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  • 1. Your Dashboard for Places & Events Save, Organize, Share Places & Events you LikeSocial Visual Bookmarking for Places & Events
  • 2. Our storyWhat?June 2010: Startup Weekend: Original idea:-Save, organize and share-Places you like-With your friendsWhy?-Bookmark and organize places you like: curation-Help word of mouth around places: share-Discover places from people you know: friendsHow?-Bookmarks and reviews: focus on recommendation, not on check’in-Easily create lists of places & find them on the map-Social network only for friends: trust, relevance and privacy-Open «Mapstore»: users can share lists of places with entire community
  • 3. Our achievementsSep 2010 - Sep 2011: Development of Web & iPhone apps:-Resourceful: 25K€ (real cost: 150-200K€)-Managed: 4 web developers / 2 iPhone developers / 4 designers-50 HEC Paris students / 3 classes worked on concept & propagationWith no money, execution was discontinous:-Lack of basic and obvious features (FB connect)-Beta-test and public launch were limited-Never had a full-time team to improve when neededHowever:-Real need: 2K people joined & approved (20% foreigners / 15% US)-Market confirmed our vision: towards social bookmark and curation-Feedback, market & newcomers showed us where to go...
  • 4. 2011: from check’in...1- Matchbook & Scoville, new services based on Foursquare API,introduced bookmark and curation of places:2- Foursquare added bookmark, lists and curation of places:
  • 5. 2012: to visual bookmarkingMarket awareness:1. Curation: too much content > boards to organize2. Bookmarklets: navigators at the center of bookmark and share3. UXD: content relies massively on pictures4. Interests : mix of relevance & serendipitous discoveryProduct evolutions:1. Design is the new focus : simple & beautiful2. Share is open: people you know + you follow3. Fast, easy, with relevant content : wow effect Funnel to make the service personal Direct display of relevant content One-click import of contacts & bridges to other services
  • 6. 2012: Pinterest UXD revolution
  • 7. 2012: Pinterest tipping point
  • 8. So what?Momentum:Big new trend for visual bookmarking servicesOpportunity:Half-developed product easy to «pivot» and specialize on places and eventsPawer V.2: "Your personal dashboard for places and events”The missing link between places, events, people and media sourcesPrinciples:1-Renewed design: strong focus on pictures and website2-Funnel: personalized boards and relevant content from the start3-Events: creating the link between discovery of places and events to attend4-Content creation: share of a link automatically catches photos / address andname of the place / adress, name and date of the event5-System of followers: open and traceable share
  • 9. Pawer V.2: Prototype screenshots Meet us for the prototype demo!
  • 10. Who? Co-Founders Technical Lead Product & Project Managers Software Engineer Jean-Philippe MAITRE Guillaume MERVILLE Brice DURAND (Pepperdine MBA) (HEC Paris) (ENSEIRB) Advisors & First Investors: Marketing & Communication Stéphane MADOEUF Erwan GRINGOIRE (HEC Paris Teacher) (Playgrnd CEO)
  • 11. The winning team?1- 2 co-founders are:-Entrepreneurs with formers achievements (Actuciné / F-commerce app)-Digital project managers @ Playgrnd2- We have proved that we are an effective duo able to release a smart product from idea to execution3- We did much with quite nothing (25K€)4- We never quit because market gradually confirmed our vision5- We have access to web top-talented people:-Sparrow Mail Visual Designer-Storify International PR
  • 12. Business modelContent «re-post»:-Helps content creation-Favors content flow-Enable to profile usersAboutPlaces & Events they likeDisplay and mailing ofContextual deals and discountsBased onContent «re-post» and page viewsMaximizes Conversion
  • 13. What are we looking for?Early-stage investment (100-200K€)1. To involve a full-time team dedicated to product:-2 product managers-2 webdevelopers (1 intern)2. To collaborate with top-talented visual designer3- To launch new version within 4 months4- To finance PR and early propagation: 4 to 6 months5- To target next funding (>500K€): 10 months
  • 14. Pawer V.1: Web & iPhone apps
  • 15. Feedback on V.1 (1)Startups founders and incubatorJakob KistorpStartupbootcamp associateTop ranked startup accelerator in EuropeEdouard Gasser (ESCP) Florent Tardivel (HEC)TechCrunch France writer Mayoz co-founderProdcast co-founder 2011 HEC «Mercure» for «Startup with best potential»Gaël Guillet (Toulouse BS) Alix Fontaine (Oxford)Walldress co-founder Unilist co-founderRaised 130K€ in 2011
  • 16. Feedback on V.1 (2)Early adopters