introduce your today speaker
              Akapon Yuttakorn |                                       F
              • Co-F...
what is search engine marketing?

  Search Engine Marketing
               F              F

                      SEM
 Ta...
easy formula of sem
    Search Engine Marketing (SEM)
  Search Engine Optimization (SEO)
    Pay per Click Advertising (PP...
seo – ppc results location



                  PPC


                                                           PPC
     ...
page results click behavior

                                  Second Results Page
                                  1st p...
google website identify nationality
  • IP Server (Web Hosting Location)




                  http://whois.sc/xxx.com

  ...
search engine ratings in april 2008

Google: 61.6%
Yahoo: 20.4%
MSN: 9.1%
AOL: 4.6%
search statistic in thailand

               Since 01/2003 – 03/2009




           http://truehits.net/graph/allgraph.php...
thailand keyword search behavior

  Thailand Favorite Search Topic ?
     1. Talk of the Town Story
     2. Online Event, ...
how to open page indexed
seo flow
4 factor of seo

 1. Have a Right Web Structure Normal HTML Site
 2. Have a Right Most Link Link Popularity / Related
 3. ...
how to select keyword tips
truehits.net keyword selector tool

http://business.truehits.net/keyfile/key_5.php
google trends search tools




  See what the world is searching for…
google search trends tools




                             -New Trends

                             -New Technology moni...
2 major factors for seo
 On-page Optimization
   •   Content > Text Content > Non Flash Site > Heading
       Tag
   •   H...
domain name optimization




  Insert Keyword in Domain
domain name optimization
     Top Level Domain name: TLD
      Ex. .in.th / .co.th / .or.th
content optimization

 Fresh Content    Write by your self, Exclusive on Website…


 Update 5 Content / 1 Week Fresh Conte...
3 keyword placement combo


Title + Content + URL
Conclude SEO Training
Search Engine Optimization In-Company Training
Speaker by Akapon Yuttakorn | www.Akapon.com
seo support forum

              Special Offer for Guest Seminar Only!
              http://forum.akapon.com
End of SEO Training
 Thank you for Attention!
Search Engine Optimization Seminar by Akapon Yuttakorn

                 www...
Upcoming SlideShare
Loading in...5
×

SEO for E-Commerce2009 - TARAD Award by Akapon

1,454
-1

Published on

SEO for E-Commerce site, how to startup you business online with Search Engine Marketing

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,454
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
127
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SEO for E-Commerce2009 - TARAD Award by Akapon

  1. 1. introduce your today speaker Akapon Yuttakorn | F • Co-Founder RedRank Co., Ltd. RedRank.co.th • Committee Thailand Search Engine Marketing Club SEM.or.th • Co-Founder Thailand Search Engine Optimization Site SEO.in.th • Speaker Search Engine Optization / Search Engine Marketign • Magazine Columnist SME Thailand SMEthailandClub.com • Book Author Search Engine Optimization / Google Hack
  2. 2. what is search engine marketing? Search Engine Marketing F F SEM Target Group > Searching > Found your Website > Customer!
  3. 3. easy formula of sem Search Engine Marketing (SEM) Search Engine Optimization (SEO) Pay per Click Advertising (PPC) SEO + PPC = SEM
  4. 4. seo – ppc results location PPC PPC SEO SEO = Organic - Natural Results / PPC = Paid - Sponsored Results
  5. 5. page results click behavior Second Results Page 1st position: 6% First Results Page 2nd position: 4% 1st position: 30% 3rd position: 2% 2nd position: 15% 4th position: <1% 3rd position: 7% 4th position: 5% 5th position: 4% 6th position: 2% 7th position: 2% 8th position: 2% 9th position: 3% 10th position: 5% Trust Google Algorithm
  6. 6. google website identify nationality • IP Server (Web Hosting Location) http://whois.sc/xxx.com • Top Level Domain TLD .in.th / .co.th / .or.th / .ac.th • Main Language Thai Language in Home Page
  7. 7. search engine ratings in april 2008 Google: 61.6% Yahoo: 20.4% MSN: 9.1% AOL: 4.6%
  8. 8. search statistic in thailand Since 01/2003 – 03/2009 http://truehits.net/graph/allgraph.php#SEARCH
  9. 9. thailand keyword search behavior Thailand Favorite Search Topic ? 1. Talk of the Town Story 2. Online Event, Online Entertainment 3. Future, Progress
  10. 10. how to open page indexed
  11. 11. seo flow
  12. 12. 4 factor of seo 1. Have a Right Web Structure Normal HTML Site 2. Have a Right Most Link Link Popularity / Related 3. Have a Right Source Code Original HTML Code 4. Have a Right Keyword ....???
  13. 13. how to select keyword tips
  14. 14. truehits.net keyword selector tool http://business.truehits.net/keyfile/key_5.php
  15. 15. google trends search tools See what the world is searching for…
  16. 16. google search trends tools -New Trends -New Technology monitoring - New Competitor monitoring
  17. 17. 2 major factors for seo On-page Optimization • Content > Text Content > Non Flash Site > Heading Tag • HTML Code > Link Title > ALT Tag • File Name > HTML & Image File Name • Domain > Keyword > TLD > • Structure > Sitemap Off-page Optimization • Link Link Link Linkk….. Linkkkkkk!!!!!!!
  18. 18. domain name optimization Insert Keyword in Domain
  19. 19. domain name optimization Top Level Domain name: TLD Ex. .in.th / .co.th / .or.th
  20. 20. content optimization Fresh Content Write by your self, Exclusive on Website… Update 5 Content / 1 Week Fresh Content… 1 of A4 per Content…..
  21. 21. 3 keyword placement combo Title + Content + URL
  22. 22. Conclude SEO Training Search Engine Optimization In-Company Training Speaker by Akapon Yuttakorn | www.Akapon.com
  23. 23. seo support forum Special Offer for Guest Seminar Only! http://forum.akapon.com
  24. 24. End of SEO Training Thank you for Attention! Search Engine Optimization Seminar by Akapon Yuttakorn www.Akapon.com My Personal Site! www.ThaiSEOBook.com Search Engine Optimization Book & Tools www.ThaiGoogleHack.com “Google Hack” Book Series GoogleDay.Hi5.com My Hi5 Social Network akapon@redrank.co.th Feedback - Comment – Suggestion… This Way!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×