Thailand and Asia Social Media Data 2014 by Zocial, inc
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Thailand and Asia Social Media Data 2014 by Zocial, inc

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Social Media data and information, Including Asia Social Media Data. Thailand, Malaysia, Singapore, Myanmar, Cambodia, Indonesia, Philippines, Brunai, Lao and more. Get social media data usage, ...

Social Media data and information, Including Asia Social Media Data. Thailand, Malaysia, Singapore, Myanmar, Cambodia, Indonesia, Philippines, Brunai, Lao and more. Get social media data usage, Facebook, twitter, instagram, Foursquare. All research and data by Zocial inc. The company very focus in Online Analytics which including ZocialEye.com - Social Media Monitoring and ZocailRank.com - Social Media Ranking services.

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    Thailand and Asia Social Media Data 2014 by Zocial, inc Thailand and Asia Social Media Data 2014 by Zocial, inc Presentation Transcript

    • #ZocialAwards2014 Social Media Population and User Behavior Thailand & Global Social Media Movement 2013-14
    • #ZocialAwards2014 Global Facebook User Ranking by ZocialRank.com : Top 20 Data as of May’14 No.1 : USA 180 mil users 57.34% of Pop. No.2 : India 104 mil users 8.41% of Pop. No.3 : Brazil 92 mil users 46.31% of Pop. No.4 : Indonesia 66 mil users 26.74% of Pop. No.5 : Mexico 54 mil users 44.68% of Pop. No.6 : Turkey 38 mil users 51.35% of Pop. No.6 : Philippines 38 mil users 39.29% of Pop. No.7 : United Kingdom 36 mil users 56.94% of Pop. No.8 : France 30 mil users 45.66% of Pop. No.9 : Germany 28 mil users 34.19% of Pop. No.9 : Thailand 28 mil users 41.93% of Pop.No.10 : Italy 26 mil users 42.68% of Pop. No.11 : Argentina 24 mil users 58.41% of Pop. No.12 : Japan 22 mil users 17.25% of Pop. No.12 : Columbia 22 mil users 46.12% of Pop. No.12 : Vietnam 22 mil users 24.78% of Pop. No.13 : Spain 20 mil users 43.27% of Pop. No.14 : Egypt 19.6 mil users 24.28% of Pop. No.15 : Egypt 19.4 mil users 55.62% of Pop. No.16 : Malaysia 16 mil users 54.72% of Pop. No.17 : Pakistan 14.2 mil users 7.93% of Pop. No.18 : Korea, Rep. 13.8 mil users 27.6% of Pop. No.19 : Peru 13.2 mil users 44.02% of Pop. No.20 : Nigeria 12.4 mil users 7.34% of Pop.
    • #ZocialAwards2014 Overall Facebook Population ● USA ranked 1st place with 180 mil users (57% of population) ● Thailand ranked 9th place with 28 mil users (42% of population) Countries that has Facebook users more than 50% of population United States, Turkey, UK, Argentina, Canada, Malaysia, Australia, Chile, Netherlands, Belgium, Sweden, Hungary, Arab Emirates, Hong Kong, Israel, Singapore (71%) Country with the highest number of Facebook users compared to population ● Dominica (78%) 71,684 population with 56,000 Facebook user
    • #ZocialAwards2014 Time spent on social media by Thai people : 3.7 Hrs per day Ranking Time Spent / day 1 Philippines : 4.0 Hrs 2 Thailand : 3.7 Hrs 3 Malaysia : 3.3 Hrs 4 Indonesia : 2.9 Hrs 5 India : 2.4 Hrs
    • #ZocialAwards2014 Thailand Social Media Population Overview GROWTH 350% GROWTH 53% ** Data as of May 2014 GROWTH 13%
    • #ZocialAwards2014
    • #ZocialAwards2014 In the year 2014, the total of Facebook world population is 1,251 million users which shows 9% growth as compared to 2013 which is 1,146 million users.
    • 27% growth12% growth3% growth 13% growth 5% growth 19% growth 48% growth 8% growth -7% growth Top Growth in ASEAN 1. Myanmar 58% 2. Cambodia 48% 3. Thailand 27% 4. Singapore 19% 5. Vietnam 13% 58% growth 1,040,000 last year
    • 15.4 (55%)
    • #ZocialAwards2014 TYPE OF POST EFFECTIVE TIME
    • #ZocialAwards2014 2012 2013 37.10% 58.82% 4.08% 44.48% 52.03% 3.49% Public data of Thai people on Facebook increased 7.38% Anyone on or off Facebook Your friends on Facebook Private From 742 sample size. Research by Zocial Inc.
    • #ZocialAwards2014 Data as of : 24 May’14 (http://zocialrank.com/facebook/) Top Page Like
    • #ZocialAwards2014 Data as of : 26 May’14 (http://zocialrank.com/twitter/) Top Talking about this
    • #ZocialAwards2014
    • #ZocialAwards2014 Global Twitter User : Thailand ranked 17th in the world
    • #ZocialAwards2014 More than 61% Thailand Twitter users are inactive.
    • #ZocialAwards2014 2012 2013 3 Million tweets/day 311K retweets/day Avg 146 retweets/post Average Text 32 Characters in a Tweet 5 Million tweets/day 1.9 mil retweets/day Avg 376 retweets/post Average Text 54 Characters in a Tweet Total Tweets of Thai people has increased 163% From 3,022 sample size
    • #ZocialAwards2014 Thailand Twitter User Data • Avg. # Thai People Tweets/day 250,000 users/day • Highest Twitter Users/day 800,000 users/month • Most Twitter users are teenagers • Teens like to tweet, Adults like to read Data increased during school off days and holidays • Avg. Twitter Users during holidays 320,000 users/day • Message increase during holidays +30% compared to weekdays
