Overview 1. The Web 2. How are charities responding? 3. Developing an internet strategy

The web in (approximate) numbers (200,000 Labour Party members) (2,000,000 Amnesty Int’l members) 18,000,000 eBay.co.uk users £100,000,000+ UK online giving 200,000,000 MySpace accounts 1,000,000,000 internet users

(200,000 Labour Party members)

(2,000,000 Amnesty Int’l members)

18,000,000 eBay.co.uk users

£100,000,000+ UK online giving

200,000,000 MySpace accounts

1,000,000,000 internet users

How the web is changing interaction Scalable collaboration and innovation Lower transaction costs Lower barriers to entry Accessibility (61% households) Many-to-many connections (through networks) Real time publishing (e.g. the blog) Time Impact

Scalable collaboration and innovation

Lower transaction costs

Lower barriers to entry

Accessibility (61% households)

Many-to-many connections (through networks)

Real time publishing (e.g. the blog)

The evolution of charity responses 1990: “We probably ought to have a web page.” 1995: “It would be much cheaper to email our newsletter.” 2000: “We really need to build a better website.” 2005: “We should offer online giving.” 2007: “We could build an online community for our supporters.”

1990: “We probably ought to have a web page.”

1995: “It would be much cheaper to email our newsletter.”

2000: “We really need to build a better website.”

2005: “We should offer online giving.”

2007: “We could build an online community for our supporters.”

A clear rationale – Shelter www.buildacity.org.uk Donors “buy plots in Shelter’s virtual city” Prices range from £5 for a garden allotment to £1,000 for a skyscraper Essentially a donor recognition system As yet, no interaction (not designed for visiting?)

www.buildacity.org.uk

Donors “buy plots in Shelter’s virtual city”

Prices range from £5 for a garden allotment to £1,000 for a skyscraper

Essentially a donor recognition system

As yet, no interaction

(not designed for visiting?)

Making a statement - World Development Movement www.secondlife.com Peter Taylor, Web Officer at WDM: “ Millions of people are now spending more and more of their time in Second Life... “ We are here to remind them that they can’t escape the problems of the real world.” NB Second Life has 1.6m current users In 2003, Lineage (fantasy game) had over 3m

www.secondlife.com

Peter Taylor, Web Officer at WDM:

“ Millions of people are now spending more and more of their time in Second Life...

“ We are here to remind them that they can’t escape the problems of the real world.”

Reaching service users - NSPCC www.habbo.co.uk Childline Zen Garden at the Habbo Hotel Visitors show support for the NSPCC’s “Don’t Hide It” Campaign Rebecca says: “ There’s no peer pressure to look “older” or “cool” since we’re all 2-inch pixelated characters.”

www.habbo.co.uk

Childline Zen Garden at the Habbo Hotel

Visitors show support for the NSPCC’s “Don’t Hide It” Campaign

Rebecca says:

“ There’s no peer pressure to look “older” or “cool” since we’re all 2-inch pixelated characters.”

Cause-related search – Fresh Start Foundation Fresh Start Foundation supports orphans and other vulnerable children in The Gambia, West Africa As well as the 1,300 people at the college, they have 82 supporters using everyclick. So far, they have raised more than £900 (CHK) using the search engine.

Fresh Start Foundation supports orphans and other vulnerable children in The Gambia, West Africa

As well as the 1,300 people at the college, they have 82 supporters using everyclick.

So far, they have raised more than £900 (CHK) using the search engine.

Involving service users – West Berkshire Mencap Is developing an accredited training course in online auctions Clients are selling items on eBay for the charity Through the eBay for Charity programme, eBay waives fees www.westberkshiremencap.org.uk

Is developing an accredited training course in online auctions

Clients are selling items on eBay for the charity

Through the eBay for Charity programme, eBay waives fees

Developing an internet strategy There’s no point in having a standalone strategy: integrate with your campaigns and services secure senior level buy-in Presence is important Make sure your website looks professional and up to date Post free information to cater for “google researchers”

There’s no point in having a standalone strategy:

integrate with your campaigns and services

secure senior level buy-in

Presence is important

Make sure your website looks professional and up to date

Post free information to cater for “google researchers”

Developing a strategy for online communities Think about who you want to reach, and find out where they spend time Give volunteers and service users a way of interacting Listen and learn before you speak: Communities have unspoken norms as well as official rules online experiments take place in public don’t forget your (brand) values

Think about who you want to reach, and find out where they spend time

Give volunteers and service users a way of interacting

Listen and learn before you speak:

Communities have unspoken norms as well as official rules

online experiments take place in public

don’t forget your (brand) values

Over to you First thoughts: passing fads or lasting changes? The story so far: what have you tried? Has it worked? Next steps: what could you try online? Who do you need to reach and involve? “ Where” would you do it? How would you do it?

First thoughts: passing fads or lasting changes?

The story so far:

what have you tried?

Has it worked?

Next steps: what could you try online?

Who do you need to reach and involve?

“ Where” would you do it?

How would you do it?

Useful sites Presenters www.everyclick.com www.missionfish.org.uk (eBay for Charity) Learning www.nfp2.co.uk http://nfpsynergy.net/internetseminars/ Online communities www.secondlife.com ; www.habbo.co.uk www.bebo.com ; www.facebook.com

Presenters

www.everyclick.com

www.missionfish.org.uk (eBay for Charity)

Learning

www.nfp2.co.uk

http://nfpsynergy.net/internetseminars/

Online communities

www.secondlife.com ; www.habbo.co.uk

www.bebo.com ; www.facebook.com

eBay for Charity: Register at www.missionfish.org.uk eBay for Charity is a unique programme that helps charities get the most from the eBay marketplace, by giving over 15 million eBay.co.uk users a secure and efficient way of donating a percentage of their sales to charity. helping charities of all sizes to raise funds by trading in the eBay marketplace. The programme is managed by eBay.co.uk in partnership with MissionFish UK, a registered charity

eBay for Charity is a unique programme that helps charities get the most from the eBay marketplace, by

giving over 15 million eBay.co.uk users a secure and efficient way of donating a percentage of their sales to charity.

helping charities of all sizes to raise funds by trading in the eBay marketplace.

The programme is managed by eBay.co.uk in partnership with MissionFish UK, a registered charity