Single
Laser All-in-one Laser
2.4 External Data Storage F
2.4.1 External Harddisk
2.4.2 External Enterprise Storage
2.4.2.1 Entry Level : Storage for Small Scale
Systems
2.4.2.2 Hi-End Level : Storage for Medium - Large
Scale Systems
2.5 Other Peripherals
2.5.1 Scanner
2.5.2 Digital Camera
2.5.3 PDA
F F F (Computer Software)
F F (Software) F F F
F F F F F F F
3 F F
1. F F Packaged Software Outsourced Software
• Packaged Software F F F F F
F transaction licenses
116

• Outsourced Software Development
F F F F F F F
F F F F F F
2. F F F F
(SOHO : Small office and Home office) F
3. F F F F 3 F F
• Enterprise Software : F F F
F / / F
F F Packaged Software Outsourced
Software
• Mobile Application : F F F ( F
F PDA) F F F F2 F
(1) F F (2) F F F
• Embedded Software : F F F F F
F F F
F F F F F
F Mobile Application F
• F F F F F F ( F F) CAD/CAM
F F
F F (Computer Services)
F F F (Computer Services) F 9
F
1. System Integration : SI ( )
F F Planning,Design,
Implementation, Maintenance F F Outsourcing
2. Network Services ( F F ) F F
Network F F LAN wireless F F
117

F F F F network
F F . F
3. Software and Data Maintenance Services ( F F
F ) F F Data Entry
F F F F
F (Computer-Aided Design: CAD), F
(Geographic Information System: GIS), F -
F (Electronic Data Interchange: EDI), F F (e-
Commerce), F,
(ATM) F GPS
4. Hardware and Maintenance Services ( F
F ) Preventive Proactive Maintenance F
Hardware F F F F F F
F( F F) F F
F F F
5. Data Center and Disaster Recovery Center F F
Infrastructure Facilities operation service F
F F run F 24 * 7 resource
F Data Center Data Disaster
Recovery Center
• Web Hosting/Mail Hosting F F /
F F F Web Hosting/Mail Hosting F
Data Center Web Hosting/Mail Hosting F Data
Center
• Data Warehouse Hosting F
o Co-Location Services F server
server F ICT F
o Dedicated Server Service server F F
F F
118

• Data Disaster Recovery F F F
Disaster Recovery Services F Data Center Disaster
Recovery F Data Center
F Data Center F Web design & Programming
F F
6. IT related Training & Education ( F F F F
F) F F F F
F F F F
7. IT Consulting ( F ) F
IT IT Strategy
8. IT Outsourcing F F F F
F F IT F
F F (Service Level Agreement)
• Outsourcing (Enterprise-Wide) F
F F F
outsourcing IT F F
F IT Provider IT
Service Provider Outsourcer F takeover IT
F F IBM IT Outsourcing F F
• Network and Desktop Management network
F F F F F F
F monitor resource F
F F F F F
F F F
• Application Management ( F Application) SLA
F
119

9. F F F F 8 F
F F F F F F Multimedia Services, calling
solution F
(Communications)
F 2550 F F 2
F
1. F (Communication Equipments)
F F F F
F F 2 F
1.1 F (Voice Communication Equipments)
F F F
1.1.1 F (Telephone Handset) F Traditional
23
Handset, IP Phone Fax
1.1.2 F (Mobile Handset) F Traditional
Mobile Handset, Smart Phone PDA Phone (Personal
Digital Assistant Phone)
1.1.3 F F (PBX/PABX) F Traditional
PBX/PABX IP-PBX F DVC DSLAM (Digital
Subscriber Line Access Multiplexer)
1.2 F F 24 (Data Communication Equipments)
F F
1.2.1 Wired Line F F F F
F F F F F Switch, Router,
Hub, NIC, Modem, Fiber Optic, F Cable, Wired LAN
Coaxial F
23
F Fax F All in One Printer F F F F
24
F F F 2550 F Network Carrier F
F Wired Line Wireless
120

1.2.2 Wireless LAN F F
F F F F Access Card, Access Point,
Wireless Router, IP Core Networks, TDM Switching (Time
Division Multiplexer Switching), SDH Equipment (Synchronous
Digital Hierarchy Equipment), MPLS (Multiprotocol Label
Switching), DWDM (Dense Wavelength Division Multiplexing),
BTS (Base Station Transceiver), MSC (Mobile Switching
Center), GGSN (Gateway GPRS Support Node)
2. (Communication Services) F F
F F F 2
(Voice Communication Services)
F (Data Communication Services) F
2.1 (Voice Services) F
2.1.1 Fixed Line Voice F F F F
F F
F ( F )
F (Public Payphone)
2.1.2 Mobile Voice F F F
F F F (Prepaid)
F F (Postpaid) F F
Mobile Non Voice
2.2 F (Data Communication Services)
F
2.2.1 Traditional Data F Leased Circuit, ATM
(Asynchronous Transfer Mode), SDH (Synchronous Digital
Hierarchy), Internation Internet Gateway (IIG) DARK Fiber
2.2.2 IP Service F IP-VPN (Internet Protocol-Virtual Private
Networks) VoIP (Voice over Internet Protocol) IP-VAS
121

(Internet Protocol-Value Added Services)
2.2.3 Internet Access F xDSL, Cable Modem, FWA (Fixed
Wireless Access), Metro Ethernet Wireless LAN
2.2.4 Mobile Non Voice F GPRS, SMS/MMS/EMS, IVR,
Data Transmission F F F F
F
122

F 2550
2551 F F F F
FF F ICT F F F F
F F F F F F
1. F F F
• F : F F Key Players
34/43
: F F F F F
• : F F F F F
F
2. F F F
• F : F F Key Players
18 F F 1,300 F Tele-
Survey F F F
F
• F F
3. F F
• F : F F Key Players
29 F F 315 F Tele-Survey
F F F F
F
• F F
F
123

4.
• F : F F F F
F F 100 F
25
F F F F F
F
• F F F F F
F F
F
25
key player F F F F F F
F F F F F F
124

1. F
2. F
3. . F F
4. .
5. . F
6. .
7. F F
8. F
9.
10. .F F
11. .
12. . F F /
13. F F /
14.
15.
16.
17. F F
18.
19. F F
20. F F F F
125

Research Team
1. Jumrud Sawangsamud Senior Advisor
2. Manoo Ordeedolchest Advisor
3. Pansak Siriruchatapong Advisor
4. Thaweesak Koanantakool Advisor
5. Rom Hirunpruk Advisor
6. Chadamas Thuvasethakul Advisor
7. Anan Worathitipong Advisor
8. Somkiet Ungaree Advisor
9. Suwipa Wanasathop Advisor
10. Rungruang Limchoopatipa Advisor
11. Kasititorn Pooparadai Advisor
12. Orachat Leingpeboon Project Leader
13. Chamaiporn Pornpruethianan Researcher
14. Jiraporn Tangpoolcharoen Researcher
15. Sirintorn Chaisakda Researcher
16. Sumavasee Salasuk Researcher
17. Nonthawat Magroodin Researcher
18. Panita Lamsam Researcher
19. Puncharee Pungpit Researcher
20. Wanwisa Srikram Coordinator
126