Defining Social Networking
Social networking is…
• The act of exchanging
information, personal or
public, through various
forms of technology,
such as the Internet,
cell phones, MP3
players and other
Social Networking is used by:
• Individuals, organisations,
• The social sites connect you
with other to share interest,
information, services, causes
• The information can be
private or public with selected
group of people or individuals
Why should you be a Social Networking Librarian?
• helps you build a global and local presence
• makes you visible on the Internet. Google works 24/7
• helps you keep current, share and communicate
• helps you increase your knowledge base, while
making new contacts in areas of interest or individuals
• helps you meet library users and potential users in
their social space
• Promote, promote, promote yourself and your library
Let us become Social Librarians with.......
• Social Networking:
• Social Networking & Microblogging:
• Professional Networking:
• Social Bookmarking:
• & Podcasting
• Desktop goes Mobile
..... and discover how it all comes together
Getting started with Social Networking in the
• What is your PURPOSE for using Social Networking?
• Find where your users are and what are they using?
- Facebook, Twitter, LinkedIn, Blogging, Mobile applications,
YouTube, etc. OR
- Why are they not on the social arena?
• Decide which social tools will be most effective for promoting
the library resources and services
• Distinguish between institutional identity and personal
• Identify library champions of the Social Networking/ Web 2.0
• Facebook is no. 2 website in South Africa (http://www.alexa.com/)
According to Facebook stats (Source)
• Facebook has more than 500 million active users
• 50% of the active users login to Facebook in any given day
• Average user has 130 friends
• People spend over 700 billion minutes per month on Facebook
• Over 200 million Mobile users accessing Facebook
Why do you need a Library presence on
• Library users and potential users are
there and they spend so much time
• A new way to raise an awareness and
provide access to resources, information
• Change the way users interact with the
• Connect with your library “fans”.
• Build relationships.
• Career networking – meet other
librarians. Join groups of interest
• Latest feeds from publishers, vendors,
current awareness services, etc.
• Create and broaden your community of
• Share your library experiences with the
• Update your status: “Write
something”, ‘What’s on your
• Profile (Info, Photos, Links,
• Groups / “likes” page
Start a conversation with
• Facebook chat
• Private messages
In the news:
• Facebook will offer an e-mail
service to its users (15 Nov
• Create “like” page for
your library (formerly known
as “fan” page)
“Like” and “Share” are
some of the best tools
around for driving:
• Referral traffic from social
• Opening new
with customers and
• Building relationships.
Twitter is no. 7 website in South Africa (http://www.alexa.com/)
•Twitter offers a social networking and microblogging service, which
enabling its users to send and read other users' messages called tweets.
•Tweets are text-based posts of up to 140 characters displayed on the
user's profile page.
•Tweets are publicly visible by default, however senders can restrict
message delivery to their friends list.
• Users may subscribe to other users' tweets—this is known as following
and subscribers are known as followers (Wikipedia)
You will now find @mentions, retweets, searches, and lists just above your timeline – creating a
single, streamlined view on the left of the screen. On the right, you can see the features,
including whom you recently followed and who recently followed you, favorites and trends topics.
Additional New Features
View photos, videos, and other media content
See embedded photos and videos directly on
Discover related content
When you click a tweet, the details pane shows
additional information related to the author or
subject. Depending on the Tweet’s content,
you may see: @replies, other tweets by that
same user, a map of where a geotagged
Tweet was sent from, and more.
You can click a @username to see a mini profile
without navigating from the page, which
provides quick access to account
information, including bio and recent Tweets.
LinkedIn is no. 12 website in South Africa (http://www.alexa.com/)
• Is the world’s largest professional network with over 80
million members and growing rapidly.
• Connects you with professionals from all around the world
• Helps you exchange knowledge, ideas, and opportunities
with a broader network of professionals (Source)
•Useful networking and information gathering tools are built
into LinkedIn that you can use (Slideshare presentations,
Twitter feeds, Blog feeds, etc.)
Why use LinkedIn?
Increases your visibility
- add connections
Improve your Connectability
- show all your affiliations in your
Improve your Google page
- in e-mail signature for example
Enhance your search engine
- promote your blogs, websites
Perform company reference
- check potential companies
Increase the relevancy of
your job search
- “be a librarian” do advanced
search with relevant to you
Make your interview go
And more... Read further on
Slideshare, G. Kawasaki
SOCIAL NETWORKING &
Blogs popularity in South Africa: (http://www.alexa.com/)
no. 8 (Blogger) and no. 15 (Wordpress)
Use in the Library for:
• Promoting the library, its services and resources
• Market yourself (as an “innovative research” librarian and
• User experience and feedback (comments, participation,
Tagging information resources has changed the way we store
and find information.
Use Social Bookmarking in the Library for:
- Promoting the library and relevant to your users resources
- Simplify the distribution of Reference lists, bibliographies,
articles; news and other resources among peers and
- Used for Current Awareness and Selective Dissemination of
information (Tag: articles, news, ToC, websites, etc.)
YOUTUBE VIDEOS &
YouTube is no. 4 website in South Africa: (http://www.alexa.com/)
Why do you need to use it in the Library?
• Visualisation and audio are two of the favorite options for the young
generation to learn and engage.
• Making library videos is a good marketing tool
•Use YouTube videos for training library users
• Use podcasting as way to record lectures, trainings, presentations,
Access to Sciences Resources
• Databases & Internet resources
• Library Services & Collections
• User Education & Research help
• Instant Messaging
• Twitter widget
• Blogs widgets
• Delicious bookmarks
..... How it all comes together
Useful Readings for NEW Social
• Social Networking safety
• What is Social Networking
• Social Networking in South Africa
• The strength of weak ties: a network theory
• iLibrarian blog
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