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Social Networking in Academic Libraries: does it work?
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Social Networking in Academic Libraries: does it work?

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  • 1. Social Networking in Academic Libraries : does it help? Pavlinka Kovatcheva, Sciences Librarian University of Johannesburg, South Africa GAELIC Summer Training Camp Workshop 16 November 2010 Source
  • 2. How do you…. • Communicate information to your users? •Promote your library resources & services? Network with other librarians, researchers and students Store and find useful information?
  • 3. Communication Channels Traditional Channels - face-to-face - letters - e-mail - phone / fax Social Networking Channels Internet Mobile
  • 4. Face-to-Face Social Networking in the Library
  • 5. Defining Social Networking Social networking is… • The act of exchanging information, personal or public, through various forms of technology, such as the Internet, cell phones, MP3 players and other services. (Source) Social Networking is used by: • Individuals, organisations, business, etc. • The social sites connect you with other to share interest, information, services, causes • The information can be private or public with selected group of people or individuals
  • 6. Why should you be a Social Networking Librarian? Social Networking….. • helps you build a global and local presence • makes you visible on the Internet. Google works 24/7 • helps you keep current, share and communicate • helps you increase your knowledge base, while making new contacts in areas of interest or individuals • helps you meet library users and potential users in their social space • Promote, promote, promote yourself and your library INNOVATI ON!
  • 7. Let us become Social Librarians with....... • Social Networking: • Social Networking & Microblogging: • Professional Networking: • Blogging: • Social Bookmarking: • & Podcasting • Desktop goes Mobile ..... and discover how it all comes together
  • 8. The Social + Traditional Librarians
  • 9. Getting started with Social Networking in the Library • What is your PURPOSE for using Social Networking? • Find where your users are and what are they using? - Facebook, Twitter, LinkedIn, Blogging, Mobile applications, YouTube, etc. OR - Why are they not on the social arena? • Decide which social tools will be most effective for promoting the library resources and services • Distinguish between institutional identity and personal identity • Identify library champions of the Social Networking/ Web 2.0
  • 10. SOCIAL NETWORKING FACEBOOK • Facebook is no. 2 website in South Africa (http://www.alexa.com/) According to Facebook stats (Source) • Facebook has more than 500 million active users • 50% of the active users login to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • Over 200 million Mobile users accessing Facebook Source
  • 11. Why do you need a Library presence on Facebook? • Library users and potential users are there and they spend so much time online. • A new way to raise an awareness and provide access to resources, information and services • Change the way users interact with the library • Connect with your library “fans”. • Build relationships. • Career networking – meet other librarians. Join groups of interest • Latest feeds from publishers, vendors, current awareness services, etc. • Create and broaden your community of interest • Share your library experiences with the world Facebook Features: • Friends • Update your status: “Write something”, ‘What’s on your mind” • Profile (Info, Photos, Links, Wall) • Applications • Groups / “likes” page Start a conversation with • Facebook chat • Private messages In the news: • Facebook will offer an e-mail service to its users (15 Nov 2010)
  • 12. Facebook experiences
  • 13. Source Group page
  • 14. Recommendation: • Create “like” page for your library (formerly known as “fan” page) “Like” and “Share” are some of the best tools around for driving: • Referral traffic from social networks • Opening new communication channels with customers and prospects, and • Building relationships. (Source) “Like” page
  • 15. SOCIAL NETWORKING &MICROBLOGGING TWITTER Twitter is no. 7 website in South Africa (http://www.alexa.com/) •Twitter offers a social networking and microblogging service, which enabling its users to send and read other users' messages called tweets. •Tweets are text-based posts of up to 140 characters displayed on the user's profile page. •Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. • Users may subscribe to other users' tweets—this is known as following and subscribers are known as followers (Wikipedia)
  • 16. Twitter (ujlibscience) New design You will now find @mentions, retweets, searches, and lists just above your timeline – creating a single, streamlined view on the left of the screen. On the right, you can see the features, including whom you recently followed and who recently followed you, favorites and trends topics.