    • #ZocialAwards2014 Thai people tweet more with photos and hashtags text only tweets with link tweets with hashtag tweets with photo 2012 2013 61.91% 55.76% 23.82% 19.29% 11.28% 13.42% 2.99% 11.53% From 3,022 sample size
    • #ZocialAwards2014 Among Thai people the highest retweets are with photos and retweets with link has the highest growth (176.46%) retweet text onlyretweet with hashtag retweet with link 2012 2013 retweet photo 102 208 95 263 301 635 862 1,072 Avg. retweet/post Avg. retweet/post Growth 24.35% 111.12% 103.98% 176.46% From 3,022 sample size
    • #ZocialAwards2014 Top Tweet Location in 2013 • Central World 210,915 • Siam Paragon 108,759 • Siam Square 54,158 • Central (Lard Prao) 37,911 • Terminal 21 25,890 Top location from 29,000,000 tweets with location available in Thaitrend in 2013
    • #ZocialAwards2014 From 3,920 sample size : No. of Follower from 11,752 to 2,155,325 42 1,079 2,616 2 2013 2014 78 1,216 3,147 8 Post/month Engagement/photo Engagement/video #Selfie/day Usage of Instagram by Thai people is increasing
    • #ZocialAwards2014
    • #ZocialAwards2014 Data as of : 26 May’14 (http://zocialrank.com/instagram) Instagram Top Follower (Over 1 Mil) : Only 17 person in Thailand
    • #ZocialAwards2014 Top 3 Photo Likes in Year 2013 1 2 3 Data as of : 20 May’14 (http://zocialrank.com/)
    • #ZocialAwards2014 Avg. Like per Post by Range of Follower Photo Video Follower Y2013 Y2014 10K - 50K 182 198 50K - 100K 1,013 1,306 100K - 500K 4,087 5,253 500K - 1 Mil 13,727 17,070 More than 1Mil 35,700 45,136 Follower Y2013 Y2014 10K - 50K 473 525 50K - 100K 1,355 1,541 100K - 500K 4,670 5,751 500K - 1 Mil 13,927 19,592 More than 1 Mil 35,796 40,249 From 3,920 sample size : No. of Follower from 11,752 to 2,155,325
    • #ZocialAwards2014 Celebrities announced “No more advertising” after flooded by messages posted by online shops
    • #ZocialAwards2014 After celebrities annoucement, user post on the most famous forum in Thailand. “I hate celebrities who post “No more advertising”
    • #ZocialAwards2014 Celebrities feedback by posting “Please come and advertise on this post” sharing their own space for online shop Come Come advertise here Today everyone stay at home, can’t go anywhere during updating politic news. This month I shared my space early, come over all online shops Advertise free 1 month, Go ahead guys!! Come Come!!!
    • #ZocialAwards2014
    • #ZocialAwards2014
    • #ZocialAwards2014 Top 3 videos are Thai folk songs, Top 4 is a pop rock band and Top 5 is OST from the most popular Thai series call “Hormones the series”
    • #ZocialAwards2014 Top 2 videos came from Thai folk songs, Top 3 is a game competition.
    • #ZocialAwards2014
    • #ZocialAwards2014 85th rank on 125th rank on Data as of 15 May’14 No. of search on Google trend Peak at 27 Apr – 3 May’14 Songkra and Chiangmai are Most search among other province New Social Media Platform Up to 100 mil global users http://thumbsup.in.th/2014/05/ask-fm-and-the-way-they-grow-user-number/
    • #ZocialAwards2014 MULTI SCREEN/MULTI SOCIAL MEDIA
    • #ZocialAwards2014 35% 33% 24% 5% 2% 1% Thai people use multiple social media 97% used Facebook จากการสุมตัวอยาง 166 คน
    • Male shares data from Twitter and Youtube to Facebook more than Female Female shares data from Instagram to Facebook more than Male
    • #ZocialAwards2014 LINE USER BEHAVIOR : THAILAND
    • #ZocialAwards2014
    • TARAD Line Marketing : Increase Sale Result : 1,372 order within 3 hours TARAD Line TARAD m-Commerce (Mobile Site)
    • #ZocialAwards2014 MOBILE IS COMING
    • #ZocialAwards2014 Mobile Marketing • 50% of local search is from mobile • 91% of mobile internet user access to social network • http://www.youtube.com/watch?v=0aUQLIPdtg8
    • #ZocialAwards2014 Thai people use through which OS? From 742 sample size IOS & Adorid (N=120) 16.17% Only IOS (N=200) 26.95%33.15% Only andriod (N=246) Other OS/PC (N=176) 23.72%
    • #ZocialAwards2014 Thai Consumer Completely Change Their Behavior ● More specific demand ● Started own poll to get the real feedback from experienced users ● More expressive on social media and online ● Attractive content is becoming more powerful and most influential ● Becoming more selective and comparative
    • #ZocialAwards2014 Key Takeaways • Mobile is coming : Be prepared everything to support mobile • VDO is hot… Thai people consume more and more, find a way to approach them! • We now know our consumer’s location! Think about it, how to use it for your business • Always link Social Media with your sales volume (if you can and know how?) • Talk and Engage with your consumers on the right time (at night and weekend) • Number of like or follow does not matter at all, if it does not answer your business goal, sales volume and brand awareness. • Don’t forget to check your Social Media ranking at ZocialRank.com • ZocialEye can tell you, what consumers think about your brand and your competitors? • Zocial Research, we can tell everything that you want to know.
    • #ZocialAwards2014 More insightful information please come and visit our blog. http://blog.zocialinc.com