Social Media Presentation for Sertoma International Conference
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Social Media Presentation for Sertoma International Conference

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This is the social media presentation given to the Sertoma clubs at their 2010 international conference in San Antonio.

This is the social media presentation given to the Sertoma clubs at their 2010 international conference in San Antonio.

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  • http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.youtube.com/watch?v=sIFYPQjYhv8
  • http://www.youtube.com/watch?v=owGykVbfgUE

Transcript

  • 1. Social Media 101 New tools for your Mission to Serve Presented for the 90 th Annual Sertoma Convention San Antonio, Texas July 30, 2010 Entrepreneur Advertising Group | 2120 Washington | Kansas City, MO | www.eagadv.com
  • 2. Social Media 101 (or should we say, Social Media 1-Billion?)
    • 1 Billion: The expected number of social media users next year
    • 500 Million: Facebook users (recently reached)
    • 190 Million: Twitter users
    • 70 Million: Linkedin users
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 3. Are numbers alone important?
    • Not necessarily, but it’s reason for pause and consideration.
    • Can Social Media enhance your mission, increase membership and enhance your fundraising?
    • Absolutely!
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 4. Social Media: What we hope to accomplish today
    • Introduce three most popular and most used social media tools
    • Ask you to open your minds about possible uses for your club
    • Remove your inhibitions about trying social media
    • Leave you with best-practices
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page Jump on!
  • 5. EAG: Who are we?
    • A marketing firm dedicated to entrepreneurship and small business
    • Holistic marketers looking at all forms of communications
    • Worked with over 150 small businesses and nonprofits
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
    • Paul Weber: business owner, teacher, reluctant social media user
    • Karrin Huhmann: advertising manager, nonprofit MBA and fearless social media user
  • 6. The Social Media Revolution: Don’t take our word for it… 28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 7. Overwhelmed? Let’s break it down.
    • Where does social media fit within your club’s communications plans?
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 8. Social media does not change your communication objectives
    • Promote the good work of Sertoma
    • Educate the public on hearing health
    • Communicate with your constituents
    • Drive new members
    • Solicit donations and gifts
    • Enhance your Service to Mankind
      • And according to the numbers, Mankind is online .
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 9. Social media changes who is doing the talking
    • Trust in advertising has eroded
    • Old school – organizations & companies doing the talking
    • New school – everyone is talking about you
    • Good, bad and otherwise
    • To achieve your Communications Objectives you must be part of the dialogue
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 10. Social media can take an old story and freshen it up 28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 11. Social media can take an old story and freshen it up 28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
    • Original video launched in February 2010
      • 19 Million Viewers
    • Facebook Q&A with fans
    • Two days of videos responding to 180 questions
    • 5.9 Million Viewers
    • 22,500 Comments
  • 12. Let’s look at the components of good communications (through all channels) with your members, constituents, community
    • Communicate frequently
    • Let them find more information if they want
    • Give recipients choice: Online, Offline, Paper Newsletters, etc.
    • Be honest, engaging, visual, compelling, inclusive & interactive
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 13. Now, the components of good social media communications
    • Communicate frequently
    • Let them find more information if they want
    • Give recipients choice
    • Be honest, engaging, visual, compelling, inclusive & interactive
      • Yes, it’s exactly the same as it always was
      • It’s just at a faster pace with more people involved
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 14. Technology stinks!
    • Before we go too far, let’s acknowledge fears and concerns:
      • Our members and/or audience aren’t tech savvy
      • We don’t have anyone who knows how to use this stuff
      • It’s too complicated
      • It takes too much time
      • We don’t need it
    • All real concerns and we’ll definitely address these later
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 15. Let’s build your club’s social media plan… Starting with your website
    • Keep it vibrant, current and full of content
    • Social media is exponentially better with a website to support it
    • Include calendars, photos and calls-to-action
    • Ask people to get involved, join or donate
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 16. Create a blog and a committee to support it
    • The greatest challenge in social media is creating content
    • Content should be short and is not necessarily original
    • The frequency of content is enough to gain momentum
    • Not everyone on the committee needs to be technical
      • Create involvement among all levels of individual tech savvy
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 17. With a vibrant, engaging website and relevant blog content. . .
    • Now, pick your social media platform