  • 17. Additional New Features View photos, videos, and other media content See embedded photos and videos directly on Twitter Discover related content When you click a tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: @replies, other tweets by that same user, a map of where a geotagged Tweet was sent from, and more. Mini profiles You can click a @username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets. http://twitter.com/newtwitter
  • 18. Ujlibscience Profile page http://twitter.com/ujlibscience
  • 19. PROFESSIONAL NETWORKING LINKEDIN LinkedIn is no. 12 website in South Africa (http://www.alexa.com/) • Is the world’s largest professional network with over 80 million members and growing rapidly. • Connects you with professionals from all around the world • Helps you exchange knowledge, ideas, and opportunities with a broader network of professionals (Source) •Useful networking and information gathering tools are built into LinkedIn that you can use (Slideshare presentations, Twitter feeds, Blog feeds, etc.)
  • 20. Why use LinkedIn? Increases your visibility - add connections Improve your Connectability - show all your affiliations in your profile Improve your Google page rank - in e-mail signature for example Enhance your search engine results - promote your blogs, websites links Perform company reference check - check potential companies Increase the relevancy of your job search - “be a librarian” do advanced search with relevant to you keywords. Make your interview go smoother And more... Read further on Slideshare, G. Kawasaki
  • 21. LinkedIn: Groups
  • 22. LinkedIn: Contacts
  • 23. SOCIAL NETWORKING & BLOGGING BLOGS Blogs popularity in South Africa: (http://www.alexa.com/) no. 8 (Blogger) and no. 15 (Wordpress) Use in the Library for: • Promoting the library, its services and resources • Market yourself (as an “innovative research” librarian and your services) • User experience and feedback (comments, participation, collaboration, etc.)
  • 24. http://ujscienceslibrarynews.wordpress.com/
  • 25. SOCIAL BOOKMARKING DELICIOUS Tagging information resources has changed the way we store and find information. Use Social Bookmarking in the Library for: - Promoting the library and relevant to your users resources - Simplify the distribution of Reference lists, bibliographies, articles; news and other resources among peers and students - Used for Current Awareness and Selective Dissemination of information (Tag: articles, news, ToC, websites, etc.)
  • 26. Links to Library Online books full-text
  • 27. SOCIAL NETWORKING YOUTUBE VIDEOS & PODCASTING YouTube is no. 4 website in South Africa: (http://www.alexa.com/) Why do you need to use it in the Library? • Visualisation and audio are two of the favorite options for the young generation to learn and engage. • Making library videos is a good marketing tool •Use YouTube videos for training library users • Use podcasting as way to record lectures, trainings, presentations, instructions, etc.
  • 28. SOCIAL NETWORKING DESKTOP GOES MOBILE
  • 29. ..... How it all comes together (1) MOBILE APPLICATIONS
  • 30. ..... How it all comes together (2)
  • 31. ..... How it all comes together (3)
  • 32. ..... How it all comes together (4) Blog post
  • 33. ..... How it all comes together (5)
  • 34. Access to Sciences Resources • Databases & Internet resources • Library Services & Collections • User Education & Research help Social Networking: embedded tools • Instant Messaging • Twitter widget • Facebook • Blogs widgets • Delicious bookmarks http://ujsciencelibrarian.pbworks.com ..... How it all comes together (6)
  • 35. http://mashable.com/2010/11/12/social-media-parenting-comic/
  • 36. Pavlinka Kovatcheva E-mail: pkovatcheva@uj.ac.za UJ Sciences Librarian Portal: http://ujsciencelibrarian.pbworks.com/FrontPage Slideshare presentations: http://www.slideshare.net/pavlinka163/presentations Pavlinka’sSocialtools
  • 37. Useful Readings for NEW Social Librarians! • Social Networking safety • What is Social Networking • Social Networking in South Africa • The strength of weak ties: a network theory revisited • iLibrarian blog • Mashable

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