Your SlideShare is downloading. ×
Amway
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Amway

8,759

Published on

Amway, MBA-II, Uniglobe College, Kathmandu, Nepal

Amway, MBA-II, Uniglobe College, Kathmandu, Nepal

Published in: Education
3 Comments
7 Likes
Statistics
Notes
  • if any young aspirants who wants to join sami direct can contact me as they will find very easy to deal or work with young colleague like me.i too also is very passionate about network marketing so i only need passionate person.for any query...CONTACT-9555715617 network marketing will provide u 5 essential thing which nothing can give you at such rate:- 1-EXTRA INCOME. 2-EXTRA TIME FOR FAMILY TO CELEBRATE YOUR INCOME. 3-FINANCIAL FREEDOM. 4-RETIREMENT AT EARLY AGE. 5-ESTABLISHING TRADITIONAL BUSINESS FOR MIDDLE CLASS TOO.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • good
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
8,759
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
575
Comments
3
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PRESENTATION ONPresented by: PAWAN KAWAN MBA II UNIGLOBE COLLEGE
  • 2. Contents of Presentation Introduction of Amway Product lines of Amway Target Market and Customers Objectives of the Case Study Direct Selling Importance of Communication for Amway Choosing the communication channel Communication Channels used by Amway Website of Amway ARTISTRY Conclusion
  • 3. INTRODUCTION Amway is an American multinational direct selling company located at Ada, Michigan. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. The name stands for “American Way.” The company has sales growth of 17%, exceeding USD$10.9 billion for the year ended December 31, 2011 The company has 2.5 million independent distributors in more than 70 countries worldwide. Amway ‘s Vision: Helping people live better lives.
  • 4. Product lines of Amway It includes: home care products, personal care products, jewelry, electronics, Nurtilite dietary supplements, water purifiers, air purifiers, artistry, insurance and cosmetics.
  • 5. Target Market and CustomersThe range of consumers group is very large which is from babies to eldersWomen are the main consumers
  • 6. Objectives of the Case Study To know the secret behind success of Amway To know about the communication channel used in Amway To understand the important of communication in large company like Amway
  • 7. Direct Selling Direct selling is the marketing and selling of products directly to consumers. The starting point for any kind of direct selling activity is the preparation. The main benefit of direct selling is that it allows distributors to focus on individual customers and their needs.
  • 8. Importance of Communication for Amway Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. Amway need to communicate 35000 distributers To achieve the intended result Inefficient and wasteful to send a message to every distributer
  • 9. Choosing the communication channel The choice of communication channel used by Amway depends on what needs to be communicated. The way in which a message is delivered has an important impact upon how it is received.
  • 10. Amway’s Communication Channels Corporate Events Corporate events include specially arranged functions, such as product fairs, conferences and seminar.Events include:• Pace Setter• Direct Distributor• Leadership Seminar• Launch into 98
  • 11. Amway’s Communication Channel cont…TrainingLines of sponsorshipPublications• Amagram• Diamond & Leaders News• Newsgram and WAD (Warehouse Authorised Distributor) Bulletin• Special Literature
  • 12. Amway’s Communication Channel cont… Other Communication Channels• Direct distributors are targeted via a monthly mail- out• Packing slips have short messages printed on them• A telephone team at the Amway Information Centre handles ongoing enquiries• Amway has recently launched their first ever brand advertising campaign.
  • 13. Website of Amway www.amway.comIt includes:What is Amway Limited?Amway & the CommunityThe Amway Product RangeThe Amway Business OpportunityAmway News
  • 14. ARTISTRY The Artistry brand sales facial skin care products and cosmetics since in 1968. As of 2000, the Artistry range included over 400 products. Artistry is produced by Access Business Group and marketed by Amway in more than 90 countries.
  • 15. To become ARTISTRY Consultants, distributors attend a training course which covers: learning about the skin skin care products cosmetic application - basic techniques cosmetic products - application, co-ordination and advanced techniques merchandising session - how to build an ARTISTRY business.
  • 16. Conclusion Amway is one of the world’s largest direct sales companies. Anybody involved in direct selling should be fully trained and familiar with all aspects of products and customer needs. Effective communication at Amway involves making prior decisions about who needs to receive the messages. The processes of communication at Amway are designed to help distributors become well trained and professional in all their dealings.

×