    • We recommend Facebook for Sertoma, but want you to know about, and understand, two others:
      • Twitter
      • Linkedin
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 18. Twitter: Fastest growing of all social media
    • People choose to speak, people choose to follow others
    • Largest demographic 35-45 year olds
    • Twitter is about immediacy. Here and now!
    • 140 Characters or less is challenging
    • Has the highest ‘orphan rate’ (people who sign up but don’t participate)
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 19. Who is using Twitter? 28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
    • Explore and follow to get ‘the experience’
    • You don’t have to ‘speak’, simply follow others
    • Twitter is a gateway to more information
    • Where is that information?
      • Your website & blog
  • 20. Who is using Twitter? 28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
    • Good uses:
      • Conversation among clubs & members
      • Promoting webinars, events and more
      • Answering the question:
        • “ Did you know?”
  • 21. Linkedin: The preference of professionals
    • Linkedin is about the individual, less about the organization
    • A collection of individual resumes on steroids
    • Within the 70 million user profiles are activities and interests
      • That’s where Sertoma can expand its message & influence
    • Can create groups of common interest
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 22. How can your club use Linkedin?
    • Hold a training class for members
      • Get members to sign up & create a profile
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 23. How can your club use Linkedin?
    • Encourage members to add Sertoma to their personal profiles
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 24. How can your club use Linkedin?
    • Create a group on Linkedin within your community
      • The exponential impact will be significant
      • Did you know?
      • These groups already exist on Linkedin?
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 25. Facebook: Is a perfect fit
    • It connects individuals with organizations
    • It’s an interactive photo album, event calendar, billboard and more
    • People become ‘fans’, ‘friends’ or ‘like’
      • Implied endorsement
    • Fastest growing segments are older users
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 26. Let’s dig deeper into Facebook
    • Facebook is first about individuals
    • We tell and show our friends & family what is important to us
    • Implied personal endorsement
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 27. Let’s dig deeper into Facebook
    • Individuals then connect with organizations and causes
    • My friends & family were exposed to Sertoma
    • Your job is to impress them
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 28. Let’s dig deeper into Facebook
    • Connections on the ‘friend and neighbor’ level are the best
    • Local club pages are very important for everyone
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 29. Let’s dig deeper into Facebook
    • Broadcast your events to the widest audience possible
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 30. Getting started on Facebook
    • Don’t be afraid, simply sign up and watch
    • We have a handout for ‘getting started on Facebook’
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 31. Social Media Etiquette: For your club…
    • Respect all contributors and voices
    • Don’t control, manipulate or censor (with exceptions)
    • Be honest, open and sincere
    • Don’t oversell. Just tell and show the good work you do.
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 32. Technology stinks! Cynics step aside.
    • Social Media works. That argument aside:
      • There are countless examples to demonstrate the point
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
      • Move on to ‘how’ not ‘why’
  • 33. Focus on ‘how’ step-by-step
    • Evaluate your website
      • Build it, enhance it or leverage Sertoma HQ site
    • Create a social media committee
      • Contributors/readers (least tech savvy)
      • Contributors/writers
      • Social media managers (fearless if not familiar with social media)
        • Alternative: Recruit a volunteer college student – it’s a great resume builder
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 34. Create a blog. And post!
    • Create your own blog or contribute to another (Sertoma HQ)
    • More frequently when events and programs warrant
    • Total time: Less than 2 hours a month.
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 35. Create a Facebook page
    • Hold a club training session
    • Contribute at least weekly
    • Not all content needs to be yours
    • Keep your message on your mission
    • Total time: Less than 30 minutes a week
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 36. There’s plenty to talk about
    • Google search articles of interest
    • Solicit information from Sertoma HQ
    • Convert it to a series of blog posts and Facebook posts
      • Ask and answer the question, “Did you know?”
        • Most people don’t.
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 37. Our hope today was to whet your appetite for social media
    • To remove your hesitations
    • To find a good starting point for moving forward
    • To get you excited about what’s important:
      • Enhancing your mission to serve mankind
      • Now let’s get the word out!
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
  • 38. Thank you for joining us today.
    • Paul & Karrin can answer specific questions after the second break-out session
    • Enjoy San Antonio
    28-Jul-10 | Intro to Social Media | 90 th Annual Sertoma Convention | Page
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