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Social Networking in Academic Libraries: does it work?

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    Social Networking in Academic Libraries: does it work? Social Networking in Academic Libraries: does it work? Presentation Transcript

    • SocialNetworkingin Academic Libraries:doesithelp?
      Source
      Pavlinka Kovatcheva, Sciences Librarian
      University of Johannesburg, South
      GAELIC Summer Training Camp Workshop
      16 November 2010
    • How do you….
      • Communicate information to your users?
      • Promote your library resources & services?
      Network with other librarians, researchers and studentsStore and find useful information?
    • Communication Channels
      Traditional Channels
      - face-to-face
      - letters
      - e-mail
      - phone / fax
      Social Networking Channels
      Internet Mobile
    • Face-to-Face Social Networking in the Library
    • Defining Social Networking
      Social networking is…
      The act of exchanging information, personal or public, through various forms of technology, such as the Internet, cell phones, MP3 players and other services. (Source)
      Social Networking is used by:
      Individuals, organisations, business, etc.
      The social sites connect you with other to share interest, information, services, causes
      The information can be private or public with selected group of people or individuals
    • Why should you be a Social Networking Librarian?
      Social Networking…..
      helps you build a global and local presence
      makes you visible on the Internet. Google works 24/7
      helps you keep current, share and communicate
      helps you increase your knowledge base, while making new contacts in areas of interest or individuals
      helps you meet library users and potential users in their social space
      Promote, promote, promote yourself and your library
      INNOVATION!
      EXCITEMENT!
      FUN!
    • Let us become Social Librarians with.......
      Social Networking:
      Social Networking & Microblogging:
      Professional Networking:
      Blogging:
      Social Bookmarking:
      & Podcasting
      Desktop goes Mobile
      ..... and discover how it all comes together
    • The Social + Traditional Librarians
    • Getting started with Social Networking in the Library
      What is your PURPOSE for using Social Networking?
      Find where your users are and what are they using?
      - Facebook, Twitter, LinkedIn, Blogging, Mobile applications, YouTube, etc. OR
      - Why are they not on the social arena?
      Decide which social tools will be most effective for promoting the library resources and services
      Distinguish between institutional identity and personal identity
      Identify library champions of the Social Networking/ Web 2.0
    • Social networkingFacebook
      Source
      • Facebook is no. 2 website in South Africa (http://www.alexa.com/)
      According to Facebook stats (Source)
      • Facebook has more than 500 million active users
      • 50% of the active users login to Facebook in any given day
      • Average user has 130 friends
      • People spend over 700 billion minutes per month on Facebook
      • Over 200 million Mobile users accessing Facebook
    • Why do you need a Library presence on Facebook?
      Library users and potential users are there and they spend so much time online.
      A new way to raise an awareness and provide access to resources, information and services
      Change the way users interact with the library
      Connect with your library “fans”.
      Build relationships.
      Career networking – meet other librarians. Join groups of interest
      Latest feeds from publishers, vendors, current awareness services, etc.
      Create and broaden your community of interest
      Share your library experiences with the world
      Facebook Features:
      Friends
      Update your status: “Write something”, ‘What’s on your mind”
      Profile (Info, Photos, Links, Wall)
      Applications
      Groups / “likes” page
      Start a conversation with
      Facebook chat
      Private messages
      In the news:
      Facebook will offer an e-mail service to its users (15 Nov 2010)
    • Facebook experiences
    • Group page
      Source
    • “Like” page
      Recommendation:
      • Create “like” page for your library (formerly known as “fan” page)
      “Like” and “Share” are some of the best tools around for driving:
      • Referral traffic from social networks
      • Opening new communication channels with customers and prospects, and
      • Building relationships. (Source)
    • Social networking &microbloggingtwitter
      Twitter is no. 7 website in South Africa (http://www.alexa.com/)
      • Twitter offers a social networking and microblogging service, which enabling its users to send and read other users' messages called tweets.
      • Tweets are text-based posts of up to 140 characters displayed on the user's profile page.
      • Tweets are publicly visible by default, however senders can restrict message delivery to their friends list.
      • Users may subscribe to other users' tweets—this is known as following and subscribers are known as followers(Wikipedia)
    • New design
      You will now find @mentions, retweets, searches, and lists just above your timeline – creating a single, streamlined view on the left of the screen. On the right, you can see the features, including whom you recently followed and who recently followed you, favorites and trendstopics.
      Twitter (ujlibscience)
    • Additional New Features
      View photos, videos, and other media content
      See embedded photos and videos directly on Twitter
      Discover related content
      When you click a tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: @replies, other tweets by that same user, a map of where a geotagged Tweet was sent from, and more.
      Mini profiles
      You can click a @username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.
       
      http://twitter.com/newtwitter
    • Ujlibscience Profile page
      http://twitter.com/ujlibscience
    • professional networkinglinkedin
      LinkedIn is no. 12 website in South Africa (http://www.alexa.com/)
      • Is the world’s largest professional network with over 80 million members and growing rapidly.
      • Connects you with professionals from all around the world
      • Helps you exchange knowledge, ideas, and opportunities with a broader network of professionals (Source)
      • Useful networking and information gathering tools are built into LinkedIn that you can use (Slideshare presentations, Twitter feeds, Blog feeds, etc.)
    • Why use LinkedIn?
      Increases your visibility
      - add connections
      Improve your Connectability
      - show all your affiliations in your profile
      Improve your Google page rank
      - in e-mail signature for example
      Enhance your search engine results
      - promote your blogs, websites links
      Perform company reference check
      - check potential companies
      Increase the relevancy of your job search
      • “be a librarian” do advanced search with relevant to you keywords.
      Make your interview go smoother
      And more... Read further on Slideshare, G. Kawasaki
    • LinkedIn: Groups
    • LinkedIn: Contacts
    • Social networking & Blogging blogs
      Blogs popularity in South Africa: (http://www.alexa.com/)
      no. 8 (Blogger) and no. 15 (Wordpress)
      Use in the Library for:
      • Promoting the library, its services and resources
      • Market yourself (as an “innovative research” librarian and your services)
      • User experience and feedback (comments, participation, collaboration, etc.)
    • http://ujscienceslibrarynews.wordpress.com/
    • Social bookmarkingdelicious
      Tagging information resources has changed the way we store and find information.
      Use Social Bookmarking in the Library for:
      - Promoting the library and relevant to your users resources
      • Simplify the distribution of Reference lists, bibliographies, articles; news and other resources among peers and students
      • Used for Current Awareness and Selective Dissemination of information (Tag: articles, news, ToC, websites, etc.)
    • Links to Library Online books full-text
    • Social networking youtube videos & podcasting
      YouTube is no. 4 website in South Africa: (http://www.alexa.com/)
      Why do you need to use it in the Library?
      • Visualisation and audio are two of the favorite options for the young generation to learn and engage.
      • Making library videos is a good marketing tool
      • Use YouTube videos for training library users
      • Use podcasting as way to record lectures, trainings, presentations, instructions, etc.
    • Social networkingdesktop goes Mobile
    • ..... How it all comes together (1)
      MOBILE APPLICATIONS
    • ..... How it all comes together (2)
    • ..... How it all comes together (3)
    • ..... How it all comes together (4)
      Blog post
    • ..... How it all comes together (5)
    • ..... How it all comes together (6)
      Access to Sciences Resources
      Databases & Internet resources
      Library Services & Collections
      User Education & Research help
      Social Networking:
      embedded tools
      Instant Messaging
      Twitter widget
      Facebook
      Blogs widgets
      Delicious bookmarks
      http://ujsciencelibrarian.pbworks.com
    • http://mashable.com/2010/11/12/social-media-parenting-comic/
    • Pavlinka KovatchevaE-mail: pkovatcheva@uj.ac.zaUJ Sciences Librarian Portal: http://ujsciencelibrarian.pbworks.com/FrontPageSlideshare presentations: http://www.slideshare.net/pavlinka163/presentations
      Pavlinka’s Social tools
    • Useful Readings for NEW Social Librarians!
      Social Networking safety
      What is Social Networking
      Social Networking in South Africa
      The strength of weak ties: a network theory revisited
      iLibrarian blog
      Mashable
      Social Networking: Does it help?
      Thank you!