SEO for E-Commerce2009 - TARAD Award by Akapon

introduce your today speaker Akapon Yuttakorn | F • Co-Founder RedRank Co., Ltd. RedRank.co.th • Committee Thailand Search Engine Marketing Club SEM.or.th • Co-Founder Thailand Search Engine Optimization Site SEO.in.th • Speaker Search Engine Optization / Search Engine Marketign • Magazine Columnist SME Thailand SMEthailandClub.com • Book Author Search Engine Optimization / Google Hack

what is search engine marketing? Search Engine Marketing F F SEM Target Group > Searching > Found your Website > Customer!

easy formula of sem Search Engine Marketing (SEM) Search Engine Optimization (SEO) Pay per Click Advertising (PPC) SEO + PPC = SEM

seo – ppc results location PPC PPC SEO SEO = Organic - Natural Results / PPC = Paid - Sponsored Results

page results click behavior Second Results Page 1st position: 6% First Results Page 2nd position: 4% 1st position: 30% 3rd position: 2% 2nd position: 15% 4th position: <1% 3rd position: 7% 4th position: 5% 5th position: 4% 6th position: 2% 7th position: 2% 8th position: 2% 9th position: 3% 10th position: 5% Trust Google Algorithm

google website identify nationality • IP Server (Web Hosting Location) http://whois.sc/xxx.com • Top Level Domain TLD .in.th / .co.th / .or.th / .ac.th • Main Language Thai Language in Home Page

search engine ratings in april 2008 Google: 61.6% Yahoo: 20.4% MSN: 9.1% AOL: 4.6%

search statistic in thailand Since 01/2003 – 03/2009 http://truehits.net/graph/allgraph.php#SEARCH

thailand keyword search behavior Thailand Favorite Search Topic ? 1. Talk of the Town Story 2. Online Event, Online Entertainment 3. Future, Progress

how to open page indexed

seo flow

4 factor of seo 1. Have a Right Web Structure Normal HTML Site 2. Have a Right Most Link Link Popularity / Related 3. Have a Right Source Code Original HTML Code 4. Have a Right Keyword ....???

how to select keyword tips

truehits.net keyword selector tool http://business.truehits.net/keyfile/key_5.php

google trends search tools See what the world is searching for…

google search trends tools -New Trends -New Technology monitoring - New Competitor monitoring

2 major factors for seo On-page Optimization • Content > Text Content > Non Flash Site > Heading Tag • HTML Code > Link Title > ALT Tag • File Name > HTML & Image File Name • Domain > Keyword > TLD > • Structure > Sitemap Off-page Optimization • Link Link Link Linkk….. Linkkkkkk!!!!!!!

domain name optimization Insert Keyword in Domain

domain name optimization Top Level Domain name: TLD Ex. .in.th / .co.th / .or.th

content optimization Fresh Content Write by your self, Exclusive on Website… Update 5 Content / 1 Week Fresh Content… 1 of A4 per Content…..

3 keyword placement combo Title + Content + URL

Conclude SEO Training Search Engine Optimization In-Company Training Speaker by Akapon Yuttakorn | www.Akapon.com

seo support forum Special Offer for Guest Seminar Only! http://forum.akapon.com

End of SEO Training Thank you for Attention! Search Engine Optimization Seminar by Akapon Yuttakorn www.Akapon.com My Personal Site! www.ThaiSEOBook.com Search Engine Optimization Book & Tools www.ThaiGoogleHack.com “Google Hack” Book Series GoogleDay.Hi5.com My Hi5 Social Network akapon@redrank.co.th Feedback - Comment – Suggestion… This Way!

SEO for E-Commerce2009 - TARAD Award by Akapon

by Pawoot Pongvitayapanu on Aug 02, 2009

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SEO for E-Commerce2009 - TARAD Award by Akapon — Presentation Transcript

